Jump to content

Detroit Auto Show: 2015 Ford F-150 Loses Some Weight: Comments


Recommended Posts


What you're looking at here is the most important vehicle for Ford. The F-150 is not only the best selling model in Ford's lineup, but a pivotal part of the company's bottom line. Every generation of the F-150 is a make or break, with no generation taking a bigger risk than the brand new 2015 model debuting at Detroit.

For starters, the 2015 F-150 is 700 pounds lighter than the model it replaces. 70 percent of that weight loss goes to a new aluminum alloy used in most of the body. The aluminum alloy is similar to what is used on military HMMWVs and aerospace applications. Ford also increased the amount of high-strength steel in the frame. The automaker says this combination will be just as tough and durable as previous F-150s.

The other big change lies under the hood. Ford has developed a new 2.7L EcoBoost V6 that features a stop-start system. The system is disabled when in four-wheel drive or in tow-haul mode. There is also a new 3.5L V6 which takes the place of 3.7L V6. Ford hasn't released specs on either engine. Carrying over from the last-generation will be the 5.0L V8 and 3.5L EcoBoost V6.

Exterior design is very much like the Atlas Concept shown last year. The front features a tall and wide grille that features three fat bars and massive blue oval badge. Front headlights wrap onto the front fenders and have a cutout section on the inner edges. There is an option to have full LED headlights. The bed also LED lights and a remote-opening tailgate from the keyfob.

In the cabin, the 2015 F-150 is an evolution of the current model's interior. There is a new eight-inch display in the instrument cluster, panoramic sunroof, and updates to the TruckApps. On the safety front, there is a new 360-degree camera view, second-row inflatable seatbelts, adaptive cruise control, blind-spot warning system, and a lane-departure prevention system.

The F-150 will be available in XL, XLT, Lariat, Platinum, and King Ranch trim levels; two or four-wheel drive; and a variety of body styles and bed lengths.

The 2015 Ford F-150 goes on sale in the fourth quarter of this year.

Source: Ford

Press Release is on Page 2


All-New Ford F-150 Redefines Full-Size Trucks as the Toughest, Smartest, Most Capable F-150 Ever

Tougher: All-new high-strength steel frame, high-strength aluminum-alloy body, more than 10 million miles of testing and Baja 1000-proven 2.7-liter EcoBoost® engine

Smarter: 11 new class-exclusive features, including 360-degree camera view, integrated loading ramps stowed in the pickup bed, 400-watt power outlets inside the cab, LED headlights and sideview mirror spotlights, and remote tailgate release

More capable: Up to 700 pounds less weight plus four engine choices for an impressive combination of power, capability and efficiency

DETROIT, Jan. 13, 2014 – Ford today introduces the all-new Ford F-150, the reinvention of America's favorite truck. It is the toughest, smartest and most capable F-150 ever – setting the standard for the future of trucks.

The all-new F-150 delivers an impressive combination of power, capability and efficiency – from advanced materials that improve durability and inhibit corrosion, to faster processors that enhance driving performance, to breakthrough cargo management and towing solutions.

"F-150 is well-known for being Built Ford Tough. Now, it is both tough and smart," said Mark Fields, Ford Motor Company chief operating officer. "The all-new F-150 redefines the future of trucks, and it is yet another example of our One Ford plan producing vehicles that serve customers with a commitment to the very best quality, fuel efficiency, safety, smart design and value."

F-150 is part of the Ford F-Series truck lineup, America's best-selling truck for 37 consecutive years and America's best-selling vehicle for 32 years.

"We have a unique connection with our customers," said Joe Hinrichs, Ford executive vice president and president of The Americas. "Time and again, F-150 has delivered the tougher, smarter features they want along with the capabilities they need for work or play. We build our trucks to their high standards."

In designing the backbone of the F-150, Ford engineers improved the truck's signature fully boxed ladder frame. It is all-new with more high-strength steel than ever – making it stronger and lighter. High-strength, military-grade, aluminum alloys – already used in aerospace, commercial transportation, energy and many other rugged industries – are used throughout the F-150 body for the first time, improving dent and ding resistance and also saving weight. Overall, up to 700 pounds of weight have been saved, helping the F-150 tow more, haul more, accelerate quicker and stop shorter, and contributing to efficiency.

"More than ever before, customers want a truck that is a dependable partner, mobile office and a go-anywhere workshop," said Raj Nair, Ford group vice president, Global Product Development. "To meet the needs of our truck customers, we created smart new features and a whole new approach to using advanced materials and engines to improve capability and efficiency."

Even tougher

The 2015 Ford F-150 is the strongest and most durable F-150 ever. Before it goes on sale, it will have been torture-tested in labs, at Ford proving grounds and in the hands of some of Ford's most demanding truck customers for more than 10 million miles.

