BigPontiac

Sierra vs. Tundra brochure

64 posts in this topic

BigPontiac    28

While visiting Mr. Goodwrench this week for service at my local GMC dealer, I happened to notice a small brochure titled "The All-New GMC Sierra BUSTS The 2007 Toyota Tundra Urban Legends". I scanned it and have attached it for your viewing pleasure.

post-236-1171845714_thumb.jpgpost-236-1171845779_thumb.jpg

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ocnblu    733
GMC needs to put this kind of thing on TV, billboards, radio, internet... anywhere they can, to crush Toyota's relentless, sickening marketing campaign for the Tundra. Edited by ocnblu

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Northstar    11

"THEY'VE BEEN WATCHING OUR TRUCKS!"

That's my favorite :thumbsup:

Mine too.

This is what I like to see out of GM. Aggressive marketing that says "F you" to Toyota.

I do believe I said that Toyota would regret their ridiculously-aggressive marketing campaign when GM and Ford struck back with equally aggressive campaigns that Toyota has nothing to combat it with (such as "They've been watching our trucks!")

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caddycruiser    50

Still kind of pulling a few dumb points out just for the heck of it, but a fun read overall. I'll still stay in the majority that likes the "different-ness" of the Tundra quite a bit, while also respecting the great precision of things and model selection of the GM's.

But like said, this is what NEEDS to be on a commercial, and enough of the stupid driving down a desert back road...direct comparisons provoke interest, good or bad, while self boasting only gets a more limited following.

Edited by caddycruiser

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balthazar    1,869

Is that a factory toyota pic? 'Cause the photo quality absolutely sucks on it, while the GM photo is quite nice. This should shut up those who cannot stop bashing GM Photographic for a few minutes.

GMC looks trim & fresh and contemporary- the toyota looks bloated and pug-nosed.

Great little brochure- wonder why they stopped at mentioning only those advantages?

Only thing that always bugs me is 'GMC building trucks for over 100 years' when GMC was organized in 1911. There was nothing with that name prior to 1911. 2007 - 1911 = 96.

I'll still stay in the majority that likes the "different-ness" of the Tundra quite a bit

???????

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BigPontiac    28

Is that a factory toyota pic? 'Cause the photo quality absolutely sucks on it, while the GM photo is quite nice. This should shut up those who cannot stop bashing GM Photographic for a few minutes.

GMC looks trim & fresh and contemporary- the toyota looks bloated and pug-nosed.

Great little brochure- wonder why they stopped at mentioning only those advantages?

Only thing that always bugs me is 'GMC building trucks for over 100 years' when GMC was organized in 1911. There was nothing with that name prior to 1911. 2007 - 1911 = 96.

???????

In the real brochure, the photo quality is evenly matched between both trucks. The scanned version may not show as well as the real thing.

I'm not sure if this is a dealer, regional, or GM national offering. Anyone else seen anything like it? I may checkout a few other dealers out of curiosity...

Edited by BigPontiac

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RJB    0

Too bad they dropped the ball in their ads in my current magazine for their engine stats. They quoted two different h.p. ratings for the Denali's 6.2L V8, 403 h.p. and 380 h.p. for the same engine, and then 6.0L V8 h.p. as 367 and then 366 h.p.?

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VenSeattle    8

It's awesome that GM is doing this but I would of used the Silverado...

Why would a GMC dealer use the Silverado in a comparison brochure?

I'm sure Chevrolet dealers have a similar type of brochure using the Silverado.

I'm surprised these types of advertisements haven't been mentioned by some of our prominent dealership buddies on this site. GM seems to be hitting some home-runs lately in advertising.

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gm4life    5

This is too funny they need a commercial on TV for this. I love the they have been watching our trucks. They have been doing a ton of over-marketing with this truck. Too many TV ad's and trying to push the "Wrangle jeans and white tee thing" way to far. It was evident at the Chicago Autoshow anyways. Hmmm Toyota who is trying to be who here? Good for GMC to get out the facts!

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cletus8269    69

i love the toyota comercial praising their new tundra. "The new Toyota Tundra, the most powerful v8 in its class*"

yeah the "*" caught my attention. because at the bottom of the screen it says "* when equiped". truth is we got the front runner with the most standard horsepower in the fullsize class. The best thing about it is the 4.8 also gets the same, if not beter epa than toyotas standard v6 in the tundra.

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BuickBoy    0

I hope GM keeps on the attack as the new Tundra hits the road. I'm sure Toy will get much free publicity as the lemmings cast their praise for the new Tundra. I was at the Cincinnati auto show yesterday and had a chance to see both brands up close. I thought that the Tundra had way too much plastic in the interior making the inside look cheap. Interior finish and materials on the GM trucks were much better. No price tags on the Toy so can't compare prices. Wonder how long before the Tundra is recalled or sludge builds up in the engine?

Edited by BuickBoy

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FAPTurbo    1,077

Nice to see some myth-busting from GM.

But Toyota will make sure to keep improving the Tundra in any way and every way possible. GM must be diligent to do the same, or soon Toyota will be the one makign the pamphlets.

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Z-06    493

Good job GM. But the onslaught should be brutal. Let not Toy come back.

This should be on the TV with the ending saying --> "They watched us"

But at the same time they should not over do it because that may give a big brother bashing a smaller one (in terms of sales here)

Ads like these should be subtle and hilarious. Good work GM!

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Slowrider5    0

I have a feeling this is something made by the dealer. If it was an official GM brochure, it should have copyright notices, etc in some small print at the bottom. The way it reads doesn't jive with it being produced by a large corporate marketing department.

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BuddyP    0

I am all against the new Tundra but these brochures honely are pretty cheesy. I think they could've come up with some real points about the important chassis and drivetrain componants and frame integrity vs making a point about the Tundra being taller or how the bottom of a seat is trimmed out.

Like on the one brochure they comment that GMC brought the duel glovebox first, then go on about the 170 degree opening rear doors - well the Titan had that first.

All I am saying is that is a piss poor marketing scheme when they have a lot of other points between the trucks to focus on... it just was not a very professional grade brochure.

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BlkHhr104    0

Why would a GMC dealer use the Silverado in a comparison brochure?

No I meant instead of GM using the GMC Sierra use the Chevrolet Silverado, I thought GM created it and not a GMC dealer sorry.

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bobo    91

Most of the things in the brochure are trivial, and it can be counterproductive by giving the impression that these are the only significant differences between the trucks. In a way, GMC is advertising the Tundra in the brochure by noting that it is a real competitor.

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