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GMC News: Hummer Is Back As A 1,000 HP Truck By GMC


William Maley

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The rumors that have been swirling around for the past year have been laid to rest this morning. General Motors announced that Hummer will be returning as GMC-branded electric pickup truck boasting 1,000 horsepower and 11,500 lb-ft of torque. 0-60 mph will take three seconds. Those hoping for details about battery capacity, charging, and price will need to keep waiting until May 20th when GMC will officially show off the truck. Before then, GMC will preview the truck in a thirty second ad during the Super Bowl on Sunday.

“GMC builds premium and capable trucks and SUVs and the GMC HUMMER EV takes this to new heights. We are excited to debut our revolutionary zero-emissions truck during the biggest night in TV advertising," said Duncan Aldred, vice president of Global Buick and GMC in a statement.

Production will take place at GM's Detroit-Hamtramck plant, with sales beginning next fall.

Source: GMC

GMC HUMMER EV Pairs Incredible Capability, Zero Emissions

  • “Quiet Revolution” campaign telegraphs GMC’s future with its first all-electric truck

DETROIT – GMC will introduce the GMC HUMMER EV, bringing bold design and remarkable capability to the electrified vehicle space, during this weekend’s big game, in an ad titled “Quiet Revolution.”

The spot juxtaposes the staggering anticipated performance metrics of GMC’s first all-electric truck with the remarkable quietness inherent in the operation of an electric vehicle.

The GMC HUMMER EV truck will showcase the GMC brand’s design and engineering potential, and will feature:

  • 1,000 horsepower
  • 11,500 lb-ft of torque
  • 0 to 60 mph in 3 seconds

“GMC builds premium and capable trucks and SUVs and the GMC HUMMER EV takes this to new heights,” said Duncan Aldred, vice president of Global Buick and GMC. “We are excited to debut our revolutionary zero-emissions truck during the biggest night in TV advertising.”

The GMC HUMMER EV will be revealed on May 20, 2020 and built in Michigan at General Motors’ Detroit-Hamtramck assembly plant.

The 30-second TV spot is scheduled to air during the second quarter of the big game. The spot highlights the anticipated performance of GMC’s all-electric super truck, which will generate remarkable metrics in terms of horsepower, torque and acceleration while providing incredible on- and off-road capability. All of this is combined with the vastly reduced noise and zero emissions inherent in the operation of an electric vehicle.

As part of the digital and social media marketing push surrounding the big game ad, GMC will take over the YouTube homepage masthead on Friday, Jan. 31. Customers can follow the conversation at #GMCHummerEV.


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Awesome, so EXCITED to see the reveal on May 20th 2020.

EXCITEMENT!

Brought to you by the fine folk's at GMC

I totally agree with @balthazar that the Hummer design DNA is very upscale / futuristic and should do well as a sub brand of GMC. Be interesting to see what the starting price will be. I expect this will be around $80K and go up and over $100K for the fully loaded AWD 1,000HP / 11,500 lbft of torque monster. I can see them selling every one they make if they deliver on the quality, specs and rich looking DNA Style.

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Now we are talking, let’s just see when GM gets it to production and how true they stay to the numbers.  I suspect they will but the 1,000 hp version could be $150,000 and I think that is fine, there will be less powerful, lower priced options than the 1,000 hp model.

Once this gets affordable this is why gas engines are also on death row.  The C9 Corvette should have this powertrain.

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5 hours ago, smk4565 said:

Now we are talking, let’s just see when GM gets it to production and how true they stay to the numbers.  I suspect they will but the 1,000 hp version could be $150,000 and I think that is fine, there will be less powerful, lower priced options than the 1,000 hp model.

Once this gets affordable this is why gas engines are also on death row.  The C9 Corvette should have this powertrain.

Yes the C9 should have this powertrain, along with the current mid-engine version.  See what sells and what does not.

As for Hummer by GMC, GM should have done this the first time 20 years ago.  A Hummer EV is a bonus to making it a GMC sub-brand like Denali.  I wonder how the Eco-warriors will respond to this.

