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    William Maley

    #NowThatsACoupe (Right....)

    Tonight in Ingolstadt, Audi revealed the new 2017 A5 and S5 coupes. You might look and wonder what's different about the new model compared to old - it looks the same. We can't fault you for thinking that. The only real change that most people will be able to pick out is the slightly wider grille up front. Audi has improved the overall aerodynamics with a class-leading 0.25 drag coefficient.
    At least the interior does reveal some significant changes. Much like the A4, the A5 gets a new dash design with minimal clutter and an 8.3-inch screen. Audi's 12.3-inch virtual cockpit system is available. The A5 will also be the first Audi model to feature the automaker's connect SIM, a SIM card that permanently installed in the vehicle to an provide LTE data connection. For Europe, the A5 will be offered with two gas and three diesel engines. Power ranges from 190 to 286 horsepower. There will be the choice of either a six-speed manual or seven-speed automatic, along with front or quattro all-wheel drive.
    The S5 features a new 3.0L supercharged V6 with 354 horsepower, up 21 horsepower from the previous model. An eight-speed automatic and quattro all-wheel drive comes standard.
    Despite a longer wheelbase and wider tracks, Audi says the new A5 is about 132.5 pounds lighter than the outgoing model.
    Audi is planning to launch the A5 coupe later this year in Europe, with the U.S. following sometime after. Expect to see the convertible and sportback later on.
    Source: Audi

    Press Release is on Page 2

    Sporty elegance – the new Audi A5 and S5 Coupé
    World premiere: New design highlight from Ingolstadt Powerful six-cylinder engines for more driving pleasure and efficiency High tech interior with Audi virtual cockpit and Audi connect

    Audi revolutionized its mid-size class in 2007 with the A5. The Ingolstadt-based carmaker created a work of art that took fans around the world by storm. Nine years later marks the launch of the second generation – with a new, honed look and high tech everywhere. The new generation of the A5 Coupé* is athletic, sporty and elegant. Its design goes hand in hand with sophisticated aerodynamics. Under the skin the A5 impresses with an all-new chassis, powerful engines, and innovative infotainment features and driver assistance systems.
    How do you make a design masterpiece even more beautiful? Audi designers have been pondering this question for years. The results are impressive: The new Audi A5 Coupé* sports a fresh, modern and honed look. It is nevertheless true to its DNA with the sporty and elegant character being passed down to the new version. The best example is the now three-dimensional wave-shaped shoulder line that already characterized the previous model. The precisely sweeping line with pronounced bulges over the wheel arches emphasizes all four wheels – a cue to the quattro all-wheel drive.
    The perfectly balanced proportions with a long engine hood, the stretched wheelbase and short overhangs underscore the sportiness of the new A5 Coupé. The sculpted Singleframe grille is significantly flatter and wider than in the previous model. The LED rear lights and optional LED or Matrix LED headlights with dynamic turn signals make high-end technology visible even after dark.
    The new Audi A5 Coupé* will launch in Germany with five engines: two TFSI and three TDI units. Their power output has increased considerably and is now between 140 kW (190 hp) and 210 kW (286 hp). Compared with the previous model, they offer up to 17 percent more performance while consuming as much as 22 percent less fuel. All the engines combine high efficiency with sporty power development and smooth running – especially the two 3.0 TDI six-cylinder engines.
    With its newly developed 3.0 TFSI, the Audi S5 Coupé* is now in a league of its own. The turbo V6 exhibits highly efficient, sports car-like performance. From its 2,995 cc of displacement, the boosted six-cylinder engine produces 260 kW (354 hp) of power, which is 15 kW (21 hp) more than the engine in the previous model.
    The new Audi A5 Coupé* comes with a drivetrain solution tailor-made for each engine variant. The manual six-speed gearbox and the seven-speed S tronic are used with the four-cylinder engines as well as the 160 kW (218 hp) 3.0 TDI with front- or all-wheel drive. The eight-speed tiptronic is reserved for the top diesel with 210 kW (286 hp) and the S5 engine*. Both engines come standard with quattro all-wheel drive. Audi also offers the optional rear-axle sport differential for even more dynamic driving and precision.
    The new quattro with ultra technology is also available for the first time. At the moment it can be combined with the four-cylinder TFSI and TDI engines with manual transmission. Optimized for efficiency, the drive system does not exhibit any perceptible differences to permanent systems in terms of traction and driving dynamics.
    The all-new chassis is among the strengths of the Audi A5 Coupé*. It offers the driver optimal comfort combined with a high degree of agility. The A5 thus handles narrow, winding mountain roads and long trips on the Autobahn with equal aplomb. Audi offers a suspension with damper control as an option. This is integrated into the dynamic handling system known as Audi drive select, which enables the driver to modify the basic characteristic in multiple steps.
    The electromechanical power steering is also a new development from Audi. It adapts according to the vehicle’s current speed and provides highly precise road feedback. Optionally available is the dynamic steering, which varies its gear ratio depending on the speed and steering angle.
    The Audi A5 Coupé* is significantly more efficient than its predecessor. This is due in large part to a reduction in weight as well as sophisticated aerodynamics. The engineers were able to trim the curb weight by as much as 60 kilograms (132.3 lb). The body is the lightest in the competitive field thanks to an intelligent mix of materials and lightweight design. With a drag coefficient of 0.25, the A5 Coupé is also the segment leader with respect to aerodynamics.
    The interior benefits from the increased dimensions and longer wheelbase. Space for driver and passengers is more generous. The horizontal architecture of the instrument panel and the continuous air vent strip create a wide sense of space.
    As is typical for Audi, interior build quality is uncompromisingly high. High-quality materials in a wide range of colors provide for a particularly pleasant ambiance and underscore the premium character of the mid-sized model. Optional ambient lighting highlights the interior with a choice of 30 adjustable shades. The new
    A5 Coupé* also redefines the class benchmark for aeroacoustics. The acoustic comfort is almost that of a luxury class model.
    The luggage compartment offers a volume of 465 liters (16.4 cu ft), 10 liters
    (0.4 cu ft) more than with the previous model. The rear seat has a 40:20:40 split and can be easily folded forward using levers in the luggage compartment. Audi also offers the two-door coupé with optional gesture control for opening the luggage compartment lid via a foot motion. The optional trailer hitch is electrically released at the press of a button.
    Display and controls
    The A5 Coupé* is now available for the first time with the optional Audi virtual cockpit, a 12.3-inch TFT display with a resolution of 1,440 x 540 pixels. Together with the MMI navigation plus including 8.3-inch monitor on the center console, it forms the central information unit. The focal point of the MMI terminal is the round rotary pushbutton. Its surface is home to the touch-sensitive touchpad. The touchpad is used to input characters and also for multifinger gestures, enabling the driver to zoom in on the map, for example. The whole MMI control logic is similar to that of a smartphone, including the intelligent free text search function. The new, more natural voice control system can recognize input made using everyday language, such as: “I would like to call Peter.”
    Infotainment and Audi connect
    Customers choosing MMI navigation plus automatically also get the hardware module Audi connect and the new Audi connect SIM, a SIM card permanently installed in the car. The new Audi A5 Coupé* uses this to connect to the Internet via the ultrafast LTE network. Use of the versatile Audi connect services is free of charge of three years, both in Germany and in most European countries. The respective national provider is selected automatically as needed.
    Independent of the integrated Audi connect services, customers can also purchase optional data packages for individual Internet use using the Wi-Fi hotspot. This allows all passengers to surf the Web and send/receive email with up to eight mobile devices at attractive rates.
    The A5 can also be equipped with the optional Audi connect safety & service package. This includes such functions as an automatic emergency call in the event of an accident, online roadside assistance and Audi service request as well as remote functions that can be used with the MMI connect app on a smartphone, smartwatch or – in conjunction with the fourth generation Apple TV – from a television. Examples include locking and unlocking the car, checking where the car is parked and calling up the vehicle status.
    With the Audi smartphone interface, Apple Car Play and Android Auto bring the familiar smartphone environment to the car, if desired. The optional Audi phone box with wireless charging in the center armrest uses near-field coupling to link smartphones wirelessly to the vehicle’s antenna and enables inductive charging according to the Qi standard. For very discerning hi-fi fans, the Bang & Olufsen sound system with its innovative 3D sound is available as an option.
    Driver assistance systems
    An intelligent combination of different technologies enhances the safety, comfort and efficiency of the new Audi A5 Coupé*. At the same time, Audi is also taking the next step toward piloted driving. The broad choice of innovative driver assistance systems sets standards in the segment. Compared with the previous model, nearly all of the systems are either completely new or have been extensively updated.
    The predictive efficiency assistant helps the driver save fuel, Audi active lane assist helps keep the car on track in the driving lane, and the Stop&Go adaptive cruise control including traffic jam assist offers the driver relief in slow-moving traffic. New and important safety features include the park assist, cross traffic assist rear, exit warning, collision avoidance assist and turn assist as well as the Audi pre sense systems. Camera-based recognition of traffic signs rounds out the lineup.
    The new Audi A5 Coupé will launch in Germany and additional European countries in fall 2016. Compared with the previous model, the list of standard equipment is even more generous. Among the features included are xenon headlights with LED daytime running lights and LED rear lights, LED interior lights, the Audi MMI radio plus with 7-inch MMI color display, Bluetooth and USB charging function, the three-spoke multifunction steering wheel (including shift paddles in models with automatic transmission), height-adjustable belt feeds, the Audi drive select dynamic handling system and Audi pre sense city.
    New trim lines provide numerous customization opportunities, for both the interior and the exterior. Besides the base model, there are also the sport and design lines. The S line sport package and the Audi design selection are available for sophisticated customization, particularly for the interior. Audi offers the S line exterior package for a particularly dynamic appearance.
    The Audi S5 Coupé
    From 0 to 100 km/h (62.1 mph) in 4.7 seconds. The new Audi S5 Coupé* combines dramatic elegance with the performance of a sports car. Its newly developed, turbocharged V6 engine produces 260 kW (354 hp) and consumes just 7.3 liters of fuel per 100 km (32.2 US mpg). The sharper S exterior design and the S-specific details in the interior underscore the dynamic character of the Audi two-door sports coupé.

