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2018 Ford F-150 Adds A Diesel and A New Look: Comments

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For 40 years, the Ford F-Series has not only been the best-selling pickup in the U.S., but also the best-selling vehicle. In 2016, Ford moved 820,000 F-Series models. Ford wants to keep this going and tomorrow will introduce a heavily refreshed version of the F-150.

The big news is the introduction of a 3.0L PowerStroke turbodiesel V6, something we have been reporting on for the past year. The V6 is a result of a joint-venture between Ford and PSA Peugeot Citroën, along with being used in some of Land Rover's models. Ford is being tight-lipped on the power figures, but we should note the engine produces 254 horsepower and 440 pound-feet in Range Rover Td6. A 10-speed automatic transmission will come standard.

That isn't the only change for the F-150's powertrain lineup. The base engine will be a new 3.3L V6 that is expected to produce the same 282 horsepower and 253 pound-feet of torque as the outgoing 3.5L V6. This will come paired with a six-speed automatic. Next, the 5.0L V8 and 2.7 EcoBoost V6 feature a number of improvements that will improve horsepower and torque (though Ford isn't saying how much). The 3.5L EcoBoost V6 which was updated last year will continue on without any changes. The V8 and EcoBoost V6s will also get a 10-speed automatic.

Outside, Ford's designers bring some of the ideas from F-Series Super Duty for the F-150. That includes new grilles for the various trims, larger headlights, six new wheel designs, and a sculpted tailgated. Ford hasn't changed much in the interior aside from new color choices for the seats. In terms of tech, there will the option of 4G LTE Wi-Fi, Bang & Olufsen audio system, Apple CarPlay and Android Auto capability; adaptive cruise control with stop-start technology, and a pre-collision system with pedestrian detection.

The 2018 F-150 lineup arrives at Ford dealers this fall. If you want the diesel, you'll need to wait until 2018.

Source: Ford 
Press Release is on Page 2


FORD RAISES THE BAR AGAIN: NEW F-150 PICKUP IS EVEN TOUGHER, SMARTER, MORE CAPABLE

  • Even tougher: Featuring bolder Built Ford Tough style and segment-first high-strength, military-grade, aluminum alloy body
  • Even smarter: Available class-exclusive Pre-Collision Assist with Pedestrian Detection can automatically apply F-150 brakes to help prevent a collision with another vehicle or pedestrian, plus available WiFi hotspot can help you stay connected
  • Even more capable: F-150 features the best towing ever – thanks to more powerful, efficient engine offerings that include standard Auto Start-Stop across the range, all-new 3.0-liter Power Stroke® turbo diesel and expanded availability of segment-first 10-speed automatic transmission
  • New F-150 is being previewed today during the 4 p.m. EST FOX NFL Wildcard Pregame Show – Ford is the Official Truck of the NFL – and revealed on Monday at the North American International Auto Show in Detroit

DEARBORN, Mich., Jan. 8, 2017 – Ford, America’s truck leader, introduces the new 2018 Ford F-150 – now even tougher, even smarter and even more capable than ever.

Three years after first introducing the high-strength, military-grade, aluminum-alloy-bodied Ford F-150, the new F-150 arrives with bold new front and rear styling, advanced technologies – including available Pre-Collision Assist with Pedestrian Detection – and improved engines. The new engines include an all-new 3.0-liter Power Stroke® V6 turbo diesel and enhanced V6 and V8 gas engines.

“Truck customers are constantly looking to improve their productivity, for work and for play,” said Joe Hinrichs, Ford President, The Americas. “Since 1977, we’ve been America’s favorite truck, and we’ve never taken that leadership for granted. This new F-150 is our latest example of Ford’s commitment to going further for our customers through continuous innovation.”

The 2018 F-150 is part of the Ford F-Series truck lineup, America’s best-selling truck for 40 consecutive years and America’s best-selling vehicle for 35 years.

Ford is previewing the new truck today during the FOX NFL Wildcard Pregame Show, which airs starting at 4 p.m. today. Ford is the Official Truck of the NFL. The truck will be revealed on Monday at the North American International Auto Show in Detroit.

Even tougher
The new F-150 delivers on its Built Ford Tough promise through a segment-exclusive combination of advanced materials that are durable and inhibit corrosion.

