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Toyota News: Revealed: 2016 Toyota Prius


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Last night in Las Vegas, Toyota introduced everyone to the forth-generation Prius. The new model promises to be more efficient and sportier than the previous model.

 

The 2016 Prius shares a resemblance to the Mirai hydrogen car in terms of looks. From the overall profile to the shape of the rear taillights, the fourth-generation Prius is very polarizing. Size-wise, the 2016 Prius is 2.4 inches longer, 0.6 inches wider, and 0.8 inches lower than the outgoing model. This is due to the new Prius using Toyota's New Global Architecture (TNGA).

 

The interior for the Prius retains a number of characteristics from previous models such as the instrument cluster positioned in the middle and the joystick control for the transmission. There is also a fair amount of white plastic around the center stack and console, reminding us of the first-generation Chevrolet Volt.

 

Unfortunately, Toyota didn't say anything about the Prius' powertrain or fuel economy numbers. What they did say is the new model will bring a 10 percent increase in overall fuel economy, and there will be a new Eco trim which will increase fuel economy numbers more. Toyota promises the 2016 Prius will also be fun to drive.

 

We'll have more information the next Prius in due time, including when it will go on sale.

 

Source: Toyota

 

 

Press Release is on Page 2


 

Beyond Possible: The Sky's the Limit for the All-New 2016 Prius at Las Vegas World Premiere Event

  • Striking exterior design ushers in new hybrid era
  • New platform and rear double wishbone suspension dial up driving dynamics
  • Ten percent fuel economy improvement on core models; highest MPG without a plug
  • First vehicle based on Toyota’s New Global Architecture
  • Toyota Safety Sense system available among other safety enhancements


LAS VEGAS, Sept. 8, 2015 - - The same vehicle that pioneered the hybrid category just disrupted the status quo again. The all-new, fourth-generation Prius starred in a spectacular evening production of music, food and special effects to celebrate an industry icon in a way that was anything but expected.

 


More than 350 journalists, social influencers and Toyota guests watched the all-new 2016 Prius elevate into the Las Vegas night sky. After almost twenty years of shaping the world view on alternative energy vehicles, and more than 3.5 million global sales, Prius is setting out to change the world again.

 

Today’s consumers expect environmental credentials, and the new Prius delivers. Smaller, lighter hybrid system components, higher-energy density in the batteries, and an internal combustion engine touting ground-breaking thermal efficiency (more than forty percent), contribute to a significant advancement in fuel economy. With an expected ten percent improvement in EPA estimated MPG on core models, Prius will offer best-in-class fuel economy among vehicles without a plug. A soon-to-be unveiled Eco model will achieve an even greater improvement, strengthening Toyota’s leadership in hybrid fuel efficiency.

 

But it’s not just about MPG anymore. Today’s customers want all the traditional benefits of a hybrid, but don’t want to compromise on looks and performance. So Toyota upgraded the Prius inside and out to deliver the complete package - emotional styling, smarter technology and impressive MPG, in a vehicle that’s more fun to drive than ever.

 

“Prius set the global benchmark for hybrids, but now is breaking its own boundaries with more engaging style and fun-to-drive dynamics,” said Bill Fay, group vice president and general manager, Toyota Division. “What was once a rational purchase that for many customers focused on fuel economy, is now so much more. This Prius will invite new drivers into the category by delivering an impressive look and feel, built on the foundation of safety and eco-consciousness that define the vehicle’s heritage.”

 

Easy on the Eyes
The Prius’ exterior has been completely reimagined. From the side, it is longer and sleeker with the overall outline evoking an athletic shape. Inspired by a runner in the starting blocks, the sporty design conveys a feeling of forward motion.

 

The hood is lower and the distinctive roof peak has been moved forward. Bold character lines run along the side from the front fenders – one just above the sill that sweeps up towards the rear fender, while the upper crease morphs into the rear spoiler, which has been lowered.

 

The use of new standard LED headlamps minimizes the Prius’ front fascia and, at the same time, provides an arresting lighting display which helps define the vehicle’s character. The unique and striking rear combination lamps express the distinctive lines of the Prius from the rear spoiler to the trailing edges of the sides.

 

A palette of seven exterior colors includes an all-new Toyota hue, “Hypersonic Red.” This new color utilizes a newly developed treatment process, which results in a deep and vibrant luster highlighting the external forms.

 

Need a Hug?
The Prius’ new, premium interior adopts advanced technology complemented by features that are functional, fun and have high visual impact. The wrap-around dash design, form-hugging seats, ease of controls and improved visibility put the driver in complete control.

