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Chevrolet News:Chevrolet Takes Aim At F-150's Aluminum In New Ad

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The big news about the Ford F-150 is how it's constructed from aluminum which allows for improved fuel economy and massive weight loss. Chevrolet is going to be taking aim at this with a new social media campaign and ad.

Automotive News reports that the ad features a focus group asked the question if a grizzly bear lumbers into the room, which cage would you take? The aluminum or steel one? Most of the group goes for the steel one.

"Our trucks are built with high-strength steel. We think that's a tactical advantage and an important differentiator. We have a pretty healthy sense of humor about it," said Sandor Piszar, the marketing director for the Silverado.

This ad brings the topic of the aluminum construction to the forefront - something Ford hasn't really mentioned in its ads for the F-150. But it also brings risks to both brands.

For Ford, it could mean talking about the aluminum construction. This is something the brand has avoided talking about due to reports about higher costs for accident repairs. (Ford has said there isn't a significant difference between the repair costs for aluminum and steel).

For Chevrolet, the ad could be hypocritical as they use aluminum for certain body parts of the Silverado - such as the hood. Also, rumors have been flying around the GM is planning to use more aluminum for the next-generation pickup.

"If I'm a GM engineer working on the next truck, I'm scratching my head a little bit. They're probably telling the marketing people, 'Hey guys, you realize we're already lining up our aluminum suppliers, right?'" said Jim Sanfilippo, an independent marketing consultant.

"Chevy's got a lot of good things to talk about right now. I'd stick to talking about the merits of their own product and not look like they're running from something."

Source: Automotive News (Subscription Required)

 


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Interesting ad. I would probably do the same thing to get a leg up.  

 

Another interesting fact, is that Ford's payload far exceeds GM's, because of the ability to bulk up the structure without weight penalty, by using aluminum.

But realistically, the frame is what matters, and Ford frame is pretty tough.

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Love the Ad, that is too funny! :P

 

In reality, both trucks are solid trucks, but I do have to knock Ford as their interiors look and feel cheaper to me than GM or Ram.

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Love the Ad, that is too funny! :P

 

In reality, both trucks are solid trucks, but I do have to knock Ford as their interiors look and feel cheaper to me than GM or Ram.

You clearly have not sat in both.

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Love the Ad, that is too funny! :P

 

In reality, both trucks are solid trucks, but I do have to knock Ford as their interiors look and feel cheaper to me than GM or Ram.

You clearly have not sat in both.

 

Yes I have and still FORD Trucks interiors come across cheap in comparison to sitting in a GMC or even the Ram.

 

In pecking order, I think who has the best interior is as follows.

 

GMC/CHEVY

RAM

FORD

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Well this was cheesy at best but the facts are accurate.

As for the trucks The Ford is built well but will be more expensive to repair and there is no way around it. Also it cost more to build and the cost is hidden in the options not the base price.

 

As for Ford I do like the Chevy interior better and the new Chevy is the best riding truck bar none. I was shocked how well the 2015 is over our old 2010.

 

Never been a fan of Ford interiors. The only good one I have had was my 63 Galaxie. It was loaded with nylon but it really was durable.

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Well this was cheesy at best but the facts are accurate.

As for the trucks The Ford is built well but will be more expensive to repair and there is no way around it. Also it cost more to build and the cost is hidden in the options not the base price.

 

As for Ford I do like the Chevy interior better and the new Chevy is the best riding truck bar none. I was shocked how well the 2015 is over our old 2010.

 

Never been a fan of Ford interiors. The only good one I have had was my 63 Galaxie. It was loaded with nylon but it really was durable.

Love the 63 Galaxie.  

But I assume that was not the last Ford you have been in, haha.

They have come a long way since then to class leading truck interior, IMHO of course.

2015-ford-f-150-custom-3.jpg

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It's a clever, funny ad. I'm sure GM will endure a ribbing for it down the line, once they move to aluminium, but it won't have the same impact as this ad does. After some pretty dumb commercials by Chevrolet, this one is a nice surprise. 

