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William Maley

December 2017: Toyota Motor North America

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Toyota Motor North America Reports December 2017, Year-End Sales

  • TMNA posts best-ever light truck sales for the year
  • RAV4 posts best-ever year with more than 400K units
  • Lexus NX posts best-ever month, quarter, year

PLANO, Texas, Jan. 3, 2018 /PRNewswire/ -- Toyota Motor North America (TMNA) today reported December 2017 sales of 222,985 vehicles, a decrease of 8.3 percent from December 2016 on a volume basis. With one less selling day in December 2017 compared to December 2016, sales were down 4.8 percent on a daily selling rate (DSR) basis. 

For the year, TMNA reported sales of 2,434,515 vehicles, a 0.6 percent decrease.

Toyota division posted December sales of 187,524 units, down 7.2 percent on a volume basis and 3.6 percent on a DSR basis. For the year, Toyota division reported sales of 2,129,383 vehicles, a 0.5 percent increase.

"We finished 2017 on a high note, reflecting the continued strength of our product portfolio and establishing Toyota as the number one retail brand for the sixth year in a row," said Jack Hollis, group vice president and general manager, Toyota division. "We are well positioned to continue our retail leadership in 2018, driven by a growing economy, consumer confidence and segment-leading products like RAV4 and Camry."

Lexus posted December sales of 35,461 vehicles, down 13.9 percent on a volume basis and down 10.6 percent on a DSR basis. For the year, Lexus sales of 305,132 were down 7.9 percent.

"With another very successful December to Remember, Lexus closed out 2017 with more than 300,000 vehicle sales," said Lexus General Manager Jeff Bracken. "In 2018, Lexus dealers will have even more options for customers as we bring 15 all-new and special edition models to the market.  We're looking forward to an amazing year."

December 2017 Highlights  

  • Toyota is the number one retail selling brand
  • Camry posts best-ever December sales of 43,331 units; best-ever quarterly sales of 104,574 units
  • TMNA light trucks down 5.6 percent; up 9 percent for a best-ever year
  • Toyota division SUV posts 70,945 units in December; posts a best-ever quarter and year
  • RAV4 sales of 32,542 units, a best-ever quarter and year with more than 400,000 units
  • 4Runner sales were up 4 percent for a best-ever month; up 14.6 percent for the year with best-ever year
  • Highlander sales of 21,041 units for December; posts best-ever year up 12.7 percent
  • Toyota division pickups up 1.8 percent in December
  • Tacoma up 6.8 percent for a best-ever December and year since introduction; up 3.4 percent for year
  • Tundra posted sales of 10,886 units in December
  • Lexus division LUVs down 4.3 percent for December; up 2.9 percent for a best-ever year
  • NX up 0.5 percent in December; a best-ever month, quarter and year
  • RX posts monthly sales of 13,951 units
  • GX posts monthly sales of 3,325 units; up 8.1 percent for the year

*Note: Unless otherwise stated, all figures reflect unadjusted raw sales volume

TOYOTA  U.S. SALES SUMMARY

DECEMBER 2017

 

-- CURRENT MONTH --

-- CALENDAR YEAR TO DATE --     

                 
 

2017

2016

DSR %

VOL %

2017

2016

DSR %

VOL %

TOTAL TOYOTA

222,985

243,229

-4.8

-8.3

2,434,515

2,449,630

-0.3

-0.6

TOTAL TOYOTA DIV

187,524

202,047

-3.6

-7.2

2,129,383

2,118,402

0.8

0.5

TOTAL LEXUS

35,461

41,182

-10.6

-13.9

305,132

331,228

-7.6

-7.9

                 

YARIS IA (INCL SCI IA)

1,908

1,997

-0.8

-4.5

35,727

27,983

28.1

27.7

YARIS LIFTBACK

203

760

-72.3

-73.3

8,653

10,872

-20.2

-20.4

TOTAL YARIS

2,111

2,757

-20.5

-23.4

44,380

38,855

14.6

14.2

iQ

0

0

0

0

0

6

-100

-100

xD

0

0

0

0

2

9

-77.7

-77.8

xB

0

0

0

0

0

2,677

-100

-100

tC

6

102

-93.9

-94.1

203

9,336

-97.8

-97.8

COROLLA IM (INCL SCI IM)

1,437

1,807

-17.4

-20.5

20,501

17,727

16

15.6

COROLLA SEDAN

18,532

29,402

-34.5

-37

308,695

360,483

-14.1

-14.4

TOTAL COROLLA

19,969

31,209

-33.6

-36

329,196

378,210

-12.7

-13

86 (INCL FR-S)