The grueling testing simulated the demands Ford's customers will subject the truck to throughout its average lifetime. The tests include crisscrossing the country pulling heavy trailers and hefty loads through desert valleys and over high-altitude mountain passes – in temperatures from 20 degrees below zero to 120 degrees Fahrenheit.

Customers using the F-150 for construction, mining and utilities have tested and helped prove out its high-strength aluminum-alloy cargo box.

A disguised new Ford F-150 even raced in the Baja 1000, where it earned the distinction of completing all 883 grueling miles while some other purpose-built race vehicles could not.

To perform in these challenging conditions, the frame uses high-strength steel rated up to 70,000 psi – stronger than the steel found in some competitors' heavy-duty pickup truck frames. Eight through-welded crossmembers provide increased stiffness, while staggered rear outboard shocks provide greater stability.

Even smarter

Several groundbreaking new productivity features debut in the all-new F-150, including many class-exclusives. They include:

- 360-degree camera view, using exterior cameras to create a bird's-eye view of the truck to help the driver park, maneuver in tight spots and navigate down narrow roads and trails

- Integrated loading ramps, which enable easy loading of ATVs, motorcycles and mowers

- BoxLink™, which is a combination of metal brackets and custom cleats used to secure a variety of accessories in the cargo box, from ramps to storage bins to bed dividers

- LED headlamps and taillamps, which provide excellent nighttime visibility

- Trailer hitch assist, a new rear view camera feature that adds a dynamic line based on steering wheel angle in the display to help customers line up truck and trailer without requiring a spotter or having to get out of the vehicle

- Smart trailer tow module, using an all-new smart trailer tow wiring harness that helps identify and inform the driver of potential trailer connectivity issues, burned or unlit trailer marker lamps, and brake light and trailer battery faults

- Remote tailgate, allowing for the tailgate to be locked, unlocked and released with the key fob – eliminating manual locking and increasing convenience and security. The tailgate also is damped, dropping down, hands-free, to a flat position when opened

- High-wattage power outlets (400 watts, 110 volts) in the cab, allowing drivers to easily charge corded tools, battery chargers or mobile devices on-site or while driving

- LED spotlights on sideview mirrors, which provide powerful, durable and bright lighting around the truck exterior

- Latest EcoBoost® technology in an all-new, even more efficient 2.7-liter EcoBoost engine that features extremely high output and lightweight design

- Next-generation tailgate step, which is now fully integrated inside the tailgate and virtually invisible when not in use

Other smart innovations include:

- New 8-inch LCD productivity screen in the instrument panel, which includes updated truck apps – from fuel economy to towing tips – and the ability to create a customized home screen for customers to access their most frequently used apps in one place

- LED lighting embedded in the walls of the cargo box, which brightly illuminates the box interior to help customers quickly find tools or other items

- Rear under-seat storage in F-150 Super and Crew cabs, providing hidden storage for valuables. Two storage bins also are located underneath the rear seats

- Boxside step, now available for the short 5.5-foot box

They join available driver aids, including SYNC® with MyFord Touch®, hill start assist, MyKey®, rear view camera, reverse sensing, trailer brake controller and extendable tailgate step.

More capable

In addition to helping customers work smarter, F-150 features segment-first technologies that automatically assist drivers. They include:

- Second-row inflatable safety belts, which work like a traditional belt but include a tubular airbag that inflates in the event of a crash and distributes the force of the impact across a wider area of the passenger's chest

- Curve Control, which automatically provides more aggressive four-wheel braking when the truck is going into a corner too fast

- Adaptive cruise control, allowing drivers to set a cruising speed and use radar technology to monitor traffic ahead and maintain a safe distance between vehicles

- Lane-Keeping System, which is designed to help avert unintentional drifting of the vehicle outside the intended driving lane by automatically detecting the left- or right-hand road lane markings using a camera mounted between the windshield and interior rearview mirror

- Blind Spot Information System with cross-traffic alert, which uses radar hidden in the taillamps to detect a vehicle entering a driver's blind spot while driving or backing up

A range of four engines provides more power to meet almost any customer need.

A new 2.7-liter EcoBoost with standard Auto Start-Stop and a 3.5-liter V6 engine with twin independent variable camshaft timing join the proven 3.5-liter EcoBoost and 5.0-liter Ti-VCT V8. The 2.7-liter EcoBoost engine features a lightweight, compact design to deliver the same power as some mid-range V8s.

Auto Start-Stop technology helps save fuel. Unlike start-stop solutions in other vehicles, this technology – specially tuned for truck customers – shuts off the engine to save fuel when the vehicle is stopped, except when towing or in four-wheel drive. The engine restarts in milliseconds when the brake is released.