    William Maley

    Audi's TT gets more powerful

    Audi chose the Beijing Auto Show to reveal the 2017 TT RS family. Offered in coupe and roadster, the TT RS boasts a new 2.5L TFSI five-cylinder engine with 400 horsepower and 354 pound-feet of torque. Compared the old TT RS, the 2.5L boasts 40 more horsepower and 11 more pound-feet. This engine only comes paired with a seven-speed dual-clutch transmission and Audi's quattro all-wheel drive.
    The TT RS coupe can hit 62 mph in 3.7 seconds while the roadster does it in 3.9 seconds. Here is an interesting fact, the TT RS coupe is only 0.2 seconds slower than the current Audi R8 to 62 mph. Top speed stands at 155 mph, but can be increased to 174 mph through an option that removes the limiter.
    The suspension has been lowered by 10 millimeters and you can option a set of adaptive dampers with magnetic ride technology. 19-inch wheels and a set large brakes come standard. A set of 20-inch wheels and carbon-fiber ceramic brake discs are on the options list.
    Outside, the TT RS features a more aggressive body kit with larger air vents on the bumper, rear wing, side skirts, and carbon fiber side mirrors.
    Audi will launch the TT RS this fall in Europe. No word when we'll see it in North America, but it would be safe to assume it would be sometime next year.

    Source: Audi
    Press Release is on Page 2

    Stronger than ever: new Audi TT RS Coupé and new Audi TT RS Roadster
    Impressive: new aluminum five-cylinder engine with 294 kW (400 hp) Available for the first time in a series-production Audi: OLED rear lights Controls like a racing car: numerous functions on the RS sport steering wheel

    The sound: inimitable five-cylinder. The performance: tremendous at 294 kW (400 hp). The traction: inexhaustible thanks to quattro drive. As the sporty spearhead of the TT series, the new TT RS* is to be marketed under the Audi Sport label. At the Beijing Motor Show, Audi is presenting its Coupé and its Roadster for the first time to the world’s public. Sales in Europe will begin in fall 2016.

    “The new aluminum five-cylinder engine delivers 400 hp, which is 60 hp more than its predecessor,” says Dr.-Ing. Stefan Knirsch, Audi Board Member for Technical Development. “Together with the quattro drive, it ensures sporty driving pleasure with maximum traction. Audi uses Matrix OLED technology in the rear lights for the first time.”
    Impressive performance: the new five-cylinder engine
    A jury of international motor journalists has voted the 2.5 TFSI “Engine of the Year” six times in a row. Now Audi has further developed the five-cylinder engine in all areas – with lightweight construction measures, reduced internal friction and increased power delivery. As a result, the turbo engine gains a good 17 percent increase in performance at an unchanged capacity of 2,480 cc. At 294 kW (400 hp), it is more powerful than ever before. The maximum torque of 480 Nm (354.0 lb-ft) is available between 1,700 and 5,850 rpm. It ensures fantastic pulling power, which accompanies the unmistakable sound. Cylinders positioned directly beside each other and far away from each other fire in alternation. This brings with it a very special rhythm. The TT RS Coupé accelerates from 0 to 100 km/h (0 to 62.1 mph) in 3.7 seconds, the Roadster in 3.9 seconds – this corresponds to the level of a supercar. Audi regulates the top speed at 250 km/h (155.3 mph), or at 280 km/h (173.9 mph) upon request.
    For the best traction and plenty of driving pleasure: the quattro drive
    The forces of the 2.5 TFSI engine flow via a seven-speed S tronic, which shifts at lightning speed, to the quattro permanent all-wheel drive. Its multi-plate clutch distributes the power freely between the axles. This provides strong grip and immense driving pleasure. The wheel-selective torque control makes handling even more agile and safe. Using the Audi drive select system, the driver can influence the quattro drive and other components such as the steering, S tronic, engine characteristic and exhaust flaps. The four modes available for this are comfort, auto, dynamic, and individual.
    Pure dynamics: the chassis
    In addition to its light weight, the Audi TT RS has its sporty chassis to thank for its outstanding handling. The direct steering provides close contact with the road and makes it a pleasure to drive challenging winding stretches. At the front axle, ventilated and perforated steel discs are in action behind the 19-inch wheels – or 20-inch forged lightweight wheels as an option. Alternatively, lighter and particularly abrasion-resistant carbon-fiber ceramic discs are available. At the back, a steel monoblock disc is used. As an option, Audi supplies RS sport suspension plus adaptive dampers in magnetic ride technology. In this case, the damping characteristics can be influenced electronically. The control technology is integrated into the driving dynamics system known as Audi drive select.
    New feature: Matrix OLED lights
    For the first time in a series-production Audi, Matrix OLED technology (organic light emitting diode) is used in the rear lights as an option. These emit an extremely homogeneous, high-contrast light. The light can be continuously dimmed, it does not cast any shadows and does not require any reflectors – this makes the OLEDs in 3D design efficient, light and visually impressive. Each rear light contains four wafer-thin units which become smaller from the inside out. The biggest bears the TT logo and the four Audi rings. The TT RS has LED rear lights and LED headlights as standard. Alternatively, the latter are available as intelligently controlled Matrix LED units.
    Athletically streamlined: the exterior design
    Large air inlets, a Singleframe grille with a newly designed honeycomb grille and quattro logo, a fixed rear wing and two large, oval exhaust tailpipes – the new TT RS Coupé and the new TT RS Roadster exude concentrated power. Along the flanks, aerodynamically-shaped side sills emphasize the dynamic design. Both models measure 4.19 meters (13.9 ft) in length, 1.83 meters (6 ft) in width and 1.34 meters (4.5 ft) in height.
    Inspired by racing cars: the cockpit
    Controls and display in the new TT RS are focused completely on the driver. All information is displayed as standard on the fully digital Audi virtual cockpit with 12.3-inch screen. The driver can choose from three views, including a special RS screen that highlights the rev counter and provides information on tire pressure, torque, and g‑force, among other things. The Audi virtual cockpit also displays a shift light which informs the driver that the engine speed limit has been reached. For the first time in the RS portfolio, the RS sport leather steering wheel with shift paddles has two operating satellite buttons for turning the engine on and off as well as the driving dynamics system known as Audi drive select, in addition to multifunction buttons. This means that the driver’s hands stay on the wheel at all times. The driver can influence the exhaust flap control via the sound button on the center console.
    Best entertainment: infotainment and Audi connect
    Audi also offers a huge amount of high-end infotainment technology. The options include MMI navigation plus with MMI touch including free text search and natural voice control, as well as the Audi connect online module with Wi-Fi hotspot. Using Audi phone box, compatible cell phones can be charged inductively and paired with the onboard antennae for optimal reception. The new Audi smartphone interface technology displays selected apps from the cell phone directly in the Audi virtual cockpit. The Bang & Olufsen sound system is a highlight for fans of excellent acoustics.
    Golden Fall: market launch
    The new TT RS models will be launched on the European market in fall 2016. The Coupé prices start at 66,400 euros, the Roadster is listed at 69,200 euros.

