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VW News: Volkswagen T-Roc Not Coming to the U.S.


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Late last week, Volkswagen unveiled the production T-Roc crossover. The subcompact crossover is based on the MQB platform and stands out with a stylish look and range of gas and diesel engines. Previously, we have reported that the T-Roc was under consideration for the U.S.. But a new report says the model is off the table for the time being.

“The car is meant for Europe and China. The most compact model of the Volkswagen range for the U.S. remains Tiguan,” a Volkswagen source tells Automobile Magazine.

No reason was given as to why the T-Roc would skip the U.S. But if we were to hazard a guess, it might be due to Volkswagen not being able to get the price low enough for the U.S. Only a couple of months ago , we reported that Volkswagen wasn't planning to bring over the Polo subcompact for the same reason.

There was a rumor floating around a month or two ago that Volkswagen might do a different subcompact crossover for the U.S. Whether this happens or if Volkswagen decides to send the T-Roc to the U.S., we'll let you know.

Source: Automobile Magazine


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3 hours ago, smk4565 said:

MISTAKE!   This is a decent looking little crossover, and it would probably outsell the Golf and Jetta if they brought it here. And VW wonders why their sales in the USA are terrible. 

So true, this would kill off their ultra small car sales and people would move to this. Gut tells me this also has to do with the crazy unions and it would kill off production of areas that would cause them to pay for no work. So scrap along with little sales on some work for the pay they have to do.

Stupid decision by VW!

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It's unfortunate, but the writing for this was on the wall long ago. As soon as they announced production would be in Europe, this thing stood 0 chances of being imported here. This would have to be too low in price to be competitive, and it would not be feasible from a cost standpoint after transportation.

Maybe we will see a variant produced here or in Mexico for our market. VW would be stupid to ignore this segment completely. The Tiguan is far too big and expensive to entice buyers of the subcompact class.

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