A high-strength steel fully boxed ladder frame and high-strength, military-grade, aluminum alloy body save weight and add capability, helping F-150 tow heavier trailers than ever and deliver best-in-class payload ratings.

The 2018 F-150 lineup is new with even tougher looks. From XL to top-of-the-line Limited, all Ford F-150 models receive new grilles, headlamps and bumpers that create a visually wider and more planted stance and maximum differentiation between the series. On the Sport Package-equipped Lariat F-150, the signature twin bars are painted body color for a custom athletic appearance.

Further enhancing its “milled from a block of high-strength, military-grade, aluminum alloy” look, the F-150 features six all-new wheel designs, ranging from 17 inches to 22 inches in diameter.

A new sculpted tailgate with deeper accent form and stamped “F-150” are flanked by new tail lamp designs. For further style differentiation, a tailgate applique adds a horizontal element to King Ranch, Platinum and Limited versions.

F-150 also brings two new seating trim colors – Dark Marsala for F-150 Platinum, while top-of-the-line F-150 Limited offers a Navy Pier environment. New trim offerings including carbon fiber appearance appliques on F-150 XLT Sport and Lariat Sport models, while the famed F-150 King Ranch features new Kingsville Appointed seats.

Even smarter
Ford F-150 advances the light-duty pickup truck segment again with segment-first and class-exclusive technologies that improve productivity, efficiency and driver confidence, while keeping occupants connected to the world around them.

  • New enhanced segment-first available adaptive cruise control with stop-and-go functionality allows drivers to set a cruising speed. They then use radar and camera technology to monitor traffic ahead to maintain a set distance between vehicles – even following a vehicle down to a complete stop.
  • New, segment-first available Pre-Collision Assist with Pedestrian Detection helps the driver avoid or mitigate collisions with vehicles and pedestrians.
  • With a new available embedded 4G LTE modem for a Wi-Fi hot spot, customers can connect up to 10 mobile devices at one time, virtually anywhere.
  • New B&O PLAY available audio system takes advantage of high-end speakers, sound and tuning to deliver a richer, more engaging listening experience.

These technologies join existing segment-exclusive driver assist and convenience features that include:

  • Available SYNC® and SYNC 3 with FordPass enables compatibility of Apple CarPlay and Android Auto – plus mobility services to help customers move more efficiently
  • Available 360-degree camera technology helps improve driver confidence when parking and can help reduce stress when connecting a trailer – allowing customers to see more so they can focus on specific tasks such as lining up a hitch
  • Available lane-keeping system is designed to help reduce unintentional drifting of the vehicle outside the intended lane
  • Available Blind Spot Information System with trailer tow technology is optimized for F-150 to include the length of a trailer up to 33 feet; BLIS® uses radar sensors in the taillamps to monitor areas that may not be visible to the driver

Even more capable
Ford builds on its performance leadership by offering the most advanced F-150 engine lineup ever, plus the best towing capability of any F-150 ever.

The new F-150 introduces an all-new, standard 3.3-liter V6 engine, with direct-injection for increased efficiency. The 3.3-liter V6 is expected to offer the same 282 horsepower and 253 lb.-ft. of torque as the previous model’s standard 3.5-liter V6.

An all-new second-generation 2.7-liter EcoBoost engine features advanced dual port and direct injection technology, reduced internal friction and improved robustness – all for improved levels of output, efficiency, quality and durability. Like the 3.5-liter EcoBoost, the 2.7-liter EcoBoost will be paired to the segment-exclusive 10-speed automatic transmission for 2018.

The 5.0-liter V8 also sees improvements in 2018, as the naturally aspirated engine features significant upgrades for increased power and torque. It’s also paired with the 10-speed automatic transmission for the first time.

The 2018 F-150 also adds an available all-new 3.0-liter Power Stroke diesel engine, designed, engineered and tested in-house and paired with the 10-speed automatic transmission. It’s the first-ever diesel engine offered for F-150.

In addition to the segment-first 10-speed automatic, the Ford F-150 is now the first full-size pickup truck to add automatic start/stop as standard equipment across all models and engines.

The new 2018 F-150 goes on sale this fall. It will be built at Dearborn Truck Plant in Dearborn, Michigan, and Kansas City Assembly Plant in Claycomo, Missouri.


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Wow quite the refresh. I like it.  I'm not 100% on the front end changes yet. I'm kind of indifferent on the front end. I'm not sure if it looks better or equally good to me yet. 

