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Genesis News: 2021 Genesis G80 Packs New Styling, Two Turbo Engines


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Genesis unveiled their dramatically redesigned G80 last night and it is quite the looker.

The updated mid-size sedan boasts new design traits that first appeared on the GV80 crossover such as a larger, pentagonal grille and quad head and taillights. The most striking part is towards the back where Genesis' designers have given it fastback shape - no, it doesn't make it hatchback before you even ask.

Moving inside, the G80 finds a balance between poshness and simplicity. From the photos provided by Genesis, the G80 looks to be available with leather upholstery, open-pore wood, and metal trim. Two large screens are used for the instrument cluster and infotainment system. Thankfully, Genesis does provide a number of control options such as touchscreen for the infotainment system, a number of physical buttons and knobs for various systems, and a controller knob.

Two turbocharged engines will be available for the G80 in the U.S. A 2.5L inline-four pumping out 300 horsepower and 311 pound-feet of torque will serve as the base engine. One rung up is a twin-turbo 3.5L V6 with 375 horsepower and 391 pound-feet of torque. Both come paired with an eight-speed automatic and the choice of rear or all-wheel drive.

The new G80 went on sale today in South Korea and plans to ship it over to the U.S. sometime in the second-half of this year.

Source: Genesis
Press Release is on Page 2


THE ALL-NEW GENESIS G80 DIGITAL WORLD PREMIERE: LEADING DESIGN AND LUXURY-FOCUSED TECHNOLOGY

  • Design: Distinct and progressive design offers instantly-recognizable Genesis identity
  • Technology: Next-generation, technology-enabled luxury seamlessly integrates with clients’ lifestyle, devices and preferences
  • Safety: Advanced driver-assistance systems (ADAS) leverage advancements in sensor technology, machine learning
  • Performance: Brand-exclusive platform increases solidity, performance, fuel economy, luxury

SEOUL, South Korea, March 30, 2020 – The all-new Genesis G80 made its digital world premiere today. It represents both the third generation of the brand’s executive sedan and a decade-plus of mid-luxury leadership from Genesis’ parent company.

“The core of our brand lies within the G80,” said William Lee, Executive Vice President and Global Head of the Genesis Brand. “This segment represents where we started and we’re pleased that our newest offering achieves a perfect balance of discerning luxury and inspiring performance for our customers.”

Athletic Elegance Elevated          

The story of the G80 begins with the brand’s emblem which inspires the Crest Grille and Quad Lamps, the distinctive face of every Genesis.

“The all-new G80 is the centerpiece of our lineup perfectly weighing athletic and elegant characteristics. This represents the clearest interpretation yet of the Genesis brand identity,” said SangYup Lee, Senior Vice President, Head of Global Genesis Design. “Our goal is to offer unique, design-inspired experiences for our customers.”

The brand’s “Athletic Elegance” design philosophy produces variations in design through a carefully-considered balance between its namesake’s opposing characteristics. While other Genesis models lean more towards athleticism or elegance, the G80 is characterized by the perfect balance in between, as the core of the model range.

The front view embodies a distinguished but modern look, featuring the Crest Grill and double-lined Quad Lamp signature design elements. The two line graphics extend beyond the limits of the headlamps, into the rear fenders and the taillamps, encompassing all sides of the vehicle.

On the side, the Parabolic Line, which begins at the front Quad Lamp and gradually runs lower to the rear through the top of the door, is inspired by the elegant look of several venerable classic cars. This elegant line is counter-balanced by athletic “power lines” emphasizing the fender volume and the upfitted 20-inch wheels. In addition, the chrome trim beginning from behind the front wheels stretches out along the bottom of the door, crosses the side sills and swells upwards to the rear, strengthening forward visual motion.

The rear view features a dramatic, tapered look – highlighted by a sloping decklid and rear Quad Lamps which visually link to those in front. Chrome decor at the top of the trunk stretches the full-width repeating the theme of the Genesis emblem, while the dual exhaust finishers reference the Crest Grill design.

