Jump to content
  • William Maley
    William Maley

    Next-Generation Dodge Challenger To Embrace Electrification

      You can also kiss that 700 horsepower supercharged V8 good-bye

    The Dodge Challenger has been enjoying a resurgence for the past couple of years, due in part to the supercharged variants known as the Hellcat and Demon. But Fiat Chrysler CEO Mike Manley tells the Detroit News, the next-generation Challenger will be quite different.

    "The reality is those platforms and that technology we used does need to move on. They can’t exist as you get into the middle-2020s. New technology is going to drive a load of weight out, so we can think of the powertrains in a different way. And we can use electrification to really supplement those vehicles," said Manley.

    "I think that electrification will certainly be part of the formula that says what is American muscle in the future. What it isn’t going to be is a V-8, supercharged, 700-horsepower engine."

    It is unclear what is in store for the next-generation Challenger. We previously reported that the model would move to the Giorgio platform - what underpins the Alfa Romeo Giulia and Stelvio. But last year, a story came out that next-generation Challenger and Charger would use a heavily re-worked version of the current LX platform - one that can trace its roots back to Mercedes-Benz models from the 1990s.

    As for possible engines, we wouldn't be surprised if the 2.0L turbo-four found in the Jeep Wrangler becomes available in the next-generation Challenger. There is also the rumor of a new inline-six taking the place of the current Pentastar V6, which we would assume could get some form of electrification. But Kelly Blue Book analyst Karl Brauer is skeptical about muscle cars and electrification co-existing.

    "There's a long-standing rule about what constitutes American muscle, but electrification is not part of it. I need something that gets my blood pumping," said Brauer.

    "The Challenger is now challenging the Mustang for sales primacy with a V-8. Who would have thought that? In terms of sales, the supercharged V-8s have worked well."

    We're guessing that FCA will be keeping some sort of V8 option, possibly one with some sort of electric boost.

    Source: The Detroit News

    Edited by William Maley

    • Upvote 2


    User Feedback

    Recommended Comments



    So no new platform for the Charger/300/Challenger triplets.  That is so Sergio: undercut ChryCo products and coddle FIAT products at ChryCo expense.  Apparently the new guy may not want ChryCo to succeed either.

    • Upvote 1

    Share this comment


    Link to comment
    Share on other sites

    Most all electric cars are heavier than their counterparts, not lighter. A Bolt is 300-400 lbs heavier than a Malibu.

    Share this comment


    Link to comment
    Share on other sites
    5 minutes ago, balthazar said:

    Most all electric cars are heavier than their counterparts, not lighter. A Bolt is 300-400 lbs heavier than a Malibu.

    So a Challenger EV could be potentially 4500lbs...cool.   The Giorgio platform was too small and lightweight anyway compared to the current LX/LC. 

    Share this comment


    Link to comment
    Share on other sites
    25 minutes ago, Robert Hall said:

    So a Challenger EV could be potentially 4500lbs...cool.   The Giorgio platform was too small and lightweight anyway compared to the current LX/LC. 

    Plus Tesla has proven what a proper P100D could do, I can so see a New Demon Challanger destroying the Tesla and the Mustang and Camaro if done right.

    Cool :metal:

    • Upvote 1
    • Downvote 1

    Share this comment


    Link to comment
    Share on other sites
    1 hour ago, balthazar said:

    Demon already destroys the P100D. It's done right.

    Yes for an ICE it is, No reason to not give up the noise and fumes and have a Demon 2.0 that can strike in the night in stealthy quietness. :D 

    • Downvote 1

    Share this comment


    Link to comment
    Share on other sites

    Giorgio platform (I guess the platform is a good one. The looks of the Guilia are sexy enough, but its the motor under the suit that get my vote...but that Ferrari V6 is NOT OR WILL EVER BE a MOPAR V8!!!)

    Giorgio Armani  (Im not into his fashions) but there is one Giorgio that I dig...

