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U.S. Getting the Buick Regal


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So by the time the new Aura gets to us, now badged as a Buick and another nail in the coffin for Saturn, it will be a 3+ year old design.

Sorry, I can't get excited for a sedan that is slated for 4th quarter 2011 that I already know what it looks like.

If the Aura and G6 are left to languish for 3 years as is and the Malibu stays status quo, then much like the Cruze, GM needs this vehicle now, not 2012.

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So by the time the new Aura gets to us, now badged as a Buick and another nail in the coffin for Saturn, it will be a 3+ year old design.

Sorry, I can't get excited for a sedan that is slated for 4th quarter 2011 that I already know what it looks like.

Even if it is '3+ years' old it will be infinitely better than the all-old cars Buick has now (w/ pushrod V6s, 4spd automatics). Sounds like the Regal will replace the current LaCrosse as the 'smaller' sedan and the '10 LaCrosse will replace the Lucerne as the flagship.

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why does it take so long?

No idea..financial constraints, probably. Anyone know when is the Insignia-based Regal going into production in China? 2009?

Edited by moltar
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Even if it is '3+ years' old it will be infinitely better than the all-old cars Buick has now (w/ pushrod V6s, 4spd automatics). Sounds like the Regal will replace the current LaCrosse as the 'smaller' sedan and the '10 LaCrosse will replace the Lucerne as the flagship.

But will it be better than the competition?

It'll be another "good enough" Aura/Astra style vehicle, I guess.

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So...

What will this essentially replace?

The Aura? The G6?

And WHY-O-WHY is it positioned against the Camry and Accord? Isn't that Chevrolet's job?

One could argue it's positioned against the Malibu, since the BPG dealers are competing against Chevy more than other automakers..

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One could argue it's positioned against the Malibu, since the BPG dealers are competing against Chevy more than other automakers..

EXACTLY!

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:( And you can hear the Auto Rag sheets now, Get a updated Grandpa Mobile in the New Buick Regal.

I know there are those that love Buick just like I love my cadillac Escalade, but that name really does bring back Seniors driving non inspiring auto's. I do not see it really getting younger famlies excited.

Does anyone have a photo of what this auto looks like? Guess will go and google it to see what it currently looks like in China.

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Pick up the Jan edition of Car & Driver. There is a prominent article in there about the New Insignia coming to NA. They don't even mention the Chinese Regal existing, stating this would be the first spin off, and state that a version is coming in the form of a Pontiac. Either they are clueless at C&D or the auto mags can't even keep up with the fast pace of the changes at GM.

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:( And you can hear the Auto Rag sheets now, Get a updated Grandpa Mobile in the New Buick Regal

Until a few short years ago, Cadillac made luxury barges and Buick made sporty luxury cars. Funny how things change when the totem pole gets rocked. I think the same is true for the "new" Buick. To call it a "senior" car is status quo and out-dated. I see more 55+ drivers in Elements and Xbs now. As you get older, your desire is to stay young. No wonder Buick began to be attractive to older folks back in the day when "they" were the sporty luxury division. Guess Scion and Honda best prepare themselves for the stigma that awaits them.

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I agree on the point that better than the current dated platforms and 4-speed/3800 combo cars isn't good enough. It has to be better than the Japanese sedans. And why is it supposed to compete with the Accord and Camry, the Malibu was supposed to do that.

Sounds like the Regal will be midsized and priced in the low $20s, and all it will do is compete with the Malibu.

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I agree on the point that better than the current dated platforms and 4-speed/3800 combo cars isn't good enough. It has to be better than the Japanese sedans. And why is it supposed to compete with the Accord and Camry, the Malibu was supposed to do that.

Sounds like the Regal will be midsized and priced in the low $20s, and all it will do is compete with the Malibu.

Well, it does provide fresh product for Avis..

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:( And you can hear the Auto Rag sheets now, Get a updated Grandpa Mobile in the New Buick Regal.

I know there are those that love Buick just like I love my cadillac Escalade, but that name really does bring back Seniors driving non inspiring auto's. I do not see it really getting younger famlies excited.

Does anyone have a photo of what this auto looks like? Guess will go and google it to see what it currently looks like in China.

Around here a lot of seniors are buying Elantras and Altimas. With many seniors retirement funds imploding, they are seeking 'cheaper' cars. An Altima with leather is cheaper than a Malibu or Allure (or whatever you guys call it down there.) I"ve lost two deals in the past month to the Altima.

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Hmmm....

Theory?

