Jump to content
Get the Cheers & Gears App! ×
News
Reviews
Discussons
Activity
Create New...
Close

GM considers revamping Buick logo

BigPontiac

By BigPontiac,
in Buick

 Share

Recommended Posts

hyperv6 Newbie

hyperv6

Posted
Posted

I suspect this will be a remake along the lines like the one at Cadillac. It would be nice to see a major change but I will not be suprised if they just take what they have and make it more modern.

Changing a logo is difficult as there is a lot of brand equity with a symbole but when you want to express that your product is all new this is a good way to do it. I just hope they don't drop the ball like they did at Olds with the logo change they did. Not only was it too late but that one just never worked. Too many people just did not identify with it.

The one thing I do request is that if they are going to add color make sure the emblem will hold up unlike the Chevy bow ties that look like hell in 3 years of auto car washes. The soap eats them up Nothing worse than a emblem that looks like hell on a car that is not that old. It says a lot about your product.

I think the change will be connected to many all new post chapeter 11 Buick that will be fitting of the Change. We have yet to see a full clean sheet of paper car from Buick post Chapter 11 yet ala like the ATS and new CTS at Cadilac. We know so little of what Buick is doing it should prove to be interesting once they get the new product in play. The present cars have show the ideas but not the full direction yet.

Link to comment
Share on other sites
hyperv6 Newbie

hyperv6

Posted
Posted (edited)

Ford still uses Blue with white and chrome.

Ferrari has color as well as the hand painted Porsche details.

There are still some color out there.

I remember the old Tri Shield badges getting broken in the 60's on my Great Uncles 225's [he bought a new one every year].

I think he lost two of them on different years. They were very detailed back then and jeweled like.

Edited by hyperv6
Link to comment
Share on other sites
Delta Force79 Newbie

Delta Force79

Posted
Posted

As long as they keep the tri-shield I don't mind change. I never cared for the new Oldsmobile logo that debuted on the Aurora. It was fine for the Aurora at the time, but I missed the older rocket logo on the rest of the lineup. They could have done something along the lines of the current all chrome look like Buick has and kept the rocket logo. If Buick updated the look of 1959 logo Balthy posted, I think that could look pretty sweet.

Link to comment
Share on other sites
ocnblu Newbie

ocnblu

Posted
Posted

Yup, but the tri-shields are an evolution of the earlier, single shield, as seen in balthy's post above. The cross, the elk, and the checkered banner all appear to be elements of a family coat-of-arms, and the 1942 version is clearly so.

Link to comment
Share on other sites
balthazar Veteran

balthazar

Posted
Posted

DDB was Scottish. The crest's elements, as depicted in the '37 emblem (the first year it was so used), were described in text in an 1851 edition of Burke's Heraldry. Harley Earl had instituted a research effort to discover DDB's possible family heraldry. Red shield, NW/SE diagonal silver & azure sash, stag head & cross with hole in it are the elements related to Buick. The '42 version is merely 'gussied up'.

I should also take the moment to ensure than the '70s hawk did not replace the tri-shield on cars, but was heavily used in print/TV advertising in addition to the Tri-Shield. It's misleading IMO, because all the others are from the cars themselves.

Interesting..didn't know the tri-shield only goes back to 1959..

Well; 1960. Whoever compiled the graphic apparently was unaware of a little thing called 'model year'.

The Tri-Shield appears no where on any MY 1959 advertising or the cars themselves, I can assure you.

Link to comment
Share on other sites
Robert Hall Veteran

Robert Hall

Posted
Posted
Interesting..didn't know the tri-shield only goes back to 1959..

Well; 1960. Whoever compiled the graphic apparently was unaware of a little thing called 'model year'.

The Tri-Shield appears no where on any MY 1959 advertising or the cars themselves, I can assure you.

Ah...do you have this emblem?

6993278755_ef8611c6ab_n.jpg

Link to comment
Share on other sites
Delta Force79 Newbie

Delta Force79

Posted
Posted

^ Well, that 'update' of the 1960 logo would be the 1990 logo, no?

That's true, but it's lacking the detail of the '60, such as the family crest elements and nice detailing in the silver that splits each shield. If a new logo could add those in, in some modern way I think it would be nice.

Link to comment
Share on other sites
Paolino Newbie

Paolino

Posted
Posted

Update the tri-shield. Put back the color but don't make it a flat color. I don't think they can deviate too far from the current without causing some confusion amongst people who are finally starting to look at Buick.

Link to comment
Share on other sites

Join the conversation

You are posting as a guest. If you have an account, sign in now to post with your account.
Note: Your post will require moderator approval before it will be visible.

Guest
Reply to this topic...

×   Pasted as rich text.   Paste as plain text instead

  Only 75 emoji are allowed.

×   Your link has been automatically embedded.   Display as a link instead

×   Your previous content has been restored.   Clear editor

×   You cannot paste images directly. Upload or insert images from URL.

×
 Share
Go to topic listing

  • Who's Online   1 Member, 0 Anonymous, 59 Guests (See full list)

  • Latest News

    Volkswagen ID.Buzz Coming to the U.S. in Long-Wheelbase Form

    Volkswagen has been teasing us with the I.D. Buzz for 6-years when they made the announcement back in 2017 that they would bring the I.D. Buzz to market. The standard wheelbase model has been on sale in Europe since May of last year, and today, Volkswagen is officially announcing the long-wheelbase version for sale in the U.S. starting next year. The ID.Buzz will not, as previously reported, be built at VW's Chatanooga plant alongside the ID.4, instead being built in VW's Hanover Germ

    Volkswagen

    The New Chevrolet Colorado gets a New Bison ZR2

    The performance off-road mid-size pickup truck war has turned into a hot war in 2023.  Ford has recently released their 2024 Ford Ranger Raptor, and Toyota introduced an all-new 2024 Tacoma with an incredibly capable Tacoma TRD Off Road. Back in 2018, Chevrolet teamed up with American Expedition Vehicles to the 2019 Chevy Colorado Bison ZR2 to the Colorado lineup.  About a year ago, the all-new 2023 Colorado was released, and while there was a ZR2, the Bison was not part of the announcement

    Chevrolet

    Ford EVs Gain Access to Tesla SuperChargers, Ford to Adopt Tesla NACS Charge Port

    Ford and Tesla jointly announced today that starting in the spring of 2024, Ford EV drivers will gain access to more than 12,000 Tesla Superchargers in North America.  This move will more than double the number of chargers available to Ford EV drivers who currently have access to 10,000  DC fast-chargers in the BlueOval EV network.  Additionally, Ford dealers are adding 1,800 public-facing fast chargers across the continent. Existing EV models like the F-150 Lightning, Mustang Mach-E, and E

    Ford


×
×
  • Create New...

Hey there, we notice you're using an ad-blocker. We're a small site that is supported by ads or subscriptions. We rely on these to pay for server costs and vehicle reviews.  Please consider whitelisting us in your ad-blocker, or if you really like what you see, you can pick up one of our subscriptions for just $1.75 a month or $15 a year. It may not seem like a lot, but it goes a long way to help support real, honest content, that isn't generated by an AI bot.

See you out there.

Drew
Editor-in-Chief

I've whitelisted
Continue without support

Write what you are looking for and press enter or click the search icon to begin your search