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Chrysler Design Done with the 'Edge'

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Chrysler Design Done with the 'Edge'
Going Organic

Posted Sep 2nd 2008 9:32AM AutoBlog
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Trevor Creed resigned from the position of Chrysler's head of design, and as of today is succeeded by Ralph Gilles, the man who designed the 300C. Since every change at the top comes with a "new sheriff in town" speech -- or at least one-liner -- this is what Gilles had to say: "It's definitely time for a new aesthetic at Chrysler. ... We're done with the 'edge' look."

Gilles says he wants the Pentastar's cars to look more "organic." This being art, however, that could really mean anything. For concrete examples and practical considerations he mentioned the Dodge Zeo and Chrysler Ecovoyager, and said that he wants to design "sexy" cars that will appeal around the world. Intriguing statements from the gent known for a car that epitomizes the American muscle sedan, but we are all in favor, and we say "aye." The only question is how soon will they start the redesign, and what will organic look like?
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In my opinion, Chryslers concept cars this year were some of their weakest styled in years.

:thumbsdown:

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Wow, the EcoVoyager sure is different, proportionally. I struggle to think of a car that changes appearance so radically in the 360. I was not expecting that bumblebee rear. Not sure if I like it or not: front 3/4 looks interesting, rear 3/4 is a bit weird.

Can we also call this a return to cab forward while we're at it?

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don't shoot me, but the back kinda reminds me of a Riv... the "spine" idea...

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As mom always said, "If you don't have anything nice to say, don't say anything at all."

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To me this signals a return to a design language that predated the LX cars, that of the LH series. Chrysler's styling of the era was easily one of the best. I certainly wouldn't mind a return to a revamped design philosophy like that.

Although for the record I don't like the Ecovoyager...looks like a last gen Town and Country with a Cadillac grille that was sandwiched between a couple of large trucks.

Edited by Dodgefan
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The funny thing is if they built it, it would probably sell!

Probably not, its a Chrysler.

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Chrysler seems of of two design themes currently.

The cars have the 'edge' look and the trucks have the 'organic' look.

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Actually, I think Dodge should create a design language influenced by the Dodge ZEO and Charger R/T concepts for their future car based products. The future car based products need to be slick and sporty, not bulky and blocky. I would like to see Dodge become sort of a domestic Mazda; a mainstream division with a sportier edge. I think using the ZEO and Charger R/T for design inspiration could help them achieve that. The truck design language doesn't need any full scale changes; Dodge should simply continue to evolve it to keep it modern and fresh.

The EcoVoyager is not as inspiring. It looks too derivative to inspire anything that would be uniquely Chrysler. I think Chrysler brand products should evolve the "edge" or angularity of their current products into something a little more streamlined. The "edge" could serve to retain a sort of formality while the streamlining would make them appear more fuel efficient and modern. Basically, they need to balance out the angularity with some appropriately applied roundness and aerodynamic looking styling.

Dodgefan:

I agree with you about Chrysler's cab-forward design triumphs from the '90s. My favorite was the low-set Ferrari style grille on the redesigned 1998 Chrysler Concorde. It gave the car a unique look, at least among large FWD sedans. Just imagine how sweet that design would have been on a RWD platform with much shorter overhangs!

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Probably not, its a Chrysler.

Back to being a childish loser again Satty?

It looks good on ya!

Carry on.....

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Dodgefan:

I agree with you about Chrysler's cab-forward design triumphs from the '90s.

I still like the 1999 Charger concept car. It was a looker....

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Back to being a childish loser again Satty?

It looks good on ya!

Carry on.....

Just going on recent market trends, you know, those pesky numbers that give a pretty good idea of the appeal of a company.

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i saw a nice 300c aero front driver the other day and was reminded of how sweet that car was. despite its blight of having the chrysler badge. anyways, that car with a refresh would do far better again in the market now than the current rwd gangsta car. if chrysler would return to making cars with shapes like that........

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i saw a nice 300c aero front driver the other day and was reminded of how sweet that car was. despite its blight of having the chrysler badge. anyways, that car with a refresh would do far better again in the market now than the current rwd gangsta car. if chrysler would return to making cars with shapes like that........

You mean 300M?

The 300M was considered one of the best FWD cars of it's time, and was even able to be compared with the Germans (Audi, BMW etc.).

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You mean 300M?

The 300M was considered one of the best FWD cars of it's time, and was even able to be compared with the Germans (Audi, BMW etc.).

sorry, you're right. the M.

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I love it! It looks fresh and unlike anything else on the road. If this is the car that they are building with General Electric, I would seriously consider purchasing it.

If Chrysler is to survive, it needs to dump its current "nonsense" lineup with the exception of its iconic cars like the Wrangler, Ram and Caravan.

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I think the 300C should base its reskin on this:

Haha Noooooo!!!!!!!!!!!!!!!

I think that's the Chronos or something, I'm not a big fan myself....

:dizzy:

It's kinda an old school expensive look it seems they were going for? I think they made another concept car similar to that too, but I can't remember what it was called for the life of me, and NOT the big Imperial thing..... :AH-HA_wink:

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Haha Noooooo!!!!!!!!!!!!!!!

I think that's the Chronos or something, I'm not a big fan myself....

:dizzy:

It's kinda an old school expensive look it seems they were going for? I think they made another concept car similar to that too, but I can't remember what it was called for the life of me, and NOT the big Imperial thing..... :AH-HA_wink:

I said "base on" not "blatantly copy." Big difference there.

The Chronos' design was influenced by this concept car from 1953, the D'Elegance.

53ghia_chrysler_d-elegance_3.jpg

In reality, you can trace some of the roots of the LX 300C design language to that car, then the Chronos, then another concept car that directly followed the Chronos and was much closer to the final LX 300C production car (although photos elude me at this time, that prototype is at the Chrysler museum I believe; perhaps that prototype was the other car you were thinking of?).

Edited by YellowJacket894
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I said "base on" not "blatantly copy." Big difference there.

The Chronos' design was influenced by this concept car from 1953, the D'Elegance.

Back in 1953 I woulda probably said yes. I'm just not a fan of that look in 2008, though obviously there are people who are.

I still wish they would have gone for the 1999 Charger concept look, even 10 years after the concept came out...?

*shrugs*

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