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Intrepidation

2009 Pontiac G3 Wave

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For a little while there, it looked like Pontiac was getting its mojo back. The G8 is terrific, the Solstice GXP Coupe is ready to join the roadster, and the even more awesome G8 GXP is waiting in the wings. All rear-drive. All meant to be fun. And then GM goes and does this.

Behold, friends, the 2009 Pontiac G3 Wave. Yes, that's an Aveo5 with Poncho nostrils, and it reeks of product strategy that's more 1989 than 2009. Why not just call it G3 Le Mans? You know, in honor of the last Daewoo-sourced trashback that helped turn that whole "We Build Excitement" thing into a punchline. By comparison, this makes the equally distressing Pontiac G5 look like a Corvette ZR1 on the cool meter -- and trust us, this is the only scenario in which you'll ever see those two models mentioned in the same sentence again.

The press release after the jump explains that, "More than ever, fuel economy is an important factor in Pontiac's formula of style and performance." In the G3 Waveo, "performance" means red gauge lighting and 106 horsepower channeled through a 5-speed manual or cutting-edge 4-speed automatic. It also gets over 30 mpg highway, so we're supposed to bust out the Veuve Clicquot and celebrate this new era of efficiency at the Pontiac division. Thanks, but we'll skip this party.

The G8 and Solstice are genuinely exciting, desirable cars that had restored some luster to the Arrowhead, but this...

Source: Autoblog

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Sad.. what about a GXP version?

Edited by moltar
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Sad.. what about a GXP version?

Same engine and suspension bits, but you will get a Bugs Bunny Grille as well as a big ugly spoiler. :)

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I am not a fan of this car but Pontiac has had it share of boring cars over the years. Not all were the ones most remember.

The question is in todays market is there anyone who will buy this one? How can they make this a better car to compete with anything other than a Aveo?

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<_<:angry::thumbsdown::cussing::duh::banghead:
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I hope that there isn't a single one sold to consumers. What the hell is GM/Pontiac thinking with this POS?

The dealers probably demanded it... BPG dealers didn't have anything this small or cheap to compete w/ the Chevy dealers. I wonder if Saturn will get one also.

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Ah yes, how I long for the glory days of Pontiac when all of it's cars were performance cars.....

Did you know that Landau was French for Nurburgring?

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This Pontiac is so teh sex.... it's got wood.

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I mean... man... look a the stripes on this one... you'll have to fight the chicks off when driving this one..

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Two generations of Sunbird pavement shredding driving excitement....

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Pontiac sportiness the whole family can enjoy

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Race inspired

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It's got a "fast back" because it's fast damnit!!

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CanadiaSport

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CanadiaSportUte

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What? Linebackers play sports too....!

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Musn't forget off road sportiness

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Red plastic wheel covers for the win

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Same engine and suspension bits, but you will get a Bugs Bunny Grille as well as a big ugly spoiler. :)

:rotflmao: spot on!

Musn't forget off road sportiness

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That just screams sportiness!... Well, it just screams something.................. :smilewide:

Edited by ZL-1
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It appears that badge engineering crappy cars is alive and well at GM.

Unfortunately, it appears so.

I think GM needs to do some serious reorganization to their dealer networks so they don't have to churn out this rebadged clone crap in North America anymore. Selling 2 nearly identical vehicles under 2 different brands in the same market is totally unacceptable and serves as an indicator that things haven't really changed all that much at GM.

GM should combine Pontiac/GMC with Chevrolet. Pontiac would get an Alpha based 5-door compact sedan (based on the Holden Torana TT 36 Concept) and a Sigma-Zeta based midsize sedan (downsized next gen Holden Commodore) plus the Camaro and Corvette; this would position Pontiac as an affordable performance sub-brand of Chevrolet. GMC would be designated as the corporation's sole truck/SUV division. Chevrolet would become the mainstream volume brand with a lineup consisting of affordable FWD cars and FWD/AWD crossovers.

