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May 2007 Sales: Toyota Motor Sales

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May 2007 Sales: Toyota Motor Sales

Toyota Motor Sales (TMS), U.S.A., Inc., today reported all-time best-ever sales of 269,023 vehicles

for the month, an increase of 9.7 percent over May 2006. The former

all-time best-ever record was 242,675 units in March 2007.

"As fuel prices and consumer confidence rose, the industry saw a move

to passenger cars, with retail business posting sharp gains over a very

challenging April," said Jim Lentz, TMS executive vice president. "Despite

the industry's shift toward passenger cars, Toyota's all-new Tundra hit an

all-time high in May. As for hybrids, the market's appetite continues

unabated, with Prius also establishing an all-time record."

The Toyota Division posted all-time best-ever sales of 237,176, up 10.9

percent over last May. The Lexus Division reported best-ever May sales of

31,847 units, an increase of 2.1 percent.

Toyota Division

Toyota Division passenger cars recorded all-time best-ever sales of

148,327, an increase of 12.7 percent over last May. Passenger car sales

were led by Camry, which posted best-ever May sales of 50,126, up 11.8

percent over the same period last year. Camry Hybrid reported sales of

6,853 units in May. The Prius hybrid gas-electric mid-size sedan posted

all-time best-ever sales of 24,009, an increase of 184.9 percent over May

2006. The Yaris subcompact reported an increase of 30.5 percent, posting

best-ever May sales of 10,949 units. Corolla reported all-time best-ever

sales of 45,238 units, an increase of 4.7 percent over the year-ago month.

Toyota Division light truck sales were up eight percent, with a

best-ever May total of 88,849 units. Light truck sales were led by the RAV4

compact sport utility vehicle (SUV), which reported best-ever May sales of

16,547, up 13.5 percent over the same period last year. The all-new Tundra

full-size pickup reported all-time best-ever sales of 17,727, an increase

of 113.8 percent over the year-ago month. Highlander and Highlander Hybrid

posted combined May sales of 11,991, up 6.7 percent over the same period

last year. The Highlander Hybrid gas-electric mid-size SUV reported sales

of 3,312 units for the month. FJ Cruiser reported May sales of 4,639 units.

Scion posted May sales of 11,570 units. The tC sports coupe led the way

with May sales of 6,615 units. The xB urban utility vehicle posted sales of

3,658 units for the month.

Lexus Division

Lexus passenger cars reported best-ever May sales of 19,943 units, an

increase of 4.8 percent over May 2006. Passenger car sales were led by the

ES 350 luxury sedan with May sales of 8,572 units. The all-new LS 460 and

LS 460 L reported combined sales of 3,196, an increase of 183.2 percent

over last May. Combined sales of the IS 250 and IS 350 posted all-time

best-ever sales of 5,722 units, up 19.5 percent over May 2006.

Lexus Division light trucks reported May sales totaling 11,904 units.

The RX 350 and RX 400h enjoyed combined best-ever May sales of 9,798 units.

The RX 400h hybrid luxury utility vehicle reported sales of 1,746 units for

the month.

TMS Hybrids

TMS calendar-year-to-date hybrid sales totaled 119,154 units, an

increase of 75 percent over the same period last year. In May, TMS posted

sales of 36,101 hybrid vehicles, up 102 percent over last May. Toyota

Division posted sales of 34,174 hybrids, up 121 percent over the same

period last year. Lexus Division posted sales of 1,927 hybrids.

There were 26 selling days this month, as compared to 25 selling days last

May.