 

Once inside, drivers will feel immediately comfortable and impressed by styling cues that are unique in the industry. The wide instrument panel, seamlessly designed to be both functional and beautiful, gives a sense of comfort and spaciousness. Available premium white ornamentation in the lower sections of the cabin is reminiscent of fine bone china.

 

Efficient Development from the Start
The 2016 Prius is the first global vehicle to implement Toyota’s New Global Architecture (TNGA). TNGA aims to greatly improve core vehicle performance and enhance product appeal through an integrated development program for powertrain components and vehicle platforms. Development of vehicles is being grouped to promote strategic sharing of components with the goal of improving resource efficiency by better than twenty percent. Resources will be directed into developing advanced technologies, and most importantly even further strengthening product appeal.

 

A Fun-to-Drive Hybrid? A “Wish” Come True
Engineered from the ground up, the new Prius is 2.4 inches longer, 0.6 inches wider and 0.8 inches lower than the model it replaces, providing a planted on-road presence while delivering more occupant and cargo room.

 

Hallmarks of TNGA, a lower center of gravity and a more responsive suspension package, dial up the driving excitement. In fact, the height of the Prius’ front badge is exactly the same as that of Scion’s FR-S sports car – a remarkable achievement in height and mass reduction.

 

The all-new rear double wishbone suspension produces a better connection to the road, providing greater control and feedback in all driving conditions. A more rigid body helps improve responsiveness while cornering. From winding mountain roads to the wide boulevards downtown, the new Prius stays connected to the road, without sacrificing ride quality and occupant comfort.

 

Safety First
TNGA also provides a more rigid structural framework to help enhance occupant protection in the event of a collision. The high strength upper body is designed to distribute frontal collision impact energy. Plus, the Prius will be among the first U.S. models to offer Toyota Safety Sense (TSS), a new multi-feature advanced safety package anchored by automated pre-collision braking. TSS bundles cutting edge safety technologies including:

  • Pre-Collision System with Pedestrian Detection
  • Lane Departure Alert with Steering Assist
  • Full-Speed Dynamic Radar Cruise Control
  • Automatic High Beams


Available on the new Prius, Toyota aims to make Toyota Safety Sense available across nearly the entire vehicle lineup by the end of 2017.


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FAIL!!!!!  :Toyota:

 

Could you not make it any uglier and what is up with the cheap ass dash. They are too cheap to build proper left and right hand dashes so they have gone to the ultimate cheap center dash. Toyota truly has gone to a lower level than any other name plate.

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Ugly, but not surprising. The Prius' aura has been usurped by electric cars and without that aura, it's just a bland Uber/Taxi runabout.

 

If they kept a sedate appearance, it'd slowly lose sales to better designed hybrid rivals from Hyundai/KIA or hyper-efficient gas offerings from the likes of Mazda or Ford. 

 

This thing's appearance even got coverage in tech news, which is pretty impressive given that everyone in the tech sphere was focused on the Apple announcements. That has to count for something. 

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Honestly.. I think it looks pretty sharp, for what it is. It is ugly but in a unique sort of way where it doesn't necessarily look 100% function over form but it still is. They gave something SUPER BLAND a little style, albeit ugly stying, but it is still way above the last gen. I'd take the unique ugly over the bland bland bland.

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  • 1 month later...

You know what, since it's obviously horrendous, more to this stipulation: it reminds me of a South Park episode where everyone starting driving hybrids.

 

Moral of the story: the smugness created by new Prius is equivalent to a collective fart from Toyota.

 

But aside from that... I kind of want to see this thing in person and size it up. 

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  • 3 months later...

The Prius Super Bowl ad is hilarious and stupid....'badass Prius'..'heck on wheels'..

https://youtu.be/KxIIi6SVuII

<iframe width="671" height="377" src="https://www.youtube.com/embed/KxIIi6SVuII" frameborder="0" allowfullscreen></iframe>

Edited by Cubical-aka-Moltar
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A coworker of mine is excited over the new Prius, really wants one to replace his old one...(his wife has one also, the Prius V for the family hauler).  He was going on and on today about the Super Bowl ads..

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I actually saw one of the new Prii in person, it was on the campus.

 

I gotta say, I'm totally reversed on my opinion of it.

 

It's so ugly and so different that it actually looks really frickin' good.

 

No, really, I actually like the way it looks. It looks like nothing else, and it projects exactly the kind of person you are. I love it. Seriously.