2010 LaCrosse is AWESOME... price goes up a little each year. Eventually, its price is starting at $30. Regal arrives for the 2012 MY. Regal is a bit smaller, completely premium, starting at $25,000. It has features only available on the top trim Malibu, and features unique to Buick, maybe like AWD, Xenon headlamps, HUD, etc.

Just a guess at what GM could be thinking.

EDIT: I removed an apostrophe.

Edited by Paolino
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sheer stupidity yet again on the time it's coming here. i feel like a broken record with the ignorant GM line. on the issue of who it competes with, GM still has the time to option this one correctly, with the right trim, right engine lineup, etc. as a buick this should only work if it has the right premium design. though i think the insignia is a very well designed car and i loved it as a middle of the road Saturn, i think the premium division needs something more special to be more...premium.

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sheer stupidity yet again on the time it's coming here. i feel like a broken record with the ignorant GM line. on the issue of who it competes with, GM still has the time to option this one correctly, with the right trim, right engine lineup, etc. as a buick this should only work if it has the right premium design. though i think the insignia is a very well designed car and i loved it as a middle of the road Saturn, i think the premium division needs something more special to be more...premium.

Agreed and hence why the Insignia makes a better G6.

Of course, this don't matter. The only Buick I would be remotely interested in would be the Commodore-based Park Avenue China got.

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So...

And WHY-O-WHY is it positioned against the Camry and Accord? Isn't that Chevrolet's job?

One could argue it's positioned against the Malibu, since the BPG dealers are competing against Chevy more than other automakers..

Because GM still really does not get it.

That statement was based on comments made by "industry sources"... not GM. GM will not be positioning this car directly against Accord or Camry. YES that is Malibu's job.

I'm sure GM's official position of the Regal will be more aspirational.

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Tell that to Enterprise, I can rent a Lucerne for $40/day

You know better than this... :rolleyes: You've read the umpteen topics and threads discussing Buick's fleet numbers and percentages.

I did not say Buicks are not sold to fleets... but the numbers are lower than many competitors (inside and outside of GM.)

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That statement was based on comments made by "industry sources"... not GM. GM will not be positioning this car directly against Accord or Camry. YES that is Malibu's job.

I'm sure GM's official position of the Regal will be more aspirational.

GM's position often doesn't match up to market reality. They may aspire for the Regal to compete with imports but it will likely be a Malibu, Milan competitor (assuming the Mercury is still alive then). Buick still fleets sedans at a pretty good rate, Honda is only 2% fleet.

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GM's position often doesn't match up to market reality. They may aspire for the Regal to compete with imports but it will likely be a Malibu, Milan competitor (assuming the Mercury is still alive then). Buick still fleets sedans at a pretty good rate, Honda is only 2% fleet.

Honda is the only mainstream import manufacturer with low fleet sales... Even then, about as many Accords go to fleets as LaCrosses...

Try comparing actual numbers from Toyota, Hyundai, Kia, Chrysler, Ford, etc... to Buick.

EDIT: Here's help if you need it...

Jan'08-June'08 Fleet sales

LaCrosse - 4,546

Accord - 4,302

Edited by VenSeattle
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GM:

When the heck are you going to learn?

FWD must die in your "upscale" products!

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No idea..financial constraints, probably. Anyone know when is the Insignia-based Regal going into production in China? 2009?

Regardless if it'll be a Buick, Pontiac, or Saturn, why didn't GM NA plan this from the get go? 2011 is waaay too late.

The new Regal, assembled near Shanghai, is already in Chinese showrooms.

Same thing with the new Fiesta, which is locally produced in both Europe and China.

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Sorry, that interior is so poorly-assembled and/or frankly cheap-looking. I can't tell if it is actually poorly-assembled, or just designed to look that way. It better be upgraded for NA if Buick is to be "premium" in any loose sense of the word.

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Sorry, that interior is so poorly-assembled and/or frankly cheap-looking. I can't tell if it is actually poorly-assembled, or just designed to look that way. It better be upgraded for NA if Buick is to be "premium" in any loose sense of the word.

Agreed...I do not understand why the Insignia's interior gets such praise...

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Although I think this interior is okay, the best interiors GM has come up with lately LT2 Malibu, CTS, for example) use more 'two-toning.'

This 'Regal' interior is too much sea-of-grey, like BMers are 'sea-of-black.' If all those little plastic bits have to be moulded and installed separately, would it really be that much more expensive to use contrasting colors to ease up on the boring-ness of the design?

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Not when Lexus, Lincoln, and Acura are out there cranking FWDers and making good money on them.

SAAB and Volvo also.

Yes, that's where the a large chunk of the entry-premium market is.. the higher-end stuff (Audi, BMW, MB, larger Lexuses, Infiniti) is all RWD and/or AWD, of course, but at the volume end, FWD sells.