TOYOTA  RETAIL  SALES
						  (INCLUDES FLEET & HAWAII)
								  May, 2007

							-- CURRENT MONTH --	-- CALENDAR YEAR TO DATE --
											DSR %						DSR %
							2007	 2006   CHG		2007	   2006   CHG

	YARIS				 10,949	8,065   30.5	 37,367	 15,797  134.7
	COROLLA			   45,238   41,550	4.7	165,722	159,992	2.8
	CAMRY				 50,126   43,112   11.8	193,900	177,090	8.6
	AVALON				 6,435	7,646  -19.1	 31,861	 38,428  -17.7
	PRIUS				 24,009	8,103  184.9	 76,747	 38,460   98.0
	SCION xA			   1,297	3,927  -68.2	  8,096	 14,421  -44.3
	SCION xB			   3,658	6,763  -48.0	 13,331	 25,411  -48.0
	SCION tC			   6,615	7,413  -14.2	 27,041	 30,071  -10.8
	TOTAL TOYOTA DIV.
	 PASS. CAR		   148,327  126,582   12.7	554,067	499,695   10.0
	ES 350				 8,572	9,554  -13.7	 33,166	 24,944   31.9
	LS 460				 3,196	1,085  183.2	 14,941	  5,702  160.0
	SC 430				   410	  593  -33.5	  1,705	  2,556  -33.8
	GS 350				 1,854	1,940   -8.1	  8,219	  9,578  -14.9
	GS 430/450h			  189	  516  -64.8		928	  1,724  -46.6
	IS 250/350			 5,722	4,605   19.5	 22,494	 22,485   -0.7
	TOTAL LEXUS PASS.
	 CAR				  19,943   18,293	4.8	 81,453	 66,989   20.6
	TOTAL TOYOTA PASS.
	 CAR				 168,270  144,875   11.7	635,520	566,684   11.3
	SIENNA				12,837   13,102   -5.8	 60,569	 67,404  -10.8
	RAV4				  16,547   14,013   13.5	 72,447	 61,811   16.3
	FJ CRUISER			 4,639	6,670  -33.1	 25,271	 15,103   66.0
	4RUNNER				6,908	8,888  -25.3	 37,938	 46,219  -18.6
	HIGHLANDER			11,991   10,806	6.7	 53,496	 50,921	4.2
	LAND CRUISER			 205	  257  -23.3	  1,078	  1,397  -23.4
	SEQUOIA				1,967	2,575  -26.5	 10,896	 14,414  -25.0
	TOTAL SUV			 42,257   43,209   -6.0	201,126	189,865	5.1
	4X2 TACOMA			 9,728	9,098	2.8	 45,568	 42,906	5.4
	4X4 TACOMA			 6,300	5,744	5.5	 31,559	 28,963	8.1
	TOTAL TACOMA		  16,028   14,842	3.8	 77,127	 71,869	6.5
	TUNDRA				17,727	7,974  113.8	 61,113	 48,636   24.7
	TOTAL PICKUP		  33,755   22,816   42.3	138,240	120,505   13.8
	TOTAL TOYOTA DIV. LT
	 TRUCK				88,849   79,127	8.0	399,935	377,774	5.0
	LX 470				   264	  471  -46.1	  1,330	  2,463  -46.4
	GX 470				 1,842	1,901   -6.8	  8,658	  9,972  -13.9
	RX 350/400h			9,798	9,334	0.9	 39,892	 43,631   -9.3
	TOTAL LEXUS LIGHT
	 TRUCK				11,904   11,706   -2.2	 49,880	 56,066  -11.7
	TOTAL TOYOTA LIGHT
	 TRUCK			   100,753   90,833	6.7	449,815	433,840	2.9
	TOTAL TOYOTA DIV.	237,176  205,709   10.9	954,002	877,469	7.9
	TOTAL LEXUS		   31,847   29,999	2.1	131,333	123,055	5.9
	TOTAL TOYOTA		 269,023  235,708	9.7  1,085,335  1,000,524	7.6
	MEMO:
	DOM. COROLLA		  40,904   34,434   14.2	147,800	139,253	5.3
	DOM. CAMRY			42,476   36,712   11.3	158,268	154,188	1.8
	DOM. PICKUP		   33,755   22,816   42.3	138,240	120,505   13.8
	DOM. RX 350			7,259	6,159   13.3	 28,532	 26,828	5.5

	SELLING DAYS			  26	   25			   127		126

	TOYOTA DIV. IMPORT
	 CAR				  58,512   47,790   17.7	216,138	167,826   27.8
	LEXUS IMPORT CAR	  19,943   18,293	4.8	 81,453	 66,989   20.6
	TOYOTA DIV NA BUILT
	 CARS				 89,815   78,792	9.6	337,929	331,869	1.0
	TOTAL TOYOTA CARS	168,270  144,875   11.7	635,520	566,684   11.3

	TOYOTA DIV. IMPORT
	 LT TRUCK			 40,290   40,634   -4.7	190,230	175,451	7.6
	LEXUS IMPORT LT
	 TRUCK				 4,645	5,547  -19.5	 21,348	 29,238  -27.6
	TOYOTA DIV NA BUILT
	 LT TRUCK			 48,559   38,493   21.3	209,705	202,323	2.8
	LEXUS NA BUILT LT
	 TRUCK				 7,259	6,159   13.3	 28,532	 26,828	5.5
	TOTAL TOYOTA LT
	 TRUCK			   100,753   90,833	6.7	449,815	433,840	2.9

	SPORT UTILITY
	 VEHICLES			 49,522   48,245   -1.3	225,735	230,828   -3.0
	   Memo: Lexus Sport
		Utility		   11,904   11,706   -2.2	 49,880	 56,066  -11.7

