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Buick Announces Pricing for All New 2006 Lucerne

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DETROIT – General Motors’ Buick division announced manufacturer’s suggest retail prices (MSRPs) today for the all-new 2006 Lucerne entry luxury sedan with base MSRPs ranging from $26,990 to $35,990. Lucerne pricing reflects GM’s Total Value Promise, targets comparably-equipped import competitors, and should have a positive impact on comparison shopping, particularly on the Internet. "Lucerne is Buick’s most premium and elegant model,” said Buick General Manager Steve Shannon. “While not a replacement, Lucerne is contented and packaged to cover a price encompassing both LeSabre and Park Avenue while squarely taking on competitors.” With premium content, a compelling safety story – including six standard air bags, dual-stage driver air bag, segment-first dual depth front passenger air bag – and a strong value story, Lucerne is a strong proof point for Buick’s Total Value Promise. Standard on every Lucerne are Onstar, QuietTuning – Buick’s exclusive process to eliminate unwanted cabin noise – and a four-year/50,000 mile warranty. “In addition to a great line-up of standard features, Lucerne’s exterior styling, spacious interior and nimble ride and handling position Lucerne to win over competitive owners and Buick loyalists alike,” added Shannon. Lucerne will be available in four models: CX, CXL V6, CXL V8, and CXS. Each MSRP listed includes a $725 destination charge. Buick Lucerne CX – $26,990 The most aggressively-priced model in the lineup, Lucerne CX is powered by GM’s 3800 Series III V-6. Lucerne ’s starting MSRP is $460 below the current LeSabre and comes with significantly more content – including an enhanced warranty, traction control and additional airbags. When adjusted for equipment, Lucerne CX is priced more than $2,200 below a comparable 2005 LeSabre. For consumers who pre-shop on the Internet, Lucerne will stand out. For instance, Lucerne ’s starting MSRP is $5,960 below the 2006 Lexus ES. Buick Lucerne CXL V6 –$28,990 With 17” premium painted aluminum wheels, the CXL V6 offers leather seats, a leather-wrapped steering wheel and power passenger seat. Buick Lucerne CXL V8 – $30,990 Lucerne CXL V8 shows an unparalled value among V8 luxury cars. With an MSRP of $30,990, the Lucerne CXL V8 offers a 275 horsepower Northstar V8 that can go head to head against high end imports like the Lexus GS and Infiniti M, both with MSRPs which start above $45,000. StabiliTrak, GM’s electronic stability enhancement system that helps maintain vehicle control during certain low-traction driving conditions like ice, snow, gravel, wet pavement and uneven road surfaces, is available on CXL V8 models. Buick Lucerne CXS – $35,990 The performance-oriented Lucerne CXS comes standard with the Northstar V8 and features 18” wheels. Lucerne CXS is the first Buick to offer Magnetic Ride Control, paired with StabiliTrak, to enhance overall ride performance. This system uses magnetically charged particles suspended in a synthetic fluid to continuously adjust the fluid’s viscosity to varying road surfaces and driving characteristics. The system has quicker response than conventional valve-damping systems, while providing exceptional vehicle control and increased tire contact with the road surface. Full complement of comfort and convenience features Lucerne has a complete range of comfort and convenience features available befitting Buick’s premium image, such as heated/cooled front seats; factory-installed remote start; Ultrasonic Rear Parking Assist; rain-sensing windshield wiper system; the first heated windshield washer fluid application in its class; a nine-speaker, 280-watt Harman Kardon audio system; six-disc in-dash CD changer with MP3 capability; and DVD map navigation. More information is available at media.gm.com. Production of Lucerne starts in fourth quarter 2005 at the Detroit-Hamtramack manufacturing facility. That plant placed third in North/South America in the 2005 J.D. Power and Associates Initial Quality Study. Following the Buick LaCrosse midsize sedan and Terraza crossover sport van, Lucerne is the third new vehicle in Buick's refreshed portfolio in just over 12 months.
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Buick, you just signed away your life. $27,000 for an aging full-size car with a weak V-6 engine and a 4-speed automatic transmission in 2006 against Avalon, 300, and Montego. Buh-bye Buick, hate to see you go like this... BTW, how is Lucerne not a replacement for LeSabre/Park Avenue? Must've been stupid PR-speak for "I have nothing good to say about this car." Edited by Mule Bakersdozen LS
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I dunno. The Avalon is fairly ugly. Sure it's got the numbers, but it doesn't have the looks. The Lucerne is understated yet attractive and for 30k I can get into a V8 model that isn't even available in the Avalon.
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Great price with alot of equipment. I think they'll see alot of them go out the door from current LeSabre owners, and conquest owners. The car is stunning and the price is right. You might not like it Mule Bakersdozen LS, but overall the press does.
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that's sweet pricing - average in a little 1000 rebate for past GM customers, and i don't think they are going to have a problem selling it. Especially the CXS, it's like DTS-lite for 15k less. sweeet
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Not too bad, I guess, but get used to seeing 90% Gold and Silver painted ones wearing the most hideous Buick hubcaps and a front bench seat on a dealer lot coming to you soon.....just hope the Lucerne looks better as a "base" than the LeSabre does. Comparison to the 300/300C and it's $24-34k base, RWD, and bolder looks is inevitable, but it should still do strongly. Similarly, it better have as good of driving characteristics, refinement, and materials like the Avalon. Edited by caddycruiser
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The 300 platform isn't all that fresh. It's based on the previous gen of MB E-class only 2 or so years younger then the most recent G-bodies. RWD is only a virtue for members of this site. For the target audience of former LeSabre, Park Ave, Continental, LHS owners, FWD is a virtue. For the LeSabre and PA owners, the 3800 will be familiar and safe. The Northstar should satisfy Continental owners. The 185 hp 3800 is so close in power output to the ES's 190hp that it won't be an issue for those people.
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Seems to be priced right. I know many people who don't mind FWD and do not like the high belt line of the 300C. My father who is 55 and a dentist loves the new Lucerne. He plans to get a CXS this fall to complement my mom's Town and Country Limited. I really think this will sell well. It looks so much better than the Lacrosse and offer's a high tech V8.
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27 grand for a pushrod v6 with no power.......... otherwise they might be ok pricing wise. the 3800 is a joke offering in this car.
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27 grand for a pushrod v6 with no power..........