The Luxury of Space

The interior design of the G80 responds to the changing times where dominance of technology and information is no longer considered a luxury experience. Based on the "Beauty of White Space” concept inspired by traditional Korean architecture, priority is placed on the careful balance of personal space with state-of-the-art technology. This allowed the design team to optimize the layout of needed controls with calming, luxurious surfaces.

Visibility was enhanced by minimizing A-pillar thickness and rearview mirror dimensions, utilizing flag type side mirrors and reducing dashboard height. The resulting ‘panoramic view’ gives the driver a relaxed view of the road ahead and the sense of openness when seated.

Dividing the steering wheel into lower and upper halves, Genesis distinguishes the upper (panoramic area) and lower part (control area) to optimize intuitive use of the vehicle as well as the view ahead.

The steering wheel and sleek, thin air vents run across the passenger compartment splitting it into the panoramic area above and the control area below. The number of hard buttons and switches was intentionally kept to a minimum, both for aesthetic purposes and ease of use.

In the panoramic area, a heads-up display, a 12.3-inch instrument cluster and a 14.5-inch infotainment system display necessary information while driving.

The control area is equipped with an intuitive suite of interfaces: a Genesis integrated controller for HVAC controls, a rotary-operated electronic shift dial and touch-and-write infotainment system.

G80’s leading interior space has been further developed. Both headroom and legroom were increased by lowering the seating height of the second row, allowing for both more interior room and a more dramatic roofline. Completing the space, the G80 features leather seating and steering wheel surfaces, soft-touch fabrics and coatings as well as open pore wood trim finishes.

Dynamic Luxury Begins with a Solid Foundation, Powertrain Innovations

The G80's platform represents a brand-exclusive, third-generation, rear-wheel drive platform with a design that lowers the body and the center of gravity to secure a wider cabin and improved driving stability.

“The all-new G80 brings all the existing strengths from the previous generations all the while upgrading the powertrain, platform and communication system with the state-of the art technologies,” said Albert Biermann, President, Head of Research & Development Division at Hyundai Motor Group. “It is a true, authentic Genesis.”

The use of lighter weight materials was a distinct focus. Aluminum is used for about 19 percent of the body, reducing the weight by 110 kg (243 lbs) compared to the previous one, thus increasing fuel efficiency and performance.

Engineered for world markets and customer needs, the G80 features three powertrains:

  • 2.5-liter turbocharged Inline-4: 304 PS (300 HP @ 5,800 rpm) and 43.0 kgf·m torque (311 lb.-ft. from 1,650 – 4,000 rpm)
  • 3.5-liter turbocharged V6: 380 PS (375 HP @ 5,800 rpm) and 54.0 kgf·m torque (391 lb.-ft. from 1,300 – 4,500 rpm)
  • Diesel 2.2-liter Inline-4: 210 PS, 45.0 kgf·m torque. (Not available in the U.S. market)

The G80 features improved door sealing, new engine compartment sound insulation and resonant sound-reducing wheels to ensure indoor quietness and class-leading, low levels of noise (NVH). In addition, the Electronically Controlled Suspension with Road Preview, enhances ride quality by reducing road impacts using information supplied through the front camera.

Advanced Safety

In keeping with the brand’s safety platform, G80 applies standard active and passive safety systems, as part of a brand-level engineering commitment to passenger security. State-of-the-art, advanced driver-assistance systems (ADAS) include:

  • Highway Driving Assist II (HDA II): This system helps assist the driver in a wider variety of situations than before, including during lane change maneuvers when the turn signal is used, and when others merge in front of you.
  • Smart Cruise Control with Machine Learning (SCC-ML): A world first, SCC-ML, as applied to the all-new Genesis GV80 SUV earlier this year, incorporates artificial intelligence (AI) within the Advanced Driver Assistance System (ADAS) feature that helps the car to independently learn the driving characteristics of - and assist - its driver.
  • Forward Collision-Avoidance Assist (FCA): This system may help automatically bring the G80 to a stop in certain situations where there is a risk of collision with an approaching vehicle detected on the left or right side of the intersection. G80 may also help detect potential collision risks in certain situations where a pedestrian is sensed in close proximity to the vehicle while in motion, for example.
  • Blind-Spot Collision Avoidance Assist (BCA): BCA is essentially a Blind Spot Monitor with active capabilities. BCA helps reduce the chance of potential impact with a moving vehicle and may alert the driver if a vehicle is detected in the driver’s blind-spot

