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FIRST LOOK: Buick Supers


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GM@NYIAS
Buick Supers
Press Release


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:forum:LaCrosse Super Photo Gallery
:forum:Lucerne Super Photo Gallery

For release: March 27, 2007, noon EDT
BUICK RETURNS 'SUPER' NAME TO DESIGNATE PREMIUM MODELS
Exclusive Buick Models Elevate Design, Power and Performance


NEW YORK – Buick has rekindled a name from its storied 20th-century past to mark the beginning of a new level of refinement: Super. The badge is designated exclusively for Buick’s most premium, powerful models and returns to Buick vehicles after 50 years. It will debut on the 2008 model year LaCrosse and Lucerne sedans.

“We’re bringing back the Super badge to represent our most premium models,” said Steve Shannon, Buick general manager. “Our Supers are not just about increased horsepower; they represent an elevation in design, premium content and ride characteristics that are exclusive to the Super badge.”

The Supers are engineered for Buick by the GM Performance Division to inspire performance on demand. The LaCrosse Super is powered by a 300-horsepower (224 kW)* 5.3L small-block V-8 with GM’s Active Fuel Management technology. The LaCrosse Super’s chassis has been sport-tuned to deliver responsive handling characteristics, and the vehicle maintains Buick’s renowned quietness inside.

The Lucerne Super adds a more powerful version of the legendary 4.6L Northstar V-8. It is rated at 292 horsepower (218 kW)*, an increase of more than 6 percent over existing models. The Super has an enhanced chassis with a specially tuned version of Lucerne ’s Magnetic Ride Control system, for a refined, premium ride that simultaneously enables crisp, responsive handling.

Buick Super: elevated design, power and performance

Design elements on the LaCrosse Super and Lucerne Super denote the new face of Buick. Design cues echo those seen on the popular Velite convertible concept vehicle – and recently introduced on the Buick Enclave luxury crossover SUV – including a new waterfall grille and portholes. The LaCrosse Super is the first and only LaCrosse model offered with Buick’s iconic portholes; there are four per side to highlight the V-8 engine.

In addition to distinctive design, the LaCrosse Super and Lucerne Super deliver leading-edge performance and refinement. The 5.3L and 4.6L V-8 engines are renowned for balancing performance and fuel economy. They are complemented by specially tuned suspension systems.

Like all Buick models, LaCrosse and Lucerne Supers are built with an exclusive engineering process called QuietTuning to reduce, block and absorb noise from entering the interior. Laminated side window glass, sound-deadening material in the body structure, hydraulic mounts in the engine compartment and more reduce interior noise. Even exhaust nodes have been tuned for overall sound quality. These features contribute to a quiet, refined driving experience.

While the LaCrosse and Lucerne represent the first production models of the reborn Buick Super series, they will not be the last. Future models will share elements that reinforce the Super ethic, including:
  • Exclusive exterior and interior design appointments
  • Powertrain enhancements
  • Enhanced driving dynamics, with specifically tuned steering, braking and suspension systems for responsive and confident handling
  • Leading levels of interior quietness through Buick’s exclusive QuietTuning engineering effort.

LaCrosse Super

The LaCrosse Super is distinguished from its sibling models with a new exterior appearance that is highlighted by a new waterfall grille, new hood and a new front fascia that incorporates a lower grille opening with chrome trim and chrome fog lamp bezels.

New portholes, rocker moldings, rear fascia with integrated park assist sensors, 3.5-inch-diameter dual chrome exhaust tips, rear decklid spoiler and a Super badge also make the LaCrosse Super instantly identifiable from any angle. LaCrosse Super is offered in four exterior colors: Black Onyx, Platinum Metallic, Dark Mocha Metallic and Red Jewel tint coat.

Inside, the LaCrosse Super exudes comfort and style, including front seats with increased seatback bolstering. All of the seats feature new, woven-embossed leather inserts. A unique wood grain appearance accents the instrument panel, center console, doors and gear shift knob. There are also exclusive instrument cluster graphics – including Super identification – new front sill plates, a silver finish on the instrument panel center stack and Super-specific floor mats.

The LaCrosse Super introduces a V-8 engine that has the fuel efficiency of a V-6. Rated at 300 horsepower (224 kW)* and 323-lb.ft (438 Nm)* of torque, Buick’s new V-8 can propel the LaCrosse Super from 0-60 mph in 5.7 seconds. The 5.3L small-block V-8 uses GM’s Active Fuel Management (AFM), an engine technology that seamlessly switches between four- and eight-cylinder power to save fuel.