Surprised with all of the powertrain changes though. 3.3L V6? Interesting. Hopefully it doesn't need more revs for those same output numbers though. 

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I'm curious to see a line graph between the 3.3 and 3.5 

The new 3.3L will feature direct injection. That enables use of a higher compression ratio which leads to a broader power band than is available with conventional fuel injection. 

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Not keen on the Chrome nose but the body color one is nice. 

Now sure why they still keep an antenna.  A Car Wash the other day took the antenna and base and left a gaping hole in the fender in a story on TV last week. They claimed $6K for repairs which seemed a little high for just a fender. 

This truck will do fine as the F150 is like Mc Donalds and even if it is not the best hamburger but it is far from the worse and  people will still go there out of loyalty and price. 

 

 

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44 minutes ago, hyperv6 said:

Not keen on the Chrome nose but the body color one is nice. 

Now sure why they still keep an antenna.  A Car Wash the other day took the antenna and base and left a gaping hole in the fender in a story on TV last week. They claimed $6K for repairs which seemed a little high for just a fender. 

This truck will do fine as the F150 is like Mc Donalds and even if it is not the best hamburger but it is far from the worse and  people will still go there out of loyalty and price. 

 

 

I'm not sure McDonald's is a good comparison for your analogy. However,. I am sure McDonald's has about the worst burgers in fast food.  

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It is a good update with good engine improvements, the diesel and 10 speed should really boost fuel economy.  But why does the Diesel come out in Summer 2018 when the engine already is in production?  Shouldn't that diesel be on sale, like now?

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45 minutes ago, smk4565 said:

It is a good update with good engine improvements, the diesel and 10 speed should really boost fuel economy.  But why does the Diesel come out in Summer 2018 when the engine already is in production?  Shouldn't that diesel be on sale, like now?

The engine might still have to go through EPA testing and stuff like that to finalize numbers and whatnot. 

1 hour ago, Scout said:

I'm not sure McDonald's is a good comparison for your analogy. However,. I am sure McDonald's has about the worst burgers in fast food.  

Yeah terrible analogy because McDonald's absolutely makes the worst burgers and the F150 isn't the worst truck. 

1 hour ago, hyperv6 said:

Not keen on the Chrome nose but the body color one is nice. 

Now sure why they still keep an antenna.  A Car Wash the other day took the antenna and base and left a gaping hole in the fender in a story on TV last week. They claimed $6K for repairs which seemed a little high for just a fender. 

This truck will do fine as the F150 is like Mc Donalds and even if it is not the best hamburger but it is far from the worse and  people will still go there out of loyalty and price. 

 

 

I don't like the chrome either.. I'm just not a fan of a ton of chrome. 

My girlfriend had her wiper blades/arm/motor fckd from a car wash as well. Manufacturers should eliminate wiper blades because of crappy car washes.

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The issue with Chrome today is it gets beat to hell with chips. Even most paint fairs better and you can touch it up. I change out the chrome on my GMC for winter not to take the blows.

Also a little chrome is ok but this is just way too much.

FYI scout there is much worse out there.

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The F150 seems to be another example of a truck getting an MCE that looks worse than it's predecessor..like the Ram's recent grille change, or the last update to the Silverado...the predecessors looked better, IMO.   'worse' in the sense of busier, more cluttered front end trims...

 

Edited by Cubical-aka-Moltar

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Grille is attached with a giant staple gun.  LOLwhat.  Looks like two big-ass staples.

The mesh grille definitely looks better.

Still with the tiny engines, oy vey.  Diesel sounds interesting.

Edited by ocnblu

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upgraded 5.0 with the 10 speed in a regular cab FX4?  I can get on board with that :D

Off-topic question though.  Can that lower front spoiler or whatever be removed and does it serve an purpose beside being there for a minuscule improvement in fuel economy?

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I gotta give em props for offering a diesel. Chevy needs to offer the same. Makes no sense why its not offered at this point especially since Ram has been doing it for a while now.. Speaking of Chevy.. was I the only one that at first thought the pictures were mixed up and we were looking at a Chevy nose?

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14 hours ago, hyperv6 said:

The issue with Chrome today is it gets beat to hell with chips. Even most paint fairs better and you can touch it up. I change out the chrome on my GMC for winter not to take the blows.

