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Regalguy01

Malibu...Oh Malibu, where art Thou?

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According to this article by Reuters, if you want a malibu by Christmas, you better go to the dealer and order one today. The General cant make em fast enough and the dealer can't get em' on the lots fast enough as they are being snapped up with reckless abandon. Article goes on to say Enclave is selling like hotcakes as well! :pbjtime::chevy:

:bowdown::gm_logo:

Reuters Summit-GM's Malibu smashes first-month sales targetReuters Wednesday November 21 2007

(For other news from the Reuters Autos Summit, click on http://www.reuters.com/summit/Autos07?pid=500)

DETROIT, Nov 21 (Reuters) - The new Chevrolet Malibu has topped General Motors Corp's sales expectations in its debut month on the market by a wide margin, a senior GM executive told Reuters.

Bob Lutz, GM vice chairman and product development chief, told the Reuters Autos Summit in Detroit that GM appeared on track to sell about 3,000 of the new mid-size sedans in November, far higher than its projection for about 500 in the initial month.

"Dealers do not have the car because they're selling as fast as they get them," Lutz said on Tuesday.

The Malibu is part of a product offensive at GM that aims to reestablish the top U.S. automaker in a segment dominated by Japanese rivals, led by Toyota Motor Corp.

"We thought that we would have about 3,500 (Malibus) at dealers and that we would retail about 500," Lutz said. "Instead it appears for November the retail number is going to be 3,000 and there are going to be 500 at dealers, which means most Chevrolet dealers do not have a car because they're selling as fast as they get them."

The 2008 Malibu, which features new exterior styling and a revamped interior, has been well reviewed by auto critics, as has GM's new luxury sedan, the Cadillac CTS.

Lutz said the Cadillac, named Car of the Year by Motor Trend magazine this week, was bringing in "a lot of import trades" at dealerships.

Taken together, he said the two cars showed GM was regaining a reputation it enjoyed in "the 1950s and 1960s" for making "the best looking cars, the best riding cars and the most desirable cars."

Separately, Lutz said GM had misjudged the relative demand for two new crossover utility vehicles built on the same platform: the Buick Enclave and the Saturn Outlook.

The Buick Enclave has outsold the Saturn model by a wide margin, even among the younger buyers that GM had expected would be drawn to Saturn.

"It just shows you how the best laid plans go awry," Lutz said.

As of the end of October, GM had an inventory of Outlooks equivalent to 118 days of sales, while the equivalent number for the Enclave was just 27 days, according to industry tracking service IRN Inc.

The two models are built in the same GM plant outside Lansing, Michigan, and Lutz said GM would adjust production to bring output of the two models more in line with demand.

Some would-be Enclave buyers have had to wait weeks to get the vehicle, he said.

"The Saturn Outlook has been a little slower than we expected," he said. "I think that's partly because there aren't enough Saturn dealers, and secondly, there isn't the brand awareness for Saturn."

By contrast, Lutz said GM planners were surprised by the strong response to the Buick brand, which had struggled in recent years to attract younger buyers.

"All of the sudden the fact that it says Buick doesn't matter. In fact, they think it's kind of cool -- it's kind of a reverse chic," he said.

The Malibu competes against the likes of the Honda Accord, Nissan Altima and Toyota Camry. The Cadillac CTS competes against the BMW 335i and the Mercedes-Benz C-Class, among others. (For summit blog: http://summitnotebook.reuters.com/) (Reporting

Edited by Regalguy01
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Great news, but yeah, this causes a problem for the Impala because now there are two cars filling the same segment. I hope the Zeta Imp comes sooner than later.

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The car you can't ignore? You can if they're not on the lots for you to look at. It's good to see the ad campaign is working but GM should have waited until production was ramped up and dealers had a big enough supply for customers before they launched it. This is kind of like the G6 Oprah thing all over again.

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The car you can't ignore? You can if they're not on the lots for you to look at. It's good to see the ad campaign is working but GM should have waited until production was ramped up and dealers had a big enough supply for customers before they launched it. This is kind of like the G6 Oprah thing all over again.

I don't know; people love to buy what they cannot have in certain instances...i.e. Enclave. GM has NOT increased production to keep demand high on it and it is working. Keep the 'bu's pace as is and make sure the quality holds as promised. I have yet to see one on the road here...too many damned Toyotas.

