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  • Drew Dowdell
    Drew Dowdell

    Watch the Ford Mustang Mach-E Unveiling Live, 9 PM Eastern

      ...Time to see it for real...

     

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    Obviously these sort of things are a lot of fluff, but they barely talked about performance other than up to 300 mile range and an estimated 0-60 time of the GT.  They didn’t talk price or trim levels, or any features outside of Sync.  And this was over a half hour, iris like these people don’t know how to sell cars.  And judging by recent performance that seems to be the case.

    When the C8 reveal happened they gave you a price, features engineering, they gave you reasons to buy it.  Every reason Ford gave to buy one of these Tesla already does, and probably better than Ford does it.

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    the exterior is just fine.  looks good, i thought they would botch it.  Not a mustang but a crossover with sleek styling, well done.  I've seen a few of the new Escape already and let me tell you, those are not styled near as well as this is.  The new Escapes are mailed in, strange, don't even look like Fords.

    interior is almost hot garbage in the pictures, i.e. looks cheap, and the huge ipad sucks.  i guess we can save final judgment on that for when its in the flesh. 

    is this thing going to be sold in significant volumes or not?  If not, its a PR car.  Like the Volt and Bolt.

    Although look at this the Mach-E looks cool, the Bolt just looks nerdy.

    Edited by regfootball
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    Too much Tesla influence, with the giant glued-on dash tablet and the otherworldly front end.  One must NEVER bow to Elon Musk.  And wow, they copied the 1960 Chevy Corvair with that front trunk.  Whole thing is an insult to the Mustang spirit.

    I'd rather drive a 1974 Mustang II Mach 1 with 2.8L V6 and 3-speed automatic than this faceless cyborg.

    Ford is f@#king up BIG TIME with this.

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    While I'm not a huge fan of throwing Mustang on the actual vehicle name I think people are missing the point in why they're doing it. Balthy can probably understand as EV sales really aren't much of anything. They're using the name to grab attention and attention they got. Chevy came out with the Bolt and hardly made a splash and it's a very adequate EV with no real downsides outside of price.. and 'looks' but those are subjective. 

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    3 minutes ago, ccap41 said:

    While I'm not a huge fan of throwing Mustang on the actual vehicle name I think people are missing the point in why they're doing it. Balthy can probably understand as EV sales really aren't much of anything. They're using the name to grab attention and attention they got. Chevy came out with the Bolt and hardly made a splash and it's a very adequate EV with no real downsides outside of price.. and 'looks' but those are subjective. 

    Yes, it's definitely a marketing move.  It will be interesting to see if it works or not.  This has flashy styling, kind of Tesla-esque, some hints of Mustang.    

    Edited by Robert Hall
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    5 hours ago, ocnblu said:

    Too much Tesla influence, with the giant glued-on dash tablet and the otherworldly front end.  One must NEVER bow to Elon Musk.  And wow, they copied the 1960 Chevy Corvair with that front trunk.  Whole thing is an insult to the Mustang spirit.

    I'd rather drive a 1974 Mustang II Mach 1 with 2.8L V6 and 3-speed automatic than this faceless cyborg.

    Ford is f@#king up BIG TIME with this.

    Who would have thought that you would have a problem with an EV? Just shocking.

    The new Corvette has a trunk in the front too but who’s keeping actual count here and aside from the ridiculous tablet it bears no resemblance to a Tesla. Hell the profile screams Jaguar to me which actually isn’t a bad thing (just slightly more “stretched”).  You always see the negative in EVs even if it looked exactly like you would want it to look so your opinion of it is always taken with a laughable grain of salt. Thanks for not disappointing with your “expert” analysis. 
     


     

     

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    Edited by surreal1272
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    I'll admit to being a Mustang fan since childhood, and have owned multiple Mustangs.   I'm also 'EV-curious'...not likely to buy one any time soon, but I'm not rabidly anti-EV like some.   Looking forward to seeing this one in person.   The performance and range sound great at first read. 

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    3 minutes ago, Robert Hall said:

    I'll admit to being a Mustang fan since childhood, and have owned multiple Mustangs.   I'm also 'EV-curious'...not likely to buy one any time soon, but I'm not rabidly anti-EV like some.   Looking forward to seeing this one in person.   The performance and range sound great at first read. 