    Giorgio Moroder 

     

    I feel love for an electrified Muscle Car.  I want my muscle car Challenger to remain beefy as it is. Maybe a tad less weight do to a newer platform that benefits from weight reduction materials, but I do want it to retain more or less the same exterior and interior dimensions. No substantially bigger and no substantially smaller therefore maybe a Giorgio platform is not the answer for a new Challenger. 

    So... the old platform seems to be gettiing reworked again. The Challenger brings the goods with this version of a re-worked platform. I do not see this as a bad thing...

    Back to an electrified Muscle Car. I dig that too. I buy into that idea....BUT...it looks like the MOPAR folk dont think that a muscle car should be 100% electrified.   That is a very good thing.  It looks like the Challenger might be trading in supercharge assist for electric motor assist while retaining V8 goodness.  That I applaud. Maybe the supercharger stays too?   All the better if it does. More muscle car badassery to kick Teutonic and Japanese and Swedish and Chinese ass!!!  

    MUSCLE CARS RULE. NO MATTER WHAT IS UNDER THE HOOD.  Or...um...under the seats because skateboard platform with a battery pack residing there. 

    Related image

    Image result for Muscle cars rule meme

    Related image

     

    (BUT IM DOWN WITH ELECTRIC MOTOR ASSIST IN THAT HELLCAT!!!) 

    Edited by oldshurst442
    • Like 1

    Share this comment


    Link to comment
    Share on other sites
    Guest Potluck

    Posted

    Breaking news, there will be a next gen Challenger of any kind.

    Share this comment


    Link to comment
    Share on other sites

    I am sure for the right price Mercedes will sell them a mid 2000s E-class platform if they want something newer.  That LX platform is way dated now, they have to do something, and Giorgio is a good platform I don’t see why they couldn’t just use that.

    As far as electrification goes, Tesla is now American muscle, though not a muscle car, the American performance car is a Tesla.  Especially with the new roadster that “will accelerate at the limit of what humans can withstand “ and do 250 mph.

    • Haha 2
    • Upvote 1
    • Downvote 2

    Share this comment


    Link to comment
    Share on other sites
    3 hours ago, dfelt said:

    Yes for an ICE it is, No reason to not give up the noise and fumes and have a Demon 2.0 that can strike in the night in stealthy quietness. :D 

    You glossed over the part where I said "already destroys".

    • Like 1
    • Upvote 1

    Share this comment


    Link to comment
    Share on other sites
    1 hour ago, balthazar said:

    You glossed over the part where I said "already destroys".

    Nope, did not miss that at all, just pointing out a different kind of Demon that has better low center of gravity due to the battery pack in the skateboard concept that should give even better track grip.

    I see both ICE and EV Demon having a place on the auto lot.

    • Haha 1

    Share this comment


    Link to comment
    Share on other sites

    Tesla Model S is on the same wheelbase as a Challenger, but weighs 700lbs more. Plus, center of gravity has little to no bearing on acceleration. EV-ing a Demon will very likely make it slower, not quicker.

    I agree that there is room for both types of motivation. But all the talk about banning IC is nonsense we won't see in our lifetimes.

    Was reading elsewhere about Tesla & VW, and how VW (and others) may surpass Tesla. It mentioned VW's claim that it would introduce 50 EV models in a short span. Why do journalists just lap PRs up like unvarnished truth?? It's like a kid assuring you Santa Claus is real. VW sold 42,xxx Golfs in 2018. Know how many were the e-Golf? 1,385. I guarantee you VW will back away from their proclamation; they cannot survive the resulting plunging sales volume.

    • Like 1
    • Upvote 2

    Share this comment


    Link to comment
    Share on other sites

    VW group might do 50 EV's.  Spread that out over VW, Skoda, Seat, Bentley, Audi, Porsche, etc and 50 would be easy to hit.  They have a ton of brands to spread that over.

