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Cadillac News: Cadillac Escala Concepts Previews the Future of Brand's Design

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The Pebble Beach Concours d’Elegance has become an auto show of sorts in the past few years with luxury automakers showing off concepts and new models. Cadillac has used the event to show off various concepts such as the Ciel and Elmiraj. Last night, they revealed the Escala concept.

 

“Escala is a concept with two clear objectives. First, Escala is a statement of intent for the next iteration of the Cadillac design language, and also technical concepts in development for future Cadillac models. Secondly, Escala builds Cadillac’s aspirational character, signaling the brand’s return to the pinnacle of premium,” said Johan de Nysschen, president of Cadillac.

 

Escala (Spanish for scale) provides a preview as to Cadillac's future in terms of design and a possible idea to a long-rumored flagship. The overall profile reminds us of the Audi A7 with a coupe-like roofline and liftback. The front end features a new grille design and slimmed down chrome surround. Flanking either side of the grille are slim headlights with organic light emitting diode (OLED) technology.

 

Size-wise, the Escala is 6.5 inches longer, 2.7 inches wider in the front and 2.5 inches in the rear; and rides on a 4.5 inch longer wheelbase when compared to the CT6.

 

The Escala's interior is a feast for the eyes. Cadillac describes it as having a “dual personality”. The front is focused on technology with three curved OLED screens that consolidate the instrument cluster and center stack into one unit. The back is focused on comfort with seating for two and a panaromic sunroof.

 

Under the hood lies a brand new 4.2L twin-turbo V8 with cylinder deactivation. No power figures are given, but we expect to see this engine in the CT6 in the near future.

 

Could we see the Escala as a production model? We'll let de Nysschen answer this.

 

“Escala is a concept car, but one based upon the unrelenting rise of our product substance. Depending on the development of market segment for large luxury sedans, Escala is a potential addition to our existing product plan.”

 

Source: Cadillac

 

The Escala Concept introduces the next evolution of Cadillac design.
Album: Cadillac Escala Concept
8 images
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Press Release is on Page 2






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I would agree on the horizontal lights, it gives it a bit of an Impala look and a Cadillac should have vertical lights.  Overall I like this car.  I am not a big fan of lift back rear ends, but it does add to cargo space, so that is a plus.   Few minor issues aside, I think it looks good.

 

The name is stupid, I thought right away of Escalade without the "de" and Spanish for scale?  Why would you name a car scale.   I guess it won't matter because it will be called CT8 if they build it.

Thing is though, this is a small segment that is shrinking.  Many here have said how the S-class has sinking sales, but the S-class outsells the A8, 7-series and Jag XJ combined.

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Not sure the headlamps will be an issue unless some laws are changed. 


The car is interesting and too difficult to judge in photo's. It for sure is a concept and not really close to production outside. But inside the cars is as close as any of the show cars have been. What they have in there is pretty close to possible at a higher price point. 

 

I have seen claims of it looks like an Audi A7, Jag, Aston, Lexus and the hatch hints at Tesla in a odd way. 

I think the car has some real global appeal and the real key is the styling would play well but they must execute top trim materials and features. They need to lead the way on some technologies and not just add Apple play and call it a day. 

While this may be a show car I think there are elements of the future of A&S on the car. I picture this with a more formal roof line and even in a coupe and while I will not pass final judgment till I see it in person I think it is decent. 

The responses on the web have been all over as expected as some of the traditialist are ranting not enough chrome or no bench seat and others appear to like it. One survey had a 75%+ approval which is good. 

This is some of the first work JDN may have had some influence on so this will give us some direction  to where to expect changed. We know he has been very critical on present interiors and this one shows a new direction. 

I feel things will be getting very interesting in 2019 and later. 

While I am not blown away with the photos I am not put off. I expect it will be like the Lacrosse where I was ok with it and then when I saw the first one I was shocked at how well the proportions played out. The wider look really better balanced the car and design. 

 

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The only criticism I have is consistent with everyone else so far - the headlights need to be vertical.  Otherwise, the front end looks a bit too much like a new Mustang.  Everything else seems like Cadillac is tipping the scale in the right direction.

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I have no problems with the car or design, I think big grill is good and can translate to other products.  I do have a problem with Johan saying this :  

“Escala is a concept car, but one based upon the unrelenting rise of our product substance. Depending on the development of market segment for large luxury sedans, Escala is a potential addition to our existing product plan.”