    It’s called having an open mind which is sorely lacking for some. As long as Ford doesn’t bitch this up (i.e. the Explorer/Aviator launch), they may actually be on to something here. Still not crazy about that oversized tablet though. That is a maintenance and damage nightmare waiting to happen. 

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    I think it is an all around interesting move that their first real EV(excluding the joke of a Focus Electric) is near coupe-like and performance oriented as opposed to something basic as sht like an electric Escape or Fusion sized/shaped vehicles. 

    31 minutes ago, surreal1272 said:

    It’s called having an open mind which is sorely lacking for some. As long as Ford doesn’t bitch this up (i.e. the Explorer/Aviator launch), they may actually be on to something here. Still not crazy about that oversized tablet though. That is a maintenance and damage nightmare waiting to happen.

    I have a feeling the massive tablet is going to become more and more common as it reduces costs and people like big screens, in general. 

    Enthusiasts notice it doesn't flow well but AverageAshley just sees something that looks highly technologically advanced because big screen and sees fancy.  

    Edited by ccap41
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    13 hours ago, smk4565 said:

    Obviously these sort of things are a lot of fluff, but they barely talked about performance other than up to 300 mile range and an estimated 0-60 time of the GT.  They didn’t talk price or trim levels, or any features outside of Sync.  And this was over a half hour, iris like these people don’t know how to sell cars.  And judging by recent performance that seems to be the case.

    When the C8 reveal happened they gave you a price, features engineering, they gave you reasons to buy it.  Every reason Ford gave to buy one of these Tesla already does, and probably better than Ford does it.

    They talked about plenty and it looks better than anything from Daimler. The C8 had years of coverage prior to it’s official release so you are not even close to comparing apples to oranges here. Again, anything to besmirch a domestic product. 

    3 minutes ago, ccap41 said:

    I think it is an all around interesting move that their first real EV(excluding the joke of a Focus Electric) is a near coupe-like and performance oriented as opposed to something basis as sht like an electric Escape or Fusion sized/shaped vehicles. 

    Agreed. Ford should be give a ton of credit for not going the route you mentioned and giving  a clean slate product while carrying a familiar face (Mustang in this case). 

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    1 hour ago, surreal1272 said:

    They talked about plenty and it looks better than anything from Daimler. The C8 had years of coverage prior to it’s official release so you are not even close to comparing apples to oranges here. Again, anything to besmirch a domestic product. 

    Agreed. Ford should be give a ton of credit for not going the route you mentioned and giving  a clean slate product while carrying a familiar face (Mustang in this case). 

    The C8 had a better presentation.  I was comparing the events.  This Mach-e presentation was overly scripted and even Bill Ford seemed wooden and stiff, he didn’t even seem that excited.  Tadge Juecter or however you spell it was super excited and passionate about the C8, he made you want to go out and buy one.  Bill Ford and Jim Hackett didn’t sell me on anything.  

    Edited by smk4565
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    6 hours ago, Robert Hall said:

    I'll admit to being a Mustang fan since childhood, and have owned multiple Mustangs.   I'm also 'EV-curious'...not likely to buy one any time soon, but I'm not rabidly anti-EV like some.   Looking forward to seeing this one in person.   The performance and range sound great at first read. 

    Im a muscle car guy through and through (and in my definition, pony cars are certainly included) and I do like the Mustang throughout its history, although there are more than a couple of generations that I cant stand. From 1971-2004 to be exact, by I digress...

    I do like the looks of this "Mustang" Mach E. Its performance and range is on par with Tesla products. In the looks department, it surpasses the Tesla Model X by miles... 

    It should do well in the market place as it mimics Tesla quite well.  From range and performance to interior simplicity and iPad screens. And its a better looker to boot! 

    If it does not sell well, its because

    1. The EV people really do NOT trust the status quo automakers such as Ford, GM VW and the like, and are ONLY loyal to Tesla

    2. The curious folk that are intrigued by EVs are NOT ready just yet, if ever, to commit to buying an EV. 

    And if it does not sell, it will be a damned shame as it seems like Ford, as a late comer to the 100% pure BEV market, has done it right. And done it right the FIRST timea around. Nobody can accuse the Mach E as a compliance EV as some do the Bolt...