    Share this comment


    Link to comment
    Share on other sites

    I can see VWAG building a Bugatti EV to out do Tesla’s new roadster.  Something insane with performance like 0-60 in 1 sec and 300mph top speed...

    • Like 2

    Share this comment


    Link to comment
    Share on other sites

    This is all assuming that FCA will have money to do things like this, with the start of a larger sales decline....

    I just don’t see the money there-I see a future for some electric Jeeps, and a phase out of dodge with special editions on it’s way out....

    • Like 1
    • Upvote 1

    Share this comment


    Link to comment
    Share on other sites
    1 hour ago, daves87rs said:

    This is all assuming that FCA will have money to do things like this, with the start of a larger sales decline....

    I just don’t see the money there-I see a future for some electric Jeeps, and a phase out of dodge with special editions on it’s way out....

    Quoted for truth my friend.

    • Thanks 1

    Share this comment


    Link to comment
    Share on other sites
    15 hours ago, smk4565 said:

    I am sure for the right price Mercedes will sell them a mid 2000s E-class platform if they want something newer.  That LX platform is way dated now, they have to do something, and Giorgio is a good platform I don’t see why they couldn’t just use that.

    As far as electrification goes, Tesla is now American muscle, though not a muscle car, the American performance car is a Tesla.  Especially with the new roadster that “will accelerate at the limit of what humans can withstand “ and do 250 mph.

    1

    Again you keep repeating this and other falsehoods. First warning.

    There is nothing left of the original LX platform. The 5-speed automatic is gone, the interior trim pieces have been replaced, the rear differential and suspension setup are all replaced.  All of this is researchable by you even if you don't believe what we've been telling you for a long time now.

     

    • Upvote 2

    Share this comment


    Link to comment
    Share on other sites
    15 hours ago, balthazar said:

    You glossed over the part where I said "already destroys".

    For Demon to destroy Tesla you need to put those funny little wheels on the front, change computer and put in it 100 octane gas.   I don't think it can destroy Tesla in a street form.

    • Upvote 2

    Share this comment


    Link to comment
    Share on other sites
    3 hours ago, Drew Dowdell said:

    Again you keep repeating this and other falsehoods. First warning.

    There is nothing left of the original LX platform. The 5-speed automatic is gone, the interior trim pieces have been replaced, the rear differential and suspension setup are all replaced.  All of this is researchable by you even if you don't believe what we've been telling you for a long time now.

     

    Okay, so even not taking into account when any platform was made.  How competitive are the Charger/300/Challenger to a Camaro or Mustang?  Or the 300 to a Maxima or Avalon or Impala?  All those big sedans are dying off anyway, but Chrysler sales are down.  Challenger sells well for a coupe but a feel like a lot of Challenger/Charger sales are fleets without a lot profit behind it.  

    And they are probably facing CAFE issues post 2020 but that is a powertrain issue.

    Share this comment


    Link to comment
    Share on other sites
    4 minutes ago, smk4565 said:

    Okay, so even not taking into account when any platform was made.  How competitive are the Charger/300/Challenger to a Camaro or Mustang?  Or the 300 to a Maxima or Avalon or Impala?  All those big sedans are dying off anyway, but Chrysler sales are down.  Challenger sells well for a coupe but a feel like a lot of Challenger/Charger sales are fleets without a lot profit behind it.  

    And they are probably facing CAFE issues post 2020 but that is a powertrain issue.

    For one, the majority of people are NOT Performance People. As such, many just like the style and design of the Auto which is proved out in how well Dodge continues to sell.

    I honestly have not seen many Challengers in rental fleets. Chargers and 300 yes.

    I do agree with you that it would be interesting to see the break out for Chrysler / Dodge products in fleet sales to normal retail sales.

    As is proven by the continued sales, one does NOT have to always start over with a new base to continue to build a decent product that customers like. FCA has clearly as @Drew Dowdell and others pointed out take and replaced old designs with new design parts that have improved greatly the quality of the 300 and dodge cars. If they had not, we would not have the Hellcat or Demon that has done so well in those cars.