Unrelenting rise of product???  What the CT6 and the $39k XT5?  Not really unrelenting or all that much of a meteoric rise.    The thing for Cadillac fans to worry about though is when he says depending on development of the large sedan segment.  Well the large sedan segment is shrinking, people just want crossovers.  Johan has already built in an excuse why not to build the car.

 

 

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Don't understand the light issues some are having. It's just a concept and those kind of lights will never see production. Overall, I like what I see here and the numbers are a plus. It measures longer than the S class while having way more cargo room. That's a nice start in my book. 

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The grille reminds me of a 1969 Coupe De Ville.  That gives props to the old school design.  I want more details about these new V8s though.  How many will there be and what kind of output will they have?

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Good looking car, but doesn't identify as a Cadillac in the slightest bit. You could replace the badge with Kia, Hyundai, or Audi logo and never no the difference.

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I don't know what to think of it honestly. It seems like there are bits and pieces with vague familiarity to other cars but not sure what is taking priority here, form or function. As well, I feel they do not want to keep A&S stagnant, but some themes like vertical blade lights appear a little to watered down and the rear reminds me of a GT BMW wagon.

 

Given Cadillac's recent history of concept cars, I am alright with it as the nice gesture they seem to do for pebble beach, but outside of that I see the same kind of stagnation and trying to cater to old and new with this design as anywhere else.

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Yeah....

This concept's face looks familiar to me in the form of Elmiraj grille and Aston Martin Lagonda fascia rolled into one.

I like it but like others, I would prefer vertical headlamps like the Elmiraj had.

It did not blow me away like the other concepts, it is pretty, but like Frisky said, it dont feel like a Cadillac.
Im ready to let go of Arts&Science, but only if it is replaced by something that identifies what a Cadillac should look and feel like.I dont know what that is, but this concept's exterior does not have a Cadillac feel to it.

Let me repeat, I like it, and Im sure it will be quite imposing in person, but so far, I aint feeling any Cadillac vibes with it.

 

Interior is simplistic in a very elegant way.

I LOVE THAT.

Im not sure about the suit material effect they chose, its different and its cool, and I think it could work...instead of the usual all around leather that has been the go to luxury material. Suede is leather, but I was never a fan of it either on a jacket or car interior.

I think I might like the expensive personally tailored designer suit look of it all!

 

LOVE THAT TRUNK.

The  way it opens, the volume, the way its designed and the way the interior materials of it gel. It looks expensive..

Who ever thought that a trunk could be so luxurious and beautifully made to look expensive like the rest of a car's interior???!!!

 

 

 

 

 

 

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17 minutes ago, oldshurst442 said:

 

 

 

 

I ran out of editing time...

And best of all with that trunk, no need to go SUV with a trunk opening and space like that!!!

 

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Interior is cool, not sure on some of the fine details they did, but hey, it is a concept. Exterior, Hate the coupe look. Been done to death. Rear Sucks, keep a more traditional vertical tail light. Front, over all fine but loose the horizontal head lights like everyone has mentioned and get to a vertical set, a true symbol of Cadillac.

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That awkward moment when the new guy drops his bags on your designers and says "make me a Cadillac A7!  I'm going to turn this new house into a home!"  Also, Cadillac lights simply do not zig like that.  Needs vertical lights without branches, front and rear.  I do like the interior and the engine and the RWD chassis.

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The name reminds me of La Scala, the opera house in Milan.   The fastback roofline reminds of the A7 mixed with the Citroen C6... the front makes me think Mazda mixed w/ current Cadillac styling...I like the dimensions--127 inch wheelbase, 210 long... maybe a preview of a possible CT8? 

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Cadillac La Scala, circa 1973 :

1973-Cadillac-La-Scala-sedan-concept.jpg

 

- - - - -

RE the Escala ~ IMO its very crisp & contemporary, but as with the El Miraj, I find a number of details I don't think are optimum WRT being on a Cadillac. I am digging' the dimensions, but I would love to see the Escala & CT6 next to each other, in person.

Edited by balthazar
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Sadly with where the market is today, Cadillac could roll out 10 crossovers and all 10 would outsell a full size sedan.  

It is amazing how similar the La Scala looks to the 1992 Seville, took them a long time to get there.

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Lutz is pretty much right on, Cadillac advertising is doing nothing, and they need crossovers in a bad way.   Too many 5 year plans and lack of consistency to stay on the attack.

I liked the Seville of the 90s and the 98 redesign as well, and the Northstar in the 90s was very competitive, it beat most other V8s in power.  Then they let it rot on the vine like GM often did with products back then.