    The Porsche Taycan is a good try. But it aint a Tesla Killer.

    The Jaguar whatever its called, is an OK try...but it fails to be in the same vicinity as a Tesla product.

    The Bolt is a good try too, but its far from being a Tesla product equivalent.

    The Mach E as Ford's first BEV, is in the same territory!!!  Quite the accomplishment!!!

    Edited by oldshurst442
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    4 hours ago, Robert Hall said:

    Though this might be a good addition to the US Chevy line, it looks more appealing than the Bolt.

    The Menlo and it seems like the Buick Velite 6 are more on par of what GM should be offering in North America. 

    These are NOT Tesla competitors as Tesla is geared towards speed and performance. Performance enthusiasts love Teslas as do average folk too, and these offerings from GM looks to be more geared for the normal folk, which is a good thing. Nothing wrong with that. The Bolt is just too damned small for North American family hauling duties. The Model 3 is at the limit. The Model S is perfect. The Model X is duh...an SUV.  The Bolt is a sub-compact econobox...  When in history  have sub-compact econoboxes sold well in the US and Canada?  Let alone an EV sub-compact...

     

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    Ford's engines and trannies and all wheels drive setups break down after the last payment is made, so they decided to make a car without a gas engine and complex corresponding driveline.  So maybe this vehicle exists for Ford to improve their reliability ratings,

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    The Mustang name to this EV could be a detriment to the Mustang name...but it could be a genius move.  Only time will tell.

    The thing is, I think Ford is ready to expand the Mustang portfolio and kinda make it into some sort of brand. I do not mean that Ford will branch off Mustang into its own division, but expand the Mustang portfolio...

    Image result for Mustang Mach e"

    The Mustang was always special in the Ford line-up. Immediately the year after its launch even.  There were Mustangs, and then there were SHELBY Mustangs and today, Mustang is sold all over the world. 

    A 4 door SUV EV Mustang?  Why the hell not? 

    Mustangs, from Ford or from the Shelby years are synonymous with performance.  And this Mustang Mach-E has the performance to back up its Mustang branded name....

    Im ready to call this a genius move. 

     

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    17 minutes ago, ocnblu said:

    Apparently, the Mustang name is now only sacred to customers, not the company that has peddled it since 1962-63.

    I guess you dont like George Lucas' special edition Star Wars tweeks then...

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    1 hour ago, oldshurst442 said:

    I guess you dont like George Lucas' special edition Star Wars tweeks then...

    And it’s hilarious coming from a guy that would probably have no problem with a Corvette based SUV, so long as it uses dinosaur juice. Out of date thinking is still out of date. 

    1 hour ago, ocnblu said:

    Apparently, the Mustang name is now only sacred to customers, not the company that has peddled it since 1962-63.

    Yeah, those pesky customers. They just keep the lights on for companies like Ford. Damn them. Damn them all. 

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    16 minutes ago, surreal1272 said:

    And it’s hilarious coming from a guy that would probably have no problem with a Corvette based SUV

    Derangement

    16 minutes ago, surreal1272 said:

    Yeah, those pesky customers. They just keep the lights on for companies like Ford. Damn them. Damn them all. 

    ?  wut... it is the customer who loves Mustang that is up in arms over this heresy

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    3 hours ago, ocnblu said:

    Derangement

    ?  wut... it is the customer who loves Mustang that is up in arms over this heresy

    Strange but in talking to coworkers who have mustangs, they are not upset at all but excited about additional options of Mustang DNA products. Must be the Mountain Boys you hanging with that are upset.

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    5 hours ago, dfelt said:

    Strange but in talking to coworkers who have mustangs, they are not upset at all but excited about additional options of Mustang DNA products. Must be the Mountain Boys you hanging with that are upset.

    Nah, I have this thing called the interwebs.  I can go onto it and READ Ford Motor Company's page on, like, Facebook and stuff.  And there is a multitude of other postesses over onto there too, on other pages.  Not too many positive commentators over there, Bub.  Maybe like 3 in Loonburg, California, but that's it.

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    13 hours ago, ocnblu said:

    Apparently, the Mustang name is now only sacred to customers, not the company that has peddled it since 1962-63.

    Products evolve over time...at least they aren't making a 4cyl FWD Mustang...imagine the uproar that would have caused.   