425

557

-20.8

-23.7

6,846

7,457

-7.9

-8.2

MIRAI

296

116

165

155.2

1,838

1,034

78.3

77.8

AVALON

2,427

5,051

-50.1

-52

32,583

48,080

-32

-32.2

PRIUS

9,482

12,444

-20.9

-23.8

108,662

136,632

-20.2

-20.5

CAMRY

43,331

33,412

34.7

29.7

387,081

388,618

-0.1

-0.4

TOTAL TOYOTA DIV. CAR

78,047

85,648

-5.4

-8.9

910,791

1,010,914

-9.6

-9.9

                 

CT

9

968

-99

-99.1

4,690

8,903

-47.1

-47.3

IS

2,777

4,432

-34.9

-37.3

26,482

37,289

-28.7

-29

RC

686

1,042

-31.6

-34.2

7,363

11,165

-33.8

-34.1

ES

5,047

6,239

-16

-19.1

51,398

58,299

-11.5

-11.8

GS

916

1,325

-28.2

-30.9

7,773

14,878

-47.6

-47.8

LS

306

609

-47.8

-49.8

4,094

5,514

-25.5

-25.8

LC

290

0

0

0

2,487

0

0

0

LFA

0

0

0

0

3

6

-49.8

-50

TOTAL LEXUS CAR

10,031

14,615

-28.7

-31.4

104,290

136,054

-23.1

-23.3

TOTAL TOYOTA CAR

88,078

100,263

-8.8

-12.2

1,015,081

1,146,968

-11.2

-11.5

                 

SIENNA

8,941

11,169

-16.9

-19.9

111,489

127,791

-12.5

-12.8

C-HR

3,866

0

0

0

25,755

0

0

0

RAV4

32,542

37,214

-9.2

-12.6

407,594

352,154

16.1

15.7

FJ CRUISER

0

0

0

0

4

9

-55.4

-55.6

VENZA

0

1

-100

-100

14

589

-97.6

-97.6

HIGHLANDER

21,041

25,425

-14.1

-17.2

215,775

191,379

13.1

12.7

4RUNNER

11,954

11,489

8

4

128,296

111,970

15

14.6

SEQUOIA

1,152

1,575

-24

-26.9

12,156

12,771

-4.5

-4.8

LAND CRUISER

390

456

-11.2

-14.5

3,100

3,705

-16.1

-16.3

TOTAL TOYOTA DIV. SUV

70,945

76,160

-3.3

-6.8

792,694

672,577

18.2

17.9

                 

TACOMA

18,705

17,514

10.9

6.8

198,124

191,631

3.7

3.4

TUNDRA

10,886

11,556

-2.2

-5.8

116,285

115,489

1

0.7

TOTAL TOYOTA DIV. PICKUP

29,591

29,070

5.7

1.8

314,409

307,120

2.7

2.4

TOTAL TOYOTA DIV. TRUCK

109,477

116,399

-2.3

-5.9

1,218,592

1,107,488

10.4

10

                 

NX

7,410

7,375

4.3

0.5

59,341

54,884

8.5

8.1

RX

13,951

14,882

-2.7

-6.3

108,307

109,435

-0.7

-1

GX

3325

3474

-0.6

-4.3

27,190

25,148

8.5

8.1

LX

744

836

-7.6

-11

6,004

5,707

5.5

5.2

TOTAL LEXUS TRUCK

25,430

26,567

-0.6

-4.3

200,842

195,174

3.2

2.9

TOTAL TOYOTA TRUCK

134,900

142,966

-2

-5.6

1,419,427

1,302,662

9.3

9

Selling Days

26

27

   

306

307

   

DSR = Daily Selling Rate

   

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I'm amazed how well the Taco still does since the entry of the GM twins. It never even skipped a beat. 

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22 minutes ago, ccap41 said:

I'm amazed how well the Taco still does since the entry of the GM twins. It never even skipped a beat. 

The Tacoma has history behind it

Many many people have had indestructible experiences with its predecessor, the Hilux.

And if they hadnt had any experiences with the Hilux, the mythical stories they heard others talk about  either from word of mouth or on TV raised  the Hilux to legendary status.

The Tacoma...although not as near as legendary as the Hilux, the Tacoma has served the people well over the years right after the Hilux was changed completely and re-named for the US market.

