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wildcat

Invicta name out

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The website leftlane news.com is reporting that GM's application to use the name "Invicta" on a new Buick model is "dead" as of March 21, 2006. As they explained it, "Sometimes, automakers scrap applications entirely. Other times it cannot obtain the rights to the name . . . Just recently, there were rumors that the new Zeta-platform-based Buick sedan would be called the 'Invicta.' However, GM’s outspoken Bob Lutz said the car would be called the 'Statesman.' Looks like Mr. Lutz was right."

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Statesman isn't bad, but I dont think it'd hurt to use a traditional Buick name for once.

Agreed! Just when you think GM "gets it" they go dumb again. :banghead:

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well statesmen does sound more ritzy i suppose. invicta sounds like it might jump out and stab you. maybe a little bit harsh for the image buick is going after.

i would still like to to see roadmaster make a comeback. even the skylark.

lucerne and invicta would seem to me polar opposites.

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I think what's going to happen is the Buick Zeta is going to be the next Lucerne, thus Invicta is not needed.

Yea, I agree. I have a hard time believing Statesman will even be used

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I think what's going to happen is the Buick Zeta is going to be the next Lucerne, thus Invicta is not needed.

That is what Hudson hinted at once.

Of course, Lutz has always liked changing names around, so maybe the Lucerne replacement will have a different name.

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I'm actually warming up to the name "Statesman," and would prefer it over Lucerne. But what is most important is that the car has Buick character and styling, and is not simply a Holden WM Statesman with a Buick grille.

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I wouldn't mind if the Statesman came stateside, it's a great looking car, but it can leave its name in Australia. I like Park Avenue. Or Roadmaster.

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"Statesman": blorf! Nice 1940s- sounding name with no connection to Buick at all. Awful.

I realize there is no correlation, but this does not bouy my hopes for this model.

BTW- I for one think Buick needs a nameplate that sounds like it may stab you.

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"Statesman": blorf! Nice 1940s- sounding name with no connection to Buick at all. Awful.

I realize there is no correlation, but this does not bouy my hopes for this model.

BTW- I for one think Buick needs a nameplate that sounds like it may stab you.

Lets not complain about the name after all they DID come out with the LaCrosse and Lucerne names... Anyway, something that sounds agressive? Buick Python? lol Buick Warbird? hahaha Here's a simple one! Buick Evil. :P

Edited by -Camaro-

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No; let's indeed complain. We had a very good-to-excellent name from history apparently dumped in favor of an existing 'down-under' nameplate that sounds more fitting on luggage than a modern car. Take your shoes & socks off to get ready to count the times "rebadged" is used in media pieces about the Holden-Buick Statesman.

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...invicta sounds like it might jump out and stab you.  maybe a little bit harsh for the image buick is going after.

Yes, true. But I love that about the name... out of all the 1959 Buicks I've

seen they were all Electras & LeSabres, but I want the "sporty" Invicta

like Balthazar's. It's such a cool name.

i would still like to to see roadmaster make a comeback.  even the skylark. 

Yes & yes... esp. RoadMonster!

lucerne and invicta would seem to me polar opposites.

Makes perfect sense to me... the Lucerne is a car full

of compromises and half-assed B.S. mechanicals It's

motor is mounted sideways... it lacks a kick ass

pushrod V8, it's short and stubby looking and to top it

all off it's FWD. :puke:

And to showcase in their ads how exactly complex &

modern the new Lucerne is they talk about the

windshield washer fluid. :P

The Zeta Buick, whatever its name will be a TRUE

Buick, even more so than the Park Ave, more so

than the last gen. Regal. It will be the true successor

to the Roadmaster and hopefully a 2-door variant

will be called Riviera...

Just how many of Oldsmobile's mistakes does Buick

have to repeat? How much reinventing, new-age

marketing & re-Bull$hitting will GM do before it

learns that all the American people want is a true

& authentic rebirth of what American cars stood for

in the 1950s & 1960s?

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Just how many of Oldsmobile's mistakes does Buick

have to repeat? How much reinventing, new-age

marketing & re-Bull$hitting will GM do before it

learns that all the American people want is a true

& authentic rebirth of what American cars stood for

in the 1950s & 1960s?

yyup, that seems to be the question.

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The current Buick lineup has classy sounding names that do a good job standing out without being outrageous. "Statesman" just doesn't fit. It is boring and bland, and to me there is nothing luxurious sounding about it.

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Can we get GM to see this?

http://www.cheersandgears.com/forums/index...?showtopic=6879

Apparently everyone thinks Invicta is a better name.

Not true. I, with several others, felt the Invicta name was a horrible idea. Too harsh sounding.

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Not true.  I, with several others, felt the Invicta name was a horrible idea.  Too harsh sounding.

It needs to be harsh.

Bold, in your face, agressive, assertive is what Buick should have.

Names like:

Wildcat

Centurion

Invicta "unconquerable"

Roadmaster

Wouldn't that be a great lineup of sedans starting with a Sigma based Wildcat and Centurion at the bottom, and Zeta based Invicta and Roadmaster at the top. "Suddenly it's 1957!" with Buick having 4 cars based on two platforms.

Use the Super name for the higher trim on a specific model but use it in front of the model name

"I just bought an Invicta.", "Oh yeah? I just bought a Super Invicta"

Of course, the Electra trim name for all hybrid models

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I like Invicta better than "Statesman", which only conjures up images of George Washington. Sure, he's a revered figure, but he's so "1776". I prefer the Invicta name, a reinforcement of Buick's identity.

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It needs to be harsh.

Bold, in your face, agressive, assertive is what Buick should have.

Names like:

Wildcat

Centurion

Invicta "unconquerable"

Roadmaster

Wouldn't that be a great lineup of sedans starting with a Sigma based Wildcat and Centurion at the bottom, and Zeta based Invicta and Roadmaster at the top. "Suddenly it's 1957!" with Buick having 4 cars based on two platforms.

Use the Super name for the higher trim on a specific model but use it in front of the model name

"I just bought an Invicta.", "Oh yeah? I just bought a Super Invicta"

Of course, the Electra trim name for all hybrid models

Albeit you prefer it to be "harsh", however, it doesn't fit in with the "soft" names the entire lineup has. Want bold? Go to another name. Roadmaster, Statesman, etc., fine. Better yet, deliver AWESOME content, and whatever you name it will become "bold".

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Statesman is just such a poor choice. It means nothing. It sounds so hollow and empty. Its not even a term we use in this country that much.

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