     

    11 hours ago, Drew Dowdell said:

    Apparently they're looking into making the Mustang a whole sub-brand of Ford with a family of Mustangs.

     Since there have been rumors the next Mustang will be on an Explorer-based platform, that opens up lots of possibilities incl. AWD...  I like the idea of a future Mustang GT coupe or convertible w/ a 5.0 V8, manual, AWD and 4500lbs.  That would be tight.   Or a Mustang 4dr coupe w/ V8... 

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    3 hours ago, ocnblu said:

    Nah, I have this thing called the interwebs.  I can go onto it and READ Ford Motor Company's page on, like, Facebook and stuff.  And there is a multitude of other postesses over onto there too, on other pages.  Not too many positive commentators over there, Bub.  Maybe like 3 in Loonburg, California, but that's it.

    The interwebs?

    To get feels about how society feels?

    Ha ha ha!  Now THAT is a good one.

    The interwebs, or as I like to call them, the internets, is a world wide web full of angry people. And its the perfect cauldron of hate for people to hate on things.

    Its in human nature to complain. Humans in the summer complain that its too hot. In the winter they complain its too cold. And you would think that in the Spring or Fall, humans would cease to complain. But nope, they complain that summer cant come fast enough or there is too much rain in the forecast or they have to rake the bloody leaves...  and this medium that connects us all makes it easier to...bitch. 

    But, humans are also easily pleased. But, its in human nature NOT to advertise what makes us happy. We just smile and move on. 

    Star Wars.

    Star Wars is dead according to the internets. From waaaaay back to the Prequels. 

    Now, a new voice has risen that Star Wars is....dead again. Granted, we will see come Dec. 20 to see if that prediction is true. But I think its just a vocal minority bitching. 

    The C8 Corvette. I went on many sites and youtube videos to see "reactions" by my fellow man.

    Although the ones in favour of the C8 does surpass the ones that do not like the C8 for various reasons, the ratio seems to be closer than what I let on a few weeks ago when I posted a thought on the C8.

    And the people hatin' on the C8, if we went with that as a popular vote on the status for the C8, it would be like what you saw with the Mustang Mach-E...

    But, I wouldnt put to much faith into that...

    Internet trolls exist. And they exist for many reasons.  And THAT is why you cannot base your opinion on the internets.

     

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    'Trolls on teh internets' have been a truism since olden days..they were there on CompuServe and Usenet newsgroups 30 years ago when I was but a skinny teenager with a Mustang (2 actually) and learning the computing game on computers that seem primitive compared to my phone today..

    Edited by Robert Hall
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    13 hours ago, ocnblu said:

    Derangement

    ?  wut... it is the customer who loves Mustang that is up in arms over this heresy

    Riiiiight. A nation full of Mustang owners and I’m sure you took a very scientific and accurate poll of said owners to come to this “conclusion”. It surely has nothing to do with your disdain of the powertrain involved. 
     

    What the F ever. 

    10 minutes ago, Robert Hall said:

    'Trolls on teh internets' have been a truism since olden days..they were there on CompuServe and Usenet newsgroups 30 years ago when I was but a skinny teenager with a Mustang and learning the computing game on computers that seem primitive compared to my phone today..

    Exactly my point. Just because some random folks on a message board express their displeasure doesn’t mean squat in the grand scheme of things. Wonder if he shares that same opinion about Vette owners and their opinions of it going mid-engine? The fact is that it wouldn’t matter if every mustang owner loved the E Mach. He would still cry foul because of the powertrain choice. Well boo F’in hoo to him. 

    Edited by surreal1272
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    3 minutes ago, Robert Hall said:

    As with anything, the loudest complainers get the most attention.   Reality will show in a couple years with sales results as to whether Ford made a good or a bad decision.... 

    That was what I wanted to convey.   Plus, internet trolls troll to get reactions... 

    I must learn to condense my thoughts. LOL.

    Nah!   I like and enjoy writing up, as many of you like to say, novels for posts!   :D

    Its what makes me...me. 

     

    Edited by oldshurst442
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    Personally, I think Ford is selling out Mustang name, and does it poorly and cheaply.

    Regardless of how bad some previous Mustangs were and what kind of engines the have or had it was always a RWD coupe/convertible pony/sports car.

