Intrepidation

New Chevrolet Malibu Careens Out of Gate

99 posts in this topic

DETROIT — Backed by a hefty $300-million launch marketing campaign, the 2008 Chevrolet Malibu reportedly is quickly streaming out the doors of the dealerships nationwide that have been fortunate enough to get a few of the hot-selling models.

Evaluations of Malibu's initial sales performance necessarily are just anecdotal at this early point, because it has been officially available only for less than a month and is still just beginning to trickle into most showrooms. But GM spokesman John McDonald confirms that Malibu "has had very fast turn rates" that have been contributed to "by limited supply at the start of the system fill."

The nation's top seller of the old Malibu, Duane Paddock in Kenmore, New York, said that he had logged 11 sales in the first two weeks of the car's availability and that he had another eight orders waiting as of early this week. Chevrolet has reported record numbers of hits on its Web site because of curiosity about the Malibu, stoked in large part by two "takeovers" of online advertising that GM staged over the last month. Critical reception for the car has been overwhelmingly positive, which has encouraged car buyers to give Malibu a closer look.

To some extent, the limited availability — but big buzz — surrounding Malibu is strategic for the company, which has placed a huge bet that the sleek new sedan will finally comprise a significant GM competitor to the Toyota Camry and Honda Accord. The two cars have dominated the huge compact-sedan market for several years.

Meantime, however, GM launched what has become an annual "Red Tag" incentive program to clear out 2007 models as it tries to extend U.S. sales gains to a fourth straight month. While GM in general has been reducing incentive levels over the last year, it has been running the Red Tag program annually since at least 2004. The company is using the program of incentives as high as $1,000 on 2007 models — available through January 2 — "to clear out some 2007 models and introduce some people to 2008 models," McDonald said.

What this means to you: If the Malibu has caught your eye during GM's marketing blitz for the car, you'd better get your order in soon if you want to be enjoying your new purchase in early '08. — Dale Buss, Correspondent

http://www.edmunds.com/insideline/do/News/articleId=123628

0

Share this post


Link to post
Share on other sites

Sweet. Let's hope they can keep this up and continue to refine the product to maintain relevance. This could be the harbinger of salvation for GM... I feel it.

0

Share this post


Link to post
Share on other sites

Sounds like the Orion production may very well be needed. My dealer has not sold any that I know of, though they said they had a lot of interest before they even had any cars there. Perhaps they have sold a couple, but the first two to arrive are still there.

0

Share this post


Link to post
Share on other sites

2 08 Bu's with SOLD signs at a dealership close to my home. They just got them in. :pbjtime:

The white one in my sig is still waiting for an owner as far as I know.

0

Share this post


Link to post
Share on other sites

I went to my local dealer last night for their official unveiling of the car. They had 2 cars, a base LS and a LTZ and both are sold. The LS was bought by a women who went in for an Aveo but she won 10K on the ring in and win promotion so she upgraded to the Malibu. Dealer said he only expects to receive a couple more this year and won't have a big selection until the end of January. I was very impressed with the car. Even the base model looks really nice. Like my brother the import lover said if GM can't sell this car throw in the towel.

0

Share this post


Link to post
Share on other sites

Sweet. Let's hope they can keep this up and continue to refine the product to maintain relevance. This could be the harbinger of salvation for GM... I feel it.

If GM can remove so many of the distractions which hamstring it, yes. And with 'bullseyes' such as Malibu displacing the misses, that will serve to propel GM forward. But what needs to be addressed is the internecine bickering in the middle of the ranks, hourly and salary. When they have both halves of the 'choir' singing harmoniously, then GM can make real strides. There is alot of 'turf' based BS which goes on, doesn't add any value to the process. Both entities really need to look inward and exorcise their 'demons'. I think that as some of the 'old guard' are put out to pasture, this will enhance the prospects for success.

Away from the philosophical side, as demonstrated with the '08 Malibu, if you construct something which has appeal, people will buy it. And as 'vonVeezelsnider' has stated, "I feel it"

0

Share this post


Link to post
Share on other sites

Now the question that people will hate: how many fleets?

Right now the current Malibu is doing the job.

May be in a year or two this question may be justifiable.

0

Share this post


Link to post
Share on other sites

Right now the current Malibu is doing the job.

May be in a year or two this question may be justifiable.

Yes, but back when the 2004 Malibu was launched, the same happened. Some places started fleeting the new one.
0

Share this post


Link to post
Share on other sites

Yes, but back when the 2004 Malibu was launched, the same happened. Some places started fleeting the new one.

Yes, but you're mistaking a car that's sold to fleet as a car that could not be sold in retail, implying excess capacity with low demand.