Anyone hear any conquest sales numbers at all? Love to hear what is coming in on the new 'bu.

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i agree its good that there is a limited number of malibus on lots right now... supply and demand...

sure some will scratch off the malibu when there isnt one immediatley available, but it creates a healthy demand

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Having driven one I can understand why people are snatching them up. I've got the HHR for sale in hopes . . .

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I havent seen one on the road neither but I saw two Bu's sitting in the local Chevy dealer lot today.

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The real trick question is, "How many less Impalas have been sold since Malibu went on sale?"

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The real trick question is, "How many less Impalas have been sold since Malibu went on sale?"

I would guess quite a few, but I think the Malibu will be for younger people and the older people will gravitate more towards the Impala.

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We've talked about this before but you can't judge how a car is selling by how many you have seen on the road. There's over 300 million cars on the road in the U.S. so the chances of seeing a new model that has only sold a few thousand is pretty slim. Isn't Orion suppose to start buidling the Malibu in early December? I'm sure that plant could switch to mostly Malibus for for the 1st month to fill the pipeline.

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"The Saturn Outlook has been a little slower than we expected," he said. "I think that's partly because there aren't enough Saturn dealers, and secondly, there isn't the brand awareness for Saturn."

Exactly why GM should have killed Saturn off and kept Oldsmobile alive. Way more dealers and the brand still had equity. It's one of the biggest mistakes GM has made since it was founded.

Edited by Pontiac Custom-S
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Well Saturn was Jill's baby. Old's father was not alive when his baby was being euthanized.

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Well Saturn was Jill's baby. Old's father was not alive when his baby was being euthanized.

Jill is a Johnny Come Lately to Saturn. Cynthia Trudell made Saturn what it is today, I worked with her, so I know!

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Once they get the lots filled with Malibu's, the obvious question is - "How will chevy sell any Impala's?"

The Malibu appears to be that good!

Funny you say that... just popped in the local dealer to see a buddy of mine that is a salesman there. Wifey and I test drove the new Malibu they just got in (base model). Irronically, he was just sending off a guy he sold a new Impala to. The guy has test drove the Malibu and Impala back to back and said "it's a no brainer" and picked the Impala. But this is just one person and don't know the specifics of what he was looking for in a vehicle.
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Funny you say that... just popped in the local dealer to see a buddy of mine that is a salesman there. Wifey and I test drove the new Malibu they just got in (base model). Irronically, he was just sending off a guy he sold a new Impala to. The guy has test drove the Malibu and Impala back to back and said "it's a no brainer" and picked the Impala. But this is just one person and don't know the specifics of what he was looking for in a vehicle.

You mean he picked the old, tired, worn out, obsolete, almost as old as me, W body platform over the Epsilon platform? :smilewide:

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I haven't seen any on the road either, but neither have I seen any at Thoroughbred, though I haven't been by the larger Chevrolet dealer in town to see if they have any on the lot.

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Our first 1LT sold in 4 days...the base LS we've had for 3 weeks now...it's the only one I have on the ground. We've sold 2 Impalas to people who looked at the Malibu first, but they were your typical Impala buyer and went back to what they were comfortable with.

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I saw a red one this weekend in newberg ny. First time I ever saw one , looks even better on the road than in pictures.

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I hope they can sell more than 3,000 a month, though. :huh:

Edited by bowtie_dude
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I hope they can sell more than 3,000 a month, though. :huh:

They're only planning on producing 3500 in the first month, so selling 3000 is exceptional. Obviously they will sell more; the Aura sells very slowly and sells about 5k/month. I expect the Malibu to do over 20k/month.

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I haven't seen any on the road but the ads on TV I've seen look pretty good (besides the fact the Malibu shown is CGI) and are fairly convincing. Good advertising from GM...are pigs flying?

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I was at the San Francisco Auto Show this weekend. There were more folks checking out the Malibus than any car Chevy had, save for the people lining up for the Z06. The interior finish on the 2LT and LTZ were top notch. I think I was the only one checking out the Impala SS. I definitely may consider a Malibu once the 4cyl/A6 combo becomes available on the LTZ later this year.

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