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Lexus Gets "F"-ed

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Lexus Gets "F"-ed

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'F,' as it turns out, stands for 'fast,' and will grace the trunk lid of Lexus vehicles that seek to do battle amidst the AMGs and Ms of the world.

The first F-inagled Lexus to make its debut will be a hotted-up version of the IS sedan, equipped with a 5-liter V8. What was originally assumed to be called the IS500, the newly dubbed IS-F will come with a revised version of the V8 that resides in the LS600h L and will produce upwards of 425 HP. Pricing is expected to come in around $50k, and is aimed squarely at the upcoming M3.

Other models expected to get the 'F' treatment include the GS sedan and a coupe version of the IS.

Autoblog

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Is that the best Toyota marketing could come up with? Between this and the "tough T" [read: pig nose] logo for Toyota Trucks, they're trying way too hard to fit in. I can already here the jokes that will be made about Lexus getting the 'F' treatment.

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I'm buying me a Lexus LS600h L F

or... was that a LF600h L

....

..

maybe it was a L600FLH

f@#k it...

I'm getting a Lexus L0L

223816[/snapback]

It'd probably be LS-Fh.

On a performance model, though, it's almost wasteful to advertise that it's also a hybrid.

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I'm buying me a Lexus LS600h L F

or... was that a LF600h L

....

..

maybe it was a L600FLH

f@#k it...

I'm getting a Lexus L0L

223816[/snapback]

:lol:

F is for f@#ktard!

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Let's focus on the letter attached to the car so we can avoid actually talking about the car itself. It's easier to make fun of Lexus that way. :rolleyes:

IS + 5.0-liter V-8= Who the f*ck cares what it's called.

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Let's focus on the letter attached to the car so we can avoid actually talking about the car itself.  It's easier to make fun of Lexus that way.  :rolleyes: 

IS + 5.0-liter V-8= Who the f*ck cares what it's called.

223842[/snapback]

I want to see them put that power to the ground..... something only BMW has been able to do with total success.

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The M3 and RS4 will be better if you're looking for something small and the CTS-V and C55 AMG will be better if you want something more midsized (though the C is still tall).

F is a dumb name. Who names there car the IS Fast? V-Series stands denotes the Vx engine. M stands for Motorsport, AMG has some significance to the original people who started it, I'm not sure if RS stands for anything though. But picking F for Fast is one of the dumbest things I've heard. It's worse than SHAWD. If nothing else, LPG, Lexus Performance Group or something similar would have sounded better and had a reasonable meaning.

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Ok, I'm always up for bashing Toyota a little, but I don't see a problem with this at all.

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IS500 would have been a better name, IMHO..but whatever.. I wonder if Infiniti will retaliate with a G35 performance model?

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I wonder if Infiniti will retaliate with a G35 performance model?

224012[/snapback]

Shoehorn their 5.6L?

That'd be a blast. :D

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FAST makes performance intakes for LSx engines:

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Now we have the Lexus Fast line. Seriously, "Lexus Performance Group" sounds professional and upscale. "Fast" sounds like a tuner or something, and I guess it's technically a tuner model, but it would be more fitting of Scion.

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Reality Check:

'F' is a reference to F1, as in Toyota's Formula 1 racing team. The 'F' logo posted above is even derived from Toyota's F1 logo. The article is wrong in claiming "fast" as what 'F' refers to.

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I have a feeling you guys would've bashed whatever they chose to name their performance division anyway...so does it really matter? :P

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I have a feeling you guys would've bashed whatever they chose to name their performance division anyway...so does it really matter? :P

224066[/snapback]

Nope. Apparently the M3, RS4, C55 AMG, and CTS-V are all already better than the IS-F, even though 4/5 of them have yet to even debut. Weird.

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Reality Check: 

'F' is a reference to F1, as in Toyota's Formula 1 racing team.  The 'F' logo posted above is even derived from Toyota's F1 logo.  The article is wrong in claiming "fast" as what 'F' refers to. 

224065[/snapback]

Ok, that makes more sense. I think they should have just named it F1 then, but maybe F1 wouldn't let them.

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