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Regalguy01

Malibu...Oh Malibu, where art Thou?

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I haven't seen any on the road but the ads on TV I've seen look pretty good (besides the fact the Malibu shown is CGI) and are fairly convincing. Good advertising from GM...are pigs flying?

If it makes you feel any better, their photographers still suck.

-RBB

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One of my teemates fathers just got a new loaded v6 ltz this weekend. When I saw him pull into the parking area at randall's island I was suprised to say the least. I asked him how his dad liked it and he said he loved it. I asked what his trade was and he told me a 2003 bmw 325! Interesting conquest to say the least.

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That was intresting, I just saw another 2LT today with 4 cylinder in silver on the road. I have seen none dealers lots yet tho. All I can figure is around here there selling as soon as they get 'em.

Edited by gm4life
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"The Saturn Outlook has been a little slower than we expected," he said. "I think that's partly because there aren't enough Saturn dealers, and secondly, there isn't the brand awareness for Saturn."

Exactly why GM should have killed Saturn off and kept Oldsmobile alive. Way more dealers and the brand still had equity. It's one of the biggest mistakes GM has made since it was founded.

Oldsmobile done right could have replaced Saturn, Saab, Buick and Pontiac. They could have had Chevy, Olds, Caddy a 1,2,3 hierarchy. Oh well.

The Outlook has lots of inventory because they made too many of them, it outsold the Enclave for a few months this summer, I think the Enclave is slightly ahead of it now. But the Outlook sales are bad because Saturn is geared to younger people, or people that want small, import style cars. Those types of buyers don't want an 8 seat SUV that gets 17 mpg. It would be like BMW making a 205 inch long front drive car, their customers don't want that.

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If I were GM I wouldn't want this news out, because it makes them look bad that they can't launch a car. They do this a lot with slow launches, people can't get the car when they want it, then a year or 2 later they are sitting on lots with incentives.

3,000 a month is a joke, the Camry sells over 40,000 a month. The goal for the Malibu should be 30,000 a month minimum. They have home field advantage, being 75% as successful as Toyota shouldn't be too much to ask, especially since the Camry is such a poor driving car to begin with. All it has is reliability and tight fitting gaps.

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Oldsmobile done right could have replaced Saturn, Saab, Buick and Pontiac. They could have had Chevy, Olds, Caddy a 1,2,3 hierarchy. Oh well.

The Outlook has lots of inventory because they made too many of them, it outsold the Enclave for a few months this summer, I think the Enclave is slightly ahead of it now. But the Outlook sales are bad because Saturn is geared to younger people, or people that want small, import style cars. Those types of buyers don't want an 8 seat SUV that gets 17 mpg. It would be like BMW making a 205 inch long front drive car, their customers don't want that.

If I were GM I wouldn't want this news out, because it makes them look bad that they can't launch a car. They do this a lot with slow launches, people can't get the car when they want it, then a year or 2 later they are sitting on lots with incentives.

3,000 a month is a joke, the Camry sells over 40,000 a month. The goal for the Malibu should be 30,000 a month minimum. They have home field advantage, being 75% as successful as Toyota shouldn't be too much to ask, especially since the Camry is such a poor driving car to begin with. All it has is reliability and tight fitting gaps.

It's easy to play Monday morning quarterback, but doing so is just mental masturbation. Oldsmobile is gone, and while alot of may be disappointed, they are gone and will probably not come back. Saturn is whats left, so acceptance is the key to happiness.

Now, back to the Malibu. I am glad the sales are up. I hope that this car becomes a sales leader for GM and the car market. The next thing that needs to happen is that the Impala needs to be remade into something completely different than the Malibu so it does not steal sales from the Malibu.

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>>"Oldsmobile done right could have replaced Saturn, Saab, Buick and Pontiac. They could have had Chevy, Olds, Caddy a 1,2,3 hierarchy. Oh well."<<

A fantasy- never would've come close to working.