    Putting that name on the crossover, even fast EV one I think is a cheap move.

    I think it would be great if they just called it Mach E, that actually would be a cool name by itself.

    Edited by ykX
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    It's definitely a marketing move.  Gets more attention with the Mustang name than it would otherwise.   But will it be a successful gamble?  Only time will tell.

    7 minutes ago, oldshurst442 said:

    That was what I wanted to convey.   Plus, internet trolls troll to get reactions... 

    I must learn to condense my thoughts. LOL.

    Nah!   I like and enjoy writing up, as many of you like to say, novels for posts!   :D

     

    Yes, you do tend toward the loquacious.  I strive for short and pithy, sometimes veering into sarcasm and absurdity. 

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    What @Robert Hall  said about it being a marketing move. Let's face it, selling products, all products, any products,  need marketing to be sold.  Marketing tends to busllshyte people into believing into something that they feel good about to buy said product.  Mustang is a good start to start peddling a performance oriented product from Ford. 

    @ykX   You mentioned Mach...and THAT would be good start. Better than Mustang. you said.  

     Mach (not talking about the ratio of speed of an object in relation to the speed of sound), which is a FANTASTIC name in itself, but Mach IS a version of a Mustang to begin with. THAT, at least in my eyes, wouldnt make sense.  

    Id be saying things like,: "is this EV a Mustang or is it NOT a Mustang?"  Because Mach to me is...a Mustang. 

    So...as you could see, picking a name is highly emotional. And its important for brand recognition. A name NEEDS to bring out emotions in people.  

    Let us be thankful that Ford did not choose to call it a Model T or a Model A. Referencing their past in that way. Not that Model T is a bad name, but it does not invoke any passion, even if the Model T was voted as the car of the century.  

    Tesla Model S,3,X and Y spells out sexy...   By themselves, S or 3 or X or Y...is cold. Like BMW 3xx or Cadillac CTx...but in the grand scheme of things, Elon invokes emotion with that naming scheme...

    Mustang Mach-E.

    Its got this car forum talking...and THAT is a good way to start selling this EV in my opinion. 

     

    PS:  Definitely time will tell if it was a dumb move to call it Mustang or a genius move! 

    Edited by oldshurst442
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    16 minutes ago, Robert Hall said:

    It's definitely a marketing move.  Gets more attention with the Mustang name than it would otherwise.   But will it be a successful gamble?  Only time will tell.

    Yes, you do tend toward the loquacious.  I strive for short and pithy, sometimes veering into sarcasm and absurdity. 

    Im a social butterfly.  Some people like that. Some people dont. 

    I tend to be sarcastic in real life, but I have to tone it down because of the job I do. Not a good business strategy. But...being a social butterfly helps with the business, so...that would be my Ying to my Yang. The balance to the force.  

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    8 minutes ago, oldshurst442 said:

    Im a social butterfly.  Some people like that. Some people dont. 

    I tend to be sarcastic in real life, but I have to tone it down because of the job I do. Not a good business strategy. But...being a social butterfly helps with the business, so...that would be my Ying to my Yang. The balance to the force.  

    I do use sarcasm IRL with care.  I've had people say they don't get when I'm being sarcasm or facetious because I never change my tone of voice.    In writing I do use <sarcasm> </sarcasm> html tags sometimes, if I know my audience well. 

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    On 11/18/2019 at 9:43 AM, Robert Hall said:

    Yes, it's definitely a marketing move.  It will be interesting to see if it works or not.  This has flashy styling, kind of Tesla-esque, some hints of Mustang.    

    If people can swallow the price, there's no glaring downside to it. Heck, even in the Edge-sized price range this isn't really "out there" in pricing. 

    16 hours ago, ocnblu said:

    Apparently, the Mustang name is now only sacred to customers, not the company that has peddled it since 1962-63.

    They mortgaged the pony during hard times. All things are on the table for a business. 

    15 hours ago, surreal1272 said:

    Corvette based SUV

    Remember when everybody was like, "Corvette should split off and create its own brand and have a Corvette SUV"? 

    Because I do. 

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    15 hours ago, ocnblu said:

    ?  wut... it is the customer who loves Mustang that is up in arms over this heresy

    Well, you're up in arms and you're not a Mustang customer... so... 

