Jump to content
  • Greetings Guest!

    CheersandGears.com was founded in 2001 and is one of the oldest continuously operating automotive forums out there.  Come see why we have users who visit nearly every day for the past 16+ years. Signup is fast and free, or you can opt for a premium subscription to view the site ad-free.

William Maley

Volvo News: Polestar To Become a Standalone Brand, Focus On High-Performance EVs

Recommended Posts


Volvo's performance arm, Polestar will be spun off into its own separate brand that will focus on high-performance electric vehicles. The announcement made today confirms a rumorpile report from last week about Polestar working on a lineup of high-performance electric vehicles.

“Polestar will be a credible competitor in the emerging global market for high performance electrified cars. With Polestar, we are able to offer electrified cars to the world’s most demanding, progressive drivers in all market segments,” said Håkan Samuelsson, president and chief executive of Volvo Cars.

The brand will share “technological and engineering” efforts with Volvo. Polestar will continue to offer upgrades for Volvo cars, under the new Polestar Engineered label.

Plans for future products will be announced sometime in the fall.

Source: Volvo
Press Release is on Page 2


Polestar announces new management team to develop electrified performance brand for Volvo Cars

Volvo Cars, the premium car maker, has announced that Polestar, its performance car arm, is to become a new separately-branded electrified global high performance car company, marking the latest stage in Volvo’s ongoing transformation.
 
In order to drive the development of the brand, Volvo Cars also announced today that Thomas Ingenlath, Senior Vice President Design at Volvo, will assume the position of Chief Executive Officer at Polestar. Mr Ingenlath has been the inspiration behind Volvo’s award winning design renaissance in recent years.
 
“Thomas heading up the Polestar organisation shows our commitment to establishing a truly differentiated stand-alone brand within the Volvo Car Group,” said Håkan Samuelsson, president and chief executive of Volvo Cars.
 
Mr Ingenlath will be joined at Polestar by Jonathan Goodman, who will become Chief Operating Officer. Mr Goodman moves from his position as Senior Vice President Corporate Communication at Volvo Cars.
 
“With 25 years of commercial experience in the automotive industry, Jonathan is ideally placed to provide operational experience alongside Thomas’s vision, building on the experienced management team that will drive the Polestar brand forwards” said Mr Samuelsson.
 
“Polestar will be a credible competitor in the emerging global market for high performance electrified cars. With Polestar, we are able to offer electrified cars to the world’s most demanding, progressive drivers in all market segments.”
 
Volvo Cars acquired 100 per cent of Polestar Performance in July 2015, having worked together in motorsport since 1996. In the future, Polestar will offer Polestar branded cars that will no longer carry a Volvo logo, as well as optimisation packages for Volvo’s range of cars under the Polestar Engineered brand.
 
Polestar will enjoy specific technological and engineering synergies with Volvo Cars and benefit from significant economies of scale as a result of its connection to Volvo. These synergies will allow it to design, develop and build world beating electrified high performance cars.
 
Mr Ingenlath said: “I am really excited to take up the challenge of establishing this exciting brand, developing a fabulous portfolio of bespoke products and channelling the passion we have throughout the Polestar team. The next chapter in Polestar’s history is just beginning.”
  
Polestar will make further announcements about its products, industrialization and commercial plans in the autumn.  


View full article

Share this post


Link to post
Share on other sites

:metal: This is AWESOME! I thin this will benefit Volvo even more than just making Volvo Polestar performance ICE auto's.

Very excited to see what they do. You know China's policy to deal with their smog is a main reason for this along with China owning Volvo / Polestar.

Excited, :dance:

Wonder what dollar level they are going after first? $50-100K first, Higher or lower? :scratchchin:

Share this post


Link to post
Share on other sites

Why don't they make Volvo electric cars?  I wonder how many will buy a Polestar over a Tesla, Mercedes, Audi or BMW.  That is a tall ask from a start up brand

Share this post


Link to post
Share on other sites

I'm not positive I've ever heard the name 'Polestar' before this thread.
Althought at least it's a name, it doesn't seem very graceful.

Perhaps 'Polecat' is a bit snazzier.