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On 8/19/2016 at 8:20 PM, Frisky Dingo said:

Good looking car, but doesn't identify as a Cadillac in the slightest bit. You could replace the badge with Kia, Hyundai, or Audi logo and never no the difference.

It's funny, because when i first saw the pictures of this thing, I thought, what the eff is this?

Tesla is the first thing that popped into my head.  Then, it's got some of the Hyundai Genesis going on.  A little bit of an Acura greenhouse even.  Then, Cadillac A7.  And then I am like, there really isn't much traditional Cadillac going on.  Front end is totally bland.

Johan wants to, or thinks he can, or has been told to make Cadillac more global and exclusive.  So it's interpreted as throwing the baby out with the bath water.  Anytime you have a 'new design direction' it's supposed to be a stunning statement.  Think Chrysler's cab forward for example, or the mid 00's new 300.  This really doesn't achieve that sort of statement.  Anything that was maybe positive on the Elmiraj is totally gone also.

It basically is throwing out art and science. Well, it was interesting because while on vacay, in a small bodunk town we visited this wkd sat a brand new ATS coupe in that really stunning red color.  So mad i didn't take a pic.  If i had seen the car in profile first i would have been like 'second ever G6 coupe'.  But all the bling and detailing on the car apart from its being not a spot on the car it was a stunner.  PArt of the reason for that was whatever the residual leftover of the Cadillac A&S cues....the bladed front and rear (albeit moderately expressed) The vertical taillights, the highly detailed and sharp edged grille....the bombastic logo.  And this is with the ATS and CTS that have the mutt styling of A&S and some weak attempt at trying to look German.  (where the ATS fails the wow meter here is it's physical size just isn't large enough to convey wow like a CTS sized car could....not enough width, not enough length and wheelbase).  If this had been a gen 2 CTS coupe with a similar new era eased over styling of the last CTS coupe and with a bit more rakish look I think it would have been more effective.

Cadillac is having so much trouble putting a face on the cars like the CTS and CT6, and finishing the rest of the car too.   

Johan's probably wanting to take a dump on the traditional Cadillac fan base in every way.  Jack up the prices, get rid of the old styling, rather have them be big in other countries.  GM prob thinks Buick will pick up the old fan base with its lower prices, etc.  At the same time, they'll give up on sedans now and stock the house with a bunch of crossovers.

IMO Cadillacs biggest failures of the last 5-8 years is the ATS came out and quite simply is way too small to appeal to any customer base that would even consider Cadillac.  Even those who may be lured by its performance.  The new CTS went up too far in price and really with its ugly front end, wtf rear end, and confusing sides messed with the Cadillac look too much.  The XTS really should have been promoted more to at least get some customers in the showroom (and yes, it's ok to have your XTS at a discount and basically offset cars like the Lexus ES). Many Cadillac customers never even knew what an XTS was, they were told the DTS was dead and nothing to replace it.  The CT6 just arriving may have confused everything even more.  No v8, it's long but not wide, rear lacks length and presence, and pricing is again an issue.  Cadillac hasn't done anything to compete with Tesla and as for gas engines, they really could stand to have a much better 2.0 turbo.  Only just now is Cadillac putting a respectable turbo 6 in their cars.  And then, CUE.

It would be one thing for Cadillac to price their cars way up if the cars they were selling were desirable.  When you miss the mark badly with new and existing customers on styling or size or powertrains or features, and your ad campaigns suck, how are you supposed to build brand equity or expect to get big profits?

^^^^92 Seville, still the total package.  My folks didn't have the STS version, they had the SLS equivalent.  It's fine for Cadillac to have maybe 1 model with the four door coupe / hatch look but i hope they don't turn their whole lineup to these jellybeans.  Cadillacs should have some creases, some blades, edges, angles, etc.  ELR gets big thumbs up for it's styling (it just is limited to electric) and look at it's creases.  Cadillacs didn't ever have hofmeister kinks like this confused thing has.

I don't think Johan is going to work out the way it's been going.

 

 

2016_cadillac_ats_ats-coupe (1).jpeg

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They could put the Evoq concept into production now and it would be the best looking and most modern looking Cadillac and it was from 1999.  The XLR washed out a lot of the good looks and had weird shape.  The Evoq still looks stunning today.