Saturn could be combined with Buick to create the midmarket premium dealer network that serves as a bridge between Chevrolet/Pontiac/GMC and Saab/Cadillac. To save ground up development costs, Euro Opel products would be rebadged and built in North America to supply most of the products for this dealer network (Buick would need 2 or 3 models created specifically for Buick to augment the Opel derived products). Buick would take the lead as the volume division in this network since it has the most premium image of the 2 brands, excellent quality/reliability survey scores, and a high profile in China (the Opel/Buick relationship in China could mirror the Saturn/Buick relationship in North America). Saturn would carry small hatchbacks and MPVs and serve as sort of an entry level small vehicle sub-brand in the dealer network. Buick would carry the sedans, coupes, wagons, and crossovers to reinforce its image as the higher volume premium division in this network. I favored Buick because I believe the brand still has more of a premium perception in the market and would require less effort to be believable and accepted in this role.

This isn't my idea of the perfect scenario, but it seems like it would be a cost effective way to accomplish the following goals:

1) Defining divisions (especially Pontiac) and reinforcing the brands' identities with appropriate products.

2) Avoiding the need to stuff rebadged clones into lineups. Although the lineups for Buick/Saturn would consist of rebadged Opels, at least this would be the only network in which these products would appear in the North American market. Under this plan, each dealer network would have smaller, more fuel efficient products in their lineups without GM resorting to creating rebadged clones.

Edited by cire
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Unfortunately, it appears so.

I think GM needs to do some serious reorganization to their dealer networks so they don't have to churn out this rebadged clone crap in North America anymore. Selling 2 nearly identical vehicles under 2 different brands in the same market is totally unacceptable and serves as an indicator that things haven't really changed all that much at GM.

GM should combine Pontiac/GMC with Chevrolet. Pontiac would get an Alpha based 5-door compact sedan (based on the Holden Torana TT 36 Concept) and a Sigma-Zeta based midsize sedan (downsized next gen Holden Commodore) plus the Camaro and Corvette; this would position Pontiac as an affordable performance sub-brand of Chevrolet. GMC would be designated as the corporation's sole truck/SUV division. Chevrolet would become the mainstream volume brand with a lineup consisting of affordable FWD cars and FWD/AWD crossovers.

Saturn could be combined with Buick to create the midmarket premium dealer network that serves as a bridge between Chevrolet/Pontiac/GMC and Saab/Cadillac. To save ground up development costs, Euro Opel products would be rebadged and built in North America to supply most of the products for this dealer network (Buick would need 2 or 3 models created specifically for Buick to augment the Opel derived products). Buick would take the lead as the volume division in this network since it has the most premium image of the 2 brands, excellent quality/reliability survey scores, and a high profile in China (the Opel/Buick relationship in China could mirror the Saturn/Buick relationship in North America). Saturn would carry small hatchbacks and MPVs and serve as sort of an entry level small vehicle sub-brand in the dealer network. Buick would carry the sedans, coupes, wagons, and crossovers to reinforce its image as the higher volume premium division in this network. I favored Buick because I believe the brand still has more of a premium perception in the market and would require less effort to be believable and accepted in this role.

This isn't my idea of the perfect scenario, but it seems like it would be a cost effective way to accomplish the following goals:

1) Defining divisions (especially Pontiac) and reinforcing the brands' identities with appropriate products.

2) Avoiding the need to stuff rebadged clones into lineups. Although the lineups for Buick/Saturn would consist of rebadged Opels, at least this would be the only network in which these products would appear in the North American market. Under this plan, each dealer network would have smaller, more fuel efficient products in their lineups without GM resorting to creating rebadged clones.

Or not! :smilewide:

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Proof that GM isn't serious about Pontiac.

This brand really has no relevance in the market anymore.

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This product was originally made to appease the Canadian Pontiac dealers, who historically have had lower end product available (see the Tempest). While this is a good move for Canada (this car has been available for about 3-4 years in Canada already) it's not good in the US where Pontiac has a different image. Bringing the Tempest over wouldn't have been a good idea either. Somebody is taking the idea of globalizing the brands and taking it one step too far.

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Thanks for reminding us what Pontiac's modern history really is. Despite all the talk about focusing "divisions" over the last 10 years, the fact is that GM's business strategy hasn't really changed all that much in 40 years. This strategy basically revolves around keeping factory production high by taking a shared architecture/parts and making minor aesthetic changes so that the same car can be reasonably sold through competing dealers.

GM will continue with this strategy because it isn't well-capitalized enough to do otherwise. At some point there will be major dealer attrition due to natural causes (no profit).

Ah yes, how I long for the glory days of Pontiac when all of it's cars were performance cars.....
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Thanks for reminding us what Pontiac's modern history really is. Despite all the talk about focusing "divisions" over the last 10 years, the fact is that GM's business strategy hasn't really changed all that much in 40 years. This strategy basically revolves around keeping factory production high by taking a shared architecture/parts and making minor aesthetic changes so that the same car can be reasonably sold through competing dealers.

GM will continue with this strategy because it isn't well-capitalized enough to do otherwise. At some point there will be major dealer attrition due to natural causes (no profit).

Since this car already has a CTS style fender vent on it, all GM would need to do is slap a Cadillac grille on it along with some interior upgrades (one zillion way heated/cooled power leather seats, a connectivity package, etc.) and it's good to go.

JUST KIDDING!!!

I would rather see GM discontinue some divisions or combine them and limit their lineups to 2 or 3 products than continue to utilize blatant rebadging to supply these divisions with products. All this practice does is give the corporation's naysayers ammunition to declare that nothing much has really changed at GM (they would be totally justified in this case).

I don't have a problem with a small, fuel efficient Pontiac, but I do have a problem with GM just slapping a twin nostril grille on an Aveo and just calling it a day. I don't even have a problem with using rebadging to create products as long as the contributing product and the resulting product are not sold in the same market.

I know some people will claim that they can accept this car if it keeps Pontiac going until GM can "fix" it. I'm not accepting this argument any longer. It has been presented numerous times over the years and GM keeps habitually reverting back to its clone producing methods, even when they were profitable enough to avoid it. With gas prices on the rise, the economy derailed, upcoming CAFE standards, and GM in dire financial straits, I really don't see this happening. If GM intends to keep Pontiac going (which I'm seriously beginning to doubt), the division will continue to be a rebadged Chevy dumping ground. The rebadging practice can only be done so long before a division begins to completely lose its identity or relevance in the market. Pontiac is perilously close if not past this point.

As much as I dislike this car, I do have to admit that it looks much better with Pontiac's front end treatment than the oversized Chevy grille on the Aveo (I don't have anything against Chevy's new divisional grille, but they needed to downsize it to properly fit the subcompact dimensions of the Aveo). I would never consider one based on the principle that I don't want to support GM's rebadging practices, but it does look better than its Chevy twin.

Edited by cire
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Weak.

This along with the 40% of Pontiacs that go to rental lots are why the brand is dead and the G8 isn't selling.

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Oh GM, why hast thou forsaken me!?!? - Pontiac

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This product was originally made to appease the Canadian Pontiac dealers, who historically have had lower end product available (see the Tempest). While this is a good move for Canada (this car has been available for about 3-4 years in Canada already) it's not good in the US where Pontiac has a different image. Bringing the Tempest over wouldn't have been a good idea either. Somebody is taking the idea of globalizing the brands and taking it one step too far.

Yeah, the Wave was sort of the conceptual replacement for the Firefly that Canada had long ago (the Pontiac equivalent of the Geo Metro turd). By the way, did Pontiac Canada have equivalents of the Geo Prizm or Chevy Specrtum?

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Pontiac is changing their motto from "Pontiac is Car" to "Pontiac is Small FWD Car" :smilewide:

Chevy and Saturn already have those niches. Why does Pontiac need that sh*t???

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