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SPY SHOTS! 2010 Cadillac BRX

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SPY SHOTS! 2010 Cadillac BRX
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Link to Original Post @ Jalopnik


This BRX prototype is thoroughly disguised, but its smart size and solid stance are clearly visible. A sharp midsection character line can be seen plunging downward from the C-pillar, toward the front front fender, hinting at some possible CTS overtones. The tester was also sporting some seven-spoked wheels that closely resemble the seven-spokers on Cadillac's current Escalade. An interesting side- window-line angles back sharply at the C-pillar, with a slight kink at the waistline.

The BRX is also expected to be shared with Saab (on a 9-4X), and the revised platform may also spawn a Buick variant as well. Engine options are expected to include both the 2.8- and 3.6-liter HF V6s, while a diesel will also be offered in Europe. The new CUV, perhaps available as early as next Fall, will be available in front- and all-wheel-drive configurations

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Very Theta-ish.... and isn't it a bit early to be seeing something that complete for a 2010 intro?

Agreed. It looks quite tall and narrow, and the wheels are rather small.

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Oh goodie, a Cadillac that shares its FWD platform with a Chevy!

Edited by Dodgefan
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Cadillac is f@#king up! Isn't the Theta's FWD? I couldn't imagine the Theta's and Fwd as premium luxury. What is this supposed to compete with...the X3 or X5? I don't think this stand a chance. And the name BRX is horrible. The SRX was a fine vehicle, I say just update and redesign(lose the wagon mini van look) to compete more with the X5 or Range Rover..thats where the bucks at.

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The side window profile (doors) remind me of the first gen MDX.. I think this is going to be sized to compete with the X3,Q5, and GLK?

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notice the LARGE fender flares on the "VUE" wonder what they're testing there....

the top of the BRX looks like a raised 1st gen CTS. nice!

Edited by jbartley
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Looks like the Vue, which is bad. This has badge job written all over it, and they aren't even copying a good vehicle. The Vue awd V6 is 4325 pounds, the SRX awd V6 is 4320 pounds. They are trading a lighter, superior handling, rear-drive chassis, for an obese, average performing, front drive small SUV. The Vue with a pop up nav screen and 40 gig hard drive and sound proofing will probably top 4450 pounds in Cadillac form, it will be heavier than an SRX V8.

I bet the Cadillac MLS follows in 2011, based on the EpsilonII Malibu. The MLS can be a nice roomy front driver (gotta fill the DTS void with a cheaper car), priced in the mid to high 30s with a slushy suspension and compete with the Lexus ES350. They can keep all the Malibu body panels too, just swap grilles and dress the interior up some. Worked with the Cimarron, and Lincoln is on fire with the dressed up Edge and Fusion/Milan, they might put Mercedes out of business with that awesome plan.

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Even in concept, this is going to be very, very hard to pull off.

From the looks of this chubby design, GM could throw any front end/rear setup from one of its brands. The SRX was and is a great performing product, but had some inefficiencies built into it from the previous regime.

A re-imagined SRX ala CTS (and of course, better pricing and awareness) would do wonders for the brand. A FWD wannabe ala MDX (which is a solid performer, but decidedly mid-lux) is not the way to go, but I assume market research found much better opportunity.

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Can't say I'm too impressed from these photos, but I guess we have a while to wait and see what they can pull off...I do agree that anything front drive seems like a bad idea for Cadillac...if it were only AWD I could see it being alright...oh well...

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Oh goodie, a Cadillac that shares its FWD platform with a Chevy!

TE is AWD.

Cadillac is f@#king up! Isn't the Theta's FWD? I couldn't imagine the Theta's and Fwd as premium luxury. What is this supposed to compete with...the X3 or X5? I don't think this stand a chance. And the name BRX is horrible. The SRX was a fine vehicle, I say just update and redesign(lose the wagon mini van look) to compete more with the X5 or Range Rover..thats where the bucks at.

It's not Theta. TE is quite a bit different and much improved. It's also AWD.

Looks like the Vue, which is bad. This has badge job written all over it, and they aren't even copying a good vehicle. The Vue awd V6 is 4325 pounds, the SRX awd V6 is 4320 pounds. They are trading a lighter, superior handling, rear-drive chassis, for an obese, average performing, front drive small SUV. The Vue with a pop up nav screen and 40 gig hard drive and sound proofing will probably top 4450 pounds in Cadillac form, it will be heavier than an SRX V8.

I bet the Cadillac MLS follows in 2011, based on the EpsilonII Malibu. The MLS can be a nice roomy front driver (gotta fill the DTS void with a cheaper car), priced in the mid to high 30s with a slushy suspension and compete with the Lexus ES350. They can keep all the Malibu body panels too, just swap grilles and dress the interior up some. Worked with the Cimarron, and Lincoln is on fire with the dressed up Edge and Fusion/Milan, they might put Mercedes out of business with that awesome plan.

Oh please... the RX uses the same formula and sells like hotcakes.

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Could be useful in Europe

Over here the RX hybrid is something like half of Lexus's total volume - that's what has really driven there development, expanded their dealer network

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Could be useful in Europe

I think so too.

IMO it should be AWD only. Leave a FWD variant for Saab.

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They are trading down a segment, the SRX is in the mid-luxury SUV segment, this thing will likely be entry level with the Lincoln MKX. They are going to give up about $10,000 in price tag to boost volume, that just cheapens the brand.

If the BRX is $35-40,000, it then is in the same price class with the Enclave and Acadia, and upcoming Mercedes GLK, plus all the vehicles that have been there for a while like the X3, RX350 and MDX. It is a crowded segment. Many people have argued how the Enclave is better than other SUVs because it is bigger and and seats 7 (much like the CTS is better than a 3-series argument because it has 2 inches more legroom). So now the Cadillac will have similar price, same engine and transmission but much smaller than the Enclave. Will GM fans keep saying the Enclave is the best SUV or advertise it as the finest crossover ever, that is a put down to the Cadillac, and weakens the brand more.

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Could be useful in Europe

Over here the RX hybrid is something like half of Lexus's total volume - that's what has really driven there development, expanded their dealer network

The BRX better get more than 16-18 mpg like the Vue, otherwise it won't be useful in Europe. Diesel and hybrid only could make it work over there, but again, Cadillac's image in Europe is pretty lousy.

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They are trading down a segment, the SRX is in the mid-luxury SUV segment, this thing will likely be entry level with the Lincoln MKX. They are going to give up about $10,000 in price tag to boost volume, that just cheapens the brand.

If the BRX is $35-40,000, it then is in the same price class with the Enclave and Acadia, and upcoming Mercedes GLK, plus all the vehicles that have been there for a while like the X3, RX350 and MDX. It is a crowded segment. Many people have argued how the Enclave is better than other SUVs because it is bigger and and seats 7 (much like the CTS is better than a 3-series argument because it has 2 inches more legroom). So now the Cadillac will have similar price, same engine and transmission but much smaller than the Enclave. Will GM fans keep saying the Enclave is the best SUV or advertise it as the finest crossover ever, that is a put down to the Cadillac, and weakens the brand more.

I believe this is exactly GM's plan for this vehicle.

The RX has proven that the platform need not be performance or RWD biased to succeed---I certainly hope that the TE or whatever platform it's called will be lighter than the Vue, which is a porker, albeit a good product. If aluminum intensive tech can be used on this product (and Saab/Caddy pricing should allow it), perhaps it can come in at a lower weight than the Vue.

It's my understanding that this vehicle will be built in Mexico, alongside the Vue, so it stands to reason that the platform will be similar (GM has shown little ability to flexibly manufacture divergent platforms at the same facility, yet)---and the production space freed by killing the SRX will allow GM to pump more volume out of the facility that will be needed to satisfy a range of CTS', as well as the new DTS/STS replacement

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They are trading down a segment, the SRX is in the mid-luxury SUV segment, this thing will likely be entry level with the Lincoln MKX. They are going to give up about $10,000 in price tag to boost volume, that just cheapens the brand.

If the BRX is $35-40,000, it then is in the same price class with the Enclave and Acadia, and upcoming Mercedes GLK, plus all the vehicles that have been there for a while like the X3, RX350 and MDX. It is a crowded segment. Many people have argued how the Enclave is better than other SUVs because it is bigger and and seats 7 (much like the CTS is better than a 3-series argument because it has 2 inches more legroom). So now the Cadillac will have similar price, same engine and transmission but much smaller than the Enclave. Will GM fans keep saying the Enclave is the best SUV or advertise it as the finest crossover ever, that is a put down to the Cadillac, and weakens the brand more.

lots of vehicles overlap in price. a fully loaded tahoe is in the STS range, that doesn't mean that people are going to buy the STS over the Tahoe.

the BRX is going to be a substantially smaller vehicle than the Enclave and in different class. (there won't be a 3rd row)

BMW can have 2 great crossovers but GM can't?

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