GM considers revamping Buick logo

[balthazar]

I vote for keeping it as is.

[smk4565]

I can see adding the color back, but I wouldn't change the logo from the tri-shield. Changing logos confuses people and costs marketing dollars explaining why you did it.

[bobo]

Buick has been using the tri-color logo in China for several years now, if not forever, and it was the North American logo that changed to all chrome. I could see having a uniform logo worldwide, if for nothing else, manufacturing uniformity, and it would seem logical to have the red, white, and blue back in North America. I don't know what value there would be in changing the Chinese logo.

Buick China site: http://www.buick.com.cn/

[David]

I vote for standardizing on the Chinese red, white and blue tri-shield. Give it a jewel look so it is a bit more modern and call it a day.

[ocnblu]

I understand Buick is selling a quadruple number of vehicles in China v. what they are selling here. The most shameful thing I have ever heard. Americans need their heads examined.

[ZL-1]

The colored tri-shield lookgs good IMO; I'd reintroduce that in the US and call it a day... Juicier rumors are the ones indicating that Alpha Buicks are on the way as that makes me wonder if we'll get a modern-day Opel Omega and/or Senator...

[Robert Hall]

I understand Buick is selling a quadruple number of vehicles in China v. what they are selling here. The most shameful thing I have ever heard. Americans need their heads examined.

If it wasn't for the China market, Buick would be as dead as Pontiac, Saturn, Oldsmobile, etc.

[ocnblu]

I believe that if it weren't for China, Pontiac might still be here and Buick, the very foundation of GM, may have gone away.

[smk4565]

I understand Buick is selling a quadruple number of vehicles in China v. what they are selling here. The most shameful thing I have ever heard. Americans need their heads examined.

If it wasn't for the China market, Buick would be as dead as Pontiac, Saturn, Oldsmobile, etc.

Yes, too bad China saved them.

[balthazar]

Yea- I reject that theory. At the time it was floated circa the bankruptcy, no U.S. Buicks were imported to China, so Buick in the U.S. could easily been shut down with no effect on the Chinese market. And clearly the Chinese models weren't selling on the image of the Lucerne here. There's no logic to it.

[Justin Bimmer]

I can see the circle around the shield going away.

[David]

I can see the circle around the shield going away.

That would be a nice update, use Jewel looking colored on the tri-shield and get rid of the circle. That would give it a nice modern look.

Here is my poor MSFT Paint Job on the Tri-Shield

[Camino LS6]

The colors should have never been gone.

Put them back and up the quality of the emblems.

This is one issue where I agree with Hyper - lousy quality emblems really send the wrong message. When an emblem looks shoddy, it implies a lack of pride in the product.

Chevy needs to take a lesson here.

[ocnblu]

Nothing worse than seeing a watermark in a golden bowtie. Ford's blue oval emblems have the same problem though, they peel and separate too. And you guys are so right, it implies a lack of pride in the product.