 

On the interior question, I find Ford's to be the more attractive, but after spending time in both, the build quality of the GM seems a little more 'confident.' But I feel that RAM's interior continues to be the best looking of the bunch. 

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dfelt has the pickup truck interior look and quality pecking order SPOT.ON.

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It's a clever, funny ad. I'm sure GM will endure a ribbing for it down the line, once they move to aluminium, but it won't have the same impact as this ad does. After some pretty dumb commercials by Chevrolet, this one is a nice surprise. 

 

I found it funny. Super funny.

However...Im in the camp you mentioned that when Chevy finally goes all out with the aluminium stuff all around and not just on the hood...Ill be ready to call out Chevy for it.

 

One thing I dont like is hypocrite stuff...

 

Sure...the commercial was funny, sure it packs a punch...but how much of that punch will come back to bite Chevy in the butt?

 

That commercial is only fine for the people that love Chevy and hate Ford...

Lets face it...that commercial wont make die hard Ford guys dump the F-150 just because Chevy says  aluminium is less safe than high strength steel...

That commercial might get some sales from people in between...those that are not brand loyal to Ford or Chevy...and when Chevy eventually goes aluminium like the F-150...then those people that bought the Silverado based on that bear....well...they will feel duped...and may never buy a Chevy again...

 

Why I say that?

Because there are many people out there that swear by the words of marketers...they are soooo naive that they believe everything they hear on TV...and these people...get flustered very easily when they find out you messed with them...

 

Im sure Silverado sales wont go caca just because of this very funny commercial...but I am not impressed by the message behind it either.

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It's a clever, funny ad. I'm sure GM will endure a ribbing for it down the line, once they move to aluminium, but it won't have the same impact as this ad does. After some pretty dumb commercials by Chevrolet, this one is a nice surprise. 

 

On the interior question, I find Ford's to be the more attractive, but after spending time in both, the build quality of the GM seems a little more 'confident.' But I feel that RAM's interior continues to be the best looking of the bunch. 

 

 

 

It was my understanding that the Silverado may not go the route of an Aluminum frame in the way that Ford has in the FSeries. This is GREAT advertising GM "manning up." Love it. Nothing wrong with them going for the juggler.. it is the way Americans used to be.. when we were great. Now U have weak people always trying to "play nice" and be "PC." I guarantee I could search out a Ford commercial that uses similar ploys to dictate its supposed superiority. Heck, I remember 2 years ago when the Poolside commercial came out.. Ford fans, in their usual hypocritical way, had no issue with the Ford mockery

 

I wish GM had of just named the Colorado "Silverado 1000" like Ford does with its various FSeries and this market share argument would be null. Heck. The Combined GM Trucks sold almost 80K last month, the Silvy alone selling within 4K of the FSeries, with Colorado on the same lot, not to mention the Tahoe and Suburban.

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It's a clever, funny ad. I'm sure GM will endure a ribbing for it down the line, once they move to aluminium, but it won't have the same impact as this ad does. After some pretty dumb commercials by Chevrolet, this one is a nice surprise. 

 

On the interior question, I find Ford's to be the more attractive, but after spending time in both, the build quality of the GM seems a little more 'confident.' But I feel that RAM's interior continues to be the best looking of the bunch. 

 

 

 

It was my understanding that the Silverado may not go the route of an Aluminum frame in the way that Ford has in the FSeries. This is GREAT advertising GM "manning up." Love it. Nothing wrong with them going for the juggler.. it is the way Americans used to be.. when we were great. Now U have weak people always trying to "play nice" and be "PC." I guarantee I could search out a Ford commercial that uses similar ploys to dictate its supposed superiority. Heck, I remember 2 years ago when the Poolside commercial came out.. Ford fans, in their usual hypocritical way, had no issue with the Ford mockery

 

I wish GM had of just named the Colorado "Silverado 1000" like Ford does with its various FSeries and this market share argument would be null. Heck. The Combined GM Trucks sold almost 80K last month, the Silvy alone selling within 4K of the FSeries, with Colorado on the same lot, not to mention the Tahoe and Suburban.