  • Like 1

Share this post


Link to post
Share on other sites
43 minutes ago, balthazar said:

I'm not positive I've ever heard the name 'Polestar' before this thread.
Althought at least it's a name, it doesn't seem very graceful.

Perhaps 'Polecat' is a bit snazzier.

Polestar was known as Cyan Racing and has heritage before becoming Polestar in 2010.

https://www.polestar.com/intl/

Good info, but they do have a performance / racing heritage.

Share this post


Link to post
Share on other sites

Polestar builds the S60 and V60 Polestar, 367 hp performance road cars

Did Volvo really need to buy a racing entity to offer a measly 367 HP on their cars??

  • Like 1

Share this post


Link to post
Share on other sites

For some reason every time I read Polestar I think Pole dancer...

Share this post


Link to post
Share on other sites
2 hours ago, A Horse With No Name said:

For some reason every time I read Polestar I think Pole dancer...

At least you have to give the China Parent company credit for having some awesome autoshow models for the Polestar versions at the Shanghai auto show.

PoleStarModel.jpg

Share this post


Link to post
Share on other sites
1 hour ago, dfelt said:

At least you have to give the China Parent company credit for having some awesome autoshow models for the Polestar versions at the Shanghai auto show.

PoleStarModel.jpg

Ohhh absolutely.

Share this post


Link to post
Share on other sites

LOL what a joke.  No one buys them now... this will only seal their fate.

Share this post


Link to post
Share on other sites

The widely followed J.D. Power 2017 U.S. Initial Quality Study was released recently. Among the 33 brands measured, Volvo ranked 31st. It is a stinging rebuke for a company that is trying to position itself as a luxury alternative to BMW, Mercedes, Lexus and Audi.

Volvo really cannot be positioned as a turnaround, even if its quality ratings were strong. Its sales through the first five months of the year were down 4.5% to 26,802. At the current rate, it sells only 6,000 cars a month in the United States. Most of its sales come from three models. About 20% are the S60 mid-priced sedan, nearly 30% are the XC60 sport utility vehicle and 35% are the new XC90. The XC90 is a luxury SUV with a starting price of $45,750, which can rise well over $100,000 for the “Excellence” model. Perhaps Volvo should not keep the excellence badge for just one model.

Volvo’s dealer network, marketing budget and small model lineup cannot possibly keep up with juggernauts like BMW and Mercedes. Each has model lineups that are many times Volvo’s. Each has been among the modest widely regarded, high-quality auto brands in the United States.

Initial quality in this iconic study was measured by the number of problems experienced per 100 vehicles during the first 90 days of ownership, with a lower score reflecting higher quality. In this year’s study, quality improved across seven of the eight categories measured, with 27 of the 33 brands in the study improving their quality compared with 2016.

http://247wallst.com/autos/2017/06/2...uality-rating/

062117-JD-Power-ONLINE.png

Keep building crap cars in China and see how that works out for you, boys....!

Share this post


Link to post
Share on other sites

Your content will need to be approved by a moderator

Guest
You are commenting as a guest. If you have an account, please sign in.
Reply to this topic...

×   Pasted as rich text.   Paste as plain text instead

  Only 75 emoji are allowed.

×   Your link has been automatically embedded.   Display as a link instead

×   Your previous content has been restored.   Clear editor

×   You cannot paste images directly. Upload or insert images from URL.




  • Similar Content

    • By William Maley
      Geely was planning to make Volvo a publicly traded company by the end of the year. Earlier in the year, the company hired financial advisors to see if it would be possible. But over the weekend, the Financial Times reported that Geely has scrapped those plans. 
      “We’ve come to the conclusion that the timing is not optimal for an IPO right now,” Volvo Chief Executive Hakan Samuelsson told Reuters.
      The on-going trade war between the U.S. and China, and concerns about something similar happening between the U.S. and Europe are listed as the main concerns. But a source revealed that Geely boss Li Shufu thought Volvo needed to make bigger endroads into China before going public.
      Sources tell Reuters that Geely was aiming to have Volvo's IPO valued between $16 and $30 billion. Some analysts questioned the $30 billion estimate.
      Volvo said a listing was possible in the future.
      Source: Financial Times, Reuters