    William Maley

    We learn a little bit more on the upcoming RS3 sedan

    We know that the Audi RS3 sedan is real and a leaked roadmap showed that it could be coming in 2017. Now Car and Driver has learned some details about the hot sedan.
    Speaking with a source, Car and Driver says the RS3 sedan will be powered by an all-new, turbocharged 2.5L five-cylinder with 400 horsepower. This engine will debut in the new TT RS at the Beijing auto show later this month. A new seven-speed dual-clutch transmission will route power to all four wheels. Depending on how the car is optioned, top speed will either be 155 or 174 mph.
    It is expected that Audi will show the RS3 sedan sometime later this year, with sales beginning in the U.S. in 2017.
    Source: Car and Driver

    William Maley

    Another A5 variant is coming to the U.S.

    Since 2009, Audi has sold a five-door version of the A5 called the A5 Sportback in a number of countries except the U.S. That will be changing in the near future.
    “I feel confident that there will be another variant of the A5 that will be a real home run. There’s one we don’t have,” Audi of America president Scott Keogh told Automotive News at the media launch of the new A4.
    While Keogh didn't mention the Sportback by name, it is the only A5 variant that hasn't come to the U.S.
    Automotive News says the next-generation A5 is due sometime in the second quarter of 2017. Expect a turbocharged 2.0L four-cylinder with 252 horsepower and the choice of either front or all-wheel drive to be on offer at launch.
    Source: Automotive News (Subscription Required)

    William Maley

    Revealed! Audi SQ7 TDI

    By William Maley, in Audi,

    Your High-Performance Q7 Has Arrived

    Audi had one more surprise up their sleeve this week. Today, the German automaker announced the SQ7. Positioned as the high-performance model, the SQ7 uses a 4.0L turbodiesel V8 with 435 horsepower and 664 pound-feet of torque. This bests much of the competition when equipped with a diesel engine.
    But that high torque figure isn't the big story, it is how the SQ7 produces all of that power. The 4.0L V8 uses two conventional, sequential turbochargers and an electric compressor - a first in a production model. The electric compressor sits in the air path downstream of the intercooler, near the engine. Since it uses electric power to generate boost pressure (not exhaust gases), Audi says this eliminates turbo lag. Audi claims a 0-62 mph of 4.8 seconds and a limited top speed of 155 mph.
    Audi has also introduced an optional roll stabilization system that uses an electric motor and a three-stage planetary gearbox that separates the two halves of the stabilizer bars. On uneven surfaces, the system separates the bars to provide a smooth ride. In sporting situations, the bars brought together, adding stiffness to reduce roll.
    With all of these added electric parts, how can the SQ7 keep up with the demand? Audi's engineers fitted a 48-volt electric subsystem to power all of these devices.
    The Auid SQ7 will go on sale in Europe this spring. Will we see it in the U.S.? Possibly, but expect a gas engine.
    Source: Audi

    Press Release is on Page 2

    Audi SQ7 TDI: Driving Innovation
    First S model in the Audi Q7 model line World first: electric powered compressor Also new at Audi: high-performance, 48‑volt electrical subsystem and electromechanical active roll stabilization

