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William Maley

Industry News: Ford Executive Wants A Sequel To "Cash for Clunkers"

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The COVID-19 pandemic has basically brought most of the world to halt. Orders to stay at home, businesses either having workers to their work from home or closing down, and unemployment skyrocketing is causing the economy to crater. There are efforts to try and jump-start the economy such as $1,200 stimulus checks. But an executive at Ford wants to see a return of a "cash for clunkers" like program.

“We think some level of stimulus somewhere on the other side of this would help not only the auto industry and our dealers, which are a huge part of our overall economy, but will help the customers as well,” said Mark LaNeve, Ford’s vice president of U.S. marketing, sales and service to Bloomberg.

“Cash for clunkers was very effective at that time. It would be nice to think we could have something equally as effective for 2020 when we get out of this because it was a great program.”

According to LaNeve, internal discussions are taking place at Ford about doing a similar program and there are plans to bring the Government in to these talks.

When asked by Automotive News about this, Ford spokeswoman Rachel McCleery said, "The auto industry is America’s economic engine.We are encouraging Congress to look at a variety of ways to drive job creation, increase demand, support customers and provide long-term stability for the entire auto ecosystem."

A brief refresher on the Cash for Clunkers program. In 2009, the U.S. Government introduced a billion initiative called the Car Allowance Rebate System, which gave a voucher worth between $2,900 and $4,500 to anyone replacing a vehicle newer than 1984. Their old vehicle would be taken away and disposed of. The program was nicknamed Cash for Clunkers.

On the surface, the program was a success. Within first month, all of the funds were exhausted. This prompted the U.S. congress infuse an addition two billion into the program, which would be all gone within 17 days. But begin to look deeper and the results are mixed. In 2012, a study published in the Quarterly Journal of Economics described the program as being a bit of a wash,

"...the effect of the program on auto purchases is almost completely reversed by as early as March 2010 — only seven months after the program ended.”

Other studies have come to the same conclusion.

There's also the question of how many perfectly good used cars were taken off the road due to the program.

Source: Bloomberg via Automotive News (Subscription Required), The Drive, The Truth About Cars


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It will fail.

The big difference? There will be way, way more people out of work. At this stage, folks aren’t even sure that the world will end. Back during the Great Recession, you knew at least some point things would get better. And it did. But we’ve never seen damage done this bad. So even if the deals are good, people may still not jump on this....

Second- Automakers will adjust to demand this time around. They even have other things that they can build. For the first time- some profit (maybe) will not be from the cars. I would be surprised I’d sales of cars even touch 10 million this year. This all depends when people can get out again......

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Posted (edited)
58 minutes ago, daves87rs said:

But we’ve never seen damage done this bad

Yes we have. We've seen worse. A whole lot worse.  And there are people still alive and still remember those bad bad times...

We are a weak society as compared to prior generations...

The bombs were not dropped and exploded on North American turf, but the effects of the war on the economy side of things affected North Americans.

RATIONS

And Im not even talking about Europe and how Europe was devastated by bombs and lack of food and disease on the streets along with dead bodies from war and internal in fighting and sabotaging and back stabbing and soldiers murdering innocent civilians and the list goes on and on and on.  Not to mention self isolation when the bombs hit and Europeans prayed it was not their house exploding

Im talking about America.

The war effort in America had a severe economic impact.  Detroit produced war machines. Not cars for about 3 years. It wasnt the boys who made them. It was the girls. The boys were off to war.  The girls, the married ones, prayed that they didnt get a certain letter from Uncle Sam.....  Many boys came back home in body bags...

The only thing is, there was no self isolation in America during WW2 as there was in Japan, Europe and in today's situation. But there was no internet and no TV either back then...no video games.  Some places in America barely had electricity and lights...even in 1942...

Not everybody had a job prior to 1939  either(start of WW2 for everybody else other than the US) so buying consumer products was not a thing...like we do today....even in a Covid19 lockdown.  We could still go to Wallmart and buy a Playstation 4, or workout equipment  because our favorite gym is closed...  We could still order take-out.  That kind of consumerism was not even dreamt of back in 1939...    Hell...even after the war in 1945...that concept wasnt even conceived.   Drive thrus though in the 1950s? maybe?

We also have credit today...unless of course those of us who over consume and are maxed out from buying too many Starbucks coffees and useless contraptions...   But even then... the US household does have on average 3-4 TVs and at least 2 computers and 2 smart phones at their disposal during this crisis with unlimited internet...

We also have 2-3 cars in our Average Joe homes...  

Jobs?

Yeah...those will be coming back after all this.  

Businesses will re-open. Those that went away...will spawn new businesses.

After all...American consumerism is a way of life.  That wont go away...

And to those that will have a hard time getting back on their feet BECAUSE of overspending in the past...