 

 

Man, it pissed me off when they pulled "Pool Side." I was hoping they'd do a series of those types of commercials for the Cadillac line up because they had attitude and charisma, but everyone has to be f@#king offended these days. It drives me CRAZY. Freedom of speech, my ass. You're free to say whatever you want... as long as it's in line with the current liberal agenda and wont make anyone uncomfortable. Well Caitlyn Jenner made me f@#king uncomfortable. Not because she changed gender, but because the magazine sexualized her, a woman in her 60s. I was chastised like a bigot on social media for my opinion. Hell, there have even been a smattering of cases across the country where people were told not to display the American flag--as in the stars and stripes--now THAT is a tremendous crock of horsesh*t.

 

The country needs to collectively get its head out of its ass, and soon.

 

Sorry, soapbox moment.

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Favorite and :roflmao: Chevy Truck Commercial

 

 

:roflmao:

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Cadillac Poolside Commercial

 

 

:metal:

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Here is the news review of the Cadillac Poolside commercial and was very positive and supportive of it.

 

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They pulled the Silverado superbowl commercial too, didn't they? I want to say it was taken off the air after about a month. I know there were complaints from one of the other truck brands like immediately.

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It's a clever, funny ad. I'm sure GM will endure a ribbing for it down the line, once they move to aluminium, but it won't have the same impact as this ad does. After some pretty dumb commercials by Chevrolet, this one is a nice surprise.

I found it funny. Super funny.

However...Im in the camp you mentioned that when Chevy finally goes all out with the aluminium stuff all around and not just on the hood...Ill be ready to call out Chevy for it.

 

One thing I dont like is hypocrite stuff...

 

Sure...the commercial was funny, sure it packs a punch...but how much of that punch will come back to bite Chevy in the butt?

 

That commercial is only fine for the people that love Chevy and hate Ford...

Lets face it...that commercial wont make die hard Ford guys dump the F-150 just because Chevy says  aluminium is less safe than high strength steel...

That commercial might get some sales from people in between...those that are not brand loyal to Ford or Chevy...and when Chevy eventually goes aluminium like the F-150...then those people that bought the Silverado based on that bear....well...they will feel duped...and may never buy a Chevy again...

 

Why I say that?

Because there are many people out there that swear by the words of marketers...they are soooo naive that they believe everything they hear on TV...and these people...get flustered very easily when they find out you messed with them...

 

Im sure Silverado sales wont go caca just because of this very funny commercial...but I am not impressed by the message behind it either.

I don't think the issue with dissing Ford is because of the aluminum as such, but rather the lack of results that the aluminum brought. Simply put, it wasn't the game-changer that it was hyped up to be. When GM (and Mopar for that matter) start going aluminum-intensive with their trucks I'm sure that they will be scrutinized as closely as Ford's were, and if they're still as tubby and inefficient as previously they'll be called out for it too.

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It's a clever, funny ad. I'm sure GM will endure a ribbing for it down the line, once they move to aluminium, but it won't have the same impact as this ad does. After some pretty dumb commercials by Chevrolet, this one is a nice surprise.

I found it funny. Super funny.

However...Im in the camp you mentioned that when Chevy finally goes all out with the aluminium stuff all around and not just on the hood...Ill be ready to call out Chevy for it.

 

One thing I dont like is hypocrite stuff...

 

Sure...the commercial was funny, sure it packs a punch...but how much of that punch will come back to bite Chevy in the butt?

 

That commercial is only fine for the people that love Chevy and hate Ford...

Lets face it...that commercial wont make die hard Ford guys dump the F-150 just because Chevy says  aluminium is less safe than high strength steel...

That commercial might get some sales from people in between...those that are not brand loyal to Ford or Chevy...and when Chevy eventually goes aluminium like the F-150...then those people that bought the Silverado based on that bear....well...they will feel duped...and may never buy a Chevy again...

 

Why I say that?