 

(Expecting instant permanent colossal reduction in Present Value of Future Upvotes)

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      Toyota wants to make it clear the XSE is the sporting version of the Corolla Hatchback and it shows on the exterior. There is a distinct rear wing, 18-inch wheels with black inserts, and a body kit that makes the hatchback stand out from the plain-jane SE. Power comes from the same 2.0L inline-four found in the SE, producing 169 horsepower. In my tester, I had the standard six-speed manual. The CVT is an option. I was hoping for a slight improvement in overall performance with the manual, but it’s similar to the CVT. The engine feels more suited around town where it can get up to speed pretty quick. But it does show some signs of struggling when trying to reach higher speeds. The manual transmission is a mixed bag. The throws are a bit too long for any sort of enthusiastic driving and it is slightly difficult to slot into the next gear due to the vague feeling gate. But, the clutch is very easy to modulate. Despite having a sportier tune for the suspension, I couldn't tell any difference in the handling between this and the SE hatchback I drove in 2020. Both feel agile and composed when driven on a curvy stretch of pavement. I will say the SE does a better job of minimizing impacts from bumps and potholes with smaller wheels. The only reasons I see picking the XSE over the SE is for the more aggressive looks and additional standard equipment (dual-zone climate control, 7-inch screen in the instrument cluster, and power-adjustable driver seat). Otherwise, the SE offers the same driving dynamics, manual transmission, and a slightly better ride for less money. Disclaimer: Toyota Provided the vehicles, Insurance, and One Tank of Gas
      Year: 2020
      Make: Toyota
      Model: Prius AWD-e
      Trim: XLE
      Engine: 1.8L DOHC 16-Valve VVT-i Four-Cylinder, AC Synchronous Motor
      Driveline: ECVT, All Wheel Drive
      Horsepower @ RPM: 96 @ 5,200 (Gas): 71 @ 0 (Electric Motor 1): 7 @ 0 (Electric Motor 2): 121 (Combined)
      Torque @ RPM: 105 @ 3,600 (Gas): 
      Fuel Economy: City/Highway/Combined - 52/48/50
      Curb Weight: 3,220 lbs
      Location of Manufacture: 
      Base Price: $28,375
      As Tested Price: $31,757 (Includes $995.00 Destination Charge)
      Options:
      Advanced Technology Package - $800.00
      Year: 2020
      Make: Toyota
      Model: Corolla Hatchback
      Trim: XSE
      Engine: 2.0 DOHC 15-Valve D-4S with Dual VVT-i Four-Cylinder
      Driveline: Six-Speed Manual, Front-Wheel Drive
      Horsepower @ RPM: 168 @ 6,600
      Torque @ RPM: 151 @ 4,800
      Fuel Economy: City/Highway/Combined - 28/37/31
      Curb Weight: 3,060 lbs
      Location of Manufacture: Aichi, Japan
      Base Price: $23,240
      As Tested Price: $26,450 (Includes $955.00 Destination Charge)
      Options:
      Black Roof, Spoiler, and Side Mirrors - $500.00
      Adaptive Headlights - $415.00
      Rear Window Spoiler - $375.00
      Carpet Mat Package - $249.00
      Door Sill Protectors - $165.00
      Black Emblem Overlays - $129.00
      Mudguards - $129.00
      Door Edge Guard - $125.00
      Rear Bumper Protector - $89.00
      TRD Air Filter - $79.00
    • By William Maley
      For your consideration: Two unlikely sport sedans.
      The Toyota Camry TRD and Lexus ES 350 F-Sport may not seem like credible sport sedans at first glance. They may seem like tarted-up sedans in terms of looks, but nothing else. However, after spending a week in each one, I can say both are the real deal.
      Camry TRD
      This Camry is in your face about its sporting potential. It comes with a front splitter, side skirts, a distinct rear spoiler, and 19-inch TRD wheels with a matte black finish. I found it to be a bit much and wished Toyota offered a package that got you the goodies for the suspension and exhaust system while keeping the looks of a standard Camry. A sleeper of sorts. TRD models come with small touches inside such as red seatbelts, red stitching on the seats and dash; leather-wrapped steering wheel, and TRD floor mats. Otherwise, it is your standard Camry interior. Power comes from a 3.5L V6 with 301 horsepower and 267 pound-feet of torque. Yes, that's the same output as the Camry XLE V6 I drove earlier. But what TRD has done is added a new exhaust system that provides a nice growl. I'll admit I was surprised when I blipped the throttle at a stoplight and heard what came out. This is an engine you have to work slightly to get into its sweet spot of power - around the mid-range on the rpm band. But once you do, the engine delivers a smooth punch of power. I do wish the six-speed automatic wouldn't try to go into the highest gear ASAP to maximize fuel economy. Where TRD worked their magic is with the suspension. The car is lower than a standard Camry, along with being stiffer thanks to thicker underbody braces, stabilizer bars, and shocks. On a winding road, the Camry TRD feels much more athletic than the standard Camry with minimal body and a set of summer tires providing excellent grip. The only downside is the steering which needs a bit more weight. Ride quality is a bit more firm than a standard Camry, but the suspension does a decent job of minimizing the bumps and impacts. To top it all off, Toyota has priced the Camry TRD at a surprising point. With the two-tone paint on my tester, it comes at $32,920 - making this the cheapest way to get a V6 in a Camry. The added bonus is that the TRD is also the most fun you can have in Camry.
      ES 350 F-Sport
      Lexus takes a more sedate approach with the ES F-Sport with a mesh grille insert, new wheels, and a small lip spoiler. I think if they went overboard with the sporty touches, it would ruin the elegance of the standard ES design. I will say the grey on my tester makes the F-Sport kind of look somewhat bland. Going with either the blue or red helps it stand out. Under the hood is the same 3.5L V6 found in other ES 350s, producing 301 hp and 267 lb-ft. The behavior is similar to what I found in the Camry, needing to work it before a smooth rush of power comes on. The transmission doesn't have the same programming as the Camry's with trying to maximize fuel economy. It is ready to downshift at a moment's notice. I've praised the standard ES for making a real leap forward in handling as there is less body motion on windy roads when compared to the previous model. The F-Sport takes that a step further with a revised suspension and optional adaptive dampers - which my car had. Slip the drive mode into Sport+ and ES transforms into something that you can pilot with confidence on a twisty stretch of road. The dampers firm up to make body roll non-existent, and the steering feels more weighty when turning. When you decide to stop having fun and turn the drive knob to either normal or comfort, the F-Sport transforms a standard ES with a smooth and quiet ride. The price? Base is $44,635 and this fully-loaded tester comes in at $53,950 with destination. A bit hard to swallow when you consider that the Avalon TRD offers similar performance for slightly less money. But not everyone wants a sedan that screams "look at me", and thats where the ES 350 F-Sport shines. It may be sporty, but it keeps quiet about its intentions. Disclaimer: Toyota and Lexus Provided the vehicles, Insurance, and One Tank of Gas
      Year: 2020
      Make: Toyota
      Model: Camry
      Trim: TRD
      Engine: 3.5L DOHC 24-Valve VVT-iW V6
      Driveline: Eight-Speed Automatic, Front-Wheel Drive
      Horsepower @ RPM: 301 @ 6,600
      Torque @ RPM: 267 @ 4,700
      Fuel Economy: City/Highway/Combined - 22/31/25
      Curb Weight: 3,572 lbs
      Location of Manufacture: Georgetown, KY
      Base Price: $31,040
      As Tested Price: $32,920 (Includes $995.00 Destination Charge)
      Options:
      Two-Tone Midnight Black Metallic Roof and Rear Spoiler - $500.00
      Special Color - $425.00
       