Also a little chrome is ok but this is just way too much.

FYI scout there is much worse out there.

Name 5 places that make a worse burger than McDonalds...

McDonald's burgers are horse shet.. I don't understand why anybody who isn't broke eats them..

:hijacked:

25 minutes ago, Cmicasa the Great said:

I gotta give em props for offering a diesel. Chevy needs to offer the same. Makes no sense why its not offered at this point especially since Ram has been doing it for a while now.. Speaking of Chevy.. was I the only one that at first thought the pictures were mixed up and we were looking at a Chevy nose?

I think it would be cool if one of the D3 offered a diesel like what's in the Titan XD in their half tons. GM still has an opportunity to take that. I think it would be badass to have a mid-range diesel in a half ton. Not as powerful as the 2500's, but not a weakling(slow, not weak) gas sipper either like the Ram and likely the F150's. 300hp/500-550tq would rock!

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Burger King

Hamburger Station

White Castle

Rallys

Carls Jr or Hardees depending on where you live.

Steak and Shake

Jack in the Box

I could list more as they are all about the same and lousy.

If I have to eat at a chain it is Wendys where I get Chicken or Arbys.

If I want a Burger I have two places I like. One is Way Back that is a small chain here in the east and Midwest.

The best is here in Ohio call Swensons. It is the ultimate burger. Toasted buttered buns. The meat is home grown here and it has a mix of brown sugar in the meat. They are sweet.

Even health nut Lebron James goes directly there as soon as the season is over and gets his fill.

My only point is that Mc D is consistent and not the worst but yet far from the best. People trust to get the same thing no matter where they are in the world.

My point is the Ford like Mc D is not the best or worst but trusted and people will buy it because of that and often the high incentives or cheap fleet pricing.

 

 

Edited by hyperv6

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Interesting, not bad, not a fan of all the Chrome. The interior is my big beef. We are in a fluid world and that interior looks cheap to me as a snap together clunky interior rather than a smooth flowing dash. The dash also looks cheap to me in comparison to others.

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I think the matte silver or body colored grills look the best. The large opening one is "okay" but it allows people to almost have an aftermarket grille from the factory.

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2 hours ago, hyperv6 said:

Burger King

Hamburger Station

White Castle

Rallys

Carls Jr or Hardees depending on where you live.

Steak and Shake

Jack in the Box

I believe it was said list 5 worst than McDonald's,. Not better. McDonald's is the only place I have found that can remove all beef flavor from beef. I guess like the looks of a vehicle, taste is also subjective, if not questionable. :P

  • Upvote 1

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3 hours ago, ccap41 said:

I think it would be cool if one of the D3 offered a diesel like what's in the Titan XD in their half tons.

A diesel and a half ton needs to be tuned for efficiency in my opinion. If they go the route of the Titan then they will have a truck that doesn't belong anywhere. The Titan is only slightly better than the gas half tons in every category except that it costs more. It's also much worse than all the heavy duty products yet can cost as much. It has no place. It really has no idea what it wants to be and what it is trying to do. If the D3 want diesels and half tons I believe they should be small and efficient. Otherwise there really is no target market for them. Except perhaps in The Titan's case, people can say I have a diesel Cummings in my truck. Which seems to be its biggest selling point. If you really need a vehicle for towing heavy loads on a regular basis you probably should have brought a three-quarter ton anyway.

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17 minutes ago, Scout said:

I believe it was said list 5 worst than McDonald's,. Not better. McDonald's is the only place I have found that can remove all beef flavor from beef. I guess like the looks of a vehicle, taste is also subjective, if not questionable. :P

They all suck. There is no right or wrong here as any choice can be easily confirmed.

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5 minutes ago, hyperv6 said:

They all suck. There is no right or wrong here as any choice can be easily confirmed.

Yea. I was just poking at ya. IMO though, McDonald's is about bottom of the barrel. I know and understand others feel different. 

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2 hours ago, hyperv6 said:

Burger King

Hamburger Station

White Castle

Rallys

Carls Jr or Hardees depending on where you live.

Steak and Shake

Jack in the Box

I could list more as they are all about the same and lousy.

You have the worst taste in burgers possibly ever.. I'm not a fan of a chain burger, period.. but McDonalds is worse than all of those.. maybe save for White Castle as I've never eaten there and will likely never.

