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GM targets smaller, more profitable Buick brand

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General Motors Corp is prepared to nearly halve the number of Buick models it offers in the United States as it tries to reestablish the luxury brand in its home market, GM's chief executive said on Tuesday.

Rick Wagoner, speaking to reporters at the unveiling of the 2008 Buick Enclave, said the automaker would also reduce Buick sales to rental car companies as it shifts toward targeting more profitable retail sales with upcoming new designs.

Although Buick has offered as many as seven models in recent years, Wagoner said GM was prepared to accept lower unit sales with about four models in order to try to capture more showroom traffic and shun lower-margin sales to car rental companies.

"In the end we're going to let it flow. But what we're going to do is to make sure we make three and then four really good (Buick models)," Wagoner told reporters.

Full article:

http://today.reuters.com/stocks/QuoteCompa...UICK.XML&rpc=66

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It's interesting how the full article mentions how Wagoner thinks the success of Buick in China will help turn the brand around in the U.S. market with opportunities over time for product sharing.

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It's interesting how the full article mentions how Wagoner thinks the success of Buick in China will help turn the brand around in the U.S. market with opportunities over time for product sharing.

221505[/snapback]

He is targetting our Asian American buyers who might have heard good things about Buick from their homies in china. :AH-HA_wink:

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So, would it be:

1. Enlcave

2. NG LaCrosse

3. NG Lucerne (eventually RWD)

4. ???

Could nr. 4 be a TE so Buick could have a smaller crossover that appeals to both the SUV and minivan crowd?

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So, would it be:

1. Enlcave

2. NG LaCrosse

3. NG Lucerne (eventually RWD)

4. ???

Could nr. 4 be a TE so Buick could have a smaller crossover that appeals to both the SUV and minivan crowd?

221525[/snapback]

#4 should be a Zeta derivative and should be timed to be out after the demise of the Ranier and Terraza...

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#4 should be a Zeta derivative and should be timed to be out after the demise of the Ranier and Terraza...

221529[/snapback]

Velite?

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Well, we have a midsize sedan, a fullsize sedan, a crossover... we need a coupe or a convertible. Or both with the same model name.

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He added: "We don't have to play hard in daily rental with Buick because frankly we've got other brands to play that role. We want to run a lot of volume through Chevrolet. It is the brand that should play broadly and if we need to push for some volume that's the place to push for it. Buick, we can focus."

:ohyeah::ohyeah::thumbsup::cheering:

Wagoner, who declined to discuss specific future product plans, said the Enclave pointed to the direction of GM's plans for the brand which he said was profitable on a global basis.

:thumbsup::thumbsup:

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A smaller Buick. The way it should be. :thumbsup:

Whereabouts is Buickman in all this? His job may be getting a little easier in the coming years.

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So I wonder when the Rendezvous, Rainier and Terrazo are going away...

221588[/snapback]

Probably for 2008.

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Velite?

221589[/snapback]

Possibly. It's a certainty that the Zeta will spawn a Buick. From what I have heard, the kind of vehicle is up in the air. Could be a Coupe, could be a hardtop 'vert, or it might be a 4 door sedan.

Since you're looking at an 09 intro at the earliest, a decision may not have been made, as the larger Zeta sedans sold in other markets could provide the bones of a 4 door and the 2 door Camaro & GTO are already being developed for an 08 intro as 09's, so a hardtop vert could easily be developed alongside a convertible 2 dr. Zeta for Pontiac or, more likely Chevy.

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Buick needs it'sown version of Bentley's 2 door Continental. THAT is where Buick design should be.

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Possibly. It's a certainty that the Zeta will spawn a Buick. From what I have heard, the kind of vehicle is up in the air. Could be a Coupe, could be a hardtop 'vert, or it might be a 4 door sedan.

Since you're looking at an 09 intro at the earliest, a decision may not have been made, as the larger Zeta sedans sold in other markets could provide the bones of a 4 door and the 2 door Camaro & GTO are already being developed for an 08 intro as 09's, so a hardtop vert could easily be developed alongside a convertible 2 dr. Zeta for Pontiac or, more likely Chevy.

221755[/snapback]

But isn't it more attractive to be present with a smaller crossover (the crossover segment is publicly percieved to be a growth segment), than it is to have another coupe or convertible?

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I would love to see a Velite coupe/convertible but in all reality a crossover to go against the X3, RDX, etc seems alot more likely...It would be really nice to see both of them but...we all know how that goes...

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Possibly. It's a certainty that the Zeta will spawn a Buick. From what I have heard, the kind of vehicle is up in the air. Could be a Coupe, could be a hardtop 'vert, or it might be a 4 door sedan.

221755[/snapback]

Nope, the vehicle is decided on, it's a sedan. Whether or not there could be more than one Buick on Zeta, well, I don't know.

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So I wonder when the Rendezvous, Rainier and Terrazo are going away...

221588[/snapback]

not soon enough

buick needs a convertible and a version of the Holden Stateman (RWD big ass car).

y'all remember......Buick dealers now will nearly all be BPG dealers and will carry huge product lines between the 3 brands. BPG is essentially one brand with 3 flavors.

Edited by regfootball

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But isn't it more attractive to be present with a smaller crossover (the crossover segment is publicly percieved to be a growth segment), than it is to have another coupe or convertible?

222219[/snapback]

It's probably better to leave that niche to Pontiac (Torrent) or GMC..

A big luxury coupe/convertible (Zeta based, not an Epsilon like the G6) would be nice for Buick..but that would probably overlap with a possible CTS coupe/convertible..

Edited by moltar

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It's probably better to leave that niche to Pontiac (Torrent) or GMC..

A big luxury coupe/convertible (Zeta based, not an Epsilon like the G6) would be nice for Buick..but that would probably overlap with a possible CTS coupe/convertible..

222625[/snapback]

RIVIERA anyone? coupe and convertible...!

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