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GM Wins Car AND Truck of the Year!!


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GM @ NAIAS

GM Sweeps N. American Car/Truck of the Year Awards!



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Detroit - At a press conference today to kick off the North American International Auto Show, the Chevy Silverado was named the North American Truck of the Year. The award is presented annually by a jury of 49 prominent automotive journalists from throughout the United States and Canada.

"We're very pleased to receive this great annual honor," said Ed Peper, Chevrolet general manager. "We've been confident all along that we've had the best truck out there with our all-new Silverado. This recognition from the top industry journalists provides validation and reinforces our leadership position."

The all-new truck incorporates new exterior and interior designs, powertrain, chassis and safety systems. The fourth generation of the legendary small-block V-8 engine family is the power behind the new pickup, delivering segment-leading horsepower and fuel economy. Silverado also offers the widest range of truck configurations with three cab sizes, three bed lengths, five suspensions, and two distinct interiors to fit every customer's needs.

The new truck is assembled by the United Auto Workers (UAW) and Canadian Auto Workers (CAW) at five North American locations: Fort Wayne, Indiana; Pontiac, Michigan; Flint, Michigan; Silao, Mexico and Oshawa, Ontario, Canada.

"The talent and effort that has gone into the all-new Silverado is evident. We're all proud of this truck and thrilled to be the North American Truck of the Year," Peper added.

The Silverado went on sale at Chevrolet retailers in October, 2006.

Here is what the media are saying:

Tony Swan, Car and Driver: Chevy (Silverado) has the best offering in an intensely competitive market; great chassis, great powertrains, great variety, great drivability, great value."

Matt DeLorenzo, Road and Track: Improvements in the interior as well as the steering, breaking and handling, give this workhorse the comfort and dynamics of a finely-build automobile without sacrificing its ability to get the job done. Two levels of interiors, fuel economy improvements and bold looks ... put Chevy's pickup out front in the pickup truck wars."

Paul Weissler, Motor: "Hard to believe: over 20 mpg highway operation (in 2wd) with a full-size pickup truck ... and a 315-horse V-8, but the Silverado did it."

Ken Gross, Playboy - Hemispheres - CARGO: "The new Silverado is highly redefined and rock-solid. Ideal for day-in, day-out tough jobs and high-tonnage towing, you can still dress it up and take it anywhere."



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Detroit - At a press conference today to kick off the North American International Auto Show, the Saturn Aura was named the North American Car of the Year. The award is presented annually by a jury of 49 prominent automotive journalists from throughout the United States and Canada.

"We're extremely pleased that the Aura has been named the North American Car of the Year," said Jill Lajdziak, general manager for Saturn. "The Aura is an important step in our ongoing product revitalization plan, and this award is proof that our efforts are paying off."

In addition to its design and driving character, the panel recognized Aura for its overall value. The Aura XE starts at just $20,995, and comes with a long list of standard features that includes a 224-horsepower 3.5L V6 engine, six airbags, four-wheel disc brakes with ABS and GM's OnStar Safety and Security system.

The Aura went on sale at Saturn retailers in August 2006. Saturn sold more than 5,800 Auras in December 2006.

The judges had this to say:

Lindsay Brooke, Automotive Engineering International: "A stiff body structure, suspension nicely balanced between ride compliance and handling, responsive DOHC V6 and smooth-shifting 6-speed automatic make the Aura more fun to drive than Toyota's Camry."

John Davis, Motor Week: "A striking and entertaining family sedan alternative to Camry and Accord. Excellent interior that is original, yet mainstream."

Matt DeLorenzo, Road and Track: "The Saturn Aura is a breakthrough car for General Motors. The exterior styling, interior upgrades and drive train, especially the 3.6L V6 with the 6-speed automatic, come together as a complete package. The road manners are solid, the interior is beautiful, and the overall fit and finish is top-notch. Add in a competitive price structure that keeps the sticker below $30,000 and you have a world-class family sedan."

Denis Duquet, Le Guide de l'Auto: "This sedan proves that things have changed at Saturn in a very positive and quite spectacular way."

Ken Gross, Playboy - Hemispheres: "This smart Euro-styled sedan could lead a Saturn turnaround. It's well-thought out, very nicely styled, entertaining to drive and thoughtfully priced." Edited by Flybrian
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Yeah Yeah!!!!!!!!!

Aura and Silverado- truly amazing products that shows GM is almost there (Aura) and completely there (Silverado).

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Great news! I am really surprised at the Aura beating out the Camry. It makes sense though because the Aura is more significant to North America than the Camry. I've never bought in to the hybrid thing and I am of the understand the Camry is having some quality issues with loose interior trim and mismatching of colors on the interiors. Ooops. Congrats to GM. I hope they market the hell out of this.

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Congrats to GM and everyone who worked on these two vehicles. The Silverado is doing good and the Aura is providing positive press for Saturn and GM as a whole. It might not be a home-run, but it IS a competitor now. Something which couldn't be said about past midsize offerings from GM.

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Suddenly the press isn't bias? C'mon! While GM may have deserved the Silverado...they "bought" the Aura award.

I don't know... listening to the audio made it seem like the press thought the Camry was just like the old one for the most part. Plus, the Aura beat the Camry in C&D's comparo, so maybe it is the better car.

I am surprised that the Altima was not in contention.

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Congrats GM!!!!!

Promote the hell out of this!!!!! I'm sensing an overall GM promotion talking about how the company is once again a source of pride or america. Or something along those lines.

Oh, and the press is STILL biased One award doesn't make up for their efforts to destroy the company for the last 5 years.

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Suddenly the press isn't bias? C'mon! While GM may have deserved the Silverado...they "bought" the Aura award.

Against a car that merely continues where the 2001 Camry left off an a car that was four years old by the time it hit our shores?

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This is splendid news :)!

That Aura is one handsome sedan.

Not too sure of the new Silverado looks, but they certainly are growing on me :).

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For the Silverado, a well-deserved award in an all-important segment for GM. Enjoy the party, GM - the Tundra is coming. As for the Aura, I think those nay-sayers on the Lutz front may have to shut their mouths finally. Starting with the Grand Prix 4 years ago and the upcoming Malibu, his mark has finally returned pride to the company.

Maybe, just maybe, 2007 will be the year that GM stops the market share free fall in North America and gets their mojo back.

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