    With 320 kW (435 hp) and 900 Nm (663.8 lb ft) of torque, the new Audi SQ7 TDI* is the most powerful diesel SUV on the market. It also leads the competition in numerous other technical fields. Its newly developed 4.0 TDI engine features a world first: An electric powered compressor gives the SQ7 TDI outstanding off-the-line performance. Yet it consumes on average 7.4 liters of fuel per 100 kilometers (31.8 US mpg).
    “Following the launch of the successful SQ5*, we are now also applying the concept of a diesel-engined S model to the Q7 model line. So equipped, the SQ7 TDI with a V8 TDI engine achieves the consumption figures of a six-cylinder. The new technology solution of the electric powered compressor in the SQ7 TDI is a world first in the competitive environment, with which Audi once again underscores its claim Vorsprung durch Technik,” said Dr. Stefan Knirsch, Member of the Board of Management of AUDI AG for Technical Development.
    Forced induction: Three chargers working together
    The 4.0 TDI has been newly developed from the ground up. It combines best-in-class performance with low consumption and guarantees maximum dynamics. The V8 engine has a displacement of 3,956 cc. The two exhaust-gas turbochargers are activated selectively according to the concept of sequential charging, since exhaust gas only flows through one turbocharger at low and intermediate load. The second turbine is only activated at higher loads. An electric powered compressor (EPC) augments the work of the two turbochargers, particularly in the lower engine speed range, providing for extremely dynamic off-the-line performance.
    With 320 kW (435 hp) and 900 Nm (663.8 lb‑ft) of torque between 1,000 and 3,250 revolutions per minute, the SUV sets new benchmarks in the segment. It accelerates from 0 to 100 km/h (62.1 mph) in 4.8 seconds; top speed is 250 km/h (155.3 mph) (governed). In the New European Driving Cycle (NEDC), it consumes 7.4 liters per 100 kilometers (31.8 US mpg). This corresponds to CO2 emissions of 194 grams per kilometer (312.2 g/mi).
    Forced induction concept and electrical system: Electric powered compressor (EPC) and 48‑volt subsystem
    The electric powered compressor is a world first in a production vehicle. This EPC strongly supports the 4.0 TDI engine when starting off and accelerating from low load for pure dynamics with no turbo lag. It is placed in the air path downstream of the intercooler, close to the engine. Because the EPC does not require any exhaust-gas energy to develop boost, it can be used at any time, thus making it the solution for the traditional weaknesses of the classic exhaust-gas turbocharger. With this technology, turbo lag is history. The EPC provides the engine the boost energy needed for the dynamic delivery of power in less than 250 milliseconds. Driven by a compact electric motor, its compressor wheel spins up to 70,000 revolutions per minute. The 4.0 TDI thus develops its immense power with no perceptible lag: It is available immediately upon depressing the accelerator. That is a major plus, particularly when starting off.
    The Audi valvelift system (AVS) is also making its debut in a diesel model from Audi. The inlet and exhaust cam shafts each have two cam contours per valve. On the inlet side, one cam contour supports starting off in conjunction with the EPC, while the other optimizes cylinder filling and thus power at high engine speeds. The AVS system on the exhaust side enables activation of the second exhaust-gas turbocharger. The sequential charging system controls the two exhaust-gas turbochargers so that only one turbocharger is used at low engine speeds. The second is activated additionally at higher loads and engine speeds. The customer benefits from very good torque delivery and dynamic response across the entire engine speed range.
    The exhaust streams from the two exhaust valves are hermetically separated, with each driving one of the two turbochargers. In the lower engine speed range, one valve per cylinder remains closed, so that the full exhaust stream flows to the active turbocharger. When load and engine speed increase, the AVS opens the second exhaust valves. This directs flow to and activates the second exhaust-gas turbocharger. The engine achieves its maximum output in this biturbo mode. The switching by the AVS enables fast and precise activation of the second exhaust-gas turbine.
    The power for the EPC, which reaches a maximum of 7 kW, is provided by the 48‑volt electrical subsystem. The SQ7 TDI uses this higher-power electrical system, which facilitates the high-power systems electromechanical active roll stabilization (EAWS) and EPC. To meet their high power and energy requirements, the electrical subsystem includes its own 48‑volt lithium-ion battery mounted beneath the luggage compartment with a nominal energy content of 470 watt-hours and peak output of up to 13 kilowatts. A DC/DC converter connects the 48‑volt and 12‑volt electrical systems. The required energy is provided by a more powerful and highly efficient generator with an efficiency of over 80 percent at an output of up to 3 kW. This is a so-called MOSFET generator (Metal Oxide Semiconductor Field Effect Transistor), which reduces electric losses and increases efficiency. MOFSETs replace the diodes used previously. In addition, the 48‑volt storage unit supports the 12‑volt electrical system when required. This also reduces the load on the 12‑volt lead battery.
    V8 TDI – further technical highlights
    The intake side of the 4.0 TDI is on the outside, the exhaust side with the two turbochargers is on the inside of the 90-degree internal V. This layout provides for short gas paths, i.e. spontaneous response and short paths for the emissions control system. The common-rail system generates up to 2,500 bars of injection pressure. Ignition pressure reaches the 200‑bar mark in broad sections of the characteristic.
    The innovative thermal management and sophisticated measures in the crankshaft and camshaft drive reduce friction. With the combination of a NOx oxidating catalytic converter and a downstream SCR catalytic converter, which is integrated into the diesel particulate filter and uses AdBlue injection to reduce oxides of nitrogen, the V8 TDI has a particularly efficient emissions control system. A sound actuator in the exhaust system amplifies the sonorous eight-cylinder sound. SQ7 TDI drivers can choose how much attention they want to draw to themselves by using the Audi drive select system to vary the amount of sound.
    The biturbo V8 combined with the EPC is a core element of the global Audi diesel strategy. With high torque even at low engine speeds and low consumption figures, it is also ideally suited for markets such as the United States. Its engine characteristic combines supreme pulling power with sporty agility – ample off-the-line performance and spontaneous response.
    High efficiency: The eight-speed tiptronic
    The 4.0 TDI in the Audi SQ7 TDI works with strong partners. The proof is in the road behavior, from extremely comfortable cruising on the Autobahn to dynamic handling on mountain passes. The redesigned eight-speed tiptronic is impressively efficient. It changes gears extremely quickly and efficiently, and at high speeds allows coasting at idle. A self-locking center differential is the heart of the quattro permanent all-wheel drive system. It is compact, lightweight and interacts very precisely with the suspension control system.
    The maxim of lightweight construction also applies to the suspension – its links are made primarily of aluminum. Electromechanical power steering, the Audi drive select driving dynamics system and adaptive air suspension with S-specific tuning are standard. An optional brake system with extremely lightweight carbon fiber-ceramic disks will follow shortly after the market launch. Audi offers the SUV with 20‑inch wheels on 285/45 tires, with options up to 22 inches from the quattro GmbH program.
    Networked suspension control
    Audi offers the SQ7 TDI with an optional driving dynamics package comprising three technology modules: sport differential, electromechanical active roll stabilization and all-wheel steering. The highly integrated suspension control unit is used in the SQ7 TDI. It assumes the central control of the adjustable shock absorbers, the air springs, the sport differential and roll force distribution. By bundling all relevant suspension functions into a central control unit, the developers achieved an optimal networking and coordination of the functions among themselves. The customer thus experiences outstanding handling in any situation.
    Sporty or comfortable: Body roll stabilization
    A new solution in the competitive environment is the electromechanical active body roll stabilization. Here a compact electric motor with a three-stage planetary gearbox separates the two halves of the stabilizer. On an uneven road surface, they are actively decoupled from one another, resulting in improved ride comfort. During sporty driving, the tubes are interconnected and twisted against each other. That significantly reduces body roll, i.e. the lean of the car. Together with the transmission, the electric motors produce anything up to 1,200 Nm (885.1 lb‑ft) of torque. The effect is taut, sporty handling: The car leans less in bends and the tendency to understeer is further reduced.
    The front and rear stabilizer can be adjusted independently of each other. This active distribution of stabilizer forces between the front and rear axle has a positive effect on road behavior. Steering precision and the agility of the car improve significantly.
    Compared with conventional hydraulically switched stabilizers, the 48‑volt-based system from Audi offers major advantages. It can develop more power, it works faster and it is activated even at low speeds. Because it requires no oil, the electromechanical active roll stabilization is also maintenance-free and environmentally friendly.
    Bold road behavior and handling: All-wheel steering in combination with sporty and direct front-axle steering
    With all-wheel steering, the rear wheels turn in by as much as five degrees, making parking easier. The more direct front-axle steering ratio of the SQ7 TDI improves the handling characteristics. Depending on the situation, the rear wheels steer opposite or in the same direction as the front wheels, improving dynamics and stability.
    High agility in every curve: quattro with sport differential
    For sporty drivers, it is one of the central objectives of road behavior: neutral handling up to the limit, even at high engine power. The optional sport differential provides stable and precise steering, particularly when accelerating dynamically out of curves. Variable torque between the wheels on the rear axle offers supreme control in curves. The SQ7 TDI is pressed precisely into the curve as a result. Even if the rear end starts to swing out, the quattro sport differential brings it back under control. This technology is available for the first time in the Q7 model line and is reserved exclusively for this top model.
    Lightweight construction – innovative multimaterial construction
    Thanks to systematic lightweight construction, the Audi SQ7 TDI is the lightest SUV in its segment, yet makes no compromises with respect to crash safety. The body features an innovative multimaterial construction. Hot-shaped and extremely strong sheets form the backbone of the occupant cell; the outer skin is made of aluminum. The center of mass is low – another factor for the sporty handling. The drag coefficient is an outstanding 0.34.
    Powerful sportiness: Exterior styling
    The new Audi SQ7 TDI strikes an impressive balance between powerful and intensified stylistic elements. At 5.07 meters (16.6 ft), it is approximately as long as the base model. The Audi DNA, such as the sculpted Singleframe radiator grille, distinctively highlighted wheels and flared quattro-style blisters, is unmistakable. All lines and surfaces are designed precisely and incisively, and accentuate the width of the car and thus the solidness of the overall concept. The SQ7 TDI has a new radiator grille with an S‑specific design at the bumpers. Other distinguishing features are the side air inlets, the mirror housings and door inlays in standard aluminum. The exhaust system terminates in four rectangular tailpipes.
    Light – LED headlights standard
    The headlights have a pronounced three-dimensional appearance overall with a double-arrow signature. The standard LED and optional Matrix LED headlights plus the dynamic rear turn signals underscore Audi’s leading role in lighting design and technology. With the LED and matrix LED headlights, the daytime running lights together with the turn signals form a double light guide arrow – a new and unique light signature within the Audi family. Each Matrix LED headlight divides its high beam into 30 individual light-emitting diodes paired with three reflectors. A camera on the interior mirror analyzes the traffic situation. Given this information, the control unit individually turns the diodes on and off, or dims them in 64 stages each, depending on the situation. With the millions of different resultant beam patterns, the high-end headlights superbly light up the road, without blinding other road users. Traffic signs are illuminated with less power so that the driver is not blinded by glare.
    The functional range of the Matrix LED headlights also includes intelligent cornering lights, created by a shift in the light center position. If the car is equipped with the optional MMI navigation plus, this system’s route data will trigger the cornering light to illuminate around the corner just before the driver begins turning the steering wheel. The large LED rear lights vary the theme of the headlamps: The tail lights, activated when the ignition is turned on, create a double arrow like the headlights. The brake light is located in the two upper chambers; the interior of
    the light has a three-dimensional appearance, with lightness and elegance.
    The choice is yours: five seats or seven
    Passengers in the Audi SQ7 TDI experience the largest interior in the segment. Audi offers the SUV with a choice of either five or seven seats. The second row comes standard with a three-section backrest with segments that can be folded down separately. The optional third row folds up and down electrically.
    Interior quality with S-specific design language
    More space in the interior sets a new benchmark in the segment. Diffuser vent wrap and application strips emphasize the horizontality and spaciousness of the interior. Comfort features are luxury-class. With the SQ7 TDI, customers have the choice between sport seats and sport seats plus. The sliding/folding seats provide for easier access to the optional third row. The power tailgate is standard. The SQ7 TDI boasts elegant design solutions in the interior, including analogue instruments with gray faces and white needles, special welcome screens and S badges.
    The complete interior lighting including the luggage compartment employs LEDs. The first upgrade level, the lighting package, is standard. Capacitive (contactless) switches control the light in the door pockets and the reading lamp. The instrument panel and door trim contain so-called contour lighting – extremely slender LED light guides that follow the broad lines. Ambient lighting is also available. This includes lighted door sill trims and additional contour lighting on the center console. The top version allows the driver of the SQ7 TDI to customize the interior lighting. Via the MMI, the driver can adjust it in several profiles and in five zones, and regulate the color of the contour lighting in the “drive select” profile in 32 steps.
    Markedly sporty: exclusive materials, colors and equipment features
    The new SQ7 TDI is available in 12 colors. The distinctive radiator grille and underbody guard that encloses the four rectangular tailpipes are finished in twilight gray matt. Thanks to a wide range of equipment, the SQ7 TDI can be configured to be both sporty and elegant. Two-piece applications enable diverse material combinations and further individualization. The SQ7 TDI is also available with the design selection Kodiak brown: a full-leather interior with contrasting stitching, an Alcantara black headlining, sport seats plus with Valcona leather in Kodiak brown and contrasting stitching, and luxury velour floor mats. The two-piece trim strip of Sono aluminum and carbon twill copper is exclusively available for the SQ7 TDI.
    High-resolution graphics: Audi virtual cockpit
    With its 12.3‑inch display, the optional Audi virtual cockpit presents logically structured information in brilliant graphics. Driver ergonomics are excellent, and operation is intuitive. The driver chooses the display mode via the multifunction steering wheel. A head-up display is also available as an option.
    The optional MMI navigation plus with MMI all‑in‑touch includes a large glass surface on the center tunnel console that provides the finger with haptic feedback after each click. The MMI logic allows for intuitive system operation and also understands terms from everyday speech.
    Potent computing power: Infotainment and Audi connect
    MMI navigation plus, the optional top-of-the-line infotainment system in the SQ7 TDI, uses the second-generation Modular Infotainment Platform. Thanks to the integrated LTE module and the Wi-Fi hotspot included in the Audi connect package, passengers can surf at high speed with their mobile devices. The Audi connect package brings comprehensive online functions on board.
    New on the market is the Audi connect safety & service package, which also includes the myCarManager package. With this, customers can use their smartphone to lock and unlock the car or check the vehicle status, for example.
    Another infotainment highlight is the Audi smartphone interface. In the car, a tailored environment on the MMI monitor makes it easy to control smartphones with iOS or the Android operating system.
    The sound systems in the SQ7 TDI are as innovative as they are upscale. In the Bang & Olufsen Advanced Sound System, the digital signal processor drives 11 channels with a total of 23 speakers in such a way that the sound is equally precise and harmonious in every seat. Four speakers installed in the A‑pillars and driven via separate channels broadcast those elements that generate the spatial height, creating a big virtual stage. Newly developed speakers and an amplifier with 1,920 watts guarantee musical enjoyment at the highest level. The Bose Surround Sound system, which generates the surround sound with 19 speakers, also features two speakers located higher up in the A‑pillars to produce the third dimension.
    Optionally, two Audi tablets can be docked in the backs of the front seats. This solution is currently the only removable rear seat entertainment system available in the segment as standard. The Audi tablets make the premium infotainment accessible to the rear passengers as well. With integrated entertainment media and the navigation system from the infotainment system, the Audi tablets bring the full functionality of current high-end Android tablets to the car.
    Simply the best: Driver assistance systems
    The SQ7 TDI offers a wide range of 24 driver assistance systems to help drivers travel safely, fuel-efficiently and comfortably. The predictive efficiency assistant, for example, provides additional information in the instrument cluster to help the driver save fuel. The standard Audi pre sense city – an anticipatory warning and emergency breaking function for avoiding accidents and protecting pedestrians – makes the SQ7 TDI even safer.
    The adaptive cruise control with traffic jam assist relieves the driver in slow-moving traffic on well-paved roads by taking over the steering in many situations. The predictive ACC enables the anticipatory adjustment of driving speed to the route and speed limits, such as when entering towns.
    In Europe, the Audi SQ7 TDI can be ordered beginning spring 2016. It will be offered in Germany for a base price of €89,900. This price includes a significantly expanded range of standard equipment, valued at approx. €10,000, compared with the base model. Examples include LED headlights, 20-inch wheels, sportily contoured bumpers and door trim strips, adaptive air suspension with S-specific tuning, electrically adjustable and heated sport seats in Alcantara and leather, brushed aluminum inlays, 3-spoke multifunction sport steering wheel with shift paddles, anti-theft alarm and an enlarged tank with 85-liter capacity. In addition, the Audi SQ7 TDI is also the first production vehicle to feature an electric powered compressor with a 48-volt electrical subsystem. The factory-installed sound exhaust system provides for a sporty, unmistakeable V8 sound.