otherwise they might be ok pricing wise.

the 3800 is a joke offering in this car.

[post="18494"]<{POST_SNAPBACK}>[/post]


Yeah, that actually seems like it will be more of the problem. It has the fuel economy issue aced, but might be too much of a dud powerwise for such a relatively large, new luxury sedan.

Then again, the lower models ARE replacing the LeSabre, in effect, and they've done fine for years with the 3.8L, albeit unimpressive as they were.
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27 grand for a pushrod v6 with no power..........

otherwise they might be ok pricing wise.

the 3800 is a joke offering in this car.

[post="18494"]<{POST_SNAPBACK}>[/post]



While I'll agree that the 3.6VVT would have been a better choice. The 3800 isn't horrible. Compaired to the Camry's 190 hp, it's right in line, and it has 227 ft/lbs of torque at 3800rpm compaired to the Toyota's 197 ft/lbs at 4400rpm.

If you've ever driven a modern 3800 you'll know that most of that torque hits at around 1,700 rpm so it should still feel quick off the line.

But again, you can get into a Northstar for just 30k. It's almost like buying a DTS-lite for 30k. The people who recognise that will have the advantage. The LeSabre/88/LHS drivers will probably enjoy this car in V6 form.
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Yeah, that actually seems like it will be more of the problem.  It has the fuel economy issue aced, but might be too much of a dud powerwise for such a relatively large, new luxury sedan.

Then again, the lower models ARE replacing the LeSabre, in effect, and they've done fine for years with the 3.8L, albeit unimpressive as they were.

[post="18514"]<{POST_SNAPBACK}>[/post]


Wasn't LeSabre the best selling full sized car after the 88 was axed?
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I like the Lucerne a lot, and have even thought about getting one, but come on. To say that it would compete with the Infinity M-35/45 is asking a lot. It costs too much for too little features and then that name...
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Not too bad, I guess, but get used to seeing 90% Gold and Silver painted ones wearing the most hideous Buick hubcaps and a front bench seat on a dealer lot coming to you soon.....just hope the Lucerne looks better as a "base" than the LeSabre does.

[post="18448"]<{POST_SNAPBACK}>[/post]


That's one thing I am afraid of. I think the "base" models of these warmed over cars are doing more to hurt a potential Buick comeback anytime soon. If GM really wants Buick to come back they will at least make Buicks LOOK like luxury cars on the outside, and not rental specials.

I don't think I'm flipping for joy for the pricing, though this is right where Aurora pricing was years ago. I don't know if that's a good thing or a bad thing. Have to wait and see how they drive.
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Especially the CXS, it's like DTS-lite for 15k less. sweeet

[post="18447"]<{POST_SNAPBACK}>[/post]


I dont know. After seeing a couple DTSs this week, maybe a black DTS would be worth the extra 15k. Those are truly impressive cars when you see them in person.
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I dont know.  After seeing a couple DTSs this week, maybe a black DTS would be worth the extra 15k.  Those are truly impressive cars when you see them in person.

[post="18540"]<{POST_SNAPBACK}>[/post]


helly yes - neighbor down the street just got a goldish one, why that color I don't know.

But the grille (foreshadowing of the escalade grille) and front looks so much better in person, and the cabin is first rate, i mean just beautiful. Edited by jbartley
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27 grand for a pushrod v6 with no power..........

otherwise they might be ok pricing wise.

the 3800 is a joke offering in this car.

[post="18494"]<{POST_SNAPBACK}>[/post]


there isnt anything wrong with that engine... it was a quick camaro, a strong accelorator in the lasabre, i wouldnt say it was a bad choice...

sure its no V8, but to the average Toyota/Honda buyer, the thing is a race car... GM's HP is so much faster then Toyota's HP... donno why gearing? torque? Drive train loss? but it is...
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Full sized Buicks have always had entry level models. This is not new. Of course I gravitate to the top end luxury versions...but not all Buicks were that way. Some were downright humble.
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Wasn't LeSabre the best selling full sized car after the 88 was axed?

[post="18516"]<{POST_SNAPBACK}>[/post]



I believe the LeSabre started its run as the best selling full-sized car in the early 1990's, well before the Eighty Eight died in 1999.
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I like the Lucerne a lot, and have even thought about getting one, but come on.  To say that it would compete with the Infinity M-35/45 is asking a lot.  It costs too much for too little features and then that name...

[post="18533"]<{POST_SNAPBACK}>[/post]


I don't think anyone suggested that the Lucerne is M35/45 competition.

No, the competition for the Lucerne is the Grand Marquie, ES330, former Concord/LHS owners that don't like the new 300s, Camry owners that want to move up but don't like the Avalon, LeSabre, Park Ave, 88, 98 and Aurora owners.

The M35/45 competes with the CTS and STS at GM.
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