Because there are many people out there that swear by the words of marketers...they are soooo naive that they believe everything they hear on TV...and these people...get flustered very easily when they find out you messed with them...

 

Im sure Silverado sales wont go caca just because of this very funny commercial...but I am not impressed by the message behind it either.

I don't think the issue with dissing Ford is because of the aluminum as such, but rather the lack of results that the aluminum brought. Simply put, it wasn't the game-changer that it was hyped up to be. When GM (and Mopar for that matter) start going aluminum-intensive with their trucks I'm sure that they will be scrutinized as closely as Ford's were, and if they're still as tubby and inefficient as previously they'll be called out for it too.

 

GM & RAM have never been at "Tubby" as FORD. Ford only got to the weight of GM and RAM by using the aluminum bed. When GM and RAM go Aluminum, they will drop another big chunk of weight and FORD will be back at the rear moving it's TUBBY butt around.

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      Dual-volute turbocharger housing for improved throttle response and low-speed torque. Chevrolet’s first application of Active Thermal Management, which uses targeted engine heating and cooling to improve engine performance in hot and cold ambient temperatures. An integrated exhaust manifold that is part of the cylinder head assembly and recovers exhaust heat for faster engine and transmission warmup, with quicker turbo response. Stop/start technology that automatically stops the engine in stop-and-go traffic for fuel efficiency. An electric water pump that eliminates the drag of a conventional, engine-driven pump to enhance efficiency. It also enables continual cabin heating even when the engine is disabled by the stop/start feature. Designed as a truck engine
      The new 2.7L Turbo engine represents a clean-sheet design for Chevrolet and was developed from the outset as a truck engine.
      To help generate the strong low-end torque customers expect in a truck, it was designed with a long piston stroke of 4.01 inches (102mm), which is the distance the piston travels up and down within the cylinder.
      The long stroke enables improved combustion and thus a higher compression ratio. Typically, a long stroke can increase the load of the pistons against the cylinder walls, generating more friction. That’s alleviated in the 2.7L Turbo with an offset crankshaft. It is slightly off-center of the cylinders, allowing a more upright position for the connecting rods during their movement.
      To support the high cylinder pressures that come with turbocharging, the crankshaft and connecting rods are made of forged steel and the pistons are made of a tough aluminum alloy with a cast iron ring groove insert.
      All elements of the 2.7L Turbo were designed for the demands of turbocharged performance in a truck environment, and the engine was subjected to the same rigorous durability standards as the Silverado’s proven V-8 engines.
      The 2.7L Turbo features an aluminum block and cylinder head for reduced mass.
      Unique valvetrain offers more precise control
      The 2.7L Turbo’s valvetrain is GM’s first to incorporate variable lift, duration and Active Fuel Management to optimize performance and efficiency across the rpm band. It is a key reason the engine’s peak torque is available at only 1,500 rpm.
      The system’s electro-mechanical variable camshaft effectively allows the engine to operate with three different camshaft profiles, complementing the variable valve timing system to deliver optimized operating modes for different engine speeds and loads:  
      High valve lift for full power. Low valve lift for balance of power and efficiency. Active Fuel Management shuts down two of the cylinders in light load conditions to further conserve fuel. “It’s like having different engines for low- and high-rpm performance,” said Sutter. “The camshaft profile and valve timing is completely different at low and high speeds, for excellent performance across the board.”
      The camshaft design alters the lift of the intake and exhaust valves. As the engine load changes, electromagnetic actuators allow a movable shaft containing different cam lobes to shift imperceptibly between high-lift and low-lift profiles.
      Lift is the distance the valve travels from its seat when opened, and duration is the amount of time the valve remains open. Higher lift and longer duration allow more air to flow into the combustion chamber, so the system’s high-lift lobe profile enhances performance at higher rpm, while the low-lift profile optimizes efficiency at low- and mid-range speeds.
      Dual-volute turbocharger builds torque
      The 2.7L Turbo engine employs an advanced dual-volute turbocharger that elevates the performance and efficiency advantages of a conventional turbo, with quicker response and enhanced low-rpm torque production.