    William Maley

    Some interesting Audi models in this leaked roadmap

    This has not been a good week for Audi in terms of leaks. Earlier this week, we reported on a video that showed Audi introducing the RS3 sedan to employees. Now a product roadmap has come to light showing what's in store for next two years.
    Dutch site Autobahn.eu got their hands on a picture showing the timeline for Audi products in 2017 and 2018. Let's start with 2017. The roadmap shows the RS3 sedan, the Q7 e-tron (a plug-in hybrid that will either come with a gas or diesel engine), and the SQ7 (performance version much like the SQ5 that could offer a tweaked supercharged V6 or a V8). We also spy the A5 and S5 coming in 2017 - makes sense as the new A4 has been launched and the A5 is basically an A4 coupe. 2017 will also a second-generation of the TT RS.
    2018 is where some big news comes in. This will be the year where Audi will introduce two new crossovers, an electric one and the Q8 (we believe to be a coupe-like crossover). There's a new RS5 and what most people have been going crazy about, a V6 version of the R8 supercar. Autoblog speculates this could be due to Chinese market taxing high displacement engines.
    Nevertheless, we'll be seeing if this leaked roadmap pans out in the future or not.
    Source: Autobahn.eu, Autoblog

    William Maley

    The Audi RS3 sedan gets a video debut

    Last week, we brought you a report that Audi executives confirmed the existence of the RS3 sedan and said it would be going into production. We also learned some possible details about the new RS such as a new turbocharged five-cylinder engine capable of producing over 400 horsepower and a new front end.

    This week, a YouTube user called 'Ron Bolton' uploaded a video that was supposedly recorded at this meeting and shows the reveal of the RS3 sedan. The video also confirms some of the details in our previous report such as the turbocharged five-cylinder engine (producing up to 400 horsepower the person in the video says), larger brakes, and new suspension tuning.

    The video also reveals that there will be successors to the RS5 and TT RS, and the introduction of seven new RS models between now and 2019. The new models will include different body styles and an SUV.

    Source: Quattro World

    William Maley

    The long-rumored RS3 sedan has been the go-ahead

    Rumors have been flying around for a couple of years of Audi doing an RS3 sedan for North America. But there hasn't been any concrete evidence for it, just hints and speculation. Continuing this trend, Quattro World has learned from sources that the RS3 sedan is a go.
    Audi of America executives told employees at a recent summit that the RS3 sedan has been given the green light. Sources say the model will look slightly different from the current RS3 Sportback sold in Europe with new front end and headlights. A new turbocharged 2.5L five-cylinder with over 400 horsepower will be paired with a seven-speed S-Tronic gearbox and quattro all-wheel drive.
    The RS3 sedan is expected to arrive in late 2017 as a 2018 model year vehicle. We'll be keeping an eye out.
    Source: Quattro World

    William Maley

    Coming soon to an Audi showroom, the production e-tron and h-tron quattros

    The diesel emission scandal has caused Audi to change up their development cycle. A source tells Car and Driver that Audi has sped up the development cycle for e-tron quattro and h-tron quattro models. The board has allegedly diverted engineering and financial resources toward these models and put all non-essential projects on the back burner.
    “Everybody is of course concerned about the aftereffects of the diesel crisis, and the thinking is that Audi has to show people we are serious about these kinds of cars,” said the source.
    “Every kind of thinking has changed since the diesel problems. We are pushing to bring zero-emission cars to market as fast as we can now—and pushing to do them right.”
    Here is what we know about the two models. The e-tron quattro will be arriving in 2018 and sit in between the Q5 and Q7 (this is the supposed Q6 model). Much like the e-tron quattro concept shown at last year's Frankfurt Motor Show, the production model will boast three electric motors - one on the front axle and two on the rear axle. Range is expected to be around 370 miles.
    A year later, the production version of the h-tron quattro will appear. It will supposedly have a range of 370 miles and can be re-filled with hydrogen in four minutes.
    But what about the non-essential projects? This is where it gets interesting. Car and Driver says there are three projects on hold - the Q4, TT Offroad, and TT Sportback. The Q4 as we reported earlier this week is a coupe-like crossover based on the Q3. The two TT models were the dream of former Audi development chief Ulrich Hackenberg of creating a TT family.
    Source: Car and Driver

    William Maley

    Q2 and Q4 Are Now Under Audi's Control

    Audi can now use Q2 and Q4 for future models thanks a new deal with Fiat Chrysler Automobiles.
    Audi CEO Rupert Stadler tells Autoblog that the German automaker has done a trademark swap to get their hands on Q2 and Q4. It is unknown what FCA got out of the deal.
    "We tried to get it years ago and they said 'No, never,' but there is never 'never' in business. ... This year I went back to them with a proposal and we talked and there were some negotiations and then we agreed to it," said Stadler.
    Q2 was used by FCA to denote vehicles equipped with a limited-slip differential (mostly used on Alfa Romeo vehicles). Q4 denoted vehicles with all-wheel drive (used on Alfa Romeo and Maserati vehicles).
    Audi plans to use Q2 and Q4 on upcoming crossovers. The Q2 will be used for a crossover based on the MQB platform and Q4 will be on a coupe-like version of the Q3.
    Source: Autoblog