Ford F-150 trucks equipped with EcoBoost engines also will benefit from standard Active Grille Shutters. Active Grille Shutters stay open when extra engine cooling is needed, such as during low-speed stop-and-go driving or while working in hot weather. They automatically close to reduce aerodynamic drag at cruising speed.

On sale late this year

When it goes on sale late this year, the all-new Ford F-150 will continue the tradition of offering the broadest selection of trim levels in the full-size pickup segment. Five primary trims are available: XL, XLT, Lariat, Platinum and King Ranch. Chrome appearance packages are available with XL, XLT, Lariat and King Ranch. Monochromatic sport appearance packages are available with XL, XLT and Lariat.

The FX4 off-road package can be added to most four-wheel-drive models, improving trail capability with an electronic locking rear axle, skid plates and off-road-tuned shocks.

Both the exterior and interior design of Ford F-150 reflect decades of listening to customers and understanding their occupational and recreational needs. The exterior is characterized by a new shape that suggests capability, with a wider Built Ford Tough stance, prominent wheel arches and chiseled grille.

Comfort, utility and refinement define the truck's interior. Ergonomically optimized seating for the front row positions enhances comfort, while extending legroom for rear passengers. Buttons and controls are optimized so they can be operated while wearing work gloves.

Storage options include laptop stowage in the center console, as well as quick storage solutions for cellphones, drinks, pens and business cards.

"Once again, the Ford F-150 establishes new standards in durability, capability, technology and efficiency to help F-150 owners be more productive 24/7 – whether for work or weekend fun," said Nair.

The F-150 will continue to be manufactured at Ford's Dearborn Truck Plant in Dearborn, Mich., and Kansas City Assembly Plant in Claycomo, Mo.


View full article

Link to comment
Share on other sites

The exterior looks like a blend of the tired cliches of the current truck and the hideous Super Duty (the front end). But it is impressive to hear they've taken 700lbs out...pickups have been so obese for so long..

  • Upvote 1
Link to comment
Share on other sites

"Mulally, who grew up driving an F-150 on his family's farm in Kansas, particularly likes the new truck's front windows, which dip down 2 inches for better visibility.

"That's just an unbelievable innovation. You're sitting up there and you need to know where you are," he says. "I think that is absolutely a laser focus on what the customer wants and values."

He hasn't noticed that the Super Duty has done this for almost 20 years?

The exterior looks like the current truck with a new front clip. A mid cycle refresh. Yet the writer gushes about the daring new body? Please.

  • Upvote 1
Link to comment
Share on other sites

"He hasn't noticed that the Super Duty has done this for almost 20 years?"

Right, but it's MUCH older than even that. The 'Innovation Bucket' is just about empty these days.

I am a fan of Ford trucks historically, I've had 4 to date. The first pics of the Platinum I thought looked pretty nice from the front, a bit garish from the rear. But not liking the blacked out look much at all (I assume thats the XL). Same physical shapes, highlighted in a much different way. Need more real world pics, esp of intermediate trims.

Link to comment
Share on other sites

"Mulally, who grew up driving an F-150 on his family's farm in Kansas, particularly likes the new truck's front windows, which dip down 2 inches for better visibility.

"That's just an unbelievable innovation. You're sitting up there and you need to know where you are," he says. "I think that is absolutely a laser focus on what the customer wants and values."

He hasn't noticed that the Super Duty has done this for almost 20 years?

And the F150 has had that detail for 10 years now.. the Super Duty has had it for 15 years.

Link to comment
Share on other sites

We'll this is going to be a love it or hate it truck and so Ford has probably hit it on the nose to compete against dodge and gm.

For me, it is ugly and I do not like the exterior at all. The interior is even worse as it comes across as over done big blocks and looks plasticky from the pictures. There just seems to be a cheapness about the interior that I cannot put my finger on other than the plasticky look.

700lbs reduced weight is awesome. Yet with all the problems they have been having on the quality of the aluminum panels, I would not touch this truck for a few years and let them figure out how to truly make it solid.

  • Upvote 1
Link to comment
Share on other sites

We'll this is going to be a love it or hate it truck and so Ford has probably hit it on the nose to compete against dodge and gm.

For me, it is ugly and I do not like the exterior at all. The interior is even worse as it comes across as over done big blocks and looks plasticky from the pictures. There just seems to be a cheapness about the interior that I cannot put my finger on other than the plasticky look.

The current F150 is known for it's cheap and nasty interior, this looks a bit better. The exterior is just the same old F150 theme they have had since 2004 with an ugly '08+ style Super Duty front end.