>>"The goal for the Malibu should be 30,000 a month minimum. They have home field advantage, "<<

The 'home field advantage' in the U.S. is being a foreign brand.

>>"But the Outlook sales are bad because Saturn is geared to younger people, or people that want small, import style cars. Those types of buyers don't want an 8 seat SUV that gets 17 mpg."<<

A LOT of brands that 'shouldn't' be selling hulking SUVs do: porsche (sports), audi & bmw (euro drivers), toyota ('green' economical), the image stretch that porsche & BMW executed to greenlight theirs is a far longer reach than Saturn doing so.

>>"3,000 a month is a joke, the Camry sells over 40,000 a month. "<<

I guess the camry's mind-numbing acceptance rate makes EVERYTHING ELSE look like a joke, right?

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"The Saturn Outlook has been a little slower than we expected," he said. "I think that's partly because there aren't enough Saturn dealers, and secondly, there isn't the brand awareness for Saturn."

Exactly why GM should have killed Saturn off and kept Oldsmobile alive. Way more dealers and the brand still had equity. It's one of the biggest mistakes GM has made since it was founded.

This is a very good reason why GM should not try to emulate the competition. The brands in GM's portfolio have strong heritage that they should draw on for future models. Not everyone wants a "Camcord." Very good news for GM, Chevy and Cadillac.
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BMW and Porsche make 5 seater SUVs that are geared to performance, that fits with their image (although a Porsche SUV is odd). Saturn's image since they were founded was friendly dealers and small 4-cylinder cars. An 8 seater, and a $35,000 one at that, doesn't fit with the low cost, small car image Saturn had all those years. Same reason the VW Pheaton failed, didn't fit the brand image.

I am fine with Olds being gone (even though I have one) because GM had too much overlap and too many rebages, they could still drop a brand and be fine. GM's model lineup and dealer network is set up for when they had 40% market share or more, and they have 24-25% now. At least one brand had to die then, Olds was it.

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BMW and Porsche make 5 seater SUVs that are geared to performance, that fits with their image (although a Porsche SUV is odd). Saturn's image since they were founded was friendly dealers and small 4-cylinder cars. An 8 seater, and a $35,000 one at that, doesn't fit with the low cost, small car image Saturn had all those years. Same reason the VW Pheaton failed, didn't fit the brand image.

I am fine with Olds being gone (even though I have one) because GM had too much overlap and too many rebages, they could still drop a brand and be fine. GM's model lineup and dealer network is set up for when they had 40% market share or more, and they have 24-25% now. At least one brand had to die then, Olds was it.

Dude, it is part of the business, and life in general. Not every ball will be hit for a homerun.

Ask the greatest investor of all, Warren Buffet and even he will say it is not that all the investments that should make profits, it is most of them that should make remarkable profits.

The same theory goes here. Not all products from GM should be successful in order for GM to succeed. Saturn is a brand in rehab, and it will take some time for it to be a force. So what GM made a blunder in the Outlook the truth is investment of Lambda as a whole is successful that is what is important. I'll put it this way the sales of the Outlook are the sales GM would not have had if they would have had only three Lambdas. The amount of development and advertisement money gone in Outlook is negligible as compared to the Lambda as a whole. In general perspective, 2007 has been quite a good year for GM in terms of product portfolio. Are they perfect? No, and probably never will be. But at least they are going in the right direction.

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>>"Saturn's image since they were founded was friendly dealers and small 4-cylinder cars. An 8 seater, and a $35,000 one at that, doesn't fit with the low cost, small car image Saturn had all those years. Same reason the VW Pheaton failed, didn't fit the brand image."<<

Uhh, wasn't the phaeton like $85,000 ??? Who the f**k is going to pay that; the car failed before it was unveiled. Comparing that vs. the rest of VW's line, and the Outlook to the rest of Saturn's line is like comparing a 5-yr old kid jumping a mud puddle vs. an Olympic long jumper.