      View full article
    • By William Maley
      Geely was planning to make Volvo a publicly traded company by the end of the year. Earlier in the year, the company hired financial advisors to see if it would be possible. But over the weekend, the Financial Times reported that Geely has scrapped those plans. 
      “We’ve come to the conclusion that the timing is not optimal for an IPO right now,” Volvo Chief Executive Hakan Samuelsson told Reuters.
      The on-going trade war between the U.S. and China, and concerns about something similar happening between the U.S. and Europe are listed as the main concerns. But a source revealed that Geely boss Li Shufu thought Volvo needed to make bigger endroads into China before going public.
      Sources tell Reuters that Geely was aiming to have Volvo's IPO valued between $16 and $30 billion. Some analysts questioned the $30 billion estimate.
      Volvo said a listing was possible in the future.
      Source: Financial Times, Reuters
    • By William Maley
      Kalashnikov, the Russian company best known for making the AK-47 assault rifle is planning to enter the growing electric-vehicle market. Last week at the Army 2018 International Military Technical Forum in Kubinka, Russia, Kalashnikov unveiled the CV-1 concept.
      The design is inspired by the Soviet Izh-Kombi hatchback built between 1973 and 1997. There are some modern touches such as LED headlights and a set of lightweight wheels. Technical details are scarce, with Kalashnikov saying the model has an electric motor producing 295 horsepower, a “revolutionary inverter”, and 90 kWh modular battery pack. 
      Kalashnikov clams that once development is completed, the vehicle will have a range of 220 miles on a single charge and boast a top speed several times higher than its current electric vehicles - the company builds off-road vehicles and motorcycles along with the AK-47.
      "This technology will let us stand in the ranks of global electric car products such as Tesla and be their competitors," a Kalashnikov spokesperson told Russian news agency RIA-Novosti.
      Source: Autocar, BBC News
      Pic Credit: Kalashnikov

      View full article
    • By William Maley
      Kalashnikov, the Russian company best known for making the AK-47 assault rifle is planning to enter the growing electric-vehicle market. Last week at the Army 2018 International Military Technical Forum in Kubinka, Russia, Kalashnikov unveiled the CV-1 concept.
      The design is inspired by the Soviet Izh-Kombi hatchback built between 1973 and 1997. There are some modern touches such as LED headlights and a set of lightweight wheels. Technical details are scarce, with Kalashnikov saying the model has an electric motor producing 295 horsepower, a “revolutionary inverter”, and 90 kWh modular battery pack. 
      Kalashnikov clams that once development is completed, the vehicle will have a range of 220 miles on a single charge and boast a top speed several times higher than its current electric vehicles - the company builds off-road vehicles and motorcycles along with the AK-47.
      "This technology will let us stand in the ranks of global electric car products such as Tesla and be their competitors," a Kalashnikov spokesperson told Russian news agency RIA-Novosti.
      Source: Autocar, BBC News
      Pic Credit: Kalashnikov
    • By William Maley
      Volvo is shifting production of XC60s destined for the U.S. from China to Europe in an effort to avoid a 25 percent tariff on Chinese imports.
      "We will, of course, reshuffle here and take XC60s for the U.S. from our factory in Europe, and let China produce for other markets," Volvo CEO Håkan Samuelsson told Reuters.
      Samuelsson went on to say that the shift has already begun.
      Earlier this month, the Trump administration slapped a 25 percent tariff on $34 billion in Chinese imports, including Volvo's XC60 and S90. Unlike the XC60, the S90 is only built in China, leaving it in a difficult place. In turn, the Chinese government increased tariffs on imported U.S. vehicles to 40 percent. 
      Source: Reuters

      View full article
  • My Clubs

  • Recently Browsing

    No registered users viewing this page.

  • Reader Rides

About us

CheersandGears.com - Founded 2001

We ♥ Cars

Get in touch

Follow us

Recent tweets

facebook

×

Important Information

We have placed cookies on your device to help make this website better. You can adjust your cookie settings, otherwise we'll assume you're okay to continue.