Edited by Cubical-aka-Moltar
  • Upvote 1
Link to comment
Share on other sites

As a "truck guy", initially I am not impressed with the new 2015 Ford F150. I will need to see it in person to make the final judgement but I guess I'm too much of a GM Truck Guy to really like the new Ford. I agree with many of the posts above, especially where it's mentioned that a new Super Duty-inspired front clip has been added to a rehashed current F150 body. The interior is trying to hard to be "different" and "unique", but I wouldn't say it's horrible overall. Ford will continue to do well with the F150 I'm sure.

Link to comment
Share on other sites

For all those griping about the GM trucks looking the same as the outgoing models well so does the new F-150. From the side it looks nearly identical with the same front window droop that that debuted back in 2004. The front end look very Super Duty and overall this is a let down. Will reserve judgement on the interior until I see in person but I'm not looking forward to more Ecofire engines in yet smaller sizes.

  • Upvote 1
Link to comment
Share on other sites

There is only so much you can do with styling, it looks like an F150 so the loyalists should like that. I think it looks fine, nothing great, but not bad in any way. The weight savings is great, I wouldn't be surprised if the 2.7L ecoboost out runs some of the competitions V8s. If they can get 300 hp from a 2.3 liter four in the Mustang, you have to think the Ecoboost 2.7 could be in the 330 hp and torque range. The fuel economy of the 2.7L should be quite an advantage over the other guys V8s also. Hard to believe a F150 with a sub 3 liter engine.

I read rumor of a 3.2 liter turbo diesel being developed for the Transit, that engine would be perfect for the F150, I think with a diesel the F150 could hit 30 mpg.

Link to comment
Share on other sites

The exterior definitely has kept an evolutionary look. I think it looks great. The interior still has that "in a million pieces" look of the current truck. I prefer GM's clean and simple truck interior to Ford's.

Link to comment
Share on other sites

Well they finally gave the F-150 a totally new exterior. Not big on the chrome-tastic front end but models like he FX4 it looks good, better designed than the current model and I like it better than the "draw 3 rectangles, one of them really big, and call it a day" Silverado's nose.

Interior looks nicer, again better than GM's offerings but at the same time its like a throwback to the `04 model.

Link to comment
Share on other sites

if i were truck shopping I would skip over the GM stuff and get this as I most often like the Fords better, but i have to admit the aluminum thing in a truck scares me a bit.

What i would do is lease one probably if that were the case. I am not a typical truck buyer. So the lighter weight for handling and tossability would appeal to me. The 2.7 Ecoboost I would check into.

Lots of roughneck truck lovers though like the fact that trucks are heavy and huge. The lower weight may turn them off.

The melted ford trucks of the late 90's were light weight and there was a backlash to that. Now though, the engineering is more solid.

  • Upvote 1
  • Downvote 1
Link to comment
Share on other sites

>>"Lots of roughneck truck lovers though like the fact that trucks are heavy and huge. The lower weight may turn them off.

The melted ford trucks of the late 90's were light weight and there was a backlash to that."<<

No; there wasn't any backlash to the weight, and the '97s I'm sure didn't lose any weight vs. the '96s (loss of the inline 6 not withstanding).

And no one champions their truck's weight as a reason they bought, either. Nonsense.

-- -- -- -- --

Severely disappointed to see the shifter on the console. Just so faddish in a truck. Next up- a rear spoiler for downforce.

Edited by balthazar
Link to comment
Share on other sites

The technology behind this truck is certainly impressive. In fact, it's what I hoped GM would do with their new generation big pickups, but alas, GM stuck with traditionalism and conservatism. While I would like to see GM (or even Ram) edge Ford out of the top spot for truck sales, the likelihood of that happening is going to be slim. Wishy-washy truck buyers (yes, there are a few of them) are going to flock to this thing because Ford is going to really push the technology behind it. I can just hear them now, bragging to their Silverado-driving buddy that their truck "is made from the same alu-min-em as one of them there military Humvees."

I'm also impressed that Ford pretty much kept the styling from the Atlas concept intact, including the double-domed roof and that funky top cut on the windshield. Granted, that big cow-catcher grille looks pretty ... well, tacky in top level trims, but then again vulgarity is sort of the name of the game with a luxury pickup. It's fine in other trims that don't make an excessive use of chrome. There's also a certain quality about the design that harkens back to the old boxy F-Series trucks of the '70s, '80s, and early '90s.

Edited by black-knight
Link to comment
Share on other sites

Balthy there are plenty of folks in these parts that like heavier iron in winter and in my time selling I encountered buyers first hand who dissed the weak build of the 97 + era trucks Even if they were the same weight as the pre 97, I always heard from the buyer that the pre 97 and post melted trucks were the ones they wanted because of how solid they felt in comparison.