But Saturn isn't even 20 yrs old vs. VW's circa 70 yr history; that image is a lot deeper ingrained, esp considering it's on the humped back of 15 million beetles- a dirt-cheap car. Saturn has flown under the image radar for the most part- it's already moved upscale from the '90 coupe & sedan. The Outlook is more fitting to a family-vehicle-oriented brand than a vw-built SUV is to the hardcore sports-car porsche image (60-some yrs in the making).

>>"GM's model lineup and dealer network is set up for when they had 40% market share "<<

Really, how so? How many models & dealers did GM have in 1975 vs. today?

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Not all products from GM should be successful in order for GM to succeed. Saturn is a brand in rehab, and it will take some time for it to be a force. So what GM made a blunder in the Outlook

Slap a bowtie on the new Outlooks coming out of the plant, and bam! Number one crossover on the market.

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Oldsmobile done right could have replaced Saturn, Saab, Buick and Pontiac. They could have had Chevy, Olds, Caddy a 1,2,3 hierarchy. Oh well.

That would never have worked in Europe, and I suspect it would never have worked anywhere else outside of North America.
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If I were GM I wouldn't want this news out, because it makes them look bad that they can't launch a car. They do this a lot with slow launches, people can't get the car when they want it, then a year or 2 later they are sitting on lots with incentives.

3,000 a month is a joke, the Camry sells over 40,000 a month. The goal for the Malibu should be 30,000 a month minimum. They have home field advantage, being 75% as successful as Toyota shouldn't be too much to ask, especially since the Camry is such a poor driving car to begin with. All it has is reliability and tight fitting gaps.

Are you saying the blandy sold 40k units in its launch month? Supported, factual documentation please............
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3,000 a month is a joke, the Camry sells over 40,000 a month. The goal for the Malibu should be 30,000 a month minimum. .

They werent talking about a month to month goal of 3K . They were just talking about the 1st month of prduction while their ramping up ;) I think they plan selling more than 36,000 a year .

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They werent talking about a month to month goal of 3K . They were just talking about the 1st month of prduction while their ramping up ;) I think they plan selling more than 36,000 a year .

I couldn't agree more. To all the naysayers out there who jeer and question GM at every bloody turn, answer me this:

GM announces they will build a better Malibu.....You say it won't happen.

GM shows at Autoshows they can build a better Malibu........You say the quality won't be there.

GM displays a preproduction Malibu with style and quality.........You say it's a mirage.

GM builds the better Malibu with Quality and Styling and delivers it to dealers.........You bitch about the numbers.

They will build more, they will sell more. This launch has been 8 months in the making, but some out there believe they should flood the market with thousands upon thousands in the first month of production.

How about some kudo's to GM for making sure they've got the production line up, fully functional and are delivering what they promised? Who out there would bitch and moan if there was a quality issue the first month?

Great car, and I hope they got it right before they start full production.

Geez, some of you out there are friggin' hard to please.

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Are you saying the blandy sold 40k units in its launch month? Supported, factual documentation please............

Camry has been #1 selling car 7 years in a row, 2007 will be #8. They didn't pull that off with a month of 3,000. I haven't looked at sales of each month, but they have topped 400,000 a year for 7 years, that is over 30,000 a month. They sold 50,000 in a month one time, getting vehicles to dealerships was never a problem for them. It shouldn't be a problem for Chevy either.

What do you call the Camry's launch month, September 06 for the current model, or back around 1980.

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Toyota has 1,445 dealerships in the US, vs about 4300 Chevy. The average Toyota dealership sells 1800 cars a year, three times what the average Ford dealership sells. Lexus has only about 200 dealerships and they outsell Cadillac's 1,000+ dealerships. GM has a bloated dealership network from the 40% market share days. It is hard to make profit like that, even more so with clones like the G5, Torrent, Vibe and similar vehicles like Outlook/Acadia, Impala/LaCrosse/dead Grand Prix.