    William Maley

    Another Executive from the Volkswagen Group Steps Down

    Dr. Ulrich Hackenberg, head of Audi's r&d has stepped down today.
    Hackenberg has been a key presence at Audi and the Volkswagen group since he joined in 1985. He has played a major role in a number of projects including the first-generation Audi TT, Volkswagen XL1, and the MQB modular platform. In 2013, he was named the head of Audi's r&d division.
    Hackenberg made headlines back in September as he and two other r&d heads at Volkswagen - Porsche's Wolfgang Hatz and Volkswagen's Heinz-Jakob Neusser - were suspended for possible involvement in the diesel scandal.
    “In the 30 years that he was active in the Volkswagen Group, Ulrich Hackenberg was involved in crucial strategies and model decisions. The highly flexible modular system resulted in flexible modular production. Both systems helped us to produce very efficiently and with high quality. Numerous car models from Audi, Volkswagen and Bentley were significantly affected by his commitment and expertise. On behalf of the entire Board of Management, I thank him for his many years of commitment and his professional passion,” said Audi’s Board of Management Chairman Rupert Stadler.
    Hackenberg's successor is Stephan Knirsch, currently the head of engine development at Audi.
    Source: Audi
    Press Release is on Page 2

    Dr. Ulrich Hackenberg has reached a mutual agreement with the Supervisory Board of AUDI AG to step down as Member of the Board of Management for Technical Development.
    The new Chairman of the Audi Supervisory Board, Matthias Müller, praised Hackenberg’s significant impact on the Technical Development divisions of the entire Volkswagen Group: “Above all, the modular toolkit system is inseparably connected with the name of Ulrich Hackenberg. He had that idea already in the early nineties at Audi. Today, the entire Group profits from it.”
    Audi’s Board of Management Chairman Rupert Stadler underscored his lifetime achievements: “In the 30 years that he was active in the Volkswagen Group, Ulrich Hackenberg was involved in crucial strategies and model decisions. The highly flexible modular system resulted in flexible modular production. Both systems helped us to produce very efficiently and with high quality. Numerous car models from Audi, Volkswagen and Bentley were significantly affected by his commitment and expertise. On behalf of the entire Board of Management, I thank him for his many years of commitment and his professional passion.”
    After graduating in mechanical engineering at Aachen RWTH University, Ulrich Hackenberg was employed as an assistant at the Institute for Motor Transport from 1978 until 1985. Amongst other positions there, he was the head of research into vehicle dynamics, developed lectures in motorcycle technology and gained a doctorate in 1985 on the stability properties of the “rider-motorcycle-road” system.
    Hackenberg moved to Audi in 1985, where he took over the position of Head of Concept Development in 1989 and later led the technical project management for the entire product range. That included the Audi 80, A2, A3, A4, A6, A8 and TT models as well as numerous concept studies and show cars, the technical conception of the modular toolkit strategy and the development of a simultaneous-engineering structure.
    He was active in the Volkswagen Group from 1998 until 2002. There, he was head of the Body Development department and additionally responsible as of late 1998 for Concept Development.
    From 2002 until January 2007, Hackenberg once again worked for AUDI AG and was in charge of the Concept Development, Body Development, Electrics and Electronics departments. During that time, he developed the “modular longitudinal toolkit.”
    On February 1,2007, he became Member of Volkswagen’s Brand Board of Management with responsibility for the Technical Development division. He pushed forward with the further development and complete renewal of the Volkswagen product range and the development of the modular transverse toolkit. Further highlights were the XL1, the first series-produced “one‑liter car”, and the entry of the Volkswagen Brand into motorsport.
    As of July 1, 2013, he was the Board of Management Member for Technical Development of AUDI AG. In addition, he was responsible for coordinating the development of all the brands of the Volkswagen Group.

    William Maley

    How do you sell electric vehicles to consumers? Audi is looking into how.

    Audi believes that the future of the brand will rest on electric vehicles. In fact, the German automaker wants to have 25 percent of vehicles sold to be electric. Now this goal is way down the line, but Audi is beginning to make this a reality with a number of electric vehicles going into development. They are also tackling how they will sell them.
    A recent piece in the New York Times said that dealerships were a stumbling block when selling electric vehicles either because they didn't know anything about them or pushed buyers into buying a gas-powered vehicle. Tesla is the only automaker that no problem with selling their models, but that is due to their decision of opening their own stores.
    Autoblog had the chance to speak with executives from Audi of America about how they plan to sell EVs. First up is Filip Brabec, Audi of America's director of product management. He explained that EVs may need a new experience at dealers.
    "A lot of it has to do with the complexity of the product and the complexity of the offer and it's difficult, I think, to bring that into a classical dealership and sort of treat is as another car and off we go. I think there needs to be some differences in how we go in the future," said Brabec.
    Another key point is to get consumers into those vehicles.
    "I think exposing consumers to EVs, letting them experience EVs is another big aspect, and probably different than we have today, because test driving a car today is a very conventional thing. It's probably not going to be as conventional with EVs, particularly if you've never been in one before."
    Second was Audi of America's president Scott Keogh who explained that Tesla showed everyone that providing a complete experience was a very smart move. But Keogh believes that Audi could do a much better job than Tesla when they start building their own EVs.
    Source: Autoblog, New York Times

    William Maley

    Audi Reveals the Defeat Device in Question on the 3.0L TDI V6, Along With Announcing A Fix

    Audi announced this afternoon that the 3.0L TDI V6 did have a defeat device that allowed the engine to circumvent U.S. clean air laws.
    In a statement, the German automaker said that it failed to disclose three emission control software functions, also known as auxiliary emissions control devices (AECD) to the various agencies as required by law. One of devices, a 'temperature conditioning of the exhaust‑gas cleaning system' was deemed to be illegal by the EPA as it could detect when it was being tested for emissions and turn on the pollution-control equipment to cut emission levels down.
    Audi also announced the plan to fix the vehicles that will involve a software update to 85,000+ vehicles with the V6 diesel. The company will submit new U.S. government emission certification paperwork for the software. If approved by the EPA and California Air Resources Board, Audi will release software to dealers to perform the fix,
    Source: Automotive News (Subscription Required), Audi
    Press Release is on Page 2

    Statement on Audi’s discussions with the US environmental authorities EPA and CARB
    Auxiliary emission control devices (AECD) for US version of V6 TDI 3 liter engine to be revised, documented and submitted for approval Technical solution for North America versions from 2009 model year onwards to be worked out in conjunction with the authorities

    Audi will revise, document in detail, and resubmit for US approval certain parameters of the engine-management software used in the V6 TDI 3 liter diesel engine. That is the result of the discussions held between a delegation from AUDI AG and the US Environmental Protection Agency (EPA) and the California Air Resources Board (CARB). The updated software will be installed as soon as it is approved by the authorities. The three brands Audi, Porsche and Volkswagen are affected. Audi estimates that the related expense will be in the mid-double-digit millions of euros.
    The latest discussions focused on a notice of violation of November 2, in which Audi was informed that AECDs (Auxiliary Emission Control Devices) were not sufficiently described and declared in the application for US type approval. That will now be done with the updated software and the documentation.
    Audi has confirmed that three AECDs were not declared in the context of the US approval documentation. One of the AECDs relates to the temperature conditioning of the exhaust‑gas cleaning system. The other two AECDs are for the avoidance of deposits on the Ad-Blue metering valve and of HC poisoning of the SCR catalyst with unburnt hydrocarbons. One of them is regarded as a defeat device according to applicable US law. Specifically, this is the software for the temperature conditioning of the exhaust-gas cleaning system.
    Audi has agreed with the environmental authorities on further steps of cooperation in which the concrete measures to be taken will be specified. The company has committed to continue cooperating transparently and fully. The focus will be on finding quick, uncomplicated and customer-friendly solutions. The voluntary sales stop for models with the V6 TDI diesel engine, which the three affected Group brands had provisionally decided upon, has been extended until further notice.
    This engine was developed by Audi and is used in the Audi US models A6, A7, A8, Q5 and Q7 from model year 2009 onwards. Volkswagen uses the engine in the Touareg and Porsche has used it in the Cayenne since model year 2013. All affected models continue to be safe and roadworthy.