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      The Tamburo – Lamborghini driving dynamics control
      The Tamburo driving mode selector on the center console controls all dynamic vehicle systems and allows the selection of driving dynamics according to surface conditions or drivers' preference, via STRADA, SPORT and CORSA as well the additional NEVE (snow) mode. As an option, two further off-road settings are offered: TERRA (off-road) and SABBIA (sand).
      In STRADA mode the height adapts according to speed to enhance comfort, while in SPORT the Urus lowers to ensure stability and precision at all speeds. In CORSA the vehicle is even more precise and performance oriented with roll at a minimum. In the three off-road modes, NEVE , TERRA and SABBIA higher ground clearance allows obstacles to be safely overcome, with anti-roll bars providing independent asymmetric movement during cornering to ensure optimal traction.
      The electromechanical active roll stabilization system is being used for the first time in a Lamborghini. The stabilization system ensures maximum reduction of the roll angle on bumpy roads in both a straight line and around corners through active decoupling of the stabilizer halves, while ensuring the most agile drive and responsive steering.
      The Urus' specially-tuned damping system incorporates new damper valves, continually adjusting to different driving conditions: harder when cornering and softer in a straight line. The adaptive damper concept is automatically adjusted to different driving modes through ANIMA, or can be fully customized by the driver via the EGO mode, choosing the required rigidity for a very comfortable ride to an extremely sporty, aggressive setting dependent on driving style and road conditions.
      Exterior design
      The Urus is undoubtedly a Lamborghini, taking cues from the LM002 as well as the super sports cars that are fundamental to Lamborghini heritage: the Urus has outstanding proportions, adopting the two-thirds body, one-third window ratio of Lamborghini super sports cars.
      The Urus is a Lamborghini with luxurious space for up to five occupants. Its short overhangs communicate its strength, muscularity, dynamically assertive character and commanding road position.
      The imposing front of the Urus clearly identifies the location of the front-engined power plant within the peaked mound of the bonnet, reminiscent of the Miura and Aventador, and accented by diagonal hood lines, found for the first time on the Countach, that are such a dynamic Lamborghini characteristic. The proud, low front is underlined by the substantial front fender: the Urus is the most powerful SUV available. Large air intakes sporting the hexagonal theme are linked by a low-level front spoiler, further emphasizing the car's aerodynamic efficiency and exceptional performance. The front lights are sleek, slim and very sporty, set in a horizontal position and with LED headlights in the familiar Lamborghini Y shape.
      Its distinctive single-line silhouette features a dynamic coupé-style fly line, accented by the frameless doors and emphasizing the typical Lamborghini characteristic of a lower front end. The powerful character line lips upwards around the rear glass windows, dynamically connecting front and rear and emphasizing the cohesive design impression of creation from a single piece. The Y-shaped front air intakes, also a feature of the LM002, are detailed with the Italian flag: the Urus is born and made in Italy.
      The low roofline and position of the frameless windows allude to the seating position of driver and passengers low within the car. The sharply-inclined windshield and strongly-angled rear windows with glass-on-glass replacing the C-pillar, are emotive of Lamborghini models including the Huracán and accent the Urus' super sports silhouette. The hexagonal wheel arches at both front and rear are a significant design detail from the LM002 and Countach, housing wheels from 21" to 23": the largest in the segment.
      The rear of the Urus sports the complex, powerful lines typical of a Lamborghini, reinforcing the strong, planted character of the car. The roof line broadens at the base of the roof panel in the style of Lamborghini models including the Countach and Murciélago. The substantial rear shoulders support the strongly inclined rear windows, with the entire rear connected by the fender and concurrent black panel housing the air grilles, Lamborghini logo and the Y-shaped taillights. The rear diffuser is inspired by Lamborghini race cars, with integrated double round exhaust pipes.
      When viewed from above, the Urus' pronounced front and rear fenders are set off by the slimmer middle of the car, its curvaceous lines referencing a planted physicality redolent of Lamborghini super sports cars. The rear door lines incorporate both concave and convex lines, giving the Urus its pinched waist before dynamic expansion out to its broad, muscular rear.
      Aerodynamic optimization
      Every surface of the Urus clearly contributes to the car's aerodynamic prowess and its Lamborghini super sports car personality. Form and function work hand in hand within the Lamborghini design: each panel contributes to the car's overall drag coefficient.