    Change for the sake of change is not always needed or desired. One could easily challenge why Mercedes-Benz left the straight 6 for the V6 and now is back to it. We have all seen silky smooth engines on both engine types. As such, is this just to make the world think they have something new when they really do not have their electric auto's which will truly be different ready for the market?

    I honestly do not care for many non american auto's but I respect them all. One has to respect what Dodge and Chrysler has done with what they have and the billions they have made even if it was wrongly taken away and put into a name brand that I think is a waste of money.

    • Upvote 1

    Share this comment


    Link to comment
    Share on other sites
    12 minutes ago, ccap41 said:

    ..nobody really has electrics ready for the market.. 

    Agreed, other than Tesla, the Chevrolet Bolt and Nissan Leaf are it as far as global EVs and even then Nissan still does not have their long range out yet so you have Tesla 3 or Chevrolet Bolt.

    Share this comment


    Link to comment
    Share on other sites



    Join the conversation

    You can post now and register later. If you have an account, sign in now to post with your account.
    Note: Your post will require moderator approval before it will be visible.

    Guest
    Add a comment...

    ×   Pasted as rich text.   Paste as plain text instead

      Only 75 emoji are allowed.

    ×   Your link has been automatically embedded.   Display as a link instead

    ×   Your previous content has been restored.   Clear editor

    ×   You cannot paste images directly. Upload or insert images from URL.




  • Similar Content

    • By William Maley
      After 20 years, Audi will be sending off the TT coupe and convertible into the great parking lot in the sky. During the brand's annual meeting today, Audi CEO Bram Schot said a new strategy focusing on sustainability means the brand has to cut a number of models that don't make economic sense.
      “There will be lots of things that we won’t do any more in the future, or things that we do less. We focus maximum resources on our key projects,” said Schot.
      This is part of an effort to get the brand back on track in terms of sales and profit after the diesel emission scandal which culminated in the arrest of former CEO Rupert Stadler and an 800 million euro ($895 million) fine.
      Schot did reveal that the TT would be replaced by a new "emotive" electric vehicle in the same price range. No other details were given.
      The TT isn't the only model on the chopping block. The R8 sportscar is being questioned as to whether or not it fits into Audi's new focus. Also, the successor to the A8 flagship may go all-electric.
      Source: Automotive News (Subscription Required)

      View full article
    • By William Maley
      After 20 years, Audi will be sending off the TT coupe and convertible into the great parking lot in the sky. During the brand's annual meeting today, Audi CEO Bram Schot said a new strategy focusing on sustainability means the brand has to cut a number of models that don't make economic sense.
      “There will be lots of things that we won’t do any more in the future, or things that we do less. We focus maximum resources on our key projects,” said Schot.
      This is part of an effort to get the brand back on track in terms of sales and profit after the diesel emission scandal which culminated in the arrest of former CEO Rupert Stadler and an 800 million euro ($895 million) fine.
      Schot did reveal that the TT would be replaced by a new "emotive" electric vehicle in the same price range. No other details were given.
      The TT isn't the only model on the chopping block. The R8 sportscar is being questioned as to whether or not it fits into Audi's new focus. Also, the successor to the A8 flagship may go all-electric.
      Source: Automotive News (Subscription Required)
    • By William Maley
      Guangzhou Automobile Group Co. (GAC) made a big splash at the Detroit Auto Show this year with a number of models destined for the U.S. The plan at the time was to begin talking with dealers at the National Automobile Dealers Association convention in March, with sales to follow early next year. But GAC has postponed plans of coming to the U.S. due to the trade war.
      In a statement issued to Bloomberg, GAC said “the escalation of China-U.S. trade frictions” and distribution “uncertainties” had made them decide to put their plans on hold. It's unclear how long this postponement will last, but it will likely be some months - maybe years.
      Many Chinese automakers have made pronouncements to sell vehicles in the U.S. for over a decade, with none coming to shore. As Automotive News notes, Chinese Automaker Zotye as recently as this month was still recruiting dealers and planning to begin sales in the U.S. late next year. Bloomberg reached out to other Chinese automakers,
      Great Wall: No immediate comment on whether or not it plans on adjusting its plans to coming to the U.S. Lynk & Co. (under the Geely umbrella): Spokesperson said they are "evaluating" plans for North America Source: Bloomberg, Automotive News (Subscription Required)