    William Maley

    Audi Teases An Electric Crossover for Frankfurt

    Audi has revealed some teaser images for an electric crossover concept that will debut at the Frankfurt Motor Show next month. Called the e-tron Quattro, the images show a vehicle having an upright grille, paired with sloping roofline and a tapering rear end. The overall shape of the concept has drag rating of 0.25 cd, the same rating as a Toyota Prius.
    Power will come from three electric motors - one on the front axle and two on the rear axles. A lithium-ion battery pack sits underneath the passenger compartment. Audi isn't saying how much power the electric motors produce but did say overall range will be over 310 miles.
    Now this concept is a preview to a production model that will compete with the Tesla Model X when it is launched in 2018.

    Source: Audi
    Press Release is on Page 2


    Outlook on series production – the Audi e-tronquattro concept at the IAA 2015
    August 19, 2015 | INGOLSTADT/FRANKFURT am MAIN, Germany
    The latest battery technology and top aerodynamics ensure a range of more than 500 kilometers (310 miles) Sporty SUV with all-electric drive in series production from 2018 Designed from the ground up as an electric car

    Electric driving at Audi is a pleasure, not a compromise. The brand is demonstrating this with the Audi e-tron quattro concept at the International Motor Show (IAA) 2015 in Frankfurt. The sporty SUV provides an outlook on the brand’s first large-series electric car.
    The Audi e-tron quattro concept is designed from the ground up as an electric car and proves to be pioneering in its segment at the very first glance. It follows the Audi “Aerosthetics” concept, combining technical measures for reducing aerodynamic drag with creative design solutions. Movable aerodynamic elements at the front, on the sides and at the rear improve the air flow around the car. The aerodynamically optimized underbody is completely closed. With a cd value of 0.25, the car sets a new record in the SUV segment. This contributes considerably to the long range of more than 500 kilometers (310 miles).
    The study is based on the second-generation modular longitudinal platform, which provides considerable scope for the drive system and package. Its length is between that of the Audi Q5 and the Q7. Its typical SUV body and flat, coupe-like cabin give the Audi e-tron quattro concept a very dynamic appearance. The spacious interior offers room for four people.
    The large lithium-ion battery is positioned between the axles and below the passenger compartment. This installation position provides for a low center of gravity and a balanced axle load distribution. And that gives the car better driving dynamics and driving safety than other vehicles in the segment.
    Audi uses its experience with the electrically driven Audi R8 e-tron sports car for the drive system. Three electric motors – one on the front axle and two on the rear axle – drive the Audi e-tron quattro concept. And that makes it an electrified quattro, the e-tron quattro –efficient and dynamic at the same time.

    William Maley

    Debut: 2016 Audi A4

    By William Maley, in Audi,

    Less Weight and Larger.. But Why Does It Look Like the Old A4?

    Meet the fifth-generation Audi A4 sedan and Avant. The new A4 follows the same formula as previous models: grow in size, add more features, improve performance, and cut weight. Although there is one element missing from this formula - make it look slightly different than the model it replaces.
    There are small changes to the A4 such as new headlights and larger grille found on the new Q7. But you have to look very closely to notice the changes, since it almost looks like the A4 it will replace. At least Audi has cut a fair chunk of weight out of the new A4 - 264 pounds to be exact (mostly dependent on engine and trim). Also Audi has worked on improving the A4's aero. The new model has a drag coefficient of just 0.23, making it the most aerodynamic in the class.
    At least the A4's interior has gotten a massive change. A lot of the elements such as the steering wheel, large 8.3-inch infotainment display, and updated MMI system with LTE connectivity, come from the new Q7 crossover.
    For the European market, the A4 will launch with three gas and four diesel engines. For the U.S. market, Audi hasn't said what engines will be appearing. Our guess is that the 2.0L TFSI with 272 horsepower will be coming first. Front and Audi's quattro all-wheel drive will be available. Front-wheel drive models will drop the CVT and get a dual-clutch automatic.
    We'll likely have more information for the U.S.-spec A4 in the coming months.
    Source: Audi
    Press Release is on Page 2