Link to comment
Share on other sites

Balthy there are plenty of folks in these parts that like heavier iron in winter and in my time selling I encountered buyers first hand who dissed the weak build of the 97 + era trucks Even if they were the same weight as the pre 97, I always heard from the buyer that the pre 97 and post melted trucks were the ones they wanted because of how solid they felt in comparison.

Chalk that up to the piss poor build quality of the '97 to '03 F-Series trucks where everything feels like its made out of paper mache glued together with old dog turds. The interior plastics certainly felt emaciated. "Chintzy" would be one way to put it, "cheap" would be another. I'm going to say to hell with politeness and mildness and say "&#036;h&#33;ty."

Edited by black-knight
Link to comment
Share on other sites

Balthy there are plenty of folks in these parts that like heavier iron in winter and in my time selling I encountered buyers first hand who dissed the weak build of the 97 + era trucks Even if they were the same weight as the pre 97, I always heard from the buyer that the pre 97 and post melted trucks were the ones they wanted because of how solid they felt in comparison.

Chalk that up to the piss poor build quality of the '97 to '03 F-Series trucks where everything feels like its made out of paper mache glued together with old dog turds. The interior plastics certainly felt emaciated. "Chintzy" would be one way to put it, "cheap" would be another. I'm going to say to hell with politeness and mildness and say "&#036;h&#33;ty."

The Taurus-look pickups were also notorious for their weak structures--poor crash test results and collapsible roof..inside, they went from cheap plastics and rounded on that era to blocky and cheap for the '04-09 and '10-14 generations...

This new truck looks too much like the '10-14 with a Super Duty style nose tacked on, it doesn't really go anywhere new stylistically..same old boring ugly blocky truck. GM and Ram have much better styling, IMO.

Edited by Cubical-aka-Moltar
Link to comment
Share on other sites

Join the conversation

You are posting as a guest. If you have an account, sign in now to post with your account.
Note: Your post will require moderator approval before it will be visible.

Guest
Reply to this topic...

×   Pasted as rich text.   Paste as plain text instead

  Only 75 emoji are allowed.

×   Your link has been automatically embedded.   Display as a link instead

×   Your previous content has been restored.   Clear editor

×   You cannot paste images directly. Upload or insert images from URL.



  • Social Stream

  • Similar Content

    • By David
      Since Ford Motor Company reported a complete Q4 / 2020 fiscal year report with a loss of $2.8 Billion but a doubling of R&D on EVs to $22 Billion from $11 Billion and a $7 Billion for EV Autonomous driving, the auto reporters are asking this very question: Is this a Shot across gm's bow or is it targeted more broadly across the whole industry as everyone wants to take sales away or greatly slow down Tesla.
      Tesla's valuation appears to be based on investors putting money with new technology seems to be driving changes of the future. 
      gm has now committed to moving into the technology camp with a solid date of when new ICE auto's will no longer be produced as the whole portfolio will change over to EV's. Ford also is now committing to this same strategy. This now makes one wonder about the rest of the auto industry.
      Stellantis CEO did an interview with Forbes that has put cold water on Peugeot coming to the US in the near term future as he wants to invest in the existing US name brands and grow their 12.7% market share. He also said that Stellantis has the manufacturing power and EV technology, but getting it into the hands of everyone is the concern at reasonable prices. Stellantis CEO says this is in the hands of the various global governments as he wants cleaner air and believes diesel the dirtiest of fuels will die off before regular petrol and where dictated by governments such as China and Europe will see a faster change over than other countries. Yet with the change in administration in the US, he says this could move the Stellantis brands to move into the full EV camp at a future date.
      Then we have small countries that have decided to make a major change in moving the country into EVs way sooner than other places and killing ICE sales like Thailand. This will allow local Thai startups to compete for the first time with international companies that also do not have anything in the market yet. 
      With a large range of battery plants coming online over the next 18 months, the move to EVs could happen at a pace that took decades for ICE in the early 1900's.
      So this brings this back to the original question, Is Fords Doubling commitment to EV's and moving ICE into the last generation like GM a shot across GM's bow or a shot at the whole industry to say, look at us, we are moving into a Technology driven auto company and our stock should be much higher like Tesla's.
      Currently gm is valued at just under $80 Billion, Ford is valued at $40 Billion, Tesla is valued at $807 Billion, Toyota is valued at $155.5 Billion, Stellantis is valued at $50.5 Billion, Daimler is valued at $71 Billion, BMW valued at $46 and VW is valued at $90.7 Billion and while there are plenty of other auto companies, one has to wonder what Ford is focused on with the drastic change and speeding up of moving to EVs as a complete global portfolio.
      Sound off and discuss how, what, where and when you think this will have it's big affect.
      Charged EVs | Is Ford’s increase in EV investment a shot across GM’s bow? - Charged EVs
      Stellantis CEO Reveals Peugeot U.S. Fate, Job Security, EV Conflict (forbes.com)
      Future Toyotas, Stellantis, batteries and EVs - the week | Automotive Industry Comment | just-auto (just-auto.com)
    • By William Maley
      It has not been an easy go for the organizers of the Detroit Auto Show. Last year, they had to cancel the revamped show due to concerns about the growing COVID-19 pandemic. The hope was to launch the indoor-outdoor event that would sprawl various parts of Detroit for 2021. But with COVID-19 still a major issue, organizers this afternoon announced the 2021 version would be canceled.
      Automotive News reports that a new, outdoor program called Motor Bella will take its place from September 21st to 26th at the M1 Concourse in Pontiac - about 40 minutes north of Detroit. The new program "will bring next-generation mobility and exciting vehicle debuts to media, show-goers and the automotive enthusiasts," according to a statement released by the Detroit Auto Dealers Association (DADA) - the organizers of the show. Plans are to have "1.6 million square feet of dynamic vehicle and technology display space," along with the 1.5-mile road course for technology and vehicle demonstrations.
      “The pandemic has caused changes in our society and world in ways not previously imagined, and we all should be looking for new and highly creative ways of doing business. This new event captures that creative spirit. It will provide new mobility experiences and increasingly innovative approaches to tapping into the industry and its products," said Rod Alberts, executive director of DADA.
      Motor Bella was originally planned to be a festival for European supercars that would take place with the updated Detroit Auto Show. 
      "With our new program for 2021, we will take the Motor Bella concept to the next level with multiple brands and mobilities represented, from hometown to international nameplates, autonomous vehicles to high-performance supercars, and everything in between, It will be a mobility-filled event. One that will provide our show partners with a cost-efficient backdrop to share all of their brands, products and technologies in a fun and festival-like atmosphere that's completely outdoors," said event chairman Doug North.
      There are some big questions that face organizers. Will they be able to get the revamped Detroit Auto Show launched for 2022, or will Motor Bella take the place? Plus, will COVID-19 be a point where all of us can go this event safely?
      Source: Automotive News (Subscription Required), DADA