      The front splitter and very large air intakes ensure optimal air flow in conjunction with the extensive covered areas of the aerodynamically efficient underbody. Aerodynamic blades feature on the outer edges of the rear window, and the floating rear wing, integrated rear spoiler and spoiler lip reduce aerodynamic resistance. An advanced wheelhouse aerodynamic solution with Naca cooling improves and augments front brake cooling to enhance driving dynamics.
      Efficient aerodynamics also contribute to the Urus' internal acoustics, improving ride comfort, reducing fuel consumption and emissions while a high downforce increases stability, safety and driving dynamics.
      Chassis and suspension
      The Urus is the new benchmark for a Super SUV and a true Lamborghini: it delivers best-in-class lightweight technologies and weight-to-power ratio, with innovation in design and engineering to ensure the best possible driving dynamics as well as overall efficiency.
      At a curb weight of less than 2,200 kg, Lamborghini's team of designers and R&D engineers focused on weight reduction throughout the car's chassis, with an intelligent materials mix to ensure maximum stiffness for the best possible comfort and handling as well as lower fuel consumption and CO2 emissions. The chassis is a blend of aluminum and steel, with frameless aluminum doors, torsional beams replacing a C-pillar, and cross-members in aluminum contributing to the lightweight Urus, as does the chassis floor in a high-strength steel material. Seats are designed and constructed for lightweight comfort and rims are in forged aluminum.
      The front axle with aluminum subframe and suspension-strut support includes specially-designed pivot bearings and wishbone structure. A rear axle with optimized subframe features an aluminum and steel hybrid construction cell. The powertrain mount system has been devised to reduce the effect of engine movement on the chassis, removing uncomfortable chassis vibrations while still delivering a highly sporty feeling through an extremely rigid chassis: a true Lamborghini characteristic. The adaptive air suspension system enables the vehicle to be raised or lowered according to road and driving conditions, with ride height further customizable by the driver via the settings of a Urus-specific controller in the center console: the Tamburo (Drum).
      Brakes and wheels
      The Urus' braking system is commensurate with its super sports car performance, ensuring high thermal resistance and accommodating frequent and heavy braking, even from high speeds and in extreme conditions such as on track or at high altitude. Carbon Ceramic Brakes (CCB) as standard, are the largest and most powerful available, measuring 440 x 40 mm at the front and 370 x 30 mm at the rear. With virtually no brake fade the system optimizes pedal feel, assuring performance and safety in all conditions and environments.
      Wheel options range from 21" to 23", fitted with a range of summer, winter, all-season, all-terrain and sport tires, all especially developed by Pirelli for the Lamborghini Urus and with widths varying between front and rear to enhance stability and sportive driving behavior.
      Versatility and usability
      The Urus interior
      The Urus is as much a luxury SUV as the most powerful, with a super sports car dynamism to be enjoyed by both driver and passengers. The interior's design and finish echoes that of the exterior in terms of unmistakable Lamborghini design, colorways and individuality. Inside, the Urus is as clearly a Lamborghini as it is from outside, with a sporty yet luxurious design and finish.
      The Urus embodies the Lamborghini principal that a car's design, power and dynamic capabilities means every driver should feel like a pilot. The Lamborghini Urus is technologically advanced, yet intuitively operable. The driver and passengers are all afforded a low but extremely comfortable super sports car seat position, firmly integrated within the cabin and for the driver, every cockpit control within easy reach. Oriented around the driver, the slim Y design of the dashboard, like double silver wings and connected to the climbing center console, is inspired by the LM002 as well as by current Lamborghini super sports cars. The Lamborghini hexagonal theme echoes throughout the interior, in elements such as air vents and door handles, and even in items such as the cup holders and air bag modules. A multi-function, three-spoke steering wheel incorporates a vibration damper to enhance comfort in all driving conditions. Multifunction switches are intuitively located on the steering wheel to control the Lamborghini Infotainment System (LIS), including car set-up, media, telephone and navigation.
      A fully-digital TFT display shows the Urus' main information in an animated 3D representation and is customizable by the driver.
      Seating
      Its long wheelbase of 3,003 mm and the low seating position of the occupants creates a comfortable and extremely spacious feel. The Urus ensures luxury and roominess for each of its occupants in seats designed specifically for the Urus Super SUV.