    High tech all the way – the new Audi A4 and A4 Avant
    The new-generation Audi A4 and A4 Avant are a fascinating synthesis of technology and esthetics. All the technology in the brand’s bestselling family has been redeveloped so that it yet again defines the benchmark in the segment. During the development work, high priority was placed on the reduction of CO2 emissions. All technologies were focused on reducing drive resistance.
    A good example is aerodynamics: The A4 Sedan has the best drag coefficient in its class at 0.23. The new models also have impressively low CO2 emissions of 95 grams per kilometer (152.9 grams per mile) for the A4 Sedan 2.0 TDI ultra with 110 kW (150 hp); the A4 Avant 2.0 TDI ultra emits 99 grams CO2 per km (159.3 g/mi). The 2.0 TFSI with 140 kW (190 hp) emits 109 g/km (175.4 g/mi) in the A4 Sedan ultra and 114 g/km (183.5 g/mi) in the A 4 Avant ultra. The most powerful engines are two TDI six-cylinder units with up to 200 kW (272 hp). Driver assistance systems and infotainment are of luxury quality. A new generation of four-cylinder TFSI engines with newly developed combustion methods sets benchmarks in terms of fuel consumption, emissions and performance for four-cylinder gasoline engines. The A4 Sedan and the A4 Avant will be launched this fall.
    At 4.73 meters (15.5 ft) long and with a wheelbase of 2.82 meters (9.3 ft) – the new Audi A4 and A4 Avant have a confident stance on the road. A prominent horizontal line on the front and rear emphasizes the car’s width. The flowing design with concise lines communicates the sporty elegance of the brand. The Singleframe grille is wide and low; the optionally available headlights in LED and Matrix LED technology (including dynamic turn indicators) make technology a visual trademark.
    Up to 120 kilograms (264.6 lb) lighter
    Compared with the previous model, the car’s dimensions have grown but its weight has been reduced significantly – by up to 120 kilograms, depending on the engine. The body of the new Audi models is one of the lightest in its class thanks to an intelligent material mix and lightweight construction.
    The Audi A4 is a leader in its class also in terms of noise levels. All occupants enjoy generous space; the smooth lines emphasize the width of the interior. The front of the dashboard features a broad band of air outlets and a large decorative surface. At night, optional discreet contour lighting illuminates the doors and the central console. The quality of workmanship is uncompromisingly high. Colors and materials follow a new line concept allowing customers even more freedom during configuration.
    Sensor-controlled opening of luggage compartment: the A4 Avant
    The luggage compartment of the new A4 Avant offers basic storage space of 505 liters, which is the most of any premium model in this class. With the rear seats folded down and loaded to the roof, a volume of 1,510 liters is available. The electric luggage compartment cover and electric tailgate are standard equipment. An optional extra is sensor control for opening and closing the tailgate.
    The two new models offer an abundance of intelligent technologies, the use of which is even more intuitive with the new Audi MMI display and control concept. Technological highlights of the new A4 include the Audi virtual cockpit, the Audi Matrix LED headlights, the Audi smartphone interface, the Bang & Olufsen Sound System with 3D sound, the Audi phone box with wireless charging, the head-up display, and new driver assistance systems and Audi connect services.
    Information and fascination: the Audi virtual cockpit and the MMI
    The focus here is on two innovations. The optional Audi virtual cockpit, a fully digital combination instrument, features a 12.3-inch LCD screen that displays the most important information in brilliant high-resolution graphics, with great detail and sophisticated effects.
    The MMI control concept in the center console is also a newly designed feature and acts as the main control element. The top-end infotainment system, MMI Navigation plus with MMI touch and a large 8.3-inch monitor, has a touchpad in the rotary controller to zoom in and out and to enter characters. The entire MMI control logic is similar to that of a smartphone and includes an intelligent free-text search function. The new, more natural, voice-control system also understands input in normal everyday language, such as “I want to call Peter Miller.”
    Concentrated computing power
    MMI Navigation plus is backed by the computing power of the second-generation modular infotainment platform, which allows Audi to bring consumer electronics innovations into the vehicle quickly.
    If customers order a car with MMI Navigation plus, they automatically receive the Audi connect hardware module, which connects the A4 and A4 Avant with the Internet via the high-speed LTE network. Passengers can surf the Internet and send and receive e-mail with their mobile devices via a Wi-Fi hotspot while the driver can use the tailored services of Audi connect.
    The Audi smartphone interface is a new feature. It integrates iOS and Android mobile phones into an environment developed especially for this purpose – Audi MMI. The Audi phone box connects smartphones to the on-board antenna and charges them inductively according to the Qi standard. For discerning hi-fi fans, the Bang & Olufsen Sound System with innovative 3D sound is available, which introduces the additional dimension of height. The new Audi tablet can also be used as flexible rear seat entertainment.
    Powerful six and four-cylinder engines
    The new Audi A4 and A4 Avant will be launched in Germany with seven engines, three TFSI and four TDI. Their power output has increased significantly and ranges from 110 kW (150 hp) to 200 kW (272 hp), but fuel consumption has been reduced by up to 21 percent. The A4 2.0 TDI ultra has fuel consumption of just 3.7 liters of diesel per 100 kilometers (63.6 US mpg) and CO2 emissions of just 95 grams per kilometer (152.9 grams per mile); the figures for the corresponding Avant model are 3.8 l/100 km and 99 g/km CO2 (61.9 US mpg and 159.3 g/mi). All the engines combine high efficiency with sporty power delivery and smoothness. This applies in particular to the two 3.0 TDI six-cylinder engines.
    The new Audi A4 has a groundbreaking innovation for the gasoline engines: The 2.0 TFSI ultra with 140 kW (190 hp) uses an absolutely new combustion method that makes it especially efficient and allows fuel consumption of 4.8 liters per 100 km (49 US mpg) and CO2 emissions of 109 g/km (175.4 g/mi); the figures for the corresponding Avant model are 5.0 l/100 km and 114 g/km CO2 (47 US mpg and 183.5 g/mi). During the model lifecycle, a g-tron version will be launched which can use natural gas or the sustainably produced Audi e-gas as fuel.
    S tronic, tiptronic and manual transmission
    The powertrain and the chassis of the new Audi A4 and A4 Avant have been completely redeveloped. The six-gear manual transmission, the seven-gear S tronic (now also available for front-wheel drive) and the eight-stage tiptronic have been redesigned; the automatic transmissions now offer a fuel-saving freewheeling function. Wheel-selective torque control supplements the work of the front-wheel drive and the quattro drive. For the most powerful TDI, Audi will offer the sport differential on the rear axle as an option starting in 2016.
    Driving dynamics
    The handling of new A4 makes a great leap forward: on the one hand sporty and performance oriented, but with a focus on comfort at the same time. The suspension and steering filter out disturbances such as an uneven road surface, but communicate to the driver important information such as increases in lateral forces and tracking. This performance is based on the redeveloped five-link axles and the electromechanical power steering – they are exceptionally light. They lay the foundation for dynamic handling and first-class ride comfort while also reducing fuel consumption. Additional options are dynamic steering, which varies its ratio according to the car’s speed and the steering angle, and suspension with adjustable shock absorbers with which the driver can for the first time select between two settings: sports or comfort. Both of suspension settings are included in the Audi drive select driving-dynamics system, which is standard equipment for models with engines of 140 kW (190 hp) and above.
    Widest range in its class: driver assistance and safety systems
    The Audi A4 and A4 Avant set the benchmark in their class with numerous driver assistance systems. The predictive efficiency assistant helps drivers to save fuel, Audi active lane assist helps them to stay in lane and the Stop&Go adaptive cruise control including traffic-jam assist eases driving in slow-moving traffic. One special feature of traffic-jam assist is its control strategy. It takes into account a large number of parameters such as road markings and the traffic ahead. Some more innovations that make important contributions to safety are parking assist, rear cross-traffic assist, exit warning, collision avoidance assist, turn assist and the Audi pre-sense systems. Camera-based traffic-sign recognition is also available.
    At a glance: The new Audi A4 and Audi A4 Avant
    Exterior design and body
    – Athletic proportions and sporty elegance; the Avant with raked D-pillars
    – 4.73 meters (15.5 ft) long, 2.82-meter (9.3 ft) wheelbase, 1.84 meters (6.0 ft) wide, 1.43 meters (4.7 ft) high
    – Optional LED headlights and matrix LED headlights with dynamic turn indicators
    – Light body: weight reduced by up to 15 kilograms (33.1 lb) compared with the previous model
    – Best drag coefficient in its class: 0.23 for the Sedan, 0.26 for the Avant; aeroacoustics ensure peace and quiet on board
    – The longest interior and greatest shoulder width at the front compared with competitors
    – Avant has a luggage compartment volume of 505 liters (17.8 cu ft)
    – Avant has an electrical luggage compartment cover as standard
    – Interior design with large decorative surfaces and continuous air vent strip; new colors and materials, spacious interior, LED interior lighting as standard equipment, first-class workmanship
    – Largest range of lightweight seats amongst the premium competitors
    – Automatic climate control with a new interface
    – Optional LED interior lighting packages with color-adjustable ambient lighting
    – New equipment concept with sport and design lines – for the first time with exterior differentiation
    – Optionally available: head-up display and Audi virtual cockpit
    – Completely redesigned MMI operating concept including free-text search function
    – Can also be operated by multifunction steering wheel and natural-language voice control
    Infotainment and Audi connect
    – Optional top-end infotainment system MMI Navigation plus with MMI touch and an 8.3-inch MMI monitor including – Audi connect, LTE connectivity and Wi-Fi hotspot. Audi phone box available with inductive charging
    – Many new Audi connect services including remote control via smartphone app to check and control the car
    – Audi smartphone interface for connecting Apple and Android phones
    – Bang & Olufsen Sound System with innovative 3D sound and Audi tablet as mobile rear-seat entertainment
    – Three TFSI and four TDI engines at market launch, 110 kW (150 hp) to 200 kW (272 hp), up to 25 percent more power
    – Fuel consumption reduced by up to 21 percent, Audi A4 2.0 TDI ultra with new best figures: just 3.7 liters of diesel per 100 km (63.6 US mpg) and 95 grams of CO2 per kilometer (152.9 grams per mile)
    – Highly efficient 3.0 TDI in two power versions
    – Economical 1.4 TFSI with 4.9 liters per 100 km (48.0 US mpg) and 114 grams CO2 per km (183.5 g/mi)
    – New 2.0 TFSI ultra with 140 kW with newly developed combustion method and just 4.8 liters of gasoline per 100 km (49.0 US mpg) and 109 grams of CO2 per km (175.4 g/mi)
    – A4 Avant g-tron – can operate on sustainably produced Audi e-gas
    – New generations of the S tronic, tiptronic and manual transmission. S tronic in A4 for front-wheel drive for the first time, both automatic transmissions with freewheeling function
    – Front-wheel drive or quattro drive with wheel-selective torque control
    – Redesigned, light five-link axles at front and rear, significant increase in comfort with accentuated sportiness
    – Newly developed electromechanical power steering, with dynamic steering on request
    – Audi drive select dynamic driving system standard as of 140 kW (190 hp), suspension with adjustable shock absorbers available as an option
    Driver assistance systems and integrated safety
    – Stop&Go adaptive cruise control including traffic-jam assist for slow-moving traffic
    – Predictive efficiency assistant for even lower fuel consumption
    – Audi active lane assist and Audi side assist
    – New: parking assist, rear cross-traffic assist, exit warning, turn assist, collision avoidance assist and camera-based traffic-sign recognition
    – New safety systems: Audi pre sense city, basic and rear

    William Maley

    Audi is planning to join Tesla with an All-Electric Crossover

    Tesla isn't going to be the only automaker with an electric-only crossover. Audi announced this week they are planning to do an EV "sports activity vehicle" for early 2018. The announcement was made by Dr. Ulrich Hackenberg, Audi’s research and development boss during the brand's annual press conference.
    Hackenberg didn't go in much detail about the model, but did talk about certain items with Autocar. He revealed the model will use the MLB platform like the new Audi Q7 and feature design cues from the recent Audi Prologue concept car.
    Source: Audi, Autocar
    Image Source: Autocar
    Press Release is on Page 2
    Prof. Dr.-Ing. Ulrich Hackenberg, Member of the Board of Management at AUDI AG for Technical Development
    Speech to the Annual Press Conference 2015
    Ladies and Gentlemen,
    2014 was the year of technical milestones, tests and records. Think of the sportiest piloted car in the world, the Audi RS 7 concept, which lapped the Hockenheimring racetrack extremely dynamically without a driver – at up to 240 km/h.
    Another mega-success was our 13th victory in the world's most important endurance race. The Audi R18 e-tron quattro with diesel-hybrid drive triumphed in the 24 Hours of Le Mans.
    2014 – that was also 25 years of TDI technology. As strong evidence of the future viability of combustion engines, we showed the Audi RS 5 TDI concept – the fastest diesel ever timed on the Hockenheimring.
    For the first time, a high-performