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Hyundai News:Hyundai Makes Ioniq Its Own Brand


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A new brand will join under the Hyundai umbrella come next year. Dubbed Ioniq, this brand will focus on electric vehicles and launch their first model come 2021.

That first model will be a midsize crossover called the Ioniq 5. Based on the 45 Concept first shown at the Frankfurt Motor Show last year, the 5 follows a different beat in terms of design from other Hyundai models with sharp lines and corners, narrow grille, and a interior that is very minimalist. Spy shots from earlier in the year showed that Hyundai is planning to make this into a production model, likely using an electric powertrain.

33-JR2_7028-1280.jpg

Next up is the 6 which again will base its design on another Hyundai concept. That concept is the Prophecy which appears to be a mashup of the Tesla Model S and Porsche Taycan. This model will appear in 2022. Rounding out the family is the Ioniq 7, a large SUV that will debut in 2024.

All of the vehicles will utilize the upcoming Electric Global Modular Platform (E-GMP), which promises "fast charging capability and plentiful driving range." Expect to see this platform used on other vehicles part of the Hyundai umbrella (Kia and Genesis). 

But what will this mean for the current Hyundai Ioniq (hybrid, plug-in hybrid, and electric)? According to the automaker, these models will keep the Ioniq name but have the addition of the powertrain type to it.

Source: Hyundai
Press Release is on Page 2


Hyundai Motor Announces IONIQ Brand Dedicated to EVs, Opening New Chapter for Customer-Centric EV Experiences

  • Hyundai’s dedicated EV brand IONIQ embodies company’s smart mobility vision
  • Company aims to offer connected lifestyle experience to customers with IONIQ brand models
  • Hyundai will introduce three innovative IONIQ EV models over the next four years, starting early 2021 with IONIQ 5, a midsize EV CUV based on the concept ‘45’
  • IONIQ EV models will be built on the E-GMP platform
  • IONIQ brand embodies Hyundai’s commitment to provide connected lifestyle solutions
  • Hyundai celebrated the brand launch by turning the London Eye into a giant letter ‘Q’ with electric lights

SEOUL, August 9, 2020 – Hyundai Motor Company today announced the launch of its new IONIQ brand dedicated to battery electric vehicles, opening a new chapter as a leader in the era of electrified mobility. Under the IONIQ brand, Hyundai will offer customer centric EV experiences centered on connected lifestyle solutions in line with Hyundai’s vision of ‘Progress for Humanity’.

Under the IONIQ brand, Hyundai Motor will leverage its industry-leading manufacturing know-how in EVs to introduce three new dedicated models over the next four years with more innovative models to follow. The creation of IONIQ brand is in response to fast-growing market demand and accelerates Hyundai’s plan to lead the global EV market.

To fulfill IONIQ’s brand mission, Hyundai will combine its current EV capabilities – such as ultra-fast charging, spacious interior, and battery-supplied power – with future innovations that combine design, technologies and services to integrate in-car and out-of-car experiences for a seamless journey.  

“The IONIQ brand will change the paradigm of EV customer experience,” said Wonhong Cho, Executive Vice President and Global Chief Marketing Officer at Hyundai Motor Company. “With a new emphasis on connected living, we will offer electrified experiences integral to an eco-friendly lifestyle.”

Rebirth of IONIQ 

Hyundai first introduced the term IONIQ, which fuses “ion” and “unique”, when it announced Project IONIQ, a long-term research and development project focused on eco-friendly mobility. Based on the project, Hyundai in 2016 introduced a vehicle named IONIQ, the world’s first and only model to offer a choice of three electrified powertrain options – hybrid electric, plug-in hybrid and battery electric – within a single body type. Now, IONIQ represents Hyundai’s growing commitment to sustainability and innovation and will be instrumental in achieving the company’s clean mobility goals. 

IONIQ brand was conceived to fuse life changing mobility with environmental performance and has so far been instrumental in delivering progress electrified. IONIQ will continue to create a new balance in clean mobility synchronizing eco-products within an eco-system of lifestyle solutions bringing connected living to a new generation.

IONIQ 5 / IONIQ 6 / IONIQ 7 

Hyundai will be launching a range of numerically named EVs under the new brand, with the even numbers used for sedans and the odd numbers for SUVs.

The first model under the IONIQ brand will be the IONIQ 5 midsize CUV that will launch in early 2021. IONIQ 5 is based on the concept EV ‘45’, which Hyundai unveiled at the International Motor Show (IAA) 2019 in Frankfurt as a homage to its very first concept car. IONIQ 5’s designers took inspiration from the past and integrated it with cutting-edge parametric pixels, a unique design element that Hyundai designers will continue to incorporate into future IONIQ models.

In 2022, Hyundai will introduce IONIQ 6 sedan, which is based on the company’s latest concept EV ‘Prophecy’, unveiled in March; followed by IONIQ 7, a large SUV in early 2024. Prophecy’s iconic exterior design is characterized by its aerodynamic silhouette of perfect proportions.

Likewise, IONIQ vehicles’ designs will have a common theme of ‘Timeless Value’. The vehicles will be inspired by past models, but they will be a bridge to the future. 

E-GMP platform 

IONIQ brand models will sit on an Electric Global Modular Platform, known as E-GMP, that will enable fast charging capability and plentiful driving range.

The EV-dedicated platform will allow Hyundai to reimagine the vehicle interior as “smart living space” with highly adjustable seats, wireless connectivity and unique features such as a glove box designed as drawers. The platform paradigm shift will extend into the user interfaces that will be simple, intuitive and ergonomically designed to help occupants feel at ease.  

Strategy 2025 

Hyundai Motor Group recently announced that the group aims to sell 1 million units of battery electric vehicles and take 10 percent share to become a leader in the global EV field by 2025.

Under Strategy 2025, Hyundai Motor Company itself aims to become the world's third-largest automaker of eco-friendly vehicles by 2025, with 560,000 BEV sales in addition to FCEV sales.

The launch of the IONIQ brand dedicated to EV models reinforces the company’s commitment to clean mobility and reflects its ongoing transformation as a Smart Mobility Solution Provider with zero-emissions solutions.  


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Too many brands.  In 20 years every car will be electric, so making an EV only brand makes no sense, because then when Hyundai is EV only, Kia is EV only, and Genesis is EV only and Ioniq is EV only, you just have overlap.

The other big issue is cost.  They have to market an entirely new brand that people won't know,  which will cost a ton of money because they aren't Tesla.  Look at how much money has been spent on Genesis to get about 10% the volume of some competitors.   It think it will cost double what Genesis cost to get going, because you are launched a new brand and trying to overcome EV vs gas also.

The billions they will spend in marketing could have gone into product.  

Edited by smk4565
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15 minutes ago, smk4565 said:

Too many brands.  In 20 years every car will be electric, so making an EV only brand makes no sense, because then when Hyundai is EV only, Kia is EV only, and Genesis is EV only and Ioniq is EV only, you just have overlap.

The other big issue is cost.  They have to market an entirely new brand that people won't know,  which will cost a ton of money because they aren't Tesla.  Look at how much money has been spent on Genesis to get about 10% the volume of some competitors.   It think it will cost double what Genesis cost to get going, because you are launched a new brand and trying to overcome EV vs gas also.

The billions they will spend in marketing could have gone into product.  

Disagree, This makes sense to have Ioniq as the EV subbrand of Hyundai. As ICE dwindles, eventually Hyundai will retire and Ioniq will be the bread and butter.

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1 minute ago, David said:

Disagree, This makes sense to have Ioniq as the EV subbrand of Hyundai. As ICE dwindles, eventually Hyundai will retire and Ioniq will be the bread and butter.

It says own brand.  Hyundai - Ioniq - Genesis, just like Chevy-Buick-Cadillac.  

It also does't make sense because it makes Ioniq look like the future brand while Hyundai is the brand of the past.  Why damage the Hyundai brand while trying to make a spin off cool?

A possible reason for this, is the Ioniq cars are going to be expensive, like $60-70k for that Colt 45 concept in the picture, and no one in their right mind will pay $60k for a tall Hyundai hatchback.  So they figure a new brand will work, but it won't if it is Tesla pricing because they aren't Tesla.  

2 minutes ago, Robert Hall said:

Cadillac’s EV model names would fit well in Ioniq..

Who will be first to sell the Idiotiq?  

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Just now, smk4565 said:

A possible reason for this, is the Ioniq cars are going to be expensive, like $60-70k for that Colt 45 concept in the picture, and no one in their right mind will pay $60k for a tall Hyundai hatchback.  So they figure a new brand will work, but it won't if it is Tesla pricing because they aren't Tesla.  

Well, in South Korea, they do not buy non-Korean products if they can help it.  Here in the USA, Ioniq MAY have a chance.  I hope Elon Musk is ready to see a lot of Tesla orders disappear over there.

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2 minutes ago, smk4565 said:

Who will be first to sell the Idiotiq?  

I find this naming pattern sooooo phoquing stupid the more I think about it.  Both for Hyundai and Cadillac.  

What are we, in 2nd grade?    

 

 

 

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14 minutes ago, riviera74 said:

Well, in South Korea, they do not buy non-Korean products if they can help it.  Here in the USA, Ioniq MAY have a chance.  I hope Elon Musk is ready to see a lot of Tesla orders disappear over there.

Elon Musk by himself  is worth 3 times as much as the whole Hyundai motor company.  I don't think Musk is worried.

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39 minutes ago, smk4565 said:

Elon Musk by himself  is worth 3 times as much as the whole Hyundai motor company.  I don't think Musk is worried.

Musk also thinks that aliens built the Pyramids...

The more he smokes the ganja, the more he is married to that dumb wife of his, the more his business decisions willbe questioned.  

I predict they kick him out soon.  Just like Apple did with Steve Jobs.

There is a difference.  Jobs KNEW what techy products to dream up and to sell through Apple...a TECH company.

One could call Tesla a tech company...but its automotive branch is an AUTOMOTIVE company no matter how we slice it...

And the more Musk gets ridiculous, the more his AUTOMOTIVE competitors will catch up and eventually beat him in his own game... 

I dunno what he is thinking about his end game with Tesla the automotive branch. Is he satisfied that all automakers will be producing EVs and THAT was his end game to begin with, or if he is completely down with dominating the automotive world, but Ford and GM are 1 step closer to replicate the tech that Tesla vehicles employ.

The Mustang Mach-E is very very on par with Tesla performance. And Tesla performance includes ALL criteria. To 0-60 times. To quarter mile times. To charging times. To range. (So Ford says, granted)  To even pre-orders. 

The Corvette C8 just got its 1st recall.  And the recall could be made over-the-air.  And the C8 aint even an EV...

And you would be wrong to think that the Corvette does not have Tesla beating branding.  Because it does...  THAT would the one General Motors car that Tesla has NO answer for...     And please, dont bring up the Roadster 2.0.   It has nothing on the Vette. Any Vette.  Even an emissions crippled 305, crappy styled '82. 

 

 

Edited by oldshurst442
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16 hours ago, smk4565 said:

Who will be first to sell the Idiotiq

Reserved for customers of the brand.

16 hours ago, riviera74 said:

Well, in South Korea, they do not buy non-Korean products if they can help it

God I miss that home country love Americans USED to have...

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So on today's Daily Tech Headlines podcast the host pronounced the brand name 'Iconiq' instead of 'Ioniq'.   Not 'Ironiq' though.

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IMHO, it's a good idea for Hyundai to hedge their bets creating a new brand by selling a few EV's a year to willing customers (and maybe more to UNwilling customers) just in case the EV thing goes bust.  It is not a proven fact that EV will be widely well received by the buying public.  So, a separate brand is a good strategy.

Edited by ocnblu
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19 hours ago, ocnblu said:

Reserved for customers of the brand.

God I miss that home country love Americans USED to have...

Funny. Don’t remember you expressing that “America” sentiment when you bought that Mexican made Compass, all while typing your thoughts on a device that is also not made in America.

 

Regarding the subject at hand, this is a smart move by Hyundai but they have to be smart about it. A couple $60K EVs will not cut it and will not succeed long term. There has to be a range of entry line Models (Starting at $30K) to even get folks in the door.

 

And who gives two Fs about how Elon Musk is worth? It’s all in stocks anyway. He, himself, probably has just enough cash to support his weed habit.

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Seems like a neat opening to go on record by stating; every vehicle I've owned (23) has been designed & built in the U.S by a U.S. manufacturer. Silverado 2500HD was built in Flint MI.

Yeah; the motor floozies dig that.

motelflooz.jpg

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On 8/10/2020 at 8:26 PM, Robert Hall said:

Cadillac’s EV model names would fit well in Ioniq..

when GM goes under, Hyundai can buy their scraps and continue to sell those new Cadillac EV's without changing the name

9 hours ago, ocnblu said:

IMHO, it's a good idea for Hyundai to hedge their bets creating a new brand by selling a few EV's a year to willing customers (and maybe more to UNwilling customers) just in case the EV thing goes bust.  It is not a proven fact that EV will be widely well received by the buying public.  So, a separate brand is a good strategy.

rather than what Mary's GM wants to do with Cadillac, starve them of new excellent ICE product....develop a couple expensive low volume electric vehicles with "IQ" names and see if that will keep the brand from going under.

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I will say if Hyundai delivers on their statements about concept auto's the fuel the passion of auto ownership, they will have homeruns that drive profits.

I doubt I could fit in this, but I think those that want a sexy looking car would buy a Ioniq Prohecy 4 door sport sedan.

image.png

It will also be interesting to see where Hyundai under the Ioniq brand takes their 45 concept CUV EV.

image.png

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      Envisioned to make interaction with its technologies more intuitive and rewarding, the LYRIQ’s partnership with the driver and passengers is simultaneously energizing and artful.
      Upon approach, the LYRIQ recognizes the driver and initiates a “greeting” with a choreographed lighting sequence, while also preparing the cabin for the journey, including seat, mirror and climate system adjustments. Once inside, the LYRIQ offers Cadillac’s highest level of driver information, infotainment and connectivity integration, for a more seamless and rewarding experience.
      A 33-inch-diagonal advanced LED display artfully integrates a single, large screen that spans the viewing area for the driver and incorporates driver information details, infotainment controls and camera views. This new display has the highest pixel density available in the automotive industry today and can display over one billion colors, 64 times more than any other vehicle in the automotive industry, providing a stunning in-vehicle experience unlike anything seen before from Cadillac.
      Additional technology and interactive highlights include:
      Battery and charging monitoring conveyed by easy, at-a-glance graphics. The system identifies the vehicle’s energy needs at home and on the go, according to owner preferences, while also monitoring and forecasting energy consumption and providing charging suggestions. New dual-plane augmented reality-enhanced head-up display employs two planes: a near plane indicating speed, direction and more, and a far plane displaying transparent navigation signals and other important alerts. The latest version of Super Cruise, the hands-free driver assistance feature, including automated lane change.3 Supervised remote parking that uses ultrasonic sensors to help the LYRIQ park itself in parallel or perpendicular parking spaces — whether the driver is inside or outside of the vehicle.4 SENSE OF SOUND
      LYRIQ’s technology also addresses sound in two important ways: Blocking unwanted sounds and making the most of the sounds passengers want to hear.
      For the first time, Cadillac will introduce a new road noise cancellation technology, which takes active noise cancellation to the next level by introducing more microphones and accelerometers, which improve noise cancellation abilities. With this new system, Cadillac’s performance and audio engineers can target the frequency range of tire cavity noise, reducing the noise level in the vehicle and allowing for a quieter in-cabin experience.
      The Cadillac LYRIQ builds on the brand’s exclusive partnership with AKG. “With LYRIQ we wanted to deliver a sound experience that would transport the driver from a vehicle into a recording studio,” said Hussein Khalil, Cadillac lead audio design release engineer. “With the AKG sound system, we are able to deliver this experience along with the quality and reliability luxury customers expect.”
      At launch, LYRIQ will offer a 19-speaker AKG Studio audio system that delivers exceptionally crisp and precise sound reproduction, enabling drivers and passengers to enjoy their favorite music.
      NEW FACE OF CADILLAC
      Cadillac’s first electric SUV makes a bold design statement that introduces a new face, proportion and presence for the brand’s new generation of EVs. It’s a forward-looking vision unconstrained by the needs of a traditional internal combustion engine and driveline.
      “The LYRIQ represents the next iteration of the iconic brand’s styling, enabled by electrification, as only Cadillac can express,” said Andrew Smith, executive director, Global Cadillac Design. “Inside and out, LYRIQ is a thoughtful integration of design and technology and is intended to make every drive an occasion.”
      Defined by taut lines and clean surfaces, LYRIQ is assertive and modern, characterized with a low, fast roofline and wide stance that emphasize agility and convey confidence. Additional details such as a flow-through roof spoiler express the careful attention paid to aerodynamics to optimize efficiency on the highway.
      A distinctive “black crystal” grille in the front is one of the LYRIQ’s most unique and expressive design elements. It is also a dynamic feature, as it is part of a dramatic lighting choreography that — along with bold vertical, slim LED signature lighting — greets the owner upon approach. At the rear, a split taillamp design incorporates slim LEDs that are also integrated into the lighting choreography.
      Inside, the LYRIQ’s new electric vehicle architecture opens up possibilities in vehicle spaciousness and design; and Cadillac designers used this as an opportunity to rethink how to use the space and where to locate various interior elements.
      The result is a more airy, minimalistic design that does more to involve the driver and passengers in the driving experience while offering exceptional functionality when it comes to storage solutions. It is also brimming with subtle yet obsessive details such as backlit speaker grilles, curved screens with hidden storage and, like the exterior, orchestrated lighting features.

      View full article
    • By William Maley
      It is no secret that General Motors has big ambitions in the electric car space, we talked about back in March. But our chance to see to see the first fruits of this, the Cadillac Lyriq had been delayed due to COVID-19 pandemic. But tonight, Cadillac finally revealed the Lyriq in show car form.
      "Show Car" is important in this context as Cadillac is finalizing various parts of the Lyriq's design - various reports say the design is 80 to 85 percent production ready. This may explain why Cadillac isn't launching the model until late-2022. The design is quite out there with a large pattern grille, vertical LED headlamps, fastback roofline, and rear lights that wrap around the pillars. Moving inside, the center piece is a curved, 33-inch display that features driver information and infotainment. There is also a dual-pane head-up display that can display different information - the nearest one can show speed and direction, while the further one can issue alerts and navigation.
      Cadillac hasn't released any power figures on the Lyriq, only saying that it will offer two drivetrain versions; rear-wheel drive with a single electric motor and all-wheel drive with two electric motors. A new modular platform for electric vehicles promises a low-center of gravity and a near 50/50 weight distribution for the all-wheel drive version. Range is targeted at over 300 miles. Cadillac says the production model will offer DC fast charging.
      Source: Cadillac
      Press Release is on Page 2


      LYRIQ Show Car Leads Cadillac Into Electric Future
      The brand’s first all-electric vehicle introduces a new era in luxury, technology and zero-tailpipe-emissions performance Cadillac’s introduction of its electric portfolio begins today with the debut of the LYRIQ show car — a dynamic, modern and fully electric luxury crossover. 
      The propulsion system and supporting technologies position Cadillac to be a leader in electrification, connectivity and automated driving, all delivered with thrilling performance and a new threshold in technology integration.
      “Led by LYRIQ, Cadillac will redefine American luxury over the next decade with a new portfolio of transformative EVs,” said Steve Carlisle, executive vice president and president, GM North America. “We will deliver experiences that engage the senses, anticipate desires and enable our customers to go on extraordinary journeys.”
      The LYRIQ is based on GM’s next-generation, modular electric vehicle platform and driven by the Ultium propulsion system, allowing Cadillac to deliver customers a variety of range and performance options. With range being one of the biggest factors when it comes to selecting an EV, we’re designing LYRIQ to offer beyond 300 miles of range on a full charge, based on internal testing1. Performance and technology highlights include:
      Charging options that fit a variety of preferences for home, the workplace and on the road — including DC fast charging rates over 150 kilowatts and Level 2 charging rates up to 19 kW2. Rear-wheel drive and performance all-wheel drive configurations. The latest version of Super Cruise3, the industry’s first truly hands-free driver assistance feature, available on more than 200,000 miles of compatible highways and recently enhanced to include automated lane change. New technologies such as dual-plane augmented reality-enhanced head-up display and remote self-parking. The brand’s most seamless and adaptive technology interaction with the driver and passengers, including the latest Cadillac user experience, which is showcased in a 33-inch-diagonal advanced LED screen the spans the entire viewing area of the driver. “LYRIQ was conceived to make every journey exhilarating and leverages more than a century of innovation to drive the brand into a new era, while rewarding passengers with a more personal, connected and immersive experience,” said Jamie Brewer, Cadillac LYRIQ chief engineer. “To do this we developed an architecture specifically for EVs.  It is not only an exceptional EV, but first and foremost a Cadillac.”
      LIBERATING PERFORMANCE
      Some luxury EVs today feature adapted traditional internal combustion engine architecture, that is not the case with LYRIQ. Cadillac’s all-new, modular EV platform on which the LYRIQ is based is the foundation for its liberating performance. With a dedicated EV architecture, its design eliminates significant physical constraints associated with adapting electric propulsion within a conventional vehicle architecture, for an optimized design that supports greater driving range, an engaging driving experience and a new interpretation of passenger space.
      Within the LYRIQ, the Ultium battery system is a structural element of the architecture, integrated in ways that contribute to ride and handling, as well as safety. In fact, the lower center of gravity and near 50/50 weight distribution enabled by the placement of the battery pack results in a vehicle that’s sporty, responsive and allows for spirited driving.
      Additionally, the LYRIQ is driven primarily by the rear wheels, with a performance all-wheel drive option available. The placement of the drive motor at the rear of the vehicle contributes an even greater feeling of balance and agility — attributes that affirm Cadillac’s longstanding commitment to satisfying performance. It also enables the system to channel more torque to the pavement without wheelspin for exhilarating acceleration and greater cornering capability. Vehicles equipped with performance all-wheel drive go a step further, with a second drive unit placed at the front of the vehicle, which allows for a significant amount of tuning flexibility, enhancing vehicle dynamics and performance for drivers.
      ALL-NEW ULTIUM BATTERY SYSTEM
      The Cadillac LYRIQ is powered by GM’s new Ultium battery system, which offers approximately 100 kilowatt-hours of energy to deliver stirring performance.