A complement of 10 air bags includes front and side airbags as well as a center airbag, between the front seat occupants, that helps prevent secondary contact between occupants in a side impact.

In addition, the Genesis safety platform works to integrate communications between 40+ controllers in real time to help ensure the safest response in various scenarios.

Next-Generation, Technology-Enabled Luxury

The G80 offers a high level of convenience to drivers with a suite of new technology. Each new feature is focused on further and seamlessly integrating the G80 with its client’s lifestyle, devices and preferences. A selection of highlighted features include:

  • The Remote Smart Parking Assistant (RSPA) provides remote drive/reverse functions that facilitate parking in narrow spaces, as well as perpendicular parking and parallel parking. This can be controlled within the car or outside, remotely via the key fob.
  • The 12.3-inch 3D instrument cluster recognizes the driver's eyes and provides various driving information and can be converted to 2D depending on the driver's preference.
  • The Genesis Integrated Controller allows users to set destinations or enter phone numbers by simply writing on the main control center instead of complicated keyboard input.
  • A 14.5-inch touchscreen infotainment system links with the Genesis Integrated Controller to support Genesis Quick Guide and Valet mode.
  • Valet mode is a function that enhances security so that users' personal information does not appear on infotainment screens when using a Valet parking service.
  • Over-the-air, wireless updates to the navigation system.
  • Phone connectivity including Android Auto and Apple Car Play.

With an eye toward the senses, luxury-focused items include:

  • The driver's seat is equipped with an ergo motion seat function featuring seven air cells which enables optimum seating for each driving mode and reduces fatigue via a stretching mode and automatic posture correction functions.
  • Ambient mood lamps applied throughout the interior add a sense of calm to the passenger space in various colors.
  • From a sound standpoint, Genesis has enhanced the engine's sound with its Active Sound Design (ASD), standard on all G80s equipped with gasoline engines, adding an additional level of customization.
  • The Lexicon sound system allows passengers to enjoy the vivid sound effects of a concert, such as "Quantum Logic Surround Audience Mode/Stage Mode," adding to the joy of listening.
  • The first row HVAC system allows the driver to adjust the heated/ventilated seats in the second row and the air conditioning mode/temperature independently of the first row, increasing the convenience for second row passengers.

Marketplace

The all-new G80 enters the marketplace on March 30th in South Korea and in the second half of the year in other markets, starting with North America.


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Interior is excellent better than anything I have seen lately from the Germans, French or Italians and clearly a step above what Americans are building. Cadillac and Lincoln need to get a clear cohesive interior design that is elegant but not bling overly flashy and just chaotic in design.

Exterior is nice, yet clearly mimics everything done by everyone else already.

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I like the dash, though the screen seems an afterthought stuck on top of the dash. Odd steering wheel.  i like the horizontal light pipes on the headlights and taillights...a distinctive detail.  The profile is clean, the 6 window fastback reminiscent of the A7 and others..

Edited by Robert Hall
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I just threw up in my mouth a little bit. Still that Baleen whale mouth for a grille. Interior is better, but that ugly steering wheel doesn't fit the rest of it.

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I think it looks good from the front, and I liked it 9 years ago when Mercedes made it.

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I can't imagine how Genesis came up with those 5 spoke wheels, pickle fork headlights and coupe-like body.  The rear end of the Genesis breaks down a bit, looks like they tied to make it look like an A7 but an A7 looks better.  