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SAAB and Volvo also.

Yes, that's where the a large chunk of the entry-premium market is.. the higher-end stuff (Audi, BMW, MB, larger Lexuses, Infiniti) is all RWD and/or AWD, of course, but at the volume end, FWD sells.

well...ifor acuracy's sake, the volume side of the luxury equation belongs to RWD makes and models. FWD acuras and the ES300 are successful, but outside of that, FWD mainstream premium isn't all that big on volume. but i'm sure that's not where you were headed with your post.

Edited by turbo200
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This is stupid, not the idea but the fact that it's going to take so long to get here. Perhaps it will have had an MCE by then.

The TSX and even S40 interiors look much nicer than the Regal's. Perhaps it is getting an MCE before it comes here and that is why it's going to take so long.

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The TSX and even S40 interiors look much nicer than the Regal's. Perhaps it is getting an MCE before it comes here and that is why it's going to take so long.

I know it's simply an opinion, but what makes the TSX and S40 so much nicer? The imported badges?

If anything, I think the Regal and TSX look close enough to be related. I drive an S40 regularly, and the interior is nice, but rather stark.

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I'll even go out on a limb and say that only 4-cylinders should be offered. Direct injected ecotec base engine and the Turbo DI Ecotech up level engine. Let Buick play off the remnants of turbo history they still have.

I think the turbo 2.8L V6 should be offered with AWD, eventually as a new GNX. Let the LaCrosse be more plush and use the smaller more nimble car to offer a better handling version.

:smilewide: and for the 10000000000000000th time: it'd be better to glue some Enclave portholes on the side of the hood than use those silly fender vents.

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I'll even go out on a limb and say that only 4-cylinders should be offered. Direct injected ecotec base engine and the Turbo DI Ecotech up level engine. Let Buick play off the remnants of turbo history they still have.

+1

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I know it's simply an opinion, but what makes the TSX and S40 so much nicer? The imported badges?

If anything, I think the Regal and TSX look close enough to be related. I drive an S40 regularly, and the interior is nice, but rather stark.

The TSX in particular just looks much more well-finished and the design seems much more upscale to me. The Regal's looks a lot like the current Aura interior with extra buttons and a NAV screen at the top:

ag_07aura_interior.jpg

regal4.jpg

It is obviously just based on personal preference, but I don't see anything great about the Regal interior.

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The TSX in particular just looks much more well-finished and the design seems much more upscale to me. The Regal's looks a lot like the current Aura interior with extra buttons and a NAV screen at the top:

regal4.jpg

It is obviously just based on personal preference, but I don't see anything great about the Regal interior.

I'm going to press you on this simply because I'm trying to understand the thought process. I'm not saying the Regal is decidedly upscale, but neither is the TSX nor the S40.

What makes this more finished? And how does your description of the Regal interior not also apply to the TSX?

112_0805_07z%202009_acura_TSX%20interior

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The Regal is spot on. It's a domestic alternative to a TSX.

112_0805_07z%202009_acura_TSX%20interior

or S40

112_0706_05z%202008_volvo_s40%20interior

Yeah.....but frankly Buick has no where near the brand cache to bring these consumers into the showroom.

Neither does Pontiac, in my opinion.

I don't pretend to know the answer......but I could never see this car working as a Buick. Actually, that's scary because if a car this good can't work as a Buick, will anything ever again?

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Yeah.....but frankly Buick has no where near the brand cache to bring these consumers into the showroom.

Neither does Pontiac, in my opinion.

I don't pretend to know the answer......but I could never see this car working as a Buick. Actually, that's scary because if a car this good can't work as a Buick, will anything ever again?

I think the warm fuzzies that come from the Enclave and the next Lacrosse, will certainly help Buick a lot. Remember, the S40 and TSX start at 28k, the Lacrosse is moving on up. So this would be a good base for Buick. I think it would be slotted perfectly.

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The interior is too European-looking to fit in a Buick. Enclave and new LaCrosse are much more in tune.

You could always get the two-tone beige interior with fake wood to make it more "Buick"-like. Maybe the US Regal will come with an analog clock on the LCD screen.

Personally, I'm not a huge fan of the interior, but it's good enough if it were available now. It's certainly better than the current US LaCrosse's.

edit: I just noticed the Regal has a Buick steering wheel that's different from the Insignia's. I like it.

Edited by empowah
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I'm going to press you on this simply because I'm trying to understand the thought process. I'm not saying the Regal is decidedly upscale, but neither is the TSX nor the S40.

What makes this more finished? And how does your description of the Regal interior not also apply to the TSX?