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23 minutes ago, Scout said:

A diesel and a half ton needs to be tuned for efficiency in my opinion. If they go the route of the Titan then they will have a truck that doesn't belong anywhere. The Titan is only slightly better than the gas half tons in every category except that it costs more. It's also much worse than all the heavy duty products yet can cost as much. It has no place. It really has no idea what it wants to be and what it is trying to do. If the D3 want diesels and half tons I believe they should be small and efficient. Otherwise there really is no target market for them. Except perhaps in The Titan's case, people can say I have a diesel Cummings in my truck. Which seems to be its biggest selling point. If you really need a vehicle for towing heavy loads on a regular basis you probably should have brought a three-quarter ton anyway.

The Titan XD was a failure... I had high hope for it but it flopped real hard, imo. It only tows a couple hundred pounds more than two of the half tons(Ford and GM, I believe?) Too heavy, not capable enough, not efficient either.. The thing weighs something like 7500lbs! Put that same engine/trans in a 5800lb truck and it's so much better at about everything. It would still get better fuel mileage than the 6.2 and 3.5tt as it's a smaller diesel. I mean my buddy's 2010 Ram 2500 with the Cummins gets 17mpg when he isn't towing. Add modern tech to the engine, trans, and a truck that weighs at the very least 1000lbs less and it would get phenomenal fuel mileage for the output.

I do agree that it would be priced in a very bad spot.. It would enter a tweener location with an expensive diesel price premium for a half ton.

Your last line is very accurate.. If you're going to tow that much regularly.. you should probably have the 3/4 ton anyway.

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      World’s Fastest Production SUV Starts at $79,995 MSRP Stelvio Quadrifoglio continues to highlight Alfa Romeo’s performance expertise with best-in-class 505 horsepower and segment-leading V-6 torque, powering it from 0-60 mph in an estimated 3.9 seconds with a top speed of 176 mph State-of-the-art technologies, including torque vectoring differential, Alfa DNA Pro drive mode selector with RACE mode, the most direct steering available and all-aluminum column-mounted paddle shifters maximize the driving experience in the all-new Stelvio Quadrifoglio Paired for the first time with Alfa Romeo’s most powerful production engine ever – the innovative Q4 all-wheel-drive (AWD) system in the Stelvio Quadrifoglio takes premium mid-size SUV performance to new heights Stelvio Quadrifoglio lapped Nürburgring in record 7 minutes 51.7 seconds, the fastest time ever posted by a production SUV making it the fastest production SUV in the world February 15, 2018 , Auburn Hills, Mich. - Alfa Romeo today announced pricing for the highly anticipated 2018 Alfa Romeo Stelvio Quadrifoglio at a Manufacturer’s Suggested Retail Price (MSRP) of $79,995.
       
      “We specifically crafted the Stelvio Quadrifoglio to truly set itself apart among high-performance vehicles and it does not disappoint – whether being driven on the Nürburgring or on roads across North America,” said Tim Kuniskis, Head of Alfa Romeo. “Equipped with the most powerful Alfa Romeo engine ever and our advanced Q4 all-wheel-drive system, the Stelvio Quadrifoglio roars to life with an exhilarating driving experience.”
       