      New All-Outdoor Motor Bella at M1 Creates Bridge to the Future While North American International Auto Show Pauses for 2021
      TROY, Mich. – (January 11, 2021) – The North American International Auto Show (NAIAS) today announced it will not hold its 2021 auto show as planned. Instead, show officials revealed a "bridge to the future" with an auto-centric event called Motor Bella.
      The new event will bring next-generation mobility and exciting vehicle debuts to media, show-goers and the automotive enthusiasts' world in a never before experienced way while also addressing continued COVID-19 concerns about indoor events.
      Motor Bella will be held from Sept. 21-26, 2021, at the M1 Concourse in Pontiac, Mich. Centrally located in the metro Detroit area, M1 Concourse, often referred to as an "87-acre playground for auto enthusiasts," enables exhibitors to showcase key vehicles and technologies in an outdoor setting.
      Plans call for 1.6 million square feet of dynamic vehicle and technology display space including terrain ideal for showcasing off-roading capabilities. M1 Concourse also offers a 1.5-mile hot track on the grounds for technology and vehicle demonstrations.
      "The pandemic has caused changes in our society and world in ways not previously imagined, and we all should be looking for new and highly creative ways of doing business," said Executive Director Rod Alberts. "This new event captures that creative spirit. It will provide new mobility experiences and increasingly innovative approaches to tapping into the industry and its products."
      Alberts said attendees can expect a multi-sensory experience at the new event. "This all-outdoor venue, with adrenaline-pumping track activities and a full complement of OEM and technology exhibits, is going to offer the sights, sounds and even the smell of all that the new world of mobility has to offer." 
      As auto shows around the world are being reimagined and will continue to do so in the wake of the pandemic, NAIAS had been reimagining its position for some time.
      "While auto shows remain an important platform to promote new mobility innovations and to help people make major vehicle purchase decisions, the traditional auto show model is changing," Alberts said. "We cannot ignore the major disruptions caused by the pandemic and the impact it has had on budgets. As such, we will be providing an amazing experience to the media, the auto industry and the public in a cost-effective way."
      Event Chairman Doug North noted that the M1 Concourse was envisioned as part of the 2021 Motor Bella activities, so it was "a natural progression" to build upon it in light of the growing demand for experiential mobility shows and an increased appetite for outdoor events as a result of the pandemic. Motor Bella was originally conceived as a celebration of Italian and British supercars and classic vehicles and was to have debuted at the June 2020 NAIAS.
      "With our new program for 2021, we will take the Motor Bella concept to the next level with multiple brands and mobilities represented, from hometown to international nameplates, autonomous vehicles to high-performance supercars and everything in between," North said. "It will be a mobility-filled event. One that will provide our show partners with a cost-efficient backdrop to share all of their brands, products and technologies in a fun and festival-like atmosphere that's completely outdoors." 
      Jordan Zlotoff, CEO of M1 Concourse, said, "We are proud and honored to be hosting this world-class automotive event. Motor Bella will allow journalists, industry executives and the public to interact with vehicles in a fully dynamic and experiential format, well beyond the limitations of static displays. As the largest Private Garage community in the world, we at M1 Concourse share the enthusiasm for creating a unique automotive environment built specifically for car enthusiasts."
      North added, "We see this outdoor experience at M1 as a bridge to the future. One that will continue to evolve as we explore new ways of presenting mobility and as we navigate through these unprecedented times. We are very cognizant of the importance and impact our show and our events have on the state and the entire metro Detroit area. This will always be part of our considerations for the future."
      Dates for the 2021 Motor Bella are: 
      Press Preview, Tuesday, Sept. 21 AutoMobili-D, Tuesday, Sept. 21 through a half-day Thursday, Sept. 23 Industry Preview, Wednesday, Sept. 22 and a half-day Thursday, Sept. 23 Public Show, Thursday, Sept. 23 through Sunday, Sept. 26
    • By William Maley
      It has not been an easy go for the organizers of the Detroit Auto Show. Last year, they had to cancel the revamped show due to concerns about the growing COVID-19 pandemic. The hope was to launch the indoor-outdoor event that would sprawl various parts of Detroit for 2021. But with COVID-19 still a major issue, organizers this afternoon announced the 2021 version would be canceled.
      Automotive News reports that a new, outdoor program called Motor Bella will take its place from September 21st to 26th at the M1 Concourse in Pontiac - about 40 minutes north of Detroit. The new program "will bring next-generation mobility and exciting vehicle debuts to media, show-goers and the automotive enthusiasts," according to a statement released by the Detroit Auto Dealers Association (DADA) - the organizers of the show. Plans are to have "1.6 million square feet of dynamic vehicle and technology display space," along with the 1.5-mile road course for technology and vehicle demonstrations.
      “The pandemic has caused changes in our society and world in ways not previously imagined, and we all should be looking for new and highly creative ways of doing business. This new event captures that creative spirit. It will provide new mobility experiences and increasingly innovative approaches to tapping into the industry and its products," said Rod Alberts, executive director of DADA.
      Motor Bella was originally planned to be a festival for European supercars that would take place with the updated Detroit Auto Show. 
      "With our new program for 2021, we will take the Motor Bella concept to the next level with multiple brands and mobilities represented, from hometown to international nameplates, autonomous vehicles to high-performance supercars, and everything in between, It will be a mobility-filled event. One that will provide our show partners with a cost-efficient backdrop to share all of their brands, products and technologies in a fun and festival-like atmosphere that's completely outdoors," said event chairman Doug North.
      There are some big questions that face organizers. Will they be able to get the revamped Detroit Auto Show launched for 2022, or will Motor Bella take the place? Plus, will COVID-19 be a point where all of us can go this event safely?
      Source: Automotive News (Subscription Required), DADA

