GM News: Could Hummer Be Coming Back?

[Drew Dowdell]

As part of General Motors' tentative agreement with the United Auto Workers, there is a planned $3 billion investment into the Detroit-Hamtramck plant to make electric trucks, SUVs, and vans. The program, called BT1 is part of a larger $7.7 billion investment in GM's plants over the next four years. 

The BT1 program includes an electric truck for GMC and an electric SUV for Cadillac for the 2023 model year. But before that happens, in 2021 a low volume BT1 pickup will start production under a different brand while a performance truck follows in 2022, and then an electric SUV in 2023.  Rumor has it that these low volume BT1 vehicles could be sold under the Hummer brand, not used since 2010, but that decision has not been finalized.

If GM did bring the Hummer brand back as an EV brand, it would have instant name brand recognition and a leg up on rival startup Rivian who has a truck due out in 2020. GM would not need to spend as much money to market the brand.

The vehicles on the new BT1 platform would use a "skateboard" architecture that bundles the batteries and electric motor together. The architecture is highly flexible allowing GM to build vehicles in front, rear, or all-wheel drive configurations. 

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[David]

This is exciting, while as a Separate brand to me does not make sense compared to a Hummer package on the GMC brand.

[ocnblu]

Glad to read this experiment won't be attached to a bread and butter brand.  "Hummer" does fit as an EV nom de plume.

[Paolino]

Good.  More SUVs.  We needed more.

[riviera74]

Hummer as an EV brand is a nice rebrand for a brand that trolled and angered environmentalists for almost 15 years. 

Will GM be smart enough to make Electra the car/CUV EV brand?!

[daves87rs]

Well, it will be Humming I guess.......

 

#epicfail

[USA-1]

The HUMVEE(E)?

I know the H2 wasn't the H1 or HUMVEE, but would still be funny to see the eco-terrorists internally combust and burst into flames like all the Hummer H2's they've burned up

[USA-1]

On 10/18/2019 at 3:18 PM, dfelt said:

This is exciting, while as a Separate brand to me does not make sense compared to a Hummer package on the GMC brand.

"Hummer package" "Leaking like a punched dike" You and your innuendo's

Edited October 19, 2019 by USA-1

[William Maley]

[David]

16 hours ago, USA-1 said:

"Hummer package" "Leaking like a punched dike" You and your innuendo's

🤷‍♂️ What do you expect, I work in the High Tech Industry. We are all about the innuendo's!  

After all after this we get VR Hummer Packages!  

[jry]

Interesting. As long as they don't stick that sluggish Inline 5 in it.... Man, was our H3 slow. I ended up giving it to my wife. 

[Robert Hall]

40 minutes ago, jry said:

Interesting. As long as they don't stick that sluggish Inline 5 in it.... Man, was our H3 slow. I ended up giving it to my wife. 

That engine is long gone.... 

[Drew Dowdell]

3 hours ago, jry said:

Interesting. As long as they don't stick that sluggish Inline 5 in it.... Man, was our H3 slow. I ended up giving it to my wife. 

That was a good engine in the Colorado and Canyon... but the H3 was too much for it. 

[jry]

It was smooth enough. Audi did a much better job with their I5, at least with acceleration....

[smk4565]

Won't work as a brand, too niche and too much of a bad reputation.  I think a single "Hummer" model sold as a GMC Hummer that is their version of the Wrangler with a turbo 4 and a turbo 4 hybrid option could work.

[FAPTurbo]

this genius idea brought to you by the same people who think newton metres is a viable branding scheme

[balthazar]

That’s what the luddites said about ‘liters’ at one point.

[Drew Dowdell]

18 hours ago, FAPTurbo said:

this genius idea brought to you by the same people who think newton metres is a viable branding scheme

It makes more sense than a 4-cylinder being badged 45 while a 6-cylinder is badged 43.