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Drew Dowdell

Chevrolet Cruze has been delayed

55 posts in this topic

Drew Dowdell    5,159
Chevrolet Cruze has been delayed



2011_chevy_cruze2.jpg




General Motors Co. has decided to push back by about three months the launch of a critical new small car for its Chevrolet brand, a spokesman said.

The auto maker had been aiming to launch the Chevrolet Cruze next April, but the company is pushing the launch back until at least July. GM spokesman Klaus-Peter Martin said the move is "to ensure a flawless launch" and make sure the Cruze debuts with an array of available options, including a variety of fuel-efficient engines.

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Justin Bimmer    138

If they are doing it to get it right then do it.

Also, remember the other article today where the transaction prices of the Cobalt are improving? Well, the longer you sell that car the better it is for profits. New car = taking some hit in the beginning on a lot of fronts. So maybe they are milking the Cobalt.

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Camino LS6    866
If they are doing it to get it right then do it.

Also, remember the other article today where the transaction prices of the Cobalt are improving? Well, the longer you sell that car the better it is for profits. New car = taking some hit in the beginning on a lot of fronts. So maybe they are milking the Cobalt.

I'd bet that is part of it - Cobalt has done better than expected.

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loki    287

overstock / decent selling of Cobalts came to my mind immediately. C4C sold a lot, right? ramped up production...now they have alot left on the lots and in inventory.....

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daves87rs    349

My gut tells me that hey are trying to line this up againist the new Civic, which should roll out around the same time......

So you would be right. The engines are going to be key.......

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daves87rs    349
overstock / decent selling of Cobalts came to my mind immediately. C4C sold a lot, right? ramped up production...now they have alot left on the lots and in inventory.....

That's nice. I don't want another one.... :alcoholic:

As far as GM models, it's either the Cruze, Cruze Jr., or Cruze Jr. hatch........

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Satty    338
My gut tells me that hey are trying to line this up againist the new Civic, which should roll out around the same time......

I hope thats not the line of thinking GM is using, thats just Astra all over again.

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I hope thats not the line of thinking GM is using, thats just Astra all over again.

Well, the Civic is the target of any mainstream FWD compact, isn't it? Got to aim at the market leader and try and surpass them. I assume the Euro 3rd gen Focus will also be here in a couple years, and Chrysler will have a compact Fiat sooner or later. The Sentra, Corolla and some Kia and Hyundais are out there also in this space...

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Satty    338

Why would you hold a car back to compete with an unknown entity when you could release it to compete with a known (an not universally loved) one?

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regfootball    250

yes they want to milk the cobalt. also they want to launch the new model closer to traditional model year time frame.

also i bet they have learned some of how cruze design could be faulty and try to fix more of it before launch.

i bet the 1.4 was not supposed to be in the car, now it is, and its not ready in some ways to hit the showroom in april because of it. whether its the line, or problems with the final spec of it, whatever.

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daves87rs    349
I hope thats not the line of thinking GM is using, thats just Astra all over again.

Actually, GM has no choice. The have to beat the best, or it is all over.

The Civic IS the car to beat.

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daves87rs    349
Why would you hold a car back to compete with an unknown entity when you could release it to compete with a known (an not universally loved) one?

Because it's time to shake things up.

It should catch people by suprise.....

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daves87rs    349
yes they want to milk the cobalt. also they want to launch the new model closer to traditional model year time frame.

also i bet they have learned some of how cruze design could be faulty and try to fix more of it before launch.

i bet the 1.4 was not supposed to be in the car, now it is, and its not ready in some ways to hit the showroom in april because of it. whether its the line, or problems with the final spec of it, whatever.

:scratchchin:

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daves87rs    349
Taking a car thats ready for sale in the states and holding it back a few months isn't shaking things up.

I take it you haven't seen the new GM ads yet....

it's all about timing......

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Satty    338

I ask again, in what way does it make sense to take a car thats ready for sale in the U.S. and hold it from the market? And early production bugs would have already been discovered in Europe, Asia or Africa, so its unlikely there is going to be a mass recall.

As for the suggestion that they want it to go head-to-head with the new Civic, thats just asinine. The Civic has a huge following and has been a top-10 seller for years. The Cruze will be the 3rd name for a Chevy compact this decade, people will say, "I know what a CIvic is, but wtf is a Cruze?" so it would be in GM's best interests to get it here as soon as possible so it can become better known in the market without being overshadowed by any of its competitors.

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