To support the performance capabilities enabled by the V-8 engine, the LaCrosse Super features a specially tuned suspension system for steering precision, improved ride control and feel, and increased braking performance. Bilstein monotube struts, larger front and rear rotors, high-precision steering gear, StabiliTrak, and recalibrated chassis controls help the LaCrosse Super deliver confident handling and road manners, while also maintaining overall ride comfort.

The Super version comes standard with the largest wheels and tires available on the LaCrosse – 18-inch by 7-inch aluminum wheels wrapped by P235/50R18 all-season tires. Chrome-finish wheels are available.

Lucerne Super adds more luxury appointments

Distinctly designed, the Lucerne Super stands out with a new bright chrome waterfall grille, front and rear fascias, integrated dual exhaust tips, rocker panels, and Super badge on the decklid. Exclusive aluminum wheels and premium all-season tires complete the look, complementing the vehicle’s sport-touring attitude. The Lucerne Super is available in four exterior colors: Dark Mocha Metallic, Gold Metallic, Sharkskin and White Diamond. The interior comes in Ebony or Cocoa/Shale.

Lucerne Super’s refined ride dynamics and increased power make it the sportiest Lucerne available . A more powerful version of the 4.6L Northstar V-8 engine provides the Lucerne Super with an ample power reserve. It is rated at 292 horsepower (218 kW)*, which is 17 horsepower (13 kW) more than the Lucerne CXS.

Lucerne Super’s new premium steering gear, StabiliTrak stability control system, brake assist and specifically calibrated Magnetic Ride Control system help deliver a crisp response and enhanced driver control. It rides on standard 18-inch by 7-inch aluminum wheels wrapped by P245/50R18 all-season radials. The exclusive wheel design is finished in bright silver premium paint. Chrome-plated wheels are available.

The Lucerne Super’s interior wraps occupants in luxury including a leather-wrapped upper instrument panel with French-seam stitching, unique finish on the instrument panel center stack, leather seats with perforated suede fabric inserts for the outboard seating positions, and suede door trim inserts. A heated, real wood steering wheel and shift knob finished in Walnut Burl, power tilt and telescoping steering column, front chrome sill plates and Buick embroidered floor mats round out the Lucerne Super’s special content.

Lucerne Super comes with three standard equipment packages, including Driver Confidence, Luxury and Comfort & Convenience. OnStar’s Directions & Connections with Turn-by-Turn voice-guided navigation, XM Satellite Radio and Harman Kardon audio system are also standard.

All Buick models come standard with the industry’s best coverage, including a four-year/50,000-mile vehicle warranty, and a five-year/100,000-mile powertrain warranty.

The Buick LaCrosse Super arrives in dealerships this summer as a 2008 model. The Lucerne Super is scheduled to go on sale in spring 2008. Pricing for both vehicles has not been released.
* Pending SAE certification.
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Strange that the Lucerne Super has lower horsepower than the LaCrosse Super. Different engines I know, and the LaX Super output is the same as other Ws with V8s, but shouldn't the Lucerne be more super since it's the senior model?

Edited by moltar
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Something tells me these will have practically no impact on the marketplace...

ding ding ding...

we have a winner.

And the new grilles are horrendous.

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ding ding ding...

we have a winner.

And the new grilles are horrendous.

The next gens seem like a long ways away... the Epsilon Dos LaX and Zeta Lucerne can't arrive soon enough, I think..

Edited by moltar
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Okay, like I said yesterday... I think they should have waited for the NG Buick products. Maybe debuted the "Super" badge with a beefed up Enclave in a year.

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Well, look past the initial pics -

1) We know GM press release pics are usually worse than reality -

2) Lucerne & LaCrosse actually gain features that they've been lacking (telescoping steering wheel for example)

3) The HP boost in the Lucerne along with interior upgrades (Leather dash and wood steering wheel/shifter) help distinguish it further from its competitors like Avalon, Sable, and Azera.

4) I like the new wheels on the Lucerne Super already. :)

5) The below pic, added by Fly, make them both look much better than the initial pics:

Posted Image

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Well, look past the initial pics -

1) We know GM press release pics are usually worse than reality -

2) Lucerne & LaCrosse actually gain features that they've been lacking (telescoping steering wheel for example)

3) The HP boost in the Lucerne along with interior upgrades (Leather dash and wood steering wheel/shifter) help distinguish it further from its competitors like Avalon, Sable, and Azera.