      Ultium’s state-of-the-art NCMA (nickel-cobalt-manganese-aluminum) chemistry uses aluminum in the cathode to help reduce the need for rare-earth materials such as cobalt. In fact, GM engineers reduced the cobalt content by more than 70 percent, compared to current GM batteries.
      The advanced battery chemistry is packed in large, flat pouch cells that enable smart module construction to reduce complexity and simplify cooling needs. Additionally, the battery electronics are incorporated directly into the modules, eliminating nearly 90 percent of the battery pack wiring, compared to GM’s current electric vehicles. 
      When it comes to charging, LYRIQ offers quick and convenient charging options whether at home or on the go. With DC fast charging, the LYRIQ can charge at rates over 150 kW. 
      ARTFULLY INTEGRATED TECHNOLOGY
      Envisioned to make interaction with its technologies more intuitive and rewarding, the LYRIQ’s partnership with the driver and passengers is simultaneously energizing and artful.
      Upon approach, the LYRIQ recognizes the driver and initiates a “greeting” with a choreographed lighting sequence, while also preparing the cabin for the journey, including seat, mirror and climate system adjustments. Once inside, the LYRIQ offers Cadillac’s highest level of driver information, infotainment and connectivity integration, for a more seamless and rewarding experience.
      A 33-inch-diagonal advanced LED display artfully integrates a single, large screen that spans the viewing area for the driver and incorporates driver information details, infotainment controls and camera views. This new display has the highest pixel density available in the automotive industry today and can display over one billion colors, 64 times more than any other vehicle in the automotive industry, providing a stunning in-vehicle experience unlike anything seen before from Cadillac.
      Additional technology and interactive highlights include:
      Battery and charging monitoring conveyed by easy, at-a-glance graphics. The system identifies the vehicle’s energy needs at home and on the go, according to owner preferences, while also monitoring and forecasting energy consumption and providing charging suggestions. New dual-plane augmented reality-enhanced head-up display employs two planes: a near plane indicating speed, direction and more, and a far plane displaying transparent navigation signals and other important alerts. The latest version of Super Cruise, the hands-free driver assistance feature, including automated lane change.3 Supervised remote parking that uses ultrasonic sensors to help the LYRIQ park itself in parallel or perpendicular parking spaces — whether the driver is inside or outside of the vehicle.4 SENSE OF SOUND
      LYRIQ’s technology also addresses sound in two important ways: Blocking unwanted sounds and making the most of the sounds passengers want to hear.
      For the first time, Cadillac will introduce a new road noise cancellation technology, which takes active noise cancellation to the next level by introducing more microphones and accelerometers, which improve noise cancellation abilities. With this new system, Cadillac’s performance and audio engineers can target the frequency range of tire cavity noise, reducing the noise level in the vehicle and allowing for a quieter in-cabin experience.
      The Cadillac LYRIQ builds on the brand’s exclusive partnership with AKG. “With LYRIQ we wanted to deliver a sound experience that would transport the driver from a vehicle into a recording studio,” said Hussein Khalil, Cadillac lead audio design release engineer. “With the AKG sound system, we are able to deliver this experience along with the quality and reliability luxury customers expect.”
      At launch, LYRIQ will offer a 19-speaker AKG Studio audio system that delivers exceptionally crisp and precise sound reproduction, enabling drivers and passengers to enjoy their favorite music.
      NEW FACE OF CADILLAC
      Cadillac’s first electric SUV makes a bold design statement that introduces a new face, proportion and presence for the brand’s new generation of EVs. It’s a forward-looking vision unconstrained by the needs of a traditional internal combustion engine and driveline.
      “The LYRIQ represents the next iteration of the iconic brand’s styling, enabled by electrification, as only Cadillac can express,” said Andrew Smith, executive director, Global Cadillac Design. “Inside and out, LYRIQ is a thoughtful integration of design and technology and is intended to make every drive an occasion.”
      Defined by taut lines and clean surfaces, LYRIQ is assertive and modern, characterized with a low, fast roofline and wide stance that emphasize agility and convey confidence. Additional details such as a flow-through roof spoiler express the careful attention paid to aerodynamics to optimize efficiency on the highway.
      A distinctive “black crystal” grille in the front is one of the LYRIQ’s most unique and expressive design elements. It is also a dynamic feature, as it is part of a dramatic lighting choreography that — along with bold vertical, slim LED signature lighting — greets the owner upon approach. At the rear, a split taillamp design incorporates slim LEDs that are also integrated into the lighting choreography.
      Inside, the LYRIQ’s new electric vehicle architecture opens up possibilities in vehicle spaciousness and design; and Cadillac designers used this as an opportunity to rethink how to use the space and where to locate various interior elements.
      The result is a more airy, minimalistic design that does more to involve the driver and passengers in the driving experience while offering exceptional functionality when it comes to storage solutions. It is also brimming with subtle yet obsessive details such as backlit speaker grilles, curved screens with hidden storage and, like the exterior, orchestrated lighting features.
  • Recent Status Updates

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