    15 hours ago, Drew Dowdell said:

    Apparently they're looking into making the Mustang a whole sub-brand of Ford with a family of Mustangs.

    Just like we've all discussed GM should do with the Corvette and I still think they could/should. 

    13 hours ago, dfelt said:

    Has Potential! :P 

    It's a little ugly but 500hp+ would fix that! 

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    12 minutes ago, ccap41 said:

    If people can swallow the price, there's no glaring downside to it. Heck, even in the Edge-sized price range this isn't really "out there" in pricing. 

    They mortgaged the pony during hard times. All things are on the table for a business. 

    Remember when everybody was like, "Corvette should split off and create its own brand and have a Corvette SUV"? 

    Because I do. 

    Yes I do remember which is why I brought it up. Not near as much disdain for that as what I’m seeing here but who’s keeping count though?

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    • At the New York Auto Show this week, Hyundai unveiled the 2025 Hyundai Tuscon.  This mild refresh modernizes the Tuscon and brings it more into alignment with the rest of the Hyundai lineup, including their EVs. The exterior styling updates, largely consisting of a front fascia update, are subtle. Inside, Hyundai made the interior more open and airy with a new, lower-height dashboard featuring a panoramic gauge and infotainment screen. The screens consist of twin 12.3-inch displays with crisper colors and graphics, as well as faster processing speeds.  While the screens can control all functions of the car, Hyundai still included physical buttons for the most frequently used controls.  Wireless Android Auto and Apple Carplay are now standard across the line. A new steering wheel features a much more open design, and on premium trims, the gear selector is now an electronically controlled stalk on the right side of the wheel, much like in the Hyundai Ioniq 6. On some Tuscon models, a new 12-inch color heads-up display with premium graphics is available, and for the first time, navigation directions from Apple Carplay and Android Auto will appear in the display. Proximity key with push button start is now standard across the 2025 Hyundai Tuscon lineup, while an available Digital Key 2 allows for fob-free driving and access via the driver's mobile phone. For 2025, Tucson adds Forward Attention Warning, which utilizes an infrared camera mounted on the steering column to help track the driver’s eye gaze and monitor attention levels to help ensure safe driving. Available Smart Cruise Control 2 continually assesses driver alertness. If the driver is found to be unresponsive, the system can even help safely bring the vehicle to a stop, activating the hazard lights and the electronic parking brake once the vehicle is stopped. Additionally, rear outboard passenger seatbelts now feature standard pretensioners and load limiters. The powertrains largely carry over from the previous model with a standard 187-horsepower 2.5-liter 4-cylinder at the entry level end. Also available is a 1.6-liter turbocharged hybrid with 231 horsepower with a slightly more powerful electric drive unit (47.7-kW, up from 44.2-kW), and a 6-speed automatic transmission. The plug-in hybrid model features the same 1.6-liter unit, but now paired with a larger electric drive unit with 72.0-kW of output rather than the 66.9-kW motor from the prior year. The plug-in hybrid boasts 268-horspower total system power. With a 13.4-kWh lithium-ion battery pack, the 2025 Hyundai Tucson plug-in hybrid takes less than 2 hours to charge on a level 2 charger.  All hybrid models come standard with all-wheel drive. 2025 Tucson 2.5L models will arrive at U.S. dealerships in June, while 1.6L turbo hybrid and plug-in hybrid models will be available late summer. View full article
    • Plastic cladding = off road.  Instead of killing the Sonata, they should just put plastic body cladding down the side and raise the price by $10k and call it the Sonata HD Overlander X.  Instant hit.
    • Considering a planet with 8 Billion and he sold almost 2 million cars, then he is covering .025% of the population compared to other auto companies. I think 2024 going into 2025 we will see other auto companies top Tesla. You and I are two peas in a pod as I also was up on a hill watching the implosion and thinking what a waste as it was a great building. I love the Kingdome and hate the new stadium.  Agree it was surreal to see the ship hit the support pillar and the whole building just collapse. Be interesting to see what replaces it as today bridges built like that are not allowed due to the exact nature of how it collapsed.  Yes, Tesla is a love or hate and the minimalist approach is not for everyone. I honestly have to agree with the comment @smk4565 I believe made that the touch screen only will be the future of cheap autos and switches and buttons will be the higher end autos. Interesting times we live in for sure.
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