4) I like the new wheels on the Lucerne Super already. :)

5) The below pic, added by Fly, make them both look much better than the initial pics:

Posted Image

Just to add to what you wrote:

I don't think the non GM press release pics are going to help the giant point in the Lucerne's grille.

The LaCrosse always had since the start, an available telescoping steering wheel.

And the Lucerne already has an available wood steering wheel and shifter.

... also, it was mentioned that the LaCrosse had "exclusive" gauges for the Super trim... they look the same to me.

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Yeah, seriously, even with an objective view, these tiny little things really will do no benefit. Just along with your rebate and nice dealer discount, you'll have a somewhat more pleasant center stack finish in some models and a new color...hopefully enough to keep you from thinking about the grille point.

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Something tells me these will have practically no impact on the marketplace...

I totally agree. This is another classic example of GM doing something 90% right...but the 10% they don't do is the important thing.

If these both would have cone with 6 speed Automatics, for example, their appeal would be dramatically greater. There are just a LOT of people who don't hate GM, but when these cars are up against the competition at that price point (approaching Acura/Infinit levels...certainly above Toyota levels) and cars with comparable specs can be had with more perceived refinement, they will fail.

I know GM WOULD release the 6 speed automatic with them if these cars were designed for it..or it would fit....or they were able to ramp up production enough.....but the bottom line is they aren't doing any of those things.

Heck, the navigation system is nice...but give it a 6 speed automatic (things that much lesser cars come standard with) even I would consider one of these at that price point.

Edited by mjd1001
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Something tells me these will have practically no impact on the marketplace...

I agree 100%.....hence my post in the LaCrosse Photo Gallery about how I couldn't BELIEVE that GM spent development money on these cars.

They really aren't all that distinctive from the standard models.......and one COULD argue that the "Super" models are what the standard Buicks should be anyway.....at least in style, trim, etc., even if not in powertrain.

Can anyone really see a LaCrosse target customer choosing a LaCrosse Super over a Lexus ES350 for similar money? Nah......

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Count me in the minority; I think the Super grilles look great. They finally have the aggressive look of the Velite concept's grille.

Now what would it take for me to actually trade in my current ride (300C) for the Lucerne Super? I'd like to see a five or six-speed transmission and a V-8 tuned to run on regular rather than premium fuel. Any word on whether either or both of those is a possibility?

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Count me in the minority; I think the Super grilles look great. They finally have the aggressive look of the Velite concept's grille.

Now what would it take for me to actually trade in my current ride (300C) for the Lucerne Super? I'd like to see a five or six-speed transmission and a V-8 tuned to run on regular rather than premium fuel. Any word on whether either or both of those is a possibility?

Both engines run on regular fuel, and as for transmissions, it's pretty much been beaten to death that it's going to be the 4-speed automatic.
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Just to add to what you wrote:

1) I don't think the non GM press release pics are going to help the giant point in the Lucerne's grille.

2) The LaCrosse always had since the start, an available telescoping steering wheel.

3) And the Lucerne already has an available wood steering wheel and shifter.

4) ... also, it was mentioned that the LaCrosse had "exclusive" gauges for the Super trim... they look the same to me.

1 & 4) We'll have to wait and see...

2) True, but the LaCrosse and Lucerne both have the DTS' streering wheel now. I'm hoping the LaCrosse steering wheel is power instead of manual.

3) Were they real? I can't remember, but I believe they were only available as dealer installed accessories. The Supers' are coming from the factory.

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1 & 4) We'll have to wait and see...

2) True, but the LaCrosse and Lucerne both have the DTS' streering wheel now. I'm hoping the LaCrosse steering wheel is power instead of manual.

3) Were they real? I can't remember, but I believe they were only available as dealer installed accessories. The Supers' are coming from the factory.

Not to bum ya out, but I figured out what the "exclusive gauges" were... the font is bold and italic on the numbers. Super.
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Guest YellowJacket894

I'll echo the sentiments Car & Driver thought about the ION when it was first tested: "We waited [two] years for this?"

Well, this is official, as well: the Epsilon LaCrosse just better kick the living hell out of any current Buick, even the Lucerne, and be the stunner the Enclave is. The current LaCrosse just falls short in every way possible and the Lucerne isn't that hot as well.

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