Edited by smk4565
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Camry has been #1 selling car 7 years in a row, 2007 will be #8. They didn't pull that off with a month of 3,000. I haven't looked at sales of each month, but they have topped 400,000 a year for 7 years, that is over 30,000 a month. They sold 50,000 in a month one time, getting vehicles to dealerships was never a problem for them. It shouldn't be a problem for Chevy either.

What do you call the Camry's launch month, September 06 for the current model, or back around 1980.

Good point. Very good point.

I have a lot of fun coming to this website. I've learnt more about GM products here than at anywhere else and up until 2000 had been a loyal customer. Since then I have owned and '02 and '04 Maxima, and now an '07 Passat. I am really, really impressed with the '08 Malibu. As well as the '08 CTS. After 7 years of not even giving GM a glance, I can honestly say they have finally given me a reason to come back, as I have posted previously. I am part of the reason why their sales have declined so much over the years.

The new '08 Malibu is a steep departure from the previous car and will take time to take hold. Heck, after seeing it in real life I don't even recognize it from the 2007. I am impressed, and believe me I don't impress easy.

The Malibu has never sold anywhere close to 40,000 units per month like the Camry, and after checking on another section of C&G, the '07 had only sold about 108,000 YTD by October. Can it sell 40,000 units per month overnight? Nope.

Should it dramatically exceed 10,000 units per month like the previous car? I certainly think so.

Will it bastardize sales of the Impala? I don't know, but I know I wouldn't buy an Impala. The Malibu, definitely.

40,000 units per month is a long, long road to travel. But at least they have a product that could go a long way in accomplishing that.

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>>"The Malibu has never sold anywhere close to 40,000 units per month like the Camry"<<

Actually, the Malibu (alongside it's trim variants the Chevelle 300 DeLuxe and the SS396) sold 455,000 units in 1969. In a straight 'divide-by-12' thats 38,000, but considering plants are shut down for about 1 month during the re-tooling for next year, and that winter months are ususally down months, undoubtedly the Malibu sold OVER 40,000 per month.

Has the camry reached 455,000 units annually yet?

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Camry has been #1 selling car 7 years in a row, 2007 will be #8. They didn't pull that off with a month of 3,000. I haven't looked at sales of each month, but they have topped 400,000 a year for 7 years, that is over 30,000 a month. They sold 50,000 in a month one time, getting vehicles to dealerships was never a problem for them. It shouldn't be a problem for Chevy either.

What do you call the Camry's launch month, September 06 for the current model, or back around 1980.

The difference is that (correct me if I'm wrong):

1) The Camry is sold at multiple production plants. The Malibu is sold at 1. GM doesn't have a problem keeping Silverado sales up when it switches to the new model.

2) When a new Camry comes out, there is probably at least a month supply of the old one on the lots. Therefore, it may seem that the new Camry sells 30k the month it comes out, but it's possible over 20k of that is from the old model. The Malibu will probably sell over 10k in November, but only 3k of that is the new one... see the similarities?

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>>"The Malibu has never sold anywhere close to 40,000 units per month like the Camry"<<

Actually, the Malibu (alongside it's trim variants the Chevelle 300 DeLuxe and the SS396) sold 455,000 units in 1969. In a straight 'divide-by-12' thats 38,000,

Wow!!! I stand corrected. I didn't realize I had to go back 38 years for a comparable sales figure. I was only 5 years old in '69 but I'll take your word for it.

I guess I should be more careful in the future. :)

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In 1978-79, the first time the Chevy mid sized car line was simply called Malibu, it sure sold in big #'s too. I may not have the actual #'s, but that new generation sold very well for its day.

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Ok, ok I get it. The Malibu sold comparable units per year as today's Camry 38 and 30 years ago but sorry, I just don't get how that is relevant 3 or 4 decades later. Different time, different market. But I guess I was wrong.

FYI. Did you know the Model T sold 501,462 units in 1915? Nice entry level sedan. I'll bet Ford wishes the Fusion sold as much. :)

Edited by 2000GPGT
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