      Year: 2020
      Make: Lexus
      Model: ES 350
      Trim: F-Sport
      Engine: 3.5 DOHC 24-Valve VVT-iW V6
      Driveline: Eight-Speed Automatic, Front-Wheel Drive
      Horsepower @ RPM: 302 @ 6,600
      Torque @ RPM: 267 @ 4,700
      Fuel Economy: City/Highway/Combined - 22/31/25
      Curb Weight: 3,649 lbs
      Location of Manufacture: Georgetown, KY
      Base Price: $44,635
      As Tested Price: $53,950 (Includes $1,025.00 Destination Charge)
      Options:
      Navigation/Mark Levinson Audio Package - $2,900.00
      Triple Beam LED Headlights - $1,515.00
      Blind Spot Monitor w/Rear Cross Traffic Alert and Intuitive Parking Assist w/Auto Braking - $1,065.00
      Adaptive Variable Suspension - $750.00
      Hands-Free Power Open/Close Trunk - $550.00
      10.2-inch Head-Up Display - $500.00
      Illuminated Door Sill - $400.00
      Power Rear Sunshade - $210.00
      F Sport Heated Leather Steering Wheel with Windshield Wiper Deicer and Fast Response Interior Heater - $180.00
      Door Edge Guard - $145.00
      Wireless Charger - $75.00

      View full article
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