      View full article
    • By William Maley
      Guangzhou Automobile Group Co. (GAC) made a big splash at the Detroit Auto Show this year with a number of models destined for the U.S. The plan at the time was to begin talking with dealers at the National Automobile Dealers Association convention in March, with sales to follow early next year. But GAC has postponed plans of coming to the U.S. due to the trade war.
      In a statement issued to Bloomberg, GAC said “the escalation of China-U.S. trade frictions” and distribution “uncertainties” had made them decide to put their plans on hold. It's unclear how long this postponement will last, but it will likely be some months - maybe years.
      Many Chinese automakers have made pronouncements to sell vehicles in the U.S. for over a decade, with none coming to shore. As Automotive News notes, Chinese Automaker Zotye as recently as this month was still recruiting dealers and planning to begin sales in the U.S. late next year. Bloomberg reached out to other Chinese automakers,
      Great Wall: No immediate comment on whether or not it plans on adjusting its plans to coming to the U.S. Lynk & Co. (under the Geely umbrella): Spokesperson said they are "evaluating" plans for North America Source: Bloomberg, Automotive News (Subscription Required)
    • By William Maley
      On Wednesday, Honda CEO Takahiro Hachigo announced plans for the future of the company's automobile division. Efficiency was the theme in Hachigo's speech in terms of their lineup. manufacturing, and driving.
      One of the initiatives put forth by Hachigo was to cut down on the number of variations on offer in their global lineup, along with the dropping of various regional nameplates.
      "However, as a result of accommodating regional needs somewhat excessively in each individual region, we recognize that the number of models and variations at the trim and option level have increased and our efficiency has declined. So, we will undertake initiatives to further strengthen our inter-regional coordination and collaboration and advance our art of making automobiles in order to simultaneously increase the attractiveness and efficiency of both global and regional models," he said.
      "With this initiative, by 2025, we will reduce the total number of variations at the trim and option level for our global models to one-third of what we have now.In addition, we will increase efficiency by eliminating and consolidating some similar regional models into even more competent models shared across multiple regions."
      This will allow Honda to simplify model allocation at their various assembly plants around the road. According to Hachigo, this will allow the company to achieve "100 percent capacity utilization worldwide by 2020" and cut production costs by 10 percent by 2025. 
      Part of that initiative involves a new modular architecture that will debut in a global model next year. No details on the vehicle were provided, but Honda says the goal of the architecture "is to commonize about 70 percent of the components" used in a vehicle such as the engine bay and passenger cabin.
      Honda is also planning to have two-thirds of their global lineup electrified by 2030. Furthermore, it wants 100 percent of its European lineup to be electrifed by 2025. To do this, Honda is readying a new electric city car known as the e, along with deploying their two-motor i-MMD hybrid setup to all of their models in Europe. In the U.S. Honda is planning to launch more hybrid models, and increase their electric car lineup with some help from General Motors.
      “In North America, we will jointly develop battery components with General Motors and introduce highly-competitive battery EVs in the market,” said Hachigo.