That scenario can exist, but it's not absolute. Fleet sales are still business. In general, Enterprise is a customer that can place an order like any other person or company. GM has a strong relationship in fleet sales and cannot/should not excessively restrict or eliminate fleet sales of every new product... especially a product under its volume brand. GM should moderate production of the new Malibu to meet demand while controlling the percentage available for fleet sales. If a new Malibu is available at Enterprise next week, there's no justification to believe GM is doing otherwise. We know production just began and hasn’t reached public demand... but it will soon enough.

0

Share this post


Link to post
Share on other sites

I would bet alot of the cars that "careened out of the gate" are fleet sales. I still have yet to see ONE new Malibu on the road. Haven't seen a single Malibu yet...

:scratchchin:

0

Share this post


Link to post
Share on other sites

So, CMG, no entity that buys multiple units (fleet) drives their cars on the road?

Just hoarding them in a locked warehouse somewhere??

0

Share this post


Link to post
Share on other sites

I saw my first 08 Malibu on the road this week. I passed it on I80 going to my parents' house for Thanksgiving. It was a black LT. So far, the two Malibus I have seen look gorgeous in person! It's understandable why people are finally interested in the Malibu.

0

Share this post


Link to post
Share on other sites

I would bet alot of the cars that "careened out of the gate" are fleet sales. I still have yet to see ONE new Malibu on the road. Haven't seen a single Malibu yet...

:scratchchin:

As balthy said, your reasoning is ridiculous. Also, why would GM being hoarding them to fleets when the old Malibu is surviving for the sold purpose of fleet sales?

0

Share this post


Link to post
Share on other sites

So, CMG, no entity that buys multiple units (fleet) drives their cars on the road?

Just hoarding them in a locked warehouse somewhere??

Sorry, but that was :pokeowned:

0

Share this post


Link to post
Share on other sites

So, CMG, no entity that buys multiple units (fleet) drives their cars on the road?

Just hoarding them in a locked warehouse somewhere??

Prepping them?

Have YOU seen a new Malibu on the road? I haven't seen one.

Who knows.

0

Share this post


Link to post
Share on other sites

As balthy said, your reasoning is ridiculous.

Actually, he never used the word ridiculous.

He was wondering where I thought the fleet sales cars were (if they WERE fleet sales cars) when I had never seen one.

My reply to him is above.

Please read before you post!

:AH-HA_wink:

0

Share this post


Link to post
Share on other sites

I saw my first 08 Malibu on the road this week.

You saw your FIRST new Malibu "on the road" THIS WEEK?

Watch out, these guys are gonna getcha!!!!!!!!!!

LOL

I better go looking for one!

:AH-HA_wink:

0

Share this post


Link to post
Share on other sites

With a few thousand dealers to supply, it is taking some time to just get a few to each dealer so that they can show it! I doubt many (if any) have been fleeted yet, being as dealers everywhere are screaming for more for their lots.

There certainly has been a lot of interest in the Malibu, spurred largely (I suspect) the direct comparisons GM is making to the Camry and Accord in their ads. Kudos to the advertising gals/guys for getting this one right.

I've already had an Accord driver (he has owned 5 Hondas) drop by to see the Malibu (when we had 3) when his Accord was up the street being serviced by the dealer (6 years later - their brainwashing is exemplary!) Of course, now we don't have any Malibus and he is looking at a used BMW, which we have lots of.

0

Share this post


Link to post
Share on other sites

With a few thousand dealers to supply, it is taking some time to just get a few to each dealer so that they can show it! I doubt many (if any) have been fleeted yet, being as dealers everywhere are screaming for more for their lots.

There certainly has been a lot of interest in the Malibu, spurred largely (I suspect) the direct comparisons GM is making to the Camry and Accord in their ads. Kudos to the advertising gals/guys for getting this one right.

I've already had an Accord driver (he has owned 5 Hondas) drop by to see the Malibu (when we had 3) when his Accord was up the street being serviced by the dealer (6 years later - their brainwashing is exemplary!) Of course, now we don't have any Malibus and he is looking at a used BMW, which we have lots of.

I thought your dealer closed and you weren't seeling new Chevy's anymore?

0

Share this post


Link to post
Share on other sites

We're still getting lots of people wandering in here, looking for the new Malibu :smilewide:

Out of sheer loyalty to GM, I've even talked at length to a couple people about them....................

0

Share this post


Link to post
Share on other sites

In my little town of 60,000 I have seen 3 already. Red Jewel LTZ V6 (everything), Black LT1 (moonroof and chrome wheels) and a Gold LT2 4cyl (everything)! There are sharp I followed the black one for 5 miles! I like them more and more each time I see one.

Edited by gm4life
0

Share this post


Link to post
Share on other sites

I have yet to see any.... in the Denver or Phoenix metros yet...

0

Share this post


Link to post
Share on other sites

Your content will need to be approved by a moderator

Guest
You are commenting as a guest. If you have an account, please sign in.
Reply to this topic...

×   You have pasted content with formatting.   Remove formatting

×   Your link has been automatically embedded.   Display as a link instead

×   Your previous content has been restored.   Clear editor