      Crafted by Alfa Romeo artisans at the Cassino plant in Italy, the all-new 2018 Stelvio Quadrifoglio is a testament to Alfa Romeo’s perfect balance of engineering and emotion, creating a premium mid-size SUV for driving enthusiasts that stands out in one of the largest and fastest growing segments in the U.S.
      2018 Alfa Romeo Stelvio Quadrifoglio
      MSRP for the 2018 Alfa Romeo Stelvio Quadrifoglio is $79,995 (excluding $1,595 destination) Alfa Romeo Stelvio Quadrifoglio features an all-aluminum, direction-injection 2.9-liter twin-turbocharged V-6 engine that generates a class-leading 505 horsepower Designed to optimize the lightweight Alfa Romeo architecture, the all-aluminum 2.9-liter V-6 twin-turbocharged engine features a compact 90-degree layout and was holistically designed for a low center of gravity within the chassis Paired to an eight-speed automatic transmission, Stelvio Quadrifoglio launches from 0-60 mph in an estimated 3.9 seconds with a top speed of 176 mph In addition to best-in-class horsepower, the Stelvio Quadrifoglio features segment-leading V-6 torque (443 lb.-ft.) and the most horsepower per liter in its class Features the iconic hand-painted Quadrifoglio (four-leaf clover) badge that is symbolic of legendary Alfa Romeo race cars and high-performance production vehicles Stelvio Quadrifoglio lapped the Nürburgring in a record time 7 minutes 51.7 seconds, the fastest time ever posted by a production SUV Stelvio Quadrifoglio also features a class-exclusive carbon fiber driveshaft and the most direct steering available Advanced technology features unique to the Stelvio Quadrifoglio include torque vectoring differential, a four-mode Alfa DNA Pro selector with Race mode and a Quadrifoglio-tuned adaptive suspension Includes a Quadrifoglio instrument cluster with 200-mph speedometer and cylinder deactivation system to maximize fuel efficiency Stelvio Quadrifoglio also includes unique exterior styling, rear spoiler and side sill insert, DNA Pro drive mode selector with Race mode and adjustable adaptive damping performance suspension, 20-inch aluminum wheels with massive, 6-piston Brembo front brakes, aggressively bolstered Alcantara leather seating surfaces with 14-way power front seats including 4-way lumbar, leather-wrapped dash and doors with accent stitching, genuine carbon fiber interior trim and much more  Ultra-high-performance options for Stelvio Quadrifoglio include:
      Ultra-lightweight carbon fiber shell Sparco racing seats, providing maximum lateral support during extreme cornering thanks to more aggressive bolstering, and designed to be the lightest in the segment, while providing comfort for long road trips  Ultra-high-performance Brembo carbon-ceramic material (CCM) brake system  The Stelvio Quadrifoglio brings world-class performance, state-of-the-art technologies, seductive Italian style and an exhilarating driving experience to the premium mid-size SUV segment. With the all-new 2018 Alfa Romeo Stelvio Quadrifoglio, where other SUVs stop at utility, Alfa Romeo took on the challenge to create the perfect mix of high performance, capability and design.
    • By William Maley
      Last week, Ford unveiled the Raptor Ranger. The bad news as we reported was the model wasn't going to come here, but a tweet from Ford's North America Product Communications manager gave some hope that possibly, a smaller Raptor could come.
      More fuel has been added to this fire via some comments made by the chief engineer for Ford Performance, Jamal Hameedi. Speaking with Australian outlet Drive, Hameedi said the truck "would do really well in the states."
      “I think it’s certainly like it’s a baby Raptor, it depends what you’re looking for. There are a lot of people that just want that size in a pickup truck and they don’t want anything larger,” said Hameedi. 
      Hameedi went on to say that the diesel engine found in the Ranger Raptor would likely be swapped for a gas engine.
      “I think most American off-roaders would actually prefer a petrol gas engine, but a diesel is the absolute way to go for the rest of the world.”
      We think a version of Ford's 2.3 EcoBoost could be the engine of choice for a U.S. variant. 
      But it will likely be a while before a final decision is made on the Ranger Raptor coming to the U.S.
      “We haven’t said anything about availability in the US, our first priority is to get a Raptor available to everyone on the planet earth. So Americans already have an F-150 Raptor, we’ve got to spread Raptors to the rest of the planet,” said Hameedi.
      Source: Drive