I think the interior looks nice, it is a bit different than the others, would have to sit in it to compare it to others in the segment. The engines are good for base and mid-level and nice to see some new engines at Genesis.  But what about a level about this?  My guess is they stop with the 375 hp engine, and the big boys have 600.  I still can't take Genesis seriously, I don't think the G70 is better than anything in that segment from Germany and the G70 isn't really cheaper, so what is the point?

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12 hours ago, smk4565 said:

I think it looks good from the front, and I liked it 9 years ago when Mercedes made it.

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I can't imagine how Genesis came up with those 5 spoke wheels, pickle fork headlights and coupe-like body.  The rear end of the Genesis breaks down a bit, looks like they tied to make it look like an A7 but an A7 looks better.  

I think the interior looks nice, it is a bit different than the others, would have to sit in it to compare it to others in the segment. The engines are good for base and mid-level and nice to see some new engines at Genesis.  But what about a level about this?  My guess is they stop with the 375 hp engine, and the big boys have 600.  I still can't take Genesis seriously, I don't think the G70 is better than anything in that segment from Germany and the G70 isn't really cheaper, so what is the point?

Looks nothing like any Benz in the front. Not in any way. I do agree about the read end though. Seems an afterthought and the taillight design just does not fit with the rest of the car. Still, not a bad looking ride overall even though it is part of the struggling sedan market. Overall, a solid B+.

 

On a side note, I cant imagine where Benz got that coupe look sedan. Oh wait, I do.

 

 

453455C0-7E39-477A-AA9E-57BE433AC08F.jpeg

Edited by surreal1272
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The Aurora was never coupe like, and I had a 2nd Gen Aurora.  I thought the Aurora had pretty unique styling with no grille.

Also if people leave sedans for SUV’s because they want higher rooflines and more space, I don’t see how chopping headroom in the back seat helps them sell sedans.

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I disagree that the Aurora 'wasn't coupe-like'. It shed the traditional 3-box proportions of a sedan for a very fluid, flowing envelope, like many coupes did. [I eliminated the rear door handle / cut line on the Aurora and darkened the pic so we can focus on the profile/proportions]

Screen Shot 2020-03-31 at 1.16.40 PM.png

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48 minutes ago, smk4565 said:

At 6’2” I could sit in the back seat of my Aurora and had enough head room, I can sit in the back of my E-class and have head room.  I doubt I could sit in a G80 without my head hitting the roof

I bet you could in a CLS though.

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10 hours ago, surreal1272 said:

453455C0-7E39-477A-AA9E-57BE433AC08F.jpeg

I miss that car.  I miss Oldsmobile.  But all things must pass.

This '95 Aurora would have made a really good sleek RWD sedan if GM had the wisdom to build it that way.  Of course, it would have to meet 21st Century standards.

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I will always love RWD for driving feel and balance, etc., but the Aurora was sort of a replacement for the Toronado, and the Toro's claim to fame was FWD.

I remember when they took the Oldsmobile name off the cars for a while, saying they wanted to highlight the model names over the brand name.  Unbelievable that GM felt the word "Oldsmobile" was an embarrassment.

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19 hours ago, smk4565 said:

The Aurora was never coupe like, and I had a 2nd Gen Aurora.  I thought the Aurora had pretty unique styling with no grille.

Also if people leave sedans for SUV’s because they want higher rooflines and more space, I don’t see how chopping headroom in the back seat helps them sell sedans.

It was 100% coupe like before Benz ever even coined the stupid term. Hell, the ‘96 Taurus could say the same thing, almost decade before the first CLS. Sorry but contrary to your belief, Benz is not first at everything. 

16 hours ago, smk4565 said:

At 6’2” I could sit in the back seat of my Aurora and had enough head room, I can sit in the back of my E-class and have head room.  I doubt I could sit in a G80 without my head hitting the roof

It should be noted that the Aurora was a full size car while the CLS is not and neither is the G80. 

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6 hours ago, ocnblu said:

I will always love RWD for driving feel and balance, etc., but the Aurora was sort of a replacement for the Toronado, and the Toro's claim to fame was FWD.