	SMALL VANS			12,837   13,102   -5.8	 60,569	 67,404  -10.8
	PICKUPS			   33,755   22,816   42.3	138,240	120,505   13.8

	* NORTH AMERICAN
	  BUILT VEHICLES
	COROLLA			   40,904   34,434   14.2	147,800	139,253	5.3
	CAMRY				 42,476   36,712   11.3	158,268	154,188	1.8
	AVALON				 6,435	7,646  -19.1	 31,861	 38,428  -17.7
	SIENNA				12,837   13,102   -5.8	 60,569	 67,404  -10.8
	PICKUP				33,755   22,816   42.3	138,240	120,505   13.8
	SEQUOIA				1,967	2,575  -26.5	 10,896	 14,414  -25.0
	RX 350				 7,259	6,159   13.3	 28,532	 26,828	5.5
	TOTAL				145,633  123,444   13.4	576,166	561,020	1.9
	N.A. VEHICLES % OF
	 TOTAL				 54.1%	52.4%			 53.1%	  56.1%

	SELLING DAYS			  26	   25			   127		126
	DSR = DAILY SELLING RATE

[source: Toyota Motor Sales]

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Isn't Toyota just the all-time bestest car company evar??

They only say all-time best-ever 7 freakin times. Get over yourself Toyota.

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Corolla is such a garbage car. Its a wonder why people continue to be suckered into buying one.

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I was driving by the Des Moines airport the other day and the Hertz lot had quite a few Corollas...hmm....

How else would a car that hasn't had a significant update since 2002 increase 4,000 units for the month at the end of its lifespan? I think there's more going on than just "Toyota magic."

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In related news, my ass had it's BE$T_3V4R month, but was unable to spew out as much crap as Toyota.

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For all those that doubted (even though I am not happy about it) Tundra is selling this month on pace to 200k this year. I do see an awful lot of them!

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For all those that doubted (even though I am not happy about it) Tundra is selling this month on pace to 200k this year. I do see an awful lot of them!

It must depend on the area...I've seen 5 so far VS 20+ GMT-900 trucks

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I've seen a whole whopping 2 '07 Tundras here in Iowa, both of them in Des Moines (and I have done a ton of driving back and forth between home lately).

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Some of these figures strain the bounds of credulity—they cannot possibly represent real retail market penetration. Nearly double (treble for the Prius) January sales? I'm sorry but something fishy is going on here.

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i honestly see no tundras here. the increase to me is puzzling.

yaris? my. corolla sucks. but yes, it's all the incentives for corolla and camry. scary numbers though. i have seen many new prius. fair enough on that one.

with all the good cars out there, there is no reason for toyota to be making such gains like this. no matter how good the cars may be.

they are dumping a lot into rentals though...fact. i always see many cor/caml at the hertz lot here.

we'll see what happens with the 'legendary resale' when those things end up at auction.

toyota is going for broke. incentives, fleets, shortcuts in development. give them credit for seizing the day. i guess it beats a seized sludged up motor.

Edited by regfootball
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I actually have not seen one single tundra. But I am happy to report huge amounts of GMT-900's being spotted around the So-Cal region...

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The increase in tundra sales is understandable—it's a new and vastly improved product. But Yaris? From a steady 6-7K to nearly 11K in a single month? That screams dumping. Corolla—an old, outdated model on it's last legs—to go from around 30K +/-3K to over 45K in a single month? They're dumping them somewhere. Camry? OK it's new, but sales were a steady 30-40K, to jump to over 50K in a single month? Yeah right, they're dumping them. Prius? OK fuel prices may be helping, but so are incentives. Nearly double the previous month's sales is not a normal market variation. RAV4 I can believe—sales of these light crossovers have been strong and if anything the RAV4 has been lagging the CRV most months when it is probably the better vehicle. Highlander, OK it's old, but sales are not fantastic and within the normal range, even it is a nice bump over last year.

LS series? New and much more competitive, and still a bargain. Sales are steady, nothing unusual there. IS? a nice bump, but a competitive product and some is due to the whole segment doing well this month. Obviously trying to claw back second place from the new C-Class, mostly at the expense of midsize luxury cars.

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OK it's new, but sales were a steady 30-40K, to jump to over 50K in a single month? Yeah right, they're dumping them.

Suburu plant began producing Camries last month

Prius? OK fuel prices may be helping, but so are incentives. Nearly double the previous month's sales is not a normal market variation.

it's nearly triple

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The increase in tundra sales is understandable—it's a new and vastly improved product. But Yaris? From a steady 6-7K to nearly 11K in a single month? That screams dumping. Corolla—an old, outdated model on it's last legs—to go from around 30K +/-3K to over 45K in a single month? They're dumping them somewhere. Camry? OK it's new, but sales were a steady 30-40K, to jump to over 50K in a single month? Yeah right, they're dumping them. Prius? OK fuel prices may be helping, but so are incentives. Nearly double the previous month's sales is not a normal market variation. RAV4 I can believe—sales of these light crossovers have been strong and if anything the RAV4 has been lagging the CRV most months when it is probably the better vehicle. Highlander, OK it's old, but sales are not fantastic and within the normal range, even it is a nice bump over last year.