      View full article
    • By William Maley
      Last week, Ford unveiled the Raptor Ranger. The bad news as we reported was the model wasn't going to come here, but a tweet from Ford's North America Product Communications manager gave some hope that possibly, a smaller Raptor could come.
      More fuel has been added to this fire via some comments made by the chief engineer for Ford Performance, Jamal Hameedi. Speaking with Australian outlet Drive, Hameedi said the truck "would do really well in the states."
      “I think it’s certainly like it’s a baby Raptor, it depends what you’re looking for. There are a lot of people that just want that size in a pickup truck and they don’t want anything larger,” said Hameedi. 
      Hameedi went on to say that the diesel engine found in the Ranger Raptor would likely be swapped for a gas engine.
      “I think most American off-roaders would actually prefer a petrol gas engine, but a diesel is the absolute way to go for the rest of the world.”
      We think a version of Ford's 2.3 EcoBoost could be the engine of choice for a U.S. variant. 
      But it will likely be a while before a final decision is made on the Ranger Raptor coming to the U.S.
      “We haven’t said anything about availability in the US, our first priority is to get a Raptor available to everyone on the planet earth. So Americans already have an F-150 Raptor, we’ve got to spread Raptors to the rest of the planet,” said Hameedi.
      Source: Drive
    • By William Maley
      The redesigned Ford Expedition and Lincoln Navigator have been moving quite rapidly off dealer lots. In January, sales of the Expedition rose 59 percent while the Navigator saw a jaw-dropping 132 percent increase. But this is proving to be a problem for Ford as their dealers can't get enough of either model to satisfy consumer demand. A source told Automotive News that CEO Jim Hackett has banned Ford employees from ordering Expeditions and Navigators to help get more out into the world. The source said restricting employees from ordering a mainstream vehicle is very rare. 
      "We could have sold a lot more in January if we had them," said Mark LaNeve, Ford's vice president for U.S. marketing, sales and service during Ford's monthly sales call earlier this month.
      Ford will be addressing this issue with a $25 million investment into their Kentucky Truck Plant today. The investment will allow the plant to produce 25 percent more Expedition and Navigator models.
      "It's important for this plant to produce more vehicles. In this segment, people will pay for a great product. The dealer feedback has been even stronger than we've hoped for," said Joe Hinrichs, Ford's president of global markets.
      Source: Automotive News (Subscription Required), Ford
      Press Release is on Page 2


      FORD INCREASING PRODUCTION OF ALL-NEW LINCOLN NAVIGATOR, FORD EXPEDITION TO MEET GREATER-THAN-ANTICIPATED CUSTOMER DEMAND
      Ford is increasing production of two entirely new SUVs – the Lincoln Navigator and Ford Expedition – to meet surging customer demand A new $25 million investment brings Ford’s total investment at Kentucky Truck Plant to $925 million and allows the company to increase manufacturing line speed; company has boosted production targets for full-size SUVs approximately 25 percent since fall This additional investment and advanced manufacturing upgrades all help the company improve its operational fitness. Upgrades include 400 new robots, enhanced data analytics to help the plant operate more efficiently and a new 3D printer that enables workers to make parts and tools more quickly and cheaper LOUISVILLE, Ky., Feb. 12, 2018 – Ford is increasing production of two popular full-size SUVs to meet surging demand for both all-new models.
      The company is using advanced manufacturing technologies and an upskilled workforce to increase line speed at its Kentucky Truck Plant to build even more Lincoln Navigator and Ford Expedition SUVs, boosting production targets approximately 25 percent since last fall when the SUVs hit the market.
      “The response from customers regarding our new full-size SUVs has been exceptional,” said Joe Hinrichs, president, Global Operations. “Using a combination of Ford’s advanced manufacturing and American hard work and ingenuity, we’ll deliver more high-quality Lincoln Navigators and Ford Expeditions to customers than originally planned.”
      A new $25 million investment for additional manufacturing enhancements brings Ford’s total investment at Kentucky Truck Plant to $925 million and allows the company to increase manufacturing line speed.
      This investment and advanced manufacturing upgrades are examples of the company’s quest to improve its operational fitness. Upgrades include 400 new robots, a new 3D printer that enables workers to make parts and tools more quickly and cheaper as well as enhanced data analytics to keep the assembly line moving as efficiently as possible.
      Surging customer demand
      Lincoln dealers simply can’t keep the entirely new Navigator on dealer lots; the luxury SUVs are spending an average of just seven days at the dealership before they are sold.
      Customers are trading in Land Rover and Mercedes vehicles in exchange for a Navigator, and nearly 85 percent of all Navigator buyers are choosing high-end Black Label and Reserve models.
      Customer demand for the highly-equipped Black Label and Reserve series contributed to an average transaction price increase of more than $21,000 in January versus a year ago. Navigator retail sales were up triple digits in every region of the country last month. Navigator sales more than doubled last month, thanks to growth in key markets including Florida, Texas and California, a competitive conquest rate of 40 percent and new interest from younger consumers.
      Expedition also is off to a strong start, with the top-of-the-line Platinum trim models representing 29 percent of sales – pushing transaction price increases up $7,800 in January. Expedition retail sales were up nearly 57 percent last month and vehicles are spending just seven days on dealer lots.
      To ensure customers can get vehicles as quickly as possible, Kentucky Truck Plant assembly line workers are working overtime and voluntary weekend shifts.

      View full article
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