I remember when they took the Oldsmobile name off the cars for a while, saying they wanted to highlight the model names over the brand name.  Unbelievable that GM felt the word "Oldsmobile" was an embarrassment.

I disagree that GM felt Oldsmobile was an embarrassment. I grew up with this logo:

image.png

and Yet I think the best Oldsmobile logo was the following:

image.png

The one thing I hate about my SS is the stupid GM square logo on the door.

Honestly you should be able to sell a model based on it's name without having to say Olds, Oldmobile, Buick, Chevrolet, Cadillac, etc.

I honestly think GM marketing was onto something of using a logo with auto name to drive individual product line awareness. Sadly too much company politics and waste of money into far too many different sell Oldsmobile versus selling Aurora.

Who cares about the brand name if they do not know the products.

 

I honestly think Genesis could take their logo and just have a Giant G in the middle and that would be good enough.

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I assume it was a marketing move to give Aurora it's own identity.  Oldsmobile (like Buick) was too associated with an older, conservative demographic.  The Aurora looked pretty radical compared to the dowdy 88 and 98 of the era.

Edited by Robert Hall
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On 3/31/2020 at 12:23 PM, balthazar said:

I disagree that the Aurora 'wasn't coupe-like'. It shed the traditional 3-box proportions of a sedan for a very fluid, flowing envelope, like many coupes did. [I eliminated the rear door handle / cut line on the Aurora and darkened the pic so we can focus on the profile/proportions]

Screen Shot 2020-03-31 at 1.16.40 PM.png

2 of GM's best styling jobs ever.  I would love to find a collectible one of either in good shape some day.

regarding this new Genesis,

MEH

now it seems even more criminal that Cadillac punted and the real Escala on Omega never saw the light of day.  new G80 is a huge TURD in comparison.

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Edited by regfootball
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The Escala should be the replacement for the CT6 that was just cancelled.  Yes, the Escalade and the XTs can have the bulk of the sales, but a CAR flagship is still somewhat necessary.  Just no more 4cyl cars (XT4 and CT4 aside) please.

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I think it looks pretty good, it looks way more upscale than the current model and the interior looks like a really nice place to be.   It is not like any of the competition has been putting out sedans that would make me look twice on the road unless it was due to paint colour..

 

 

 

 

 

 

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Sad that Cadillac has never really optimized taking their concepts to market and given much less than they could in the luxury segment. Yet still Genesis is way better, but not perfect than many out there and a side profile comparison shows that Genesis nailed it for the most part.

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4 hours ago, riviera74 said:

The Escala should be the replacement for the CT6 that was just cancelled.  Yes, the Escalade and the XTs can have the bulk of the sales, but a CAR flagship is still somewhat necessary.  Just no more 4cyl cars (XT4 and CT4 aside) please.

I read recently that the CT5 and XT6 were going to be on Omega, but were switched to Alpha 2 and the Acadia platform to cut cost to pay for EV development.

2 hours ago, dfelt said:

Sad that Cadillac has never really optimized taking their concepts to market and given much less than they could in the luxury segment. Yet still Genesis is way better, but not perfect than many out there and a side profile comparison shows that Genesis nailed it for the most part.

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And they built it, Cadillac did not.

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1 hour ago, balthazar said:

G80 is certainly no better than the CT6, which Cadillac DID build.

But the CT6 is gone and I wonder if this G80 is more CT5 size.  The G90 would be the CT6 competitor.  GV80 however sizes up well with the XT6.

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1 hour ago, balthazar said:

Point was- CT6 -while going away- was a beautifully proportioned sedan.

No worries- no one is going to buy the genesis anyway.

They'll sell a few, but they will probably price it at 95% the cost of a BMW or Mercedes, and people aren't going to pick a Genesis over the German options.  We see that with the G70, I think the challenge gets even harder the farther you go up the ladder.  

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15 hours ago, smk4565 said:

They'll sell a few, but they will probably price it at 95% the cost of a BMW or Mercedes, and people aren't going to pick a Genesis over the German options.  We see that with the G70, I think the challenge gets even harder the farther you go up the ladder.  