I am not surprised the Tacoma does well in the market place. There has been some major reliability missteps by Toyota with some of their nameplates (which hasnt seem to affect their sales...) and some bland choices they made to their image...but its safe to say that their small truck offerings is as awesome as it ever was. 

 

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No surprise about the Tacoma, the Tacoma owners I know would never buy a GM truck.  Toyota gets lots of repeat buyers. 

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And yet I really like the smaller GM trucks. The diesel option would swing me to GM if I were buying a truck that size I think.

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I can’t believe they still make the Sequoia and Land Cruiser, I feel like the last major update to those was in 2005.  

Time to close up shop on the Lexus GS and LS, those 2 are in the tank and the LS is a new model and it is down 50%!  I guess that predator grille is scaring people away.

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On 1/3/2018 at 11:55 AM, smk4565 said:

I can’t believe they still make the Sequoia and Land Cruiser, I feel like the last major update to those was in 2005.  

Time to close up shop on the Lexus GS and LS, those 2 are in the tank and the LS is a new model and it is down 50%!  I guess that predator grille is scaring people away.

I am pretty sure the new LS isn't out yet.....

Wow, the new Camry must really be hitting some vibes.  One of my coworkers got a pearl white XLE and loves it and it actually looks good in the flesh!

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So far the Camry is winning in sales vs the new Accord.  It gets good reviews but the Accord gets better ones.
TNGA  based RAV4, Corolla and Prius-V should be here in the next 18 months.

 

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10 minutes ago, frogger said:

So far the Camry is winning in sales vs the new Accord.  It gets good reviews but the Accord gets better ones.
TNGA  based RAV4, Corolla and Prius-V should be here in the next 18 months.

 

I wonder if maybe Honda is still in the process of ramping up Accord production for the new model?  The drop was huge for December.  If I was looking in the midsize market right now it would be a tossup between the Camry and Accord, preferably a Camry XSE V6 or Accord Touring 2.0T.  Each with it's pros and cons for me.  This is something I would have never thought just a few years ago.  I am curious about the TNGA Corolla.  Give it a decent powertrain and some nice design and it could really be something nice in the category. 

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In it's defense (if you can call it that), it was still being driven (note the trailer hitch scrape on the pavement).
But of course the buyers came back, tomoco paid them 150% of (undamaged) market value for their vehicle!

tac.jpg

  • Haha 2

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On 1/3/2018 at 11:55 AM, smk4565 said:

I can’t believe they still make the Sequoia and Land Cruiser, I feel like the last major update to those was in 2005.  

Time to close up shop on the Lexus GS and LS, those 2 are in the tank and the LS is a new model and it is down 50%!  I guess that predator grille is scaring people away.

The new LS isn't out yet and the old one is out of production.

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On 1/3/2018 at 10:55 AM, smk4565 said:

I can’t believe they still make the Sequoia and Land Cruiser, I feel like the last major update to those was in 2005.  

They've kept the G Wagen around for a lot longer than that and they're actually very similar vehicles in their overall goal and what they do. 

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2 minutes ago, ccap41 said:

They've kept the G Wagen around for a lot longer than that and they're actually very similar vehicles in their overall goal and what they do. 

Indeed.... the Land Cruiser is the Japanese equivalent of the G Wagon. 

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Last redesign of the Sequoia was '08, with a refresh for '18, last redesign of the LC was '07, had a couple facelifts since then. 

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      “We’re going to shift from limited production to mass production, reduce the amount of expensive materials like platinum used in FCV components, and make the system more compact and powerful,” said Yoshikazu Tanaka, chief engineer of the Mirai.
      Currently, Toyota hand builds the Mirai at a plant in Toyota City. Everyday, about 6.5 cars roll out of the plant. This is due to the detailed inspections that partially assembled models go through. The parts comprising the Mirai are quite expensive as well. According to analysis done by Strategic Analysis Inc., it costs Toyota about $11,000 to produce each of the fuel cell stacks. Blame the use of the platinum, titanium, and carbon fiber for the stacks.
      Toyota has been building up production capacity as it expects sales of FCVs to increase from about 3,000 to over 20,000 after 2020. This will help reduce the cost of each fuel cell stack to $8,000.
      “It will be difficult for Toyota to lower FCV production costs if it only produces the Mirai,” said a source,
      That's where an expansion of FCVs come in. Toyota is planning a "phased introduction' of other FCVs, including SUVs and commercial trucks starting around 2025. Toyota declined to talk about future products, but did reveal that it has built prototypes of small delivery vehicles and transport trucks with fuel cell powertrains.
      “We’re going to use as many parts from existing passenger cars and other models as possible in fuel cell trucks. Otherwise, we won’t see the benefits of mass production,” said Ikuo Ota, manager of new business planning for fuel cell projects at Toyota.
      Why is Toyota doubling down on fuel cells? Sources say that Toyota believes demand will increase as more countries, including China "warm to fuel cell technology". The company also sees FCVs as a hedge against battery materials such as cobalt becoming scarce.
      But there is still one issue that Toyota, and other automakers build FCVs still need to solve; infrastructure. There aren't many hydrogen refueling stations around. For example, the majority of hydrogen stations in the U.S. are in California. Not helping is a current shortage of hydrogen at refueling stations in California. Green Car Reports says this issue is due to various problems with supplier Air Products. The company said that it hopes to restore hydrogen supplies sometime in early August.
      Source: Reuters, Green Car Reports

