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CHICAGO: 2008 Ford Taurus

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2008 Ford Taurus

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:forum:See the 2008 Ford Taurus X
:forum:See the 2008 Mercury Sable

FORD STRENGTHENS CROSSOVER LEADERSHIP WITH INTRODUCTION OF NEW 2008 TAURUS X

  • New Ford Taurus features more than 500 engineering changes, making it more distinctive, quieter, faster and safer.
  • 3.5-liter Duratec V-6 delivers an estimated 260 horsepower – an increase of nearly 30 percent from the previous engine.
  • Standard electronic stability control and available all-wheel drive provide confident ride and handling in all weather conditions.
  • Ford Sync™ offers new levels of connection, control, simplicity and personalization for electronic devices such as cell phones and MP3 players
  • Taurus will reach showrooms this summer.

CHICAGO, Feb. 7, 2007 - The 2008 Ford Taurus features more than 500 improvements that make it more distinctive, quieter, faster and safer. Highlights include new exterior styling, a new powertrain, a new all-wheel-drive system, more standard safety features – including standard electronic stability control – and structural upgrades to further enhance crash protection.

“Customers will find the 2008 Taurus delivers more of what they are looking for, including a strong design, high-quality interior, power and performance, must-have features like Ford Sync and a great safety reputation,” said Cisco Codina, Ford’s group vice president, Marketing, Sales and Service.

The 2008 Taurus features Ford’s 3.5-liter Duratec V-6 that delivers an estimated 260 horsepower – an increase of nearly 30 percent from the previous engine – and 245 pound-feet of torque. It is mated to the same smooth shifting, six-speed automatic transmission as the new Ford Edge.

Importantly to customers, even with more power and performance, the 2008 Taurus delivers real-world fuel economy similar to outgoing Five Hundred – thanks to advancements in powertrain technology.


New exterior design is more emotional, more Ford


The new look of the 2008 Taurus suggests the same proven emotional appeal of the popular Ford Fusion. The new Taurus features the Ford brand’s signature three-bar chrome grille, a sculpted hood with crisp accent lines and a new front fascia chamfered at the outer edges, adding more structure to the design.

New taillamps carry a strong, horizontal theme to the rear, while a new rear fascia houses dual chrome-tipped exhausts. Chrome side vents, door handles and mirror caps give the high-line model a more expensive appearance.

Ultra-quiet interior and plush ride


Interior quietness is often associated with a customer’s perception of overall quality. For 2008 the Taurus team has delivered interior quietness that rivals many luxury cars. The new sound package includes such technologies as expandable foam pellets in the A-pillars to reduce wind noise and the use of an advanced sound-deadening material called Sonosorb™ in the doors, headliner and pillars. Sonosorb increases sound-deadening efficiency by 20 percent while retaining the same thickness as the material it replaces.

Engineers also reduced road noise by stiffening the area where the rear package shelf meets the floor pan. Even the new climate control system is 50 percent quieter than before.

Taurus’s plush, confident ride is further improved for 2008.

Upgrades include revised shock towers that help increase front suspension travel by 10 percent, new dampers and springs in both front and rear, and a revised, retuned rear suspension.

One of the most significant changes is how the engine is mounted in the vehicle. The engine was previously mounted to the front subframe. On the 2008 Taurus, the engine and transmission are bolted to the body with hydraulic mounts to reduce vibration. By moving the roughly 600-pound powerpack off the subframe, engineers were able to better tune the suspension and, ultimately, create an even better ride.

Maximum convenience and space


A large majority of customers shopping in the large car segment place front seat roominess as a key want (86 percent) while many also prioritize cargo capacity (63 percent). Answering these desires, the 2008 Taurus features the most spacious interior of any large sedan, with best-in-class legroom front and rear and 60/40-split fold-flat second-row of seats. With the fold-flat front-passenger seat, items up to nine-feet long can fit inside.

Taurus also offers a number of must-have technologies. In addition to a standard auxiliary audio input jack, available convenience features include a voice-activated navigation system, a DVD entertainment system and factory-installed SIRIUS® satellite radio.

Ford Sync™ is also available on the new 2008 Ford Taurus. Sync is a voice-activated hands-free in-car communications and entertainment system which fully-integrates mobile phones and digital media players. The Sync in-car communications system was developed in collaboration with Microsoft and will be offered exclusively on 12 Ford, Lincoln and Mercury products in North America beginning this year.

Building on safety leadership


Research routinely demonstrates that safety features are at the top of customers shopping lists. For example, nearly 70 percent of shoppers are interested in side air bags and 65 percent are interested in electronic stability control. Both are standard on the new 2008 Taurus.

With these standard features, the 2008 Ford Taurus is expected to be segment leader in safety, capable of achieving five stars ratings in all four categories for the U.S. government’s crash tests.