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Agree that Hummer should have always been a sub-brand of GMC as a special off road product line. I am excited to see it on 5/20/2020 and learn more about it. I hope they really hit a home run on the style and interior. 

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Hopefully this is a Wrangler/Bronco type vehicle in EV form.  I think making it a huge full size SUV that is H2 size will be a miss.  I don't see it doing well as a pick up truck either.   A Jeep Grand Cherokee sized SUV is the way to go, with that off road ability and nicer interior than you'd get in a Ford or Jeep, more like a GMC Denali level interior.

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52 minutes ago, smk4565 said:

Hopefully this is a Wrangler/Bronco type vehicle in EV form.  I think making it a huge full size SUV that is H2 size will be a miss.  I don't see it doing well as a pick up truck either.   A Jeep Grand Cherokee sized SUV is the way to go, with that off road ability and nicer interior than you'd get in a Ford or Jeep, more like a GMC Denali level interior.

Umm, you do know this is a pickup right?! There is a talk of an SUV, but rumor has it that it hinges on whether or not the truck does decently in sales.

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25 minutes ago, balthazar said:

Is the literally exact same size g550 also a "huge full size SUV miss"??

The G550 is a mid-size SUV.  It is smaller than a GLE.  

The GMC Hummer should be a mid-size SUV, which hits the sweet spot of the market, also makes it better off road.

13 minutes ago, William Maley said:

Umm, you do know this is a pickup right?! There is a talk of an SUV, but rumor has it that it hinges on whether or not the truck does decently in sales.

If it is a pickup I think it will fall flat.  SUV is a bigger market segment, and the Cybertruck is going to be out and steal the thunder from the market.  Also luxury pickups have failed in the past, the Escalade EXT, the 2 Lincoln attempts, the Hummer truck, Mercedes didn't even try here and is pulling the plug elsewhere, etc.  The $100k+ luxury pickup market is non-existent,  Sure they can try to create it, but that is tough sledding.  

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1 hour ago, balthazar said:

Google claims a g550 is 189-191”, and an H2 is 189”.

Individual pickups FAR outsell any individual SUV.

H2 is much wider and taller, and the H2 was 203.5 inches long because it is a Tahoe.  

Individual pickups sell more because there are fewer of them.  Add up the pickups then compare it to SUV's, there were 8.27 million SUV's sold in the USA in 2019 vs 3.11 million pickups.   And pickups have a much higher fleet rate than SUV's in general.  And there were zero light duty pickups sold in the USA over $100,000 last year, while SUV's do sell for over $100k.

I think the GMC Hummer is going to be expensive given their specs, so their best chance at sales success is SUV.  

Edited by smk4565
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18 minutes ago, smk4565 said:

...the H2 was 203.5 inches long because it is a Tahoe.  

No; it was not 'A Tahoe'. And :

Screen Shot 2020-01-30 at 10.22.59 PM.png

 

Individual pickups sell more because there are fewer of them.


That makes absolutely no sense.
If you want to introduce a model that has the highest potential for volume, you introduce a pick-up. It's not a viable approach to introduce 10 SUV/CUVs at once in order to outsell a single pick-up line, just because.

Edited by balthazar
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Wikipedia said 203 inches. 

If it was only 189 it didn't seem it since it was 6,600 lbs and the H3 was 188 inches long which seemed much smaller.

But I think 190 inches long is a good spot for a new GMC Hummer.

Edited by smk4565
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10 hours ago, balthazar said:

No; it was not 'A Tahoe'. And :

Screen Shot 2020-01-30 at 10.22.59 PM.png

 

 


That makes absolutely no sense.
If you want to introduce a model that has the highest potential for volume, you introduce a pick-up. It's not a viable approach to introduce 10 SUV/CUVs at once in order to outsell a single pick-up line, just because.

That is conflicting info on the length. Every other site says 203 inches and I checked at least ten different sites on this. The site you're using seems to be the only one measuring it at 189", which seems obscenely short.

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1 minute ago, dfelt said:

Gakk...that thing is a special kind of hideous... tasteless bling trash.

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