I would take a Korean or Japanese auto every day over German built crap. Reliable and will not leave me stranded nor gouge me at $1,500 for a replacement head light.

German Built Auto's, Over Priced, Over Rated! :pokeowned:

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47 minutes ago, dfelt said:

I would take a Korean or Japanese auto every day over German built crap. Reliable and will not leave me stranded nor gouge me at $1,500 for a replacement head light.

German Built Auto's, Over Priced, Over Rated! :pokeowned:

The Germans engineer cars for performance, ride, handling, etc.  I’m not convinced that a G80 can match a 5-series on that front or an E-class on interior materials.    The German cars aren’t over priced they are priced correctly for the market since they sell the best.  An overpriced car would not have demand.
 

I think the G80 looks sharp and I like the interior.  It stomps an Acura or Lexus GS that is as old as dirt at this point.  On the surface the G80 looks like a strong competitor but how well will it drive? 
 

And what will the price be?   This car is dead in the water if it is 5-series money, needs at least a $10k discount.

Edited by smk4565
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6 minutes ago, smk4565 said:

The Germans engineer cars for performance, ride, handling, etc.  I’m not convinced that a G80 can match a 5-series on that front or an E-class on interior materials.    The German cars aren’t over priced they are priced correctly for the market since they sell the best.  An overpriced car would not have demand.
 

I think the G80 looks sharp and I like the interior.  It stomps an Acura or Lexus GS that is as old as dirt at this point.  On the surface the G80 looks like a strong competitor but how well will it drive? 
 

And what will the price be?   This car is dead in the water if it is 5-series money, needs at least a $10k discount.

Seems like every (non-German) luxury auto needs a discount in order to compete.  US/Koreans especially.

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Based on personal experience with Mercedes-Benz I would still take the G80 over an E-Class knowing my ownership costs will be lower and reliability will be longer at a lower price.

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Has anyone actually priced a headlight replacement lately?  Through the roof.  And not just for Germans.  A Corolla, for example, has standard HID headlights and they are over $1100 just for the assembly, not including labor.

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Yeah I've heard LED headlights/enclosures are super pricey to replace.

On G80 pricing, I'm going to guess starting in the mid to high forties to start.  With it being a sedan, the global economy tanking and small business closures sure to be massive, it will have trouble selling just like any other new car.

 

 

 

Edited by frogger
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2 hours ago, ocnblu said:

Has anyone actually priced a headlight replacement lately?  Through the roof.  And not just for Germans.  A Corolla, for example, has standard HID headlights and they are over $1100 just for the assembly, not including labor.

I wanted to replace the headlights over my then 1999 Buick Park Avenue Ultra (the part that clouds over the bulb assembly).  The parts department at my local Buick dealer said $300 each.  Rockauto has it for about $120.  Unfortunately, none of it is cheap anymore.

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2 hours ago, ocnblu said:

Has anyone actually priced a headlight replacement lately?  Through the roof.  And not just for Germans.  A Corolla, for example, has standard HID headlights and they are over $1100 just for the assembly, not including labor.

Searching online, I see prices for the Corolla HID headlight assembly from $367 to $645 on Amazon and a crazy $941 on ebay, but who uses crapy ebay any more. I am surprised they are still in business. Interesting to see that depending on the Toyota dealership web site you use, prices for the HID headlight assembly run from $799 to $971 from the Miami Toyo dealership. Crazy for that auto to have that expensive a headlight assembly for a 2020 corolla. $1,100 I can see as an MSRP price but that is just stupid for a chunk of plastic and LED bulbs.

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I would not go with aftermarket headlights.  They are complete junk.  Unfortunately some ins companies will only pay for aftermarket.