LS series? New and much more competitive, and still a bargain. Sales are steady, nothing unusual there. IS? a nice bump, but a competitive product and some is due to the whole segment doing well this month. Obviously trying to claw back second place from the new C-Class, mostly at the expense of midsize luxury cars.

You know that some greenies now want Hertz et, al. to carry Hybrids? Guess which car it is. The Prius. The Cavalier and the Neon in the Rental Parking lots in Orlando are replaced by Crapollas, and the Impala is taken over by the Crapries. I drive right by the Orlando Int. Rental Car Places to work, and the amount of Toy vehicles in those parking lots is frightening. It is like a patient with acute diarrhea dumping fecal matter.

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Well someone has to pick up the slack from domestics cutting back on fleet sales.

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Lotta bitterness flowing through this thread.

Toyota is about to blow by Chrysler and, probably, topple Ford as #2 in this country.

Why not just give credit where its due? I don't get how 'I haven't seen too many' is a valid counterpoint to what everyone here seems to feel are incredible #'s.

Stop by a Toyota dealer and try to buy one of their recent intros....I'm fairly certain you'll see these figures are not only accurate, they're understandable.

What people on this board fail to understand that MOST people do not want risk associated with their new car purchase. Toyota has been masterful in creating a quality reputation (deserved or not) that takes the worry out of the decision.

You can't top that when MOST (not us) treat their cars as appliances.

Edited by enzl
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Yeah. Like he said.

Somebody needs to stop picking on Toyota.

Right now.

Just ignore the Toyota-filled rental lots. It will make the rest of this much easier.

No more mention of sludged engines.

No more exploding camshaft stories.

If Toyota want's to disable pickup safety features rather than fix the problem, that's none of our business.

No more articles about groping Toyota executives. Oh what a feeling.

It doesn't matter that around 50% of Toyota's vehicles are imported, Toyota is still better for the economy.

Even when your friends and neighbors lose their jobs at the GM plant, they can still buy a used Toyota.

And no more ridicule for poorly-selling trucks.

Everybody got that?

Hopefully this puts this matter to rest for good.

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Some of these figures strain the bounds of credulity—they cannot possibly represent real retail market penetration. Nearly double (treble for the Prius) January sales? I'm sorry but something fishy is going on here.

Just this morning I got an "informational" email from Toyota. Especially notice the Prius rental fleet inclusion.

More good news for consumers was the announcement that production increases have made Prius available immediately at virtually all the nation's Toyota dealers. Additional Prius are also being added to the Toyota Rent a Car fleets at Toyota dealers nationwide. At these 900 dealerships, customers may rent and test-drive a Prius for a full day or more before deciding on a purchase.

<snip>

Toyota revealed new pricing with substantial savings on "ECO-nomic Savings" packages of optional equipment and features. The savings range from $600 to $2000, and will be in place indefinitely

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What people on this board fail to understand that MOST people do not want risk associated with their new car purchase. Toyota has been masterful in creating a quality reputation (deserved or not) that takes the worry out of the decision.

That is very true. Most people make most decisions in life to pick the safest choice, not the best. I think that this is particularly important for some of the younger posters to realize when they go on a job interview. The HR guy is more likely to be impressed with your perfect attendance certificate from the fifth grade than your dean's list accomplishment.

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Yeah. Like he said.

Somebody needs to stop picking on Toyota.

Right now.

Just ignore the Toyota-filled rental lots. It will make the rest of this much easier.

No more mention of sludged engines.

No more exploding camshaft stories.

If Toyota want's to disable pickup safety features rather than fix the problem, that's none of our business.

No more articles about groping Toyota executives. Oh what a feeling.

It doesn't matter that around 50% of Toyota's vehicles are imported, Toyota is still better for the economy.

Even when your friends and neighbors lose their jobs at the GM plant, they can still buy a used Toyota.

And no more ridicule for poorly-selling trucks.

Everybody got that?

Hopefully this puts this matter to rest for good.

Sour grapes. That's what it sounds like....IMO
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I would really, really like to see a retail vs. fleet breakout of these numbers. As indicated, some defy common sense and even market trends.

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I have never seen a New Turdra on the road, they seem to have had the same Turdras at the dealer that I drive by everyday. I see tons of GMT-900's

Are Toyotas sales figures vehicles delivered to acvtual customers or just vehicles delivered to vehicle lots.

Edited by chevelle454
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I saw about a dozen Tundras on the road today, so, as has been established before, you really cannot go with what you see in your particular area.

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