HOPEFULLY THIS will RESET THEIR mindset and we could get back to a much more simpler time and material objects are not coveted as much as we coveted them prior to this pandemic.

Stay safe. Lets be careful on how we interact with our immediate environment and hopefully their is a solution around the corner soon. But we have faced much much tougher economic times than this.  

Human Mortality is always grim,  so I wont downplay anything regarding that. THAT would be inhumane. 

IN OTHER WORDS:

We also have 2-3 cars in our Average Joe homes...  

CASH FOR CLUNKERS IS NOT ALL THAT IMPORTANT RIGHT ABOUT NOW...

To get the industry rolling again?

In another thread...I was a major contributor in arguing for and against what constitutes a luxury vehicle...

Well...all that is NOT IMPORTANT...

ALL auto manufactures may now need to  go back into time and re-introduce back to basics automobiles... 

Honda CVCCs,  BMW ISETTAs,  Ford Model Ts...

Forget about Longhorn Laramies and AMG E Classes for the moment after this crisis is done with...and then maybe cash for clunkers could work out...

50 000 dollar pickup trucks with all the frills, bells and whistles is totally not what is important and needed.

All the ApplePlay connectivity to tell us where to spend our money is not what is important and needed.

The 20 inch rims and Brembo crossdrilled ceramic brakes are not what is important and needed...

For our transportational needs going forward after this Coronavirus COVID19 thing gets resolved....

 

 

 

  

 

Edited by oldshurst442

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That Ford executive wants Cash for Clunkers because he sees an opportunity for Ford to get more money from the government.  That is the real issue.  I do not believe that we need a Cash for Clunkers program this time.

As for back to basics automobiles, maybe that will happen but I doubt it.  Not only are current new vehicles too expensive, but used vehicles can be bought at semi-reasonable prices.  Unless the fight is over a brand new $10K Chevy Trax, I suspect that automakers will make do with a market that only sells 8-12 million new cars a year for the next several years.

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Posted (edited)

No, this is a stupid idea.  Really ashamed that someone from Ford would suggest this.

How about concentrating on how many more new 2020 Escapes you can sell instead of 70,000 dollar Aviators now?

Likewise, GM, maybe something like the Cruze is a valuable entry in the car lineup now?

Watch GM spin this into needing all sorts more money to dump into autonomous and electric black hole now.  I would be for the development budgets of electric being increased if the charging grid were part of that investment but I haven't seen jack squat of that to date.  And in the meantime, how about instead of cash for clunkers, get more hybrid powertrains into volume lines.  Like an Equinox hybrid.  Give credit for continuing hybrids in some of its product lines.  

Edited by regfootball
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Bad idea, waste of taxpayer money that can go to more important things.

Also if did it, they would require the new car to be an EV (which are mostly too expensive, especially for people that have economic hardship) or it would have to be on a car that gets 30 or 35 mpg combined or something fuel efficient and Ford quit making their cars and has nothing fuel efficient, outside of an Escape Hybrid.

We don't need more corporate welfare, auto companies were making billions in profits a couple years ago, I didn't see them giving it all away to charity or to the government to pay extra taxes. 

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7 hours ago, oldshurst442 said:

Yes we have. We've seen worse. A whole lot worse.  And there are people still alive and still remember those bad bad times...

We are a weak society as compared to prior generations...

The bombs were not dropped and exploded on North American turf, but the effects of the war on the economy side of things affected North Americans.

RATIONS

And Im not even talking about Europe and how Europe was devastated by bombs and lack of food and disease on the streets along with dead bodies from war and internal in fighting and sabotaging and back stabbing and soldiers murdering innocent civilians and the list goes on and on and on.  Not to mention self isolation when the bombs hit and Europeans prayed it was not their house exploding

Im talking about America.

The war effort in America had a severe economic impact.  Detroit produced war machines. Not cars for about 3 years. It wasnt the boys who made them. It was the girls. The boys were off to war.  The girls, the married ones, prayed that they didnt get a certain letter from Uncle Sam.....  Many boys came back home in body bags...

The only thing is, there was no self isolation in America during WW2 as there was in Japan, Europe and in today's situation. But there was no internet and no TV either back then...no video games.  Some places in America barely had electricity and lights...even in 1942...

Not everybody had a job prior to 1939  either(start of WW2 for everybody else other than the US) so buying consumer products was not a thing...like we do today....even in a Covid19 lockdown.  We could still go to Wallmart and buy a Playstation 4, or workout equipment  because our favorite gym is closed...  We could still order take-out.  That kind of consumerism was not even dreamt of back in 1939...    Hell...even after the war in 1945...that concept wasnt even conceived.   Drive thrus though in the 1950s? maybe?

We also have credit today...unless of course those of us who over consume and are maxed out from buying too many Starbucks coffees and useless contraptions...   But even then... the US household does have on average 3-4 TVs and at least 2 computers and 2 smart phones at their disposal during this crisis with unlimited internet...