112_0805_07z%202009_acura_TSX%20interior

It just seems that the Regal's interior could be put into just about any midsize sedan. It was originally intended to be the NG Aura in NA, afterall. The TSX is much more interesting and has contrasting colors that are much more pleasing to the eye, IMO. Perhaps the Regal interior would be better in other color combinations. I just feel like the Regal's interior is basically a sea of gray and boring to look at. Nothing about the TSX makes me say "wow," but it certainly is not as boring to me as the Regal interior.

I think (and hope) one reason that the Regal may be getting here so late is because the interior will be getting some sort of upgrade to make it a Buick. Look at the LaCrosse's interior, for example. A lower-rent version of that interior is what should be in the Regal. The car could also target lower end Audi A4s, and while this picture is of an upper-end model I assume, even a very nicely done version of the Regal interior would not touch it:

112_0802_05z%202009_audi_a4_avant%20inte

It's not so much that it is a bad interior, it just looks much too generic to me to be a Buick or entry-lux interior in 2012 or whenever it is getting here.

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I'll even go out on a limb and say that only 4-cylinders should be offered. Direct injected ecotec base engine and the Turbo DI Ecotech up level engine. Let Buick play off the remnants of turbo history they still have.

Agreed.

In China there's a 2.4L four-cylinder (164 hp) and a turbocharged 2.0L (217 hp). The 2.8T AWD is a gas-guzzler in the 9-3.

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I think (and hope) one reason that the Regal may be getting here so late is because the interior will be getting some sort of upgrade to make it a Buick. Look at the LaCrosse's interior, for example. A lower-rent version of that interior is what should be in the Regal. The car could also target lower end Audi A4s, and while this picture is of an upper-end model I assume, even a very nicely done version of the Regal interior would not touch it:

I love that A4 interior...love that seat color, the use of wood, and the assymetry of the upper dash.

Edited by moltar
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It just seems that the Regal's interior could be put into just about any midsize sedan. It was originally intended to be the NG Aura in NA, afterall. The TSX is much more interesting and has contrasting colors that are much more pleasing to the eye, IMO. Perhaps the Regal interior would be better in other color combinations. I just feel like the Regal's interior is basically a sea of gray and boring to look at. Nothing about the TSX makes me say "wow," but it certainly is not as boring to me as the Regal interior.

I think (and hope) one reason that the Regal may be getting here so late is because the interior will be getting some sort of upgrade to make it a Buick. Look at the LaCrosse's interior, for example. A lower-rent version of that interior is what should be in the Regal. The car could also target lower end Audi A4s, and while this picture is of an upper-end model I assume, even a very nicely done version of the Regal interior would not touch it:

112_0802_05z%202009_audi_a4_avant%20inte

It's not so much that it is a bad interior, it just looks much too generic to me to be a Buick or entry-lux interior in 2012 or whenever it is getting here.

Now I just had an eye exam and the doctor didn't mention anything to me about color blindness..... but where in that TSX photo are the contrasting colors? I see black and I see silver. Same as on the Regal photo.

the A4 you posted is great, but that color combo isn't available till you select about $40,000 in other option packages.

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Now I just had an eye exam and the doctor didn't mention anything to me about color blindness..... but where in that TSX photo are the contrasting colors? I see black and I see silver. Same as on the Regal photo.

Dark gray upper pieces and light gray lower pieces in the TSX. The Regal interior looks like a good Aura interior, would follow on nicely from the interior in the current model.

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Dark gray upper pieces and light gray lower pieces in the TSX. The Regal interior looks like a good Aura interior, would follow on nicely from the interior in the current model.

THAT is what makes the TSX so much better? Sorry but that ranks up there with the "underside of the ashtray is so much higher quality on a Kia" comment that is in someone's sig

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Thank you for posting pictures of the Regal, I have to say that it does not inspire me at all, the exterior is Jelly Bean style boring and the interior is not much better. :(

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THAT is what makes the TSX so much better? Sorry but that ranks up there with the "underside of the ashtray is so much higher quality on a Kia" comment that is in someone's sig

Not necessarily. I was pointing out the two tone aspect that you said you couldn't see.

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The Regal and '10 LaCrosse should give Buick some decent cars to compete w/ the Milan, MKZ, Azera, Avalon, etc but I would like to see a RWD V6/V8 top of the line model to compete w/ the Genesis.

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SAAB and Volvo also.

Yes, that's where the a large chunk of the entry-premium market is.. the higher-end stuff (Audi, BMW, MB, larger Lexuses, Infiniti) is all RWD and/or AWD, of course, but at the volume end, FWD sells.

more proof that mediocrity is boss these days. <_<

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more proof that mediocrity is boss these days.

<_<

Yes, that's what the masses want..they want their Camry, Accord, whatever...a functional, dull but reliable and well put together appliance.

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Sorry, that interior is so poorly-assembled and/or frankly cheap-looking. I can't tell if it is actually poorly-assembled, or just designed to look that way. It better be upgraded for NA if Buick is to be "premium" in any loose sense of the word.

picky picky my gosh

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The Regal is spot on. It's a domestic alternative to a TSX.

112_0805_07z%202009_acura_TSX%20interior

or S40

112_0706_05z%202008_volvo_s40%20interior

that TSX otherwise known as (TheSeX) interior

flat out sucks. you wanna talk &#036;h&#33; interiors, post that TSX pic again. or how bout just an accord interior with cloth and the drab black plastic. or any camry interior pic.

Edited by regfootball
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I know it's simply an opinion, but what makes the TSX and S40 so much nicer? The imported badges?

If anything, I think the Regal and TSX look close enough to be related. I drive an S40 regularly, and the interior is nice, but rather stark.

yes, the badges.

i give the s40 props on the dash plastic. its an interesting texture and pattern, and a really nice gloss, even if the rest of the interior is spartan. the toast popping out of the toaster nav setup is especially lame ass.

you know someone posted something about volume and luxury cars.

in this economy, please someone tell me which "luxury cars" of any kind will sell in 'volume'.

FRONT OR REAR DRIVE.

like the 500 some odd 5 series that sold last month? or was that 7 series?

Edited by regfootball
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Thank you for finding the pic of the two-tone Insignia interior with wood trim. I was actually looking for it when you posted it!! :)

I see no problem with that interior being a Buick Regal interior.

very nice. i'd love to have that interior. not sure how anyone can bitch about this. oh wait, its 'people with overbearing and unreasonable expectations'

Edited by regfootball
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It probably doesn't matter what the interior looks like because it's unlikely that Buick will get conquest sales, and only cling to their dwindling customer base of senior citizens drawn in by $3500 cash back and 0.9% APR.

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How is a more modern version of the Aura interior going to work for an entry-lux car if this car is still around in 2015? The Aura interior was never even best in class in 2006 in the $20k segment when it came out.

The design of this interior makes it nothing more than an Aura with an integrated radio and a few updates here and there. This is my explanation of why we have to wait 3 extra years; that would be ample time for an MCE and interior re-do to make it competitive with lower-level A4s.

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How is a more modern version of the Aura interior going to work for an entry-lux car if this car is still around in 2015? The Aura interior was never even best in class in 2006 in the $20k segment when it came out.

The design of this interior makes it nothing more than an Aura with an integrated radio and a few updates here and there. This is my explanation of why we have to wait 3 extra years; that would be ample time for an MCE and interior re-do to make it competitive with lower-level A4s.

I still don't see your objection to this in a 28k car. There are more expensive imports with lesser interiors now.

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It probably doesn't matter what the interior looks like because it's unlikely that Buick will get conquest sales, and only cling to their dwindling customer base of senior citizens drawn in by $3500 cash back and 0.9% APR.

Buick's average buyer's age continuing to drop disagrees with your outlook of Buick.

Your dig at discounts driving sales is universal and is not exclusive to Buick, domestics, etc... Toyota can't increase sales with $4k discounts or 0% financing...

As Buick's line-up consolidates between US and China, Buick's image will 'continue' changing. It has already started with the Enclave. The Chinese Regal is far better than our current LaCrosse. That should indicate to everyone how much the NG LaCrosse is moving upscale.

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It probably doesn't matter what the interior looks like because it's unlikely that Buick will get conquest sales, and only cling to their dwindling customer base of senior citizens drawn in by $3500 cash back and 0.9% APR.

Maybe Buick could be SAVED BY ZERO!

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Not even Toyota could be Saved By Zero. Most annoying series of car ads in recent memory.

Outdoing the current LaCrosse is not a challenge, making the Regal or new LaCrosse better than the Accord or ES350 is. GM is king of making a new car that is benchmarked against the previous generation (Cobalt was better than Cavalier and G6 better than Grand Am, etc), rather than what the competition is doing. Challenge 2 is convincing people to buy a Buick sedan rather than a Japanese one.

Everyone talks about the success of the Enclave, they are on pace to sell under 40,000 of them this year, that isn't that great for a $32-45,000 SUV. The Acadia is priced the same and handily outsells it, the Pilot and RX350 outsell it by a wide margin also. The Enclave is the 3rd best selling vehicle on it's platform. Plus it was down 40% in November, while the industry was down 30-35%.

Edited by smk4565
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