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Flybrian

Hyundai dubs Buick, Cadillac, Saturn "so-called 'American'"

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Part of their new campaign where the pick on other automakers without saying who they are until the end.

ThinkAboutIt

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My opinion: no matter what they ever do, what they ever build, you will still have to tell people "I own a Hyundai."

Think about it.

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What the hell ever! :lol: Not surprised. This is the same company with brass balls enough to say people would confuse a Veracruz with a Lexus.

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Uh...ok.

2/3 Buick models are built in America

3/4 Saturn models are built in America

All Cadillacs except for the Escalade EXT are built in America

Not to mention that all the money that those brands make goes straight to that great big, shiny tower in Detroit, Michigan.

Who the hell OK'ed this ad?

Edited by AxelTheRed
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Not a good idea poke a stick in the big dog's face.

GM is on the rise, and you just insulted every single GM customer in the United States.

Before this commercial, I simply disliked Hyundai.

Now, it's war.

Don't be at all mistaken.

We don't underestimate you now. No way.

In fact, we're paying homage to you daily.

One piece of toilet paper at a time.

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They're probably defining "domestic" as just the U.S., while most automakers define "domestic" as all of North America. So half of their cars are assembled in the U.S., where do all the parts come from? I bet the percentage of domestic parts in their cars is still well below 30-40%.

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:rotflmao: And they are American to the core?

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Jeez Aloo! May as well wipe Buick and Caddy off their list completely... as the EXT is made in Mexico, the LaCrosse in Canada, both NAFTA COUNTRIES!!! That is so similar to being American made, I mean geez. So what if the GD Astra is made in Europe!

</Rant>

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What's next? Hyundai in NASCAR?

Sonata Race Car. WOW. I am speechless.

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Ahh Hyundai, that "American" brand that has been selling econo-priced cars in America since 1986. The brand that has no styling identity of its own and has only recently moved up in the quality rankings. How many people does Hyundai employ in America again? What's the American parts content percentage of an Azera or a Santa Fe? How many dollars does Hyundai annually invest into R&D and the local economy?

:rotflmao:

Hyundai's treading on thin ice here.

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I haven't laughed this hard for weeks. :lol:

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What a f'ing joke!!

hyundai will never equal anything more than 'sh!tbox' to a great many consumers. You coudn't pay me to buy one.

And I love the short-sightedness that uses where the vehicle is slapped together to determine the legal 'nationality' of the company.

The conundrum with this scenario is: 'domestic' marques are often (erroneously) perceived as inferior to foriegn brands, yet the foreign brands are often striving HARD to be more 'domestic'. Will this 1. 'upgrade' those consumer's perceptions of the American marques, or 2. 'downgrade the perceptions of the foreign brands? Even the typical scatter-minded consumer will not swallow it both ways....

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I smell a law suit brewing. :censored: f@#k that foreign crap, it's not even good enough to wipe my ass with.

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It's a very good ad in my opinion, although I completely disagree with it, people will buy into it.

For me, an whether a car is American or not depends on the company in comes from. I am sympatheticalto GM's tries to avoid the unions and going to build cars in Mexico, Canada, and elsewhere. In a world where most carmakers (especially GM) are global, where a car is made is irrelevant. Besides, even if its made in my backyard, most of its parts probably come from elsewhere. I understand that GM builds cars in other places because it HAS to (builds them in China to avoid the Chinese tax on foreign cars, builds them in Mexico for the economical aspect of it, and so on). On the other hand, Hyundai and the rest of the Asian carmakers don't build their cars here because they have to or because it would be good economically for them to do so (they'd actually be better off building them in Japan/S Korea), they build them here to appeal to the stupid, ignorant, average american who believes that if a car is made in America it is American. That's BS.

The whole idea of "see the difference between perception and reality" is a great ad campaign though. I had been suggesting that the domestics launched such a campaign to challenge the perceived import quality and show that in reality American cars are at the same level as jap cars in terms of quality

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@ vrazz:

Are you saying that the Canadian lines aren't unionized :P??

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>>"I had been suggesting that the domestics launched such a campaign to challenge the perceived import quality and show that in reality American cars are at the same level as jap cars in terms of quality"<<

SATURN = Rethink American.

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At the end of the day the profits go to South Korea...it will never be American.

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Nothing like an appeal to the average stupid american consumer.

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i saw these ads on tv tonight and decided to bite and look at the website.

wow. what a bunch of wannabes. get praise for one good vehicle (veracruz, which by the way is not a good looking vehicle AT ALL, it looks cheesy in real life) and all of a sudden they think they can go picking fights?

amazing. i liked the term ALMOST AMERICAN that someone posted on gmi earlier. this is what they are or want to be. American enough to rape us blind of our dollars and sent it back home. Not not enough American so as to take us all for fools (although you could argue that is working well) and so as to rip our own bona fide industries of over a century. industries that have made this country the money machine it is they can suck from.

its time for the American manufacturers to start getting nasty. It's time for the American public to wake up. Folks only will when their own industries are outsourced.

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i saw these ads on tv tonight and decided to bite and look at the website.

wow. what a bunch of wannabes. get praise for one good vehicle (veracruz, which by the way is not a good looking vehicle AT ALL, it looks cheesy in real life) and all of a sudden they think they can go picking fights?

amazing. i liked the term ALMOST AMERICAN that someone posted on gmi earlier. this is what they are or want to be. American enough to rape us blind of our dollars and sent it back home. Not not enough American so as to take us all for fools (although you could argue that is working well) and so as to rip our own bona fide industries of over a century. industries that have made this country the money machine it is they can suck from.

its time for the American manufacturers to start getting nasty. It's time for the American public to wake up. Folks only will when their own industries are outsourced.

:yes:
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Like others had said, I never liked Hyundai, but now after this BS, I completely despise them.

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People will suck this up just like McDonalds hamburgers... It's brilliant!

I can't wait to try and tell an already jaded and anti-domestic public that Hyundai is in fact lieing, because you know that's what will be thrown up in your face if you make bad remarks about them.

americans are stupid, and they'll not stop until they've destroyed themselves; this is only part of what we all know is coming.

It's BEEN time for GM and Detroit in general to get UGLY and I mean REAL ugly. We need more of the attitude displayed by Mark LaNeve in the quote in my signature and we need it now.

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I love how they claim that "it's time reality won"

Posted Image

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Like others had said, I never liked Hyundai, but now after this BS, I completely despise them.

What's BS about it? What percentage of all Hyundais are built in the US? What percentage of all Buick LaCrosses and Chevrolet Impalas are? How about Ford Fusions and Chrysler PT Cruisers?

Please...tell me what's BS about the claim?

My opinion: no matter what they ever do, what they ever build, you will still have to tell people "I own a Hyundai."

Think about it.

The same was said about Volkswagen at one time...and Toyota and Honda. I've recommended Hyundais to several people and they've been very happy with their purchases and have recommended their cars to others. These people are PROUD to say that they own a Hyundai and that it didn't cost them nearly as much as the competition. Edited by Hudson
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