Ford’s AdvanceTrac® electronic stability control system can predict the vehicle’s intentions using a sensor to detect and measure oversteer and yaw by monitoring the vehicle’s speed, throttle position and steering wheel angle. When the system senses wheel slip, engine torque is reduced and braking is applied where needed to help keep the car tracking safely on its intended path.

Additional standard safety equipment includes dual-stage driver and passenger front air bags, seat-deployed side air bags for driver and front passenger, and Ford’s Safety Canopy™ side curtain air bags for both rows. For an added measure of safety, a new steering wheel design recesses the air bag 15 millimeters farther away from the driver.

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EDIT: wrong picture up there?...I didnt see the X thread lol! Disregard the following, although it probably went down that way.

Whaaaaaaa!? .....

Ok, wtf is going on here?! <_<

I can see the roundtable with Mark (mullet) Fields:

Fields: Alan wants the Taurus name back. Lets slap it on the new Five Hundred!

FoMoCo suit1: Um, we already introduced that at Detroit...

Fields: OK, what elese we got thats new?

FoMoCo suit2: The Freestyle!!!

Fields: ...you mean the Taurus...MuAhaAhAHhahahaaaaa

Then it was lunch :alcoholic:

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World to Taurus:

How carn I miss you if you will not go away?!?!

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Are they serious?!?

How is a Freestyle a Taurus??? :blink: Worst decision ever.

Well, the Freestyle was a rather lame name..and the Freestyle more-or-less replaced the Taurus wagon, so it's appropriate for it to become a Taurus..

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So wait...is the 500 and the Freestyle now called Taurus?

The Five Hundred becomes the Taurus for '08, the Freestyle becomes the Taurus X. The Montego becomes the Sable.

http://www.cheersandgears.com/forums/index...showtopic=15329

Edited by moltar

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BLAND< BLAND< BLAND or and so very conservative ugly just like the Camry. :P

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:blink:

Didn't they just unveil the redesigned "Five Hundred" LAST MONTH?

Ford has gotten really stupid with names lately.

Ford Rep: This is the all-new MKZ.

Bystander: Hey that looks just like my Zephyr.

Ford Rep: Your WHAT? No, this is called the MKZ. I've never heard of this so-called "Zephyr".

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YUCK! It looks horrible. I really don't like what they did with the front. The way the top of the grille and headlights line up, and the flat hood. It makes it look really bland, and it makes it look like the 1990 and earlier Taurus.

What's sad is, the most recent gen Taurus has more style than this.

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I'm glad the Taurus is back. This version resembles the original 80's version and not that ugly late 90's frog car.

I mean if Chevy is going to get so much use of the crappy Malibu name, it only makes sense that Ford would reuse the Taurus name. After all, the Taurus was the number one car not that long ago.

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Arrrrggg, I wish one of the 500 improvements was at least offering the customer a bodyside molding. Ever stinking one of these in the used lot without the molding have 3-5 door jams right where the molding used to be on the 2005 models. Why can't we have the option to have it instead of being forced to go without because it is a new stupid fad. I do like the name change back to the old Taurus and Sable which makes sense and the engine upgrade in way overdue.

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:blink:

Didn't they just unveil the redesigned "Five Hundred" LAST MONTH?

And issued press releases, photos, etc...NAIAS time frame... the pics are still on the C&G site somewhere..with the Five Hundred badge on the decklid.... now to be replaced with a Taurus badge.

Ford has gotten really stupid with names lately.

Ford Rep: This is the all-new MKZ.

Bystander: Hey that looks just like my Zephyr.

Ford Rep: Your WHAT? No, this is called the MKZ. I've never heard of this so-called "Zephyr".

To continue:

Bystander: How is that pronounced?

Ford Rep: 'Mark Z'.

(ten minutes later):

Ford Rep: Correction...that's 'M'-'K'-'Z'.

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Well, I just ordered my 2008 Ford Five Hundred press kit from eBay. I'm sure it'll mean something one day, like when my children ask what a Ford is and why they don't make them anymore.

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So...

Why even introduce the re-styled 500 at Detroit and LA last month???

Why not just wait a month and introduce the re-design as simply "Taurus"?

If Ford is this confused and confusing with names then it doesn't give me much hope for their future.

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Ford puts it on wheels. Have you driven a Ford lately. Taurus for us!

That is the quickest turn around for a car. At least Ford admitted the mistake and corrected it. I have no problem with the car. People will buy it. It is all new compared to the last Taurus which was the same size pretty much. You have to do something to turn the tide. There are still a lot of Taurus owners out there. They have something to trade up to now.

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P.S. You realize the Taurus was never effectively dicontinued now. There was a 2007 fleet Taurus and now this 2008 one. We will never be able to get rid of it.

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