      The standard front DNA memory sport seats are fully electric, heated and 12-way adjustable. More luxurious, 18-way fully-electric front seats are available as an option, including features such as ventilation and massage. The rear bench seat as standard comes with a movable and folding seat back and ISOFIX fixings. Providing an extremely comfortable five-seat configuration, the ability to fold and move the rear seat offers maximum versatility and increased luggage capacity for daily use. The rear bench seat can be lowered to substantially extend the trunk space from 616 liters to 1.596 liters. As an option in conjunction with the fully-electric front seats, a more exclusive two-seat rear layout can be specified providing exceptional rear passenger comfort while reflecting the Urus' sporty character.
      Color and trim
      Luxury Italian style and craftsmanship resonate through the Urus. Its ergonomic cabin is replete with high quality materials including the finest leather, Alcantara, aluminum, carbon fiber and wood.
      Internally the Urus is specified with a Unicolor leather and trim in either Nero Ade or Grigio Octans and five additional optional colors. Dual-color Bicolor Elegante and Bicolor Sportivo specifications with options of both leather and Alcantara are also available. Stitching options and complementary seat belt, floor mat and carpet colors allow clients to customize their Urus in a more sporty or elegant style as required. The dashboard trim is finished in Piano Black and Brushed Aluminum as standard. Optional finishes are offered in Open Pore wood including a combination with aluminum, and a carbon fiber alternative.
      An optional Off-Road Package incorporating the TERRA and SABBIA driving modes, includes specific metal-reinforced bumpers and additional underfloor protection for off-roading in snow, forest or even dune surfing.
      Lamborghini Infotainment System III (LIS) and connectivity
      The Lamborghini Urus infotainment system reflects its luxurious and daily usability, and comes with advanced connectivity features. Included as standard is an LIS touchscreen infotainment display across two screens, perfectly integrated within the Urus' interior above the center 'Tamburo'. The upper screen is the key interface for entertainment, managing functions such as media, navigation, telephone and car status information. The lower screen provides a keyboard and hand-writing-compatible screen for inputting information and controlling functions such as climate control and seat heating.
      The LIS III integrates innovative connected voice control, able to recognize natural-dialogue voice commands to manage functions such as music, telephone calls or send text messages. Included as standard is a phone holder compartment with wireless charging and voice control; a personal memory profile, USB connections, Bluetooth media streaming, DVD player and a sound system. Other optional features include a TV tuner, DAB and CI card reader, head-up display, a Lamborghini smartphone interface and a smart display for rear seat entertainment. Lamborghini Connect is also offered.
      The Lamborghini Smartphone Interface (LSI) allows fully integrated connection of iOS (Apple) and Android (Google) smartphones, supporting the Apple CarPlay TM, Android Auto (90% smartphone market coverage) and Baidu-Carlife (China) as standard.
      A sound system featuring eight speakers, driven by four channels comes as standard. A high-end Bang & Olufsen Sound System with 3D sound and 1,700 watt output can be specified, with 21 fully active speakers. Produced through close collaboration between Lamborghini, Fraunhofer IIS, and HARMAN, the system creates an immersive, natural 3D sound experience for all Urus occupants, front and rear.
      Advanced Driver Assistance Systems (ADAS)
      The Lamborghini Urus ADAS systems provide a comprehensive level of safety, security and driving assistance on level 2 (SAE scale). A High Beam Assistant automatically fades headlights in and out of high beam mode as required; front and rear parking sensors and cruise control are also included as standard, as is an innovative PreCognition system preventing or mitigating collision. Optional ADAS systems include traffic management systems, top-view camera and a trailer coupling mode.
      The Lamborghini Urus features keyless start via the push 'Start' button on the center console, as long as the key is present. Access to the Urus is also granted by touching sensor panels in the doors and tailgate. Personalization settings allow the car to be configured to suit different drivers and to switch easily between up to seven different programmable profiles including seat preferences and EGO driving mode styles, and even Infotainment presetting.
      The rear tailgate is electrically operated via a switch on the driver's door, a button on the key or a manual button on the tailgate itself. An optional 'virtual pedal' allows the tailgate to be opened by a kick movement. The tailgate opening angle can be customized by the driver. Easyload Assist, standard on the Urus, allows the height at the rear of the Urus to be lowered for easy loading.
      Price and market delivery
      The first customers will take delivery of the new Lamborghini Urus in Spring 2018 at suggested retail prices as follows:
      Europe: EUR 171,429.00 (suggested retail price, taxes excluded) Italy: EUR 168,852.00 (suggested retail price, taxes excluded) UK: GBP 131,500.00 (suggested retail price, taxes excluded) USA: USD 200,000.00 (suggested retail price, VAT/GST excluded) China: RMB 3,130,000.00 (suggested retail price, taxes included) Japan: YEN 25,740,000.00 (suggested retail price, taxes excluded)
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