      New All-Outdoor Motor Bella at M1 Creates Bridge to the Future While North American International Auto Show Pauses for 2021
      TROY, Mich. – (January 11, 2021) – The North American International Auto Show (NAIAS) today announced it will not hold its 2021 auto show as planned. Instead, show officials revealed a "bridge to the future" with an auto-centric event called Motor Bella.
      The new event will bring next-generation mobility and exciting vehicle debuts to media, show-goers and the automotive enthusiasts' world in a never before experienced way while also addressing continued COVID-19 concerns about indoor events.
      Motor Bella will be held from Sept. 21-26, 2021, at the M1 Concourse in Pontiac, Mich. Centrally located in the metro Detroit area, M1 Concourse, often referred to as an "87-acre playground for auto enthusiasts," enables exhibitors to showcase key vehicles and technologies in an outdoor setting.
      Plans call for 1.6 million square feet of dynamic vehicle and technology display space including terrain ideal for showcasing off-roading capabilities. M1 Concourse also offers a 1.5-mile hot track on the grounds for technology and vehicle demonstrations.
      "The pandemic has caused changes in our society and world in ways not previously imagined, and we all should be looking for new and highly creative ways of doing business," said Executive Director Rod Alberts. "This new event captures that creative spirit. It will provide new mobility experiences and increasingly innovative approaches to tapping into the industry and its products."
      Alberts said attendees can expect a multi-sensory experience at the new event. "This all-outdoor venue, with adrenaline-pumping track activities and a full complement of OEM and technology exhibits, is going to offer the sights, sounds and even the smell of all that the new world of mobility has to offer." 
      As auto shows around the world are being reimagined and will continue to do so in the wake of the pandemic, NAIAS had been reimagining its position for some time.
      "While auto shows remain an important platform to promote new mobility innovations and to help people make major vehicle purchase decisions, the traditional auto show model is changing," Alberts said. "We cannot ignore the major disruptions caused by the pandemic and the impact it has had on budgets. As such, we will be providing an amazing experience to the media, the auto industry and the public in a cost-effective way."
      Event Chairman Doug North noted that the M1 Concourse was envisioned as part of the 2021 Motor Bella activities, so it was "a natural progression" to build upon it in light of the growing demand for experiential mobility shows and an increased appetite for outdoor events as a result of the pandemic. Motor Bella was originally conceived as a celebration of Italian and British supercars and classic vehicles and was to have debuted at the June 2020 NAIAS.
      "With our new program for 2021, we will take the Motor Bella concept to the next level with multiple brands and mobilities represented, from hometown to international nameplates, autonomous vehicles to high-performance supercars and everything in between," North said. "It will be a mobility-filled event. One that will provide our show partners with a cost-efficient backdrop to share all of their brands, products and technologies in a fun and festival-like atmosphere that's completely outdoors." 
      Jordan Zlotoff, CEO of M1 Concourse, said, "We are proud and honored to be hosting this world-class automotive event. Motor Bella will allow journalists, industry executives and the public to interact with vehicles in a fully dynamic and experiential format, well beyond the limitations of static displays. As the largest Private Garage community in the world, we at M1 Concourse share the enthusiasm for creating a unique automotive environment built specifically for car enthusiasts."
      North added, "We see this outdoor experience at M1 as a bridge to the future. One that will continue to evolve as we explore new ways of presenting mobility and as we navigate through these unprecedented times. We are very cognizant of the importance and impact our show and our events have on the state and the entire metro Detroit area. This will always be part of our considerations for the future."
      Dates for the 2021 Motor Bella are: 
      Press Preview, Tuesday, Sept. 21 AutoMobili-D, Tuesday, Sept. 21 through a half-day Thursday, Sept. 23 Industry Preview, Wednesday, Sept. 22 and a half-day Thursday, Sept. 23 Public Show, Thursday, Sept. 23 through Sunday, Sept. 26
      View full article
    • By William Maley
      We've been reporting on Ford's upcoming truck, the Maverick since 2018. The truck would sit underneath the Ranger and become the entry-level model for the brand. Now, we have gotten our best look at what it will look like.
      The Maverick Truck Club forum got its hand on an image showing a prototype Maverick on the line reportedly at Ford's Hermosillo, Mexico plant. Up front, the Maverick borrows some ideas from the Bronco Sport with C-shaped headlights and a horizontal bar splitting the grille. We don't know if Ford is planning to offer any cab configurations aside from the crew-cab seen in the photo.
      Ford did not immediately reply to comment on this when reached out by Roadshow. 
      The Maverick is expected to use the C2 architecture which underpins the new Escape and Bronco Sport. Autoblog speculates there could be two rear suspension setups based on spy shots that show a mule with twist-beam style setup with no rear differential for the front-wheel driver version. A slightly beefier setup might be used for the all-wheel drive version.
      Right now, everyone seems to think that the Maverick could debut as a 2022 model year vehicle.  
      Source: Maverick Truck Club, Roadshow, Autoblog
      Pic Credit: Maverick Truck Club


      View full article
    • By William Maley
      We've been reporting on Ford's upcoming truck, the Maverick since 2018. The truck would sit underneath the Ranger and become the entry-level model for the brand. Now, we have gotten our best look at what it will look like.
      The Maverick Truck Club forum got its hand on an image showing a prototype Maverick on the line reportedly at Ford's Hermosillo, Mexico plant. Up front, the Maverick borrows some ideas from the Bronco Sport with C-shaped headlights and a horizontal bar splitting the grille. We don't know if Ford is planning to offer any cab configurations aside from the crew-cab seen in the photo.
      Ford did not immediately reply to comment on this when reached out by Roadshow. 
      The Maverick is expected to use the C2 architecture which underpins the new Escape and Bronco Sport. Autoblog speculates there could be two rear suspension setups based on spy shots that show a mule with twist-beam style setup with no rear differential for the front-wheel driver version. A slightly beefier setup might be used for the all-wheel drive version.
      Right now, everyone seems to think that the Maverick could debut as a 2022 model year vehicle.  
      Source: Maverick Truck Club, Roadshow, Autoblog
      Pic Credit: Maverick Truck Club

  • Reader Rides

About us

CheersandGears.com - Founded 2001

We ♥ Cars

Get in touch

Follow us

Recent tweets

facebook

×
×
  • Create New...