We also have 2-3 cars in our Average Joe homes...  

Jobs?

Yeah...those will be coming back after all this.  

Businesses will re-open. Those that went away...will spawn new businesses.

After all...American consumerism is a way of life.  That wont go away...

And to those that will have a hard time getting back on their feet BECAUSE of overspending in the past...

HOPEFULLY THIS will RESET THEIR mindset and we could get back to a much more simpler time and material objects are not coveted as much as we coveted them prior to this pandemic.

Stay safe. Lets be careful on how we interact with our immediate environment and hopefully their is a solution around the corner soon. But we have faced much much tougher economic times than this.  

Human Mortality is always grim,  so I wont downplay anything regarding that. THAT would be inhumane. 

IN OTHER WORDS:

We also have 2-3 cars in our Average Joe homes...  

CASH FOR CLUNKERS IS NOT ALL THAT IMPORTANT RIGHT ABOUT NOW...

To get the industry rolling again?

In another thread...I was a major contributor in arguing for and against what constitutes a luxury vehicle...

Well...all that is NOT IMPORTANT...

ALL auto manufactures may now need to  go back into time and re-introduce back to basics automobiles... 

Honda CVCCs,  BMW ISETTAs,  Ford Model Ts...

Forget about Longhorn Laramies and AMG E Classes for the moment after this crisis is done with...and then maybe cash for clunkers could work out...

50 000 dollar pickup trucks with all the frills, bells and whistles is totally not what is important and needed.

All the ApplePlay connectivity to tell us where to spend our money is not what is important and needed.

The 20 inch rims and Brembo crossdrilled ceramic brakes are not what is important and needed...

For our transportational needs going forward after this Coronavirus COVID19 thing gets resolved....

 

 

 

  

 

Much of that depends. ( I am a history buff 🙂 )

If this drags out too long, it might make the Great Depression look good. Much of this remains to be seen. I do agree with much you have said. I think from the ashes good will come- how quick will depend on the damage.....

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41 minutes ago, daves87rs said:

If this drags out too long, it might make the Great Depression look good.

I believe unemployment reached 25%. but I'll bet the real number was higher (pride).
Some of these steam tractors were 6 or 7 grand in 1930 :

Screen Shot 2020-04-05 at 1.41.22 PM.png

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1 hour ago, balthazar said:

I believe unemployment reached 25%. but I'll bet the real number was higher (pride).
Some of these steam tractors were 6 or 7 grand in 1930 :

Screen Shot 2020-04-05 at 1.41.22 PM.png

I agree....

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5 hours ago, balthazar said:

China's car sales in Feb were down 79% vs a year ago.

Wow.  Down 79% in one month?  I suspect that will probably happen here soon, if it hasn't already.

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This blurb is from insideevs.com RE sales reporting. GM got criticized for going to quarterly yet once again, look at how many other OEMs then began 'getting shifty' with reporting

IMG_1497.PNG

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12 hours ago, balthazar said:

China's car sales in Feb were down 79% vs a year ago.

well, there goes Buick then!

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37 minutes ago, regfootball said:

well, there goes Buick then!

Buick outsold Tesla in China 21:1 in 2019.

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14 hours ago, balthazar said:

Buick outsold Tesla in China 21:1 in 2019.

Tesla does not matter in China.  I am not sure if China matters to Elon Musk.

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1 hour ago, balthazar said:

^ He's supposed to build a FACTORY there. I think it matters.

Thanks,  apparently China does matter to Elon Musk.  The question is whether Tesla SALES will actually rise anytime soon.

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With the price of gas cheap and the price of Teslas high, it may take a few years to get back on track of 2019 levels.
Much like the Model X hasn't assumed it's sales leadership over the Model S, I wonder if the Model Y will also falter hard against the Model 3 and NOT provide the volume boost Musk is hoping for.

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6 hours ago, riviera74 said:

Tesla does not matter in China.  I am not sure if China matters to Elon Musk.

China Matters to Tesla, major investor and they have already expanded to cover auto production with expansion to now also cover power train and now we have the latest news that Tesla is expanding again to cover in house parts production to reduce turn around time.

https://www.reuters.com/article/us-tesla-china-idUSKBN20X0HN

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Absolutely horrible idea. Not surprised coming from Ford who needs gov't bailout money, but want to cover up the facts again. 

We lost 10's of thousands of classic cars in this country last time (some still in decent shape) from greedy, clueless people dumping them off for a new model and they had to be destroyed as part of the failed C4C gov't program. It was a total disaster last time and it would be just as bad if not worse this time.

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Posted (edited)
11 hours ago, USA-1 said:

Absolutely horrible idea. Not surprised coming from Ford who needs gov't bailout money, but want to cover up the facts again. 

We lost 10's of thousands of classic cars in this country last time (some still in decent shape) from greedy, clueless people dumping them off for a new model and they had to be destroyed as part of the failed C4C gov't program.  

Most were just high mileage 90s-00s FWD generics and trucks and SUVs, though..I remember in Phoenix at the time a lot of dealers were taking in worn out Explorers, Expeditions, minivans, etc..

Edited by Robert Hall

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2 hours ago, Robert Hall said:

Most were just high mileage 90s-00s FWD generics and trucks and SUVs, though..I remember in Phoenix at the time a lot of dealers were taking in worn out Explorers, Expeditions, minivans, etc..

For sure, but many classics went that Grandparents gave to or were inherited by grand kids who had no clue what the cars were. I have buddies who deal with cars who were shocked.

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2 hours ago, USA-1 said:

For sure, but many classics went that Grandparents gave to or were inherited by grand kids who had no clue what the cars were. I have buddies who deal with cars who were shocked.

Mistakes are always made, especially when the recipient does not know a thing about the car in question.  C4C was probably not a good idea, especially given that the financial system was the source and cause of the last recession.  Shuttering bad banks would have corrected more issues with less harm to the larger economy.

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Only thing of remote interest I saw at my dealer was a circa ‘80 Riviera. The rest was a couple decent trucks and modern junk.

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      PowerBoost combines Ford’s proven EcoBoost engine and 10-speed SelectShift® automatic transmission with a 35-kilowatt (47-horsepower) electric motor integrated into the transmission, as well as software calibrated specially for truck use, including drive modes like tow/haul mode to help customers better manage towing heavy trailers.
      The electric motor applies regenerative braking energy capture to help recharge the 1.5-kilowatt-hour lithium-ion battery. The battery is efficiently packaged underneath the truck, leaving the cab and cargo box of PowerBoost F-150 as spacious for passengers and cargo as other comparably equipped F-150 models. The system is capable of sustained battery usage at extreme outside temperatures or under heavy loads.
      Power isn’t only important under the hood. Available Pro Power Onboard expands F-150’s capability by bringing generator levels of exportable power to work sites, camp sites and everyday life. Pro Power Onboard is available with a 2.0-kilowatt output on optional gas engines, while PowerBoost-equipped F-150 comes standard with 2.4 kilowatts of output or an optional 7.2 kilowatts of output. Power is accessible through in-cabin outlets and up to four cargo bed-mounted 120-volt 20-amp outlets, with a 240-volt 30-amp outlet on the 7.2-kilowatt version. The system even provides power on the move to charge tool batteries in between jobs.
      Most connected F-150 ever
      F-150 represents Ford’s next big step in bringing connected vehicles to customers. The all-new F-150 is North America’s first full-size pickup with standard over-the-air updates, helping customers’ trucks stay at the forefront of purposeful technology. These updates are bumper-to-bumper, and can include all-new functions and additional features throughout the life of the truck. They can support preventative maintenance, reduce repair trips, provide improved performance and ultimately result in more vehicle up-time. The majority of updates will be completed in under two minutes and can be performed at times customers choose, so they won’t have to put their lives on hold.
      All-new SYNC 4 is standard, helping keep owners connected and make their days more productive with more natural voice control available as well as real-time mapping and customizable information on demand. The technology builds on more than 10 years of SYNC innovation by helping minimize distractions with hands-free voice control as well as core features such as making phone calls and selecting music. With twice the computing power of the previous-generation system, new SYNC 4 can wirelessly connect smartphones without the USB cord for seamless integration of Apple CarPlay™ or Android Auto™ compatibility as well as SYNC AppLink® apps like Waze and Ford+Alexa.
      Customers can access more than 10,000 hours of on-demand content, live channels, ad-free music, sports, entertainment, news and personalized recommendations, and they can search for related content with available SiriusXM with 360L satellite and streaming service. The new eight-speaker B&O Sound System by Bang & Olufsen is available starting on F-150 XLT, while the optional 18-speaker B&O Unleashed system with speakers in the headliner and front headrests is available on F-150 Lariat, King Ranch and Platinum, and standard on Limited.
      Ford offers complimentary technology including 911 Assist® that automatically alerts emergency responders in the event of an accident, and FordPass, a mobile device app that allows Ford drivers to start or unlock their vehicle from a distance, as well as control new truck-focused features like Zone Lighting, Trailer Theft Alert, Trailer Light Check and Pro Power Onboard.
      Driver-assist technologies
      All-new F-150 offers the latest driver-assist features as part of Ford Co-Pilot360™ 2.0. More features are now standard on XL, including Pre-Collision Assist with Automatic Emergency Braking and Pedestrian Detection to help avoid a possible collision with another vehicle or a pedestrian, rearview camera with dynamic hitch assist, auto high-beam headlamps and auto on/off headlamps.
      F-150 also adds 10 new driver-assist features and is the only pickup to offer Active Drive Assist, which allows for hands-free driving on more than 100,000 miles of divided highways in all 50 states and Canada. Its advanced driver-facing camera tracks head position and driver eye gaze to enable hands-free driving when available. It allows owners on certain sections of pre-mapped, divided highways to drive with their hands off the steering wheel – if they continue to pay attention to the road ahead – granting them an additional level of comfort during long drives. The Active Drive Assist prep kit contains the hardware required for this feature, while the software to enable functionality, expected in the third quarter of the 2021 calendar year, will be delivered by over-the-air update or dealer visit. Separate payment will be required to activate full functionality at that time.
      Other new available features include Intersection Assist, which detects oncoming traffic while the driver is attempting a left turn. If there is risk of a collision with an oncoming vehicle, F-150 will apply the brakes to mitigate or avoid it. F-150 is the only light-duty full-size pickup with available Active Park Assist 2.0, which handles all steering, shifting, braking and accelerator controls during a parallel or perpendicular parking maneuver while the driver holds down a button.
      Every F-150 is proudly assembled at Ford’s Dearborn Truck Plant in Dearborn, Michigan, and Kansas City Assembly Plant in Claycomo, Missouri. The all-new F-150 will be available this fall.
      ᶧProjected EPA calculated range. Actual range will vary. Final EPA-estimated ratings available later in the 2020 calendar year.
      Previous Page Next Page
      View full article
    • By William Maley
      Previous Page Next Page You might not be able to tell that the 2021 Ford F-150 is all new. The shape, basic dimensions, and ladder-frame chassis are the same as the outgoing F-150. But you need to look a bit deeper to find the changes and new features that the blue oval hopes keeps their truck on top.
      PowerBoost? PowerBoost.
      What PowerStroke is for diesels, PowerBoost is Ford's brand name for the new hybrid system available on the F-150. The system is comprised of the 3.5L EcoBoost V6, 35kW (47 hp) electric motor mounted in the transmission, and a 1.5-kwh lithium-ion battery pack. No details were given on power output or fuel economy, but Ford is targeting 700 miles on a single tank of gas and max towing of 12,000 pounds.
      Generator? I Have My Truck.
      Pro Power Onboard turns the F-150 into a generator to power various electrical devices no matter where you are. It comes standard on the Hybrid providing 2.4kW, or 7.2kW via an option. All engines except the base 3.3L V6 get it as a option that provides 2.0kW. There are two 120-volt, 20-amp outlets for the 2.0 and 2.4kW systems, and 7.2kW system boasts four 12-volt outlets and a 240-volt, 30-amp outlet for higher draw equipment.
      You Want Tech!? We Have It and A Kitchen Sink as Well
      Ford is going all-in on offering all sorts of tech on the 2021 F-150. It begins up front with the introduction of Sync 4 that brings forth faster processing power, better voice recognition, and over-the-air updates. An eight-inch screen will be standard on lower-end models, while a 12-inch screen is available on XLT and higher-trims. The larger screen also brings forth wireless CarPlay and Android Auto. 
      Next up comes CoPilot 360 2.0, Ford's suite of active safety features. All models boast pre-collision assist with automatic braking, pedestrian detection, and automatic high beams. Move up to the XLT and above and you'll get lane-keep assist, parking sensors, reverse brake-assist, and a post-impact braking system. 
      The biggest tech feature for the F-150 won't be out till sometime next year. That is Active Drive Assist which Ford announced recently for the Mustang Mach-E. Active Drive Assist is similar to Cadillac's Super Cruise where it allows for hands-off driving on divided highways that have been mapped by Ford - over 100,000 miles of these roadways in the U.S. and Canada according to automaker. The system also comes with a driver-facing camera that tracks eye and head movement to make sure the driver is paying attention. This system will be available via an OTA update, provided the F-150 is equipped with a prep kit that includes hardware to enable another safety feature, Intersection Assist that prevents drivers from accidentally pulling in front of oncoming traffic during a left-turn.
      Other Details to Know
      All engines carry over from the previous generation, which includes the 3.3L V6, 2.7L EcoBoost, 3.5L EcoBoost, 5.0L V8, and 3.0L PowerStroke Diesel. No more six-speed automatic, all engines now come paired with an ten-speed automatic. Ford will be offering eleven different grille designs, and fourteen wheel choices - ranging in size from 17 to 22-inches. The front seats can recline up to 180-degrees. Center console can transform into a work-area for a 15-inch laptop by opening and folding the lid. The transmission selector on floor console models folds down flat to make room. We'll likely get more details dripped out before the 2021 F-150 arrives at dealers this fall.
      Source: Ford
      Press Release is on Page 2
      BUILT FOR GETTING THINGS DONE, FORD REVEALS THE TOUGHEST, MOST PRODUCTIVE F-150 EVER AND MOST POWERFUL IN ITS CLASS
      All-new Ford F-150 takes America’s truck of choice for work and recreation to the next level, targeting to deliver the most maximum towing, payload, torque and horsepower of any full-size light-duty pickup, with ingenious features that make customers even more productive and new technology like over-the-air updates and SYNC® 4 New exterior design has a bolder and even tougher look, and an all-new interior provides more comfort, technology and functionality for truck customers, along with enhanced materials, new color choices and more storage New available Tailgate Work Surface boosts productivity at the back of the truck, while new optional Interior Work Surface makes using a laptop or eating a meal more comfortable; available Max Recline Seats with nearly 180 degrees of recline help customers rest between jobs Available Pro Power Onboard™ means customers can leave the generator at home and free up cargo space; there’s enough energy to power 28 average refrigerators, charge a bed full of electric dirt bikes or run an entire job site worth of tools Class-exclusive 3.5-liter PowerBoost™ Full hybrid engine delivers Built Ford Tough capability – it is targeted to have the most torque and horsepower of any light-duty full-size pickup, at least 12,000 pounds of maximum available towing capacityᶧ and a targeted EPA-estimated range of approximately 700 miles on a single tank of gasᶧ DEARBORN, Mich., June 25, 2020 – As America returns to work, Ford reveals its all-new F-150 – part of the F-Series lineup that’s been America’s choice for getting the job done for 43 consecutive years. The all-new F-150 is purpose-built to be the toughest, most productive F-150 ever and targeted to be the most powerful light-duty full-size pickup truck on the market.
      “Since 1948, our hardworking F-Series customers have trusted Ford to help them get the job done,” said Jim Farley, Ford’s chief operating officer. “F-150 is our flagship, it’s 100 percent assembled in America, and we hold ourselves to the highest standard to make sure our customers can get the job done and continue to make a difference in their communities.”
      The all-new F-150 raises the standard for all light-duty trucks. It targets the most towing, payload, torque and horsepower of any light-duty full-size pickup, introduces all-new features to increase customer productivity, has new connected vehicle innovations such as over-the-air updates that help keep F-150 at the forefront of purposeful technology, and an available all-new 3.5-liter PowerBoost™ hybrid powertrain with Pro Power Onboard™ – an integrated power generator.
      “We see it as our duty to deliver not just what our customers want and need, but what they might have never thought possible,” said Craig Schmatz, Ford F-150 chief engineer. “The F-150 will be tougher than ever, and with fully connected over-the-air updates, it opens up a much wider range of potential enhancements – from system upgrades to feature offerings.”
      Toughest F-150 ever
      The all-new F-150 starts with a durable, proven foundation – a fully boxed high-strength steel frame with a high-strength, military-grade, aluminum alloy body. Every panel of the distinctive, rugged exterior is redesigned while maintaining its bold and tough signature look, including an updated headlamp design, new power dome hood and wrap-around bumpers. Higher front fenders, a tucked-in midsection and larger-diameter tires pulled out three-quarters of an inch create a stronger, more powerful stance on and off the road.
      There are 11 grille options available across the series lineup, all differentiated in their design and all unmistakably F-150, plus new tailgate appliqués. Functional upgrades throughout include available LED headlamps and taillamps, and available full-length extended power running boards with kick switch that provide better truck-side cargo box accessibility.
      The all-new F-150 is also the most aerodynamic ever. New active grille shutters, a new automatically deploying active air dam, and new cab and tailgate geometry all work together to reduce drag and improve fuel consumption on every truck.
      The interior is completely redesigned to elevate truck owners’ experience with style, comfort, utility and technology. Featuring enhanced materials, new color choices and more storage, it is built around the functional needs of truck customers. Every surface has been thoughtfully designed, such as more soil-resistant two-tone seats for XL or the new standard dual glovebox.
      F-150 introduces an all-new 12-inch center screen – standard on XLT high series and above – that allows customers to split the screen and control multiple functions simultaneously, including navigation, music or truck features. The landscape design strikes a balance between demands for technology accessibility and the greater convenience of physical buttons. An 8-inch touch screen, standard on XL and XLT standard and mid-series trucks, means every customer gets touch screen functionality and better rearview camera vision. Both screens feature access to the new digital owner’s manual, which can help all customers find the information they need more easily, including how-to videos for additional explanation.
      An available new 12-inch digital gauge cluster features a large information-on-demand area, along with truck-specific graphics and animations that respond to the all-new F-150’s selectable drive modes and can display off-roading data and turn-by-turn navigation.
      Most productive F-150 ever
      Ford’s deep understanding of truck customers informs new features on the all-new F-150 that help take productivity to the next level.
      Creating the ultimate durable, anywhere office, F-150’s new optional Interior Work Surface is ideal for signing documents, working on a 15-inch laptop or enjoying a meal when parked. It is available in both bench and captain’s chair seating configurations on XL to Limited. Knowing many customers prefer a console shifter, Ford has created a stowable unit for F-150, which easily folds into the center console with the push of a button and allows full access to the large work surface when in park.
      Class-exclusive Max Recline Seats available on King Ranch, Platinum and Limited models provide ultimate comfort during downtime. Max Recline Seats fold flat to nearly 180 degrees, with the bottom cushion rising to meet the back cushion and the upper back support rotating forward up to 10 degrees for maximum comfort.
      Available lockable, fold-flat rear storage adds a vault to the F-150 that extends the width of the rear seats. It’s as easy as lifting the bottom cushion of the rear seat, dropping valuables in and locking them away for safe keeping. Great for storing long items like fishing rods or blueprints, it even has a divider to keep gear organized.
      Every all-new F-150 comes standard with new cleats mounted to the sides of the tailgate to act as tie-down locations for extra-long items in the bed. New clamp pockets are built in to the tailgate of every truck, so customers can hold materials down for precision work. An available flat Tailgate Work Surface also includes integrated rulers, a mobile device holder, cupholder and pencil holder.
      Customers can keep going into the night with exclusive available Zone Lighting. This allows occupants to turn on and off individual sections of exterior lights through the SYNC® 4 screen or remotely with the FordPass app on their phone, so they never have to work, camp or do anything in the dark.
      The all-new F-150 is the only light-duty full-size pickup to offer available Trailer Reverse Guidance and Pro Trailer Backup Assist. Trailer Reverse Guidance, made popular on Super Duty, uses the truck’s high-resolution cameras to provide multiple views along with helpful graphics that tell drivers which way to turn the steering wheel while backing up. Pro Trailer Backup Assist, which makes backing up a trailer as easy as turning a dial, continues on F-150.
      Most powerful in its class
      The all-new 3.5-liter PowerBoost full hybrid V6 powertrain is targeted to deliver the most torque and horsepower of any light-duty full-size pickup. Available on every trim level from F-150 XL to Limited, the no-compromise PowerBoost system – the only light-duty full-size pickup to offer a full hybrid – adds instant electric torque to Ford’s 3.5-liter EcoBoost® V6. It is targeting an EPA-estimated range of approximately 700 miles on a single tank of gasᶧ and will deliver at least 12,000 pounds of available maximum towing – equivalent to the average weight of 43 NFL linemen.
      PowerBoost combines Ford’s proven EcoBoost engine and 10-speed SelectShift® automatic transmission with a 35-kilowatt (47-horsepower) electric motor integrated into the transmission, as well as software calibrated specially for truck use, including drive modes like tow/haul mode to help customers better manage towing heavy trailers.
      The electric motor applies regenerative braking energy capture to help recharge the 1.5-kilowatt-hour lithium-ion battery. The battery is efficiently packaged underneath the truck, leaving the cab and cargo box of PowerBoost F-150 as spacious for passengers and cargo as other comparably equipped F-150 models. The system is capable of sustained battery usage at extreme outside temperatures or under heavy loads.
      Power isn’t only important under the hood. Available Pro Power Onboard expands F-150’s capability by bringing generator levels of exportable power to work sites, camp sites and everyday life. Pro Power Onboard is available with a 2.0-kilowatt output on optional gas engines, while PowerBoost-equipped F-150 comes standard with 2.4 kilowatts of output or an optional 7.2 kilowatts of output. Power is accessible through in-cabin outlets and up to four cargo bed-mounted 120-volt 20-amp outlets, with a 240-volt 30-amp outlet on the 7.2-kilowatt version. The system even provides power on the move to charge tool batteries in between jobs.
      Most connected F-150 ever
      F-150 represents Ford’s next big step in bringing connected vehicles to customers. The all-new F-150 is North America’s first full-size pickup with standard over-the-air updates, helping customers’ trucks stay at the forefront of purposeful technology. These updates are bumper-to-bumper, and can include all-new functions and additional features throughout the life of the truck. They can support preventative maintenance, reduce repair trips, provide improved performance and ultimately result in more vehicle up-time. The majority of updates will be completed in under two minutes and can be performed at times customers choose, so they won’t have to put their lives on hold.
      All-new SYNC 4 is standard, helping keep owners connected and make their days more productive with more natural voice control available as well as real-time mapping and customizable information on demand. The technology builds on more than 10 years of SYNC innovation by helping minimize distractions with hands-free voice control as well as core features such as making phone calls and selecting music. With twice the computing power of the previous-generation system, new SYNC 4 can wirelessly connect smartphones without the USB cord for seamless integration of Apple CarPlay™ or Android Auto™ compatibility as well as SYNC AppLink® apps like Waze and Ford+Alexa.
      Customers can access more than 10,000 hours of on-demand content, live channels, ad-free music, sports, entertainment, news and personalized recommendations, and they can search for related content with available SiriusXM with 360L satellite and streaming service. The new eight-speaker B&O Sound System by Bang & Olufsen is available starting on F-150 XLT, while the optional 18-speaker B&O Unleashed system with speakers in the headliner and front headrests is available on F-150 Lariat, King Ranch and Platinum, and standard on Limited.
      Ford offers complimentary technology including 911 Assist® that automatically alerts emergency responders in the event of an accident, and FordPass, a mobile device app that allows Ford drivers to start or unlock their vehicle from a distance, as well as control new truck-focused features like Zone Lighting, Trailer Theft Alert, Trailer Light Check and Pro Power Onboard.
      Driver-assist technologies
      All-new F-150 offers the latest driver-assist features as part of Ford Co-Pilot360™ 2.0. More features are now standard on XL, including Pre-Collision Assist with Automatic Emergency Braking and Pedestrian Detection to help avoid a possible collision with another vehicle or a pedestrian, rearview camera with dynamic hitch assist, auto high-beam headlamps and auto on/off headlamps.
      F-150 also adds 10 new driver-assist features and is the only pickup to offer Active Drive Assist, which allows for hands-free driving on more than 100,000 miles of divided highways in all 50 states and Canada. Its advanced driver-facing camera tracks head position and driver eye gaze to enable hands-free driving when available. It allows owners on certain sections of pre-mapped, divided highways to drive with their hands off the steering wheel – if they continue to pay attention to the road ahead – granting them an additional level of comfort during long drives. The Active Drive Assist prep kit contains the hardware required for this feature, while the software to enable functionality, expected in the third quarter of the 2021 calendar year, will be delivered by over-the-air update or dealer visit. Separate payment will be required to activate full functionality at that time.
      Other new available features include Intersection Assist, which detects oncoming traffic while the driver is attempting a left turn. If there is risk of a collision with an oncoming vehicle, F-150 will apply the brakes to mitigate or avoid it. F-150 is the only light-duty full-size pickup with available Active Park Assist 2.0, which handles all steering, shifting, braking and accelerator controls during a parallel or perpendicular parking maneuver while the driver holds down a button.
      Every F-150 is proudly assembled at Ford’s Dearborn Truck Plant in Dearborn, Michigan, and Kansas City Assembly Plant in Claycomo, Missouri. The all-new F-150 will be available this fall.
      ᶧProjected EPA calculated range. Actual range will vary. Final EPA-estimated ratings available later in the 2020 calendar year.
      Previous Page Next Page
    • By William Maley
      The COVID-19 pandemic has basically brought most of the world to halt. Orders to stay at home, businesses either having workers to their work from home or closing down, and unemployment skyrocketing is causing the economy to crater. There are efforts to try and jump-start the economy such as $1,200 stimulus checks. But an executive at Ford wants to see a return of a "cash for clunkers" like program.
      “We think some level of stimulus somewhere on the other side of this would help not only the auto industry and our dealers, which are a huge part of our overall economy, but will help the customers as well,” said Mark LaNeve, Ford’s vice president of U.S. marketing, sales and service to Bloomberg.
      “Cash for clunkers was very effective at that time. It would be nice to think we could have something equally as effective for 2020 when we get out of this because it was a great program.”
      According to LaNeve, internal discussions are taking place at Ford about doing a similar program and there are plans to bring the Government in to these talks.
      When asked by Automotive News about this, Ford spokeswoman Rachel McCleery said, "The auto industry is America’s economic engine.We are encouraging Congress to look at a variety of ways to drive job creation, increase demand, support customers and provide long-term stability for the entire auto ecosystem."
      A brief refresher on the Cash for Clunkers program. In 2009, the U.S. Government introduced a billion initiative called the Car Allowance Rebate System, which gave a voucher worth between $2,900 and $4,500 to anyone replacing a vehicle newer than 1984. Their old vehicle would be taken away and disposed of. The program was nicknamed Cash for Clunkers.
      On the surface, the program was a success. Within first month, all of the funds were exhausted. This prompted the U.S. congress infuse an addition two billion into the program, which would be all gone within 17 days. But begin to look deeper and the results are mixed. In 2012, a study published in the Quarterly Journal of Economics described the program as being a bit of a wash,
      "...the effect of the program on auto purchases is almost completely reversed by as early as March 2010 — only seven months after the program ended.”
      Other studies have come to the same conclusion.
      There's also the question of how many perfectly good used cars were taken off the road due to the program.
      Source: Bloomberg via Automotive News (Subscription Required), The Drive, The Truth About Cars
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