      Press Release is on Page 2
      Summary of Honda CEO Speech on Automobile Business Direction
      Remarks by Takahiro Hachigo, President & CEO, Honda Motor Co., Ltd. May 8, 2019
      Honda has been working on two top-priority management challenges in the midst of abrupt changes in the global business environment surrounding the automobile industry: to strengthen the structure of our automobile business and to further increase the speed of business transformation for future generations.
      So, today, I would like to introduce some initiatives we are taking for our automobile business, especially how we are strengthening the structure of our automobile business, the direction we are taking with electrification, as well as some progress we have made to date.
      Strengthening automobile business structure 
      Ever since I became the president of the company, I have been conveying the message that we will make Honda strong by creating strong products and also by strengthening our inter-regional coordination and collaboration. We put special emphasis on the strengthening of our global models, which have been the source of Honda's core competence, and also the enhancement of our regional models.
      As a result, we currently have the five global models, namely Civic, Accord, CR-V, Fit/Jazz and Vezel/HR-V, and these five strong models now account for 60% of our global automobile sales. At the same time, our regional models such as the N Series for Japan, Pilot for North America and Crider for China are playing an important role as a source of growth for each respective region.
      However, as a result of accommodating regional needs somewhat excessively in each individual region, we recognize that the number of models and variations at the trim and option level have increased and our efficiency has declined. So, we will undertake initiatives to further strengthen our inter-regional coordination and collaboration and advance our art of making automobiles in order to simultaneously increase the attractiveness and efficiency of both global and regional models.
      Strengthening inter-regional coordination and collaboration
      As for inter-regional coordination and collaboration, under the new operational structure we adopted for our automobile operations starting from April, we began reviewing and sharing the product lineup by grouping some of our six regions outside Japan based on a similarity of key factors, such as market needs and environmental regulations. With this initiative, by 2025, we will reduce the total number of variations at the trim and option level for our global models to one-third of what we have now. In addition, we will increase efficiency by eliminating and consolidating some similar regional models into even more competent models shared across multiple regions.
      Advancement of our art of making automobiles (automobile development) 
      As for the advancement of automobile development, since I became the president, we have been increasing the efficiency and speed of our Monozukuri (the art of making things) by innovating the entire process, from planning and development all the way through production, by enabling the S-E-D-B (sales, manufacturing, R&D, purchasing*1) functions to collaborate beyond the boundaries of their divisions.
      Moreover, we have already introduced the Honda Architecture in our development.
      The Honda Architecture is a company-wide initiative which will increase the efficiency of development and expand parts-sharing for our mass-production models. The first model being developed with this new method will be the global model we are launching next year. And we will continue increasing the number of models to which we apply this new architecture.
      With the strengthening of global and regional models through inter-regional coordination and collaboration and with the introduction of the Honda Architecture, by 2025, we will reduce the number of manhours we use for the development of mass-production models by 30%, and we will repurpose those manhours to accelerate our research and development in advanced areas for the future. In this way, we can continue creating new technologies which will support the future of Honda.
      Strengthening our operational structure in the area of production 
      In addition to the area of development, we are further strengthening our operational structure in the area of production as well, so that we can create strong products with high efficiency.
      We are making steady progress in optimizing our production capacity in all regions. When this is complete, we are expecting to see that our global capacity utilization rate, excluding China, will increase from 90% recorded in 2018, and we will be producing at full capacity by 2022.
      In China, the third plant of Dongfeng Honda became newly operational, and this put us in a position where we can definitely accommodate market demand in China. We believe that this progress we made paved the way for the optimization of our global production capacity.
      From here onward, we think it is important to increase our competitiveness by increasing the efficiency of our production system in North America.