      Rather than a single spiral chamber (volute) feeding exhaust gas from the exhaust manifold to drive the turbine on the turbocharger, the dual volute design has a pair of separate chambers with two exhaust gas inlets and two nozzles to drive the turbine. The design allows the exhaust pulses of the engine to be leveraged for faster spool-up and subsequent boost production, particularly at low rpm, where the effect significantly enhances torque output and drivability.
      It works in unison with the engine’s integrated exhaust manifold/turbocharger housing, which splits the exhaust channels from the cylinder head so the exhaust flows through two separate channels in the turbo housing, based on the engine’s exhaust pulses. When complemented by the precision of the engine’s valvetrain, that separation leverages exhaust scavenging techniques to optimize gas flow, which decreases exhaust gas temperatures, improves turbine efficiency and reduces turbo lag.
      An electronically controlled wastegate and charge-air cooling system support the turbocharger and enhance its effectiveness. Compared to a conventional wastegate, the electronically controlled version offers more precise management of the engine’s boost pressure for smoother, more consistent performance.
      With the charge-air cooler, the pressurized, heated air generated by the turbocharger is pumped through a heat exchanger before it enters the engine. That lowers the air charge temperature by about 130 degrees F (74 C), packing the combustion chambers with cooler, denser air that enhances power production. The system achieves more than 80 percent cooling efficiency with less than 2 psi (12 kPa) flow restriction at peak power, contributing to the engine’s available torque production at low rpm.
      Additional features
      A variable-pressure oiling system with a continuously variable-displacement vane oil pump enhances efficiency by optimizing oil pressure as a function of engine speed and load. With it, the oil supply is matched to the engine requirements rather than the excessive supply of a conventional, fixed-displacement oil pump.
      Active Thermal Management helps the engine warm up faster and achieve its optimal engine temperature for performance and efficiency. The system uses a rotary valve system to distribute coolant through the engine in a targeted manner. It sends heat where it’s needed to warm up the engine to reduce friction and heat the cab, or cools when needed for high power operation.
      An electric water pump — a first for Chevy trucks — supports the Active Thermal Management system and further enhances the engine’s performance and efficiency by eliminating the parasitic drag that comes with a conventional engine-driven water pump.
      Direct fuel injection is used to optimize efficiency and performance. With direct injection, a higher compression ratio (10.0:1) is possible because of a cooling effect as the injected fuel vaporizes in the combustion chamber, reducing the charge temperature and improving resistance to spark knock. Direct injection also enables gas scavenging from the combustion chamber to the turbo for fast response.
      Dual overhead camshafts contribute to the 2.7L Turbo’s smoothness and high output, with dual independent continuously variable valve timing working with the valvetrain to deliver optimal performance and efficiency. The dual independent system, which allows the intake and exhaust valves to be phased at different rates, promotes linear delivery of torque with near-peak levels over a broad rpm range, and high specific output (horsepower per liter of displacement) without sacrificing overall engine response or driveability.
      An integrated exhaust manifold on the cylinder head assembly promotes faster engine warmup and quicker turbo response.
      Oil jets located in the block are employed for performance and temperature control. They target the underside of the pistons and the surrounding cylinder walls with an extra layer of cooling, friction-reducing oil. The jets reduce piston temperature, allowing the engine to produce more power and enhance long-term durability.
      Stop/start enhances fuel economy in city driving. The driver-selectable system shuts off the engine at stoplights and certain other stop-and-go situations, saving fuel. The engine automatically restarts when the driver takes their foot off the brake.
      The all-new 2.7L Turbo is matched with a Hydra-Matic eight-speed automatic transmission featuring enhancements designed to improve shift quality, as well as a new centrifugal pendulum absorber torque converter that reduces vibrations to improve smoothness.
      The all-new 2.7L Turbo will be built at the General Motors Spring Hill facility in Tennessee.
      The 2019 Silverado goes on sale this fall. EPA fuel economy estimates and towing/payload capacities are not yet available and will be announced closer to launch.

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