1 minute ago, dfelt said:

Searching online, I see prices for the Corolla HID headlight assembly from $367 to $645 on Amazon and a crazy $941 on ebay, but who uses crapy ebay any more. I am surprised they are still in business. Interesting to see that depending on the Toyota dealership web site you use, prices for the HID headlight assembly run from $799 to $971 from the Miami Toyo dealership. Crazy for that auto to have that expensive a headlight assembly for a 2020 corolla. $1,100 I can see as an MSRP price but that is just stupid for a chunk of plastic and LED bulbs.

LOL that is for cheap aftermarket crap.

3 minutes ago, dfelt said:

a chunk of plastic and LED bulbs.

LOL more complicated than that.

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39 minutes ago, ocnblu said:

I would not go with aftermarket headlights.  They are complete junk.  Unfortunately some ins companies will only pay for aftermarket.

LOL that is for cheap aftermarket crap.

LOL more complicated than that.

I agree not all after market suppliers are quality, but some are and worth it.

I disagree with you on more complicated than that. If it meets DOT requirements, then there really should not be a difference between the OEM and the 3rd party company selling direct while also supplying the OEM. I have not seen complex headlights now that they are all pretty much formed plastic with reflective chrome lining on the inside and then the front clear lens attached.

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dfelt... omg HID headlights have an HID controller box on the bottom of the housing.  Some headlights steer with the steering wheel.  And etc. etc., there are many features on a modern headlight.

This is not 1973.

Why would a headlight need to meet Department of Energy requirements?

Then you have LED headlights.  You think they're cheap?

You want everyone to drive an EV but you are stuck in the far past when it comes to headlights... LOLWUT?

Edited by ocnblu
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3 hours ago, dfelt said:

Based on personal experience with Mercedes-Benz I would still take the G80 over an E-Class knowing my ownership costs will be lower and reliability will be longer at a lower price.

And yet the G80 currently starts $12k lower than a 5-series or Eclass and is still outsold 3 to 1 by them, maybe more than that. 
 

The new G80 is nicer but Genesis has no brand image at all.  They undercut the S-class by $40,000 with the G90 and still can’t sell them.  

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2 minutes ago, smk4565 said:

And yet the G80 currently starts $12k lower than a 5-series or Eclass and is still outsold 3 to 1 by them, maybe more than that. 
 

The new G80 is nicer but Genesis has no brand image at all.  They undercut the S-class by $40,000 with the G90 and still can’t sell them.  

Apparently the USA is now a German province.  I remember when the USA essentially became a Japanese prefecture. . . . and that was 30 years ago.

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29 minutes ago, ocnblu said:

dfelt... omg HID headlights have an HID controller box on the bottom of the housing.  Some headlights steer with the steering wheel.  And etc. etc., there are many features on a modern headlight.

This is not 1973.

Why would a headlight need to meet Department of Energy requirements?

Then you have LED headlights.  You think they're cheap?

You want everyone to drive an EV but you are stuck in the far past when it comes to headlights... LOLWUT?

Oops, meant DOT, but then you did know what I meant by that. Now the electronics is another things all together and those are sold separate from the headlight assembly unit which is mostly plastic and are very complex. You know that those are separate items when getting replacement parts from an accident. Silly Boy, who is still stuck in the past with ICE auto's not wanting to change to modern cleaner running EVs. LOLWUT!!! Right back at ya! 

 

27 minutes ago, smk4565 said:

And yet the G80 currently starts $12k lower than a 5-series or Eclass and is still outsold 3 to 1 by them, maybe more than that. 
 

The new G80 is nicer but Genesis has no brand image at all.  They undercut the S-class by $40,000 with the G90 and still can’t sell them.  

EXACTLY  how MB and BMW were in the 70's and 80's before finally catching on with the badge snobs. As such, I expect Genesis to reduce from a almost 30 year barely making it to a much smaller time line before they equal the German brands.

24 minutes ago, riviera74 said:

Apparently the USA is now a German province.  I remember when the USA essentially became a Japanese prefecture. . . . and that was 30 years ago.

Yes, one needs to watch what they say as the market can change on a dime and boom out goes the Europeans for who knows what next. Maybe EVs? 😏

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