      For our business in North America, while keeping pace with sales expansion, we enhanced our model lineup and established a flexible production system where our plants sometimes produce various models in duplication to accommodate changes in market demand. However, as a result of the pursuit of high flexibility, an increase in the investment amount and a decline in production efficiency started to become an issue. Therefore, in North America as well, we will reduce the number of variations at the trim and option level, and at the same time, we will simplify the production model allocation at each plant. Through this initiative, we will re-establish a highly-efficient production system and realize the growth of North American business through the pursuit of quality.
      By implementing these initiatives to increase production efficiency in each region, we are expecting to reduce global cost in the area of production by 10% by 2025, compared to the cost recorded in 2018.
      Through all these initiatives I have mentioned, we will steadily strengthen the structure of our automobile business and realize the solidification of our existing automobile businesses by 2025, and, at the same time, we will accelerate our preparation for the future.
      Direction for the electrification of our automobile products
      Striving to realize a carbon-free society, Honda set a goal to electrify two-thirds of our global automobile unit sales by 2030.
      When we talk about the introduction of electrified vehicles, there are two perspectives. One is the improvement of fuel economy, and the other is zero emissions. Regulations for the Corporate Average Fuel Economy (CAFE) standards are becoming increasingly stringent in every country around the world and complying with CAFE standards is one of the most important challenges for the automobile industry. At Honda, in light of the required infrastructure and how people use automobiles, we believe that hybrid technology is, at this moment, the most effective way for us to comply with CAFE standards. Therefore, we will electrify our products mainly with hybrid technologies. By increasing sales of our hybrid models all around the world, Honda will contribute to the global environment through the improvement of fuel economy.
      To this end, we will expand the application of our 2-motor hybrid system to the entire lineup of Honda vehicles. In addition to the 2-motor hybrid system which is compatible with mid-to-large-sized vehicles, we developed a new, more compact 2-motor hybrid system suitable for small-sized vehicles. This small-sized 2-motor hybrid system will be adopted first by the all-new Fit which we are planning to exhibit as a world premiere at the Tokyo Motor Show this fall.
      In addition to the expansion of the lineup of products equipped with the 2-motor hybrid system, we also will expand the application of the 2-motor hybrid system on a global basis. With that, by 2022, we are expecting to reduce the cost of the 2-motor hybrid system by 25% compared to the cost of this system in 2018.
      As for zero emission vehicles, with our battery EVs we will comply with the Zero Emission Vehicle (ZEV) program being adopted by California and other states in the U.S. and China's New Energy Vehicle (NEV) mandate. We will efficiently introduce our battery EVs to the market by selecting the most appropriate partners and resources to satisfy the different needs in each region.
      In North America, we will jointly develop battery components with General Motors and introduce highly-competitive battery EVs in the market.   
      In China, in order to keep up with the fast speed of electrification, we have already begun introducing battery EV models developed together with our local joint venture companies in China. While envisioning the introduction of battery EV models from the Honda brand, we will continue utilizing local resources in China and introduce more battery EV models in a timely manner to fulfill local market needs in China.
      In Europe and Japan, we will introduce the Honda e, a new battery EV model, which was recently introduced as a prototype at the Geneva Motor Show.
      To summarize, Honda will popularize and improve the business feasibility of electrified vehicles by focusing on hybrid vehicles and battery EVs.
      Changes in operational structure
      In order to ensure the solid implementation of these initiatives I just introduced for our automobile business, we renewed our operational structure as of April. The aims of this structural change are to establish an organization which brings all regional operations together to strongly facilitate inter-regional coordination and collaboration and to increase the speed of our business operations by enabling prompt decisions and prompt execution.
      Today, I introduced our initiatives to strengthen our automobile business structure and the direction of our electrification. Under the new organizational structure, we will realize our goals with a keen sense of speed. 
      Closing
      As we stated in our 2030 Vision, Honda is striving to grow through the pursuit of quality so that we can fulfill our vision to "Serve people worldwide with the joy of expanding their life's potential."
      Honda will continue taking on new challenges while being driven by strong passion, so that we can continue to be a company that society wants to exist even in 2050 after Honda becomes more than 100 years old. 
      *1 S-E-D-B: Sales, Engineering (Manufacturing), Development (R&D), Buying (Purchasing)

      View full article
  • Social Stream

  • Today's Birthdays

    1. Nick
      Nick
      (32 years old)
    2. RichW5
      RichW5
      (77 years old)
  • Who's Online (See full list)

    There are no registered users currently online

  • My Clubs

About us

CheersandGears.com - Founded 2001

We ♥ Cars

Get in touch

Follow us

Recent tweets

facebook

×
×
  • Create New...