      View full article
    • By William Maley
      Toyota is planning a big push with hydrogen fuel cell vehicles. According to Reuters, the Japanese automaker is doubling-down on investments for fuel cell vehicles by making improvements to reduce costs and building different models including commercial trucks.
      “We’re going to shift from limited production to mass production, reduce the amount of expensive materials like platinum used in FCV components, and make the system more compact and powerful,” said Yoshikazu Tanaka, chief engineer of the Mirai.
      Currently, Toyota hand builds the Mirai at a plant in Toyota City. Everyday, about 6.5 cars roll out of the plant. This is due to the detailed inspections that partially assembled models go through. The parts comprising the Mirai are quite expensive as well. According to analysis done by Strategic Analysis Inc., it costs Toyota about $11,000 to produce each of the fuel cell stacks. Blame the use of the platinum, titanium, and carbon fiber for the stacks.
      Toyota has been building up production capacity as it expects sales of FCVs to increase from about 3,000 to over 20,000 after 2020. This will help reduce the cost of each fuel cell stack to $8,000.
      “It will be difficult for Toyota to lower FCV production costs if it only produces the Mirai,” said a source,
      That's where an expansion of FCVs come in. Toyota is planning a "phased introduction' of other FCVs, including SUVs and commercial trucks starting around 2025. Toyota declined to talk about future products, but did reveal that it has built prototypes of small delivery vehicles and transport trucks with fuel cell powertrains.
      “We’re going to use as many parts from existing passenger cars and other models as possible in fuel cell trucks. Otherwise, we won’t see the benefits of mass production,” said Ikuo Ota, manager of new business planning for fuel cell projects at Toyota.
      Why is Toyota doubling down on fuel cells? Sources say that Toyota believes demand will increase as more countries, including China "warm to fuel cell technology". The company also sees FCVs as a hedge against battery materials such as cobalt becoming scarce.
      But there is still one issue that Toyota, and other automakers build FCVs still need to solve; infrastructure. There aren't many hydrogen refueling stations around. For example, the majority of hydrogen stations in the U.S. are in California. Not helping is a current shortage of hydrogen at refueling stations in California. Green Car Reports says this issue is due to various problems with supplier Air Products. The company said that it hopes to restore hydrogen supplies sometime in early August.
      Source: Reuters, Green Car Reports
    • By William Maley
      I need to get something out of the way before diving into the review of the 2018 Toyota C-HR. Originally the C-HR was to join Scion’s lineup, but the C-HR would become a Toyota as the Scion brand would shut its doors in late 2016. With this change of brands, does this leave the C-HR with an identity crisis?
      The C-HR is short for ‘Coupe High Roof’ and the design makes that very clear. Proportions are very similar to a coupe with a long front and stubby back. Other coupe details to be aware of are a set of wider fenders, a sloping roofline, and a rear spoiler. It makes for a very polarizing design that many will agree catches your eye for better or worse
      Toyota’s designers must have been infatuated with diamonds as you’ll notice this shape throughout the C-HR. Key examples include the pattern on the cloth seats and arrangement of buttons on the steering wheel. The center stack is slightly angled towards the driver to emphasize a sporty nature. Material quality is about average with a mix of soft-touch plastics on the dash, and hard plastics for the door panels and center console. The C-HR’s ergonomics are excellent as controls are laid out logically and easy to use.
      I found the front seats are lacking in lower-body support. I’m 5’9” and after driving the C-HR for an hour, I found my thighs and legs started to ache. This comes down to a short bottom cushion. Shorter drivers will likely not run into this issue. ‘Claustrophobic’ is the word to describe the C-HR’s back seat as the small rear windows make it feel small. Not helping is the limited amount of legroom as I found my knees touching the backside of the front seat. CH-R’s cargo space is in the middle of the class when the rear seats are up at 19 cubic feet. To give some perspective, the Mazda CX-3 is the smallest at 12.4 cubic feet, while the Honda HR-V has the largest at 24.3. Fold the rear seats and the C-HR is at the bottom of the class with 36.4 cubic feet. The Mazda CX-3 has 9.1 cubic feet more space when its rear seats are folded.
      All C-HRs come equipped with a 7-inch touchscreen radio with the basics; AM/FM, Bluetooth, and inputs for USB and aux cords. While I found the system to be intuitive to use with a simple menu structure and decent performance, I did find myself wishing Toyota had included Apple CarPlay and Android Auto or the option of a larger system with navigation.
      Powering the C-HR is a 2.0L four-cylinder with 144 horsepower and 139 pound-feet of torque. This is paired with a CVT and front-wheel drive. All-wheel drive is nowhere to be found despite the C-HR offering it in markets outside the U.S. Driving in town, the C-HR feels lively thanks to a responsive throttle. But above these speeds, the C-HR reveals a major weakness; put your foot down and the engine takes its sweet time to get up to speed - taking over 11 seconds to hit 60 mph. This makes certain tasks such as passing a slower vehicle treacherous. Under hard acceleration, the CVT is quite loud. Toyota does offer other engines for the C-HR elsewhere, including a hybrid. Reading through various test drives, the hybrid is slightly quicker; recording a 0-60 time of 11 seconds.
      Fuel economy figures for the 2018 C-HR are 27 City/31 Highway/29 Combined. My average for the week landed at 28.1 mpg.
      Like most new and redesigned Toyota models, the C-HR rides on the modular TGNA platform. I have praised this platform on both the Prius and Prius Prime as it makes them feel playful on a winding road. This extends to the C-HR. Despite a higher ride height, body motions are kept in check when cornering. Steering feels precise and has ample weight when turning. Ride quality is on the firm side, but it will not beat up passengers. A fair amount of tire and wind noise comes inside when driving on the expressway.
      The Toyota C-HR is quite expensive for a subcompact crossovers. The base XLE begins at $22,500. My XLE Premium tester begins at $24,350 and with some added accessories, the final price was $25,633. That’s without leather seats, navigation, or a sunroof. Toyota is quick to point out that the C-HR does come equipped with a number of active safety features such as adaptive cruise control and lane keep assist as standard. That only helps the base XLE when it comes to arguing value. The XLE Premium has a tougher time since you can get into a well equipped Hyundai Kona Limited FWD with a sunroof, leather seats, a 7-inch touchscreen with Apple CarPlay and Android Auto integration; and 18-inch alloy wheels for only $53 more. You do miss out on the active safety features since as you can only get those on the top-line Ultimate, but the Kona presents a better value than the C-HR when you compare features bit by bit.
      The Toyota C-HR left me very frustrated as the week came to a close. The crossover has some charm with sharp driving dynamics and a very willing chassis. But it is clear that the C-HR feels more like a Scion than a Toyota as it was built to be cost-effective as it doesn’t offer any options. What you see is what you get. The problem is that competitors offer more equipment for similar money. The C-HR also trails competitors in terms of cargo capacity and performance. I do believe there is a crossover that can stand out from the growing field of subcompact models, but Toyota needs to think of the C-HR as one of their own models, not as a Scion.
      Disclaimer: Toyota Provided the C-HR, Insurance, and One Tank of Gas
      Year: 2018
      Make: Toyota
      Model: C-HR
      Trim: XLE Premium
      Engine: 2.0L DOHC, 16-Valve Four-Cylinder with Valvematic
      Driveline: CVT, Front-Wheel Drive
      Horsepower @ RPM: 144 @ 6,100
      Torque @ RPM: 139 @ 3,900
      Fuel Economy: City/Highway/Combined - 27/31/29
      Curb Weight: 3,300 lbs
      Location of Manufacture: Arifiye, Sakarya, Turkey
      Base Price: $24,350
      As Tested Price: $25,633 (Includes $960.00 Destination Charge)
      Options:
      Carpeted Floormats and Cargo Mat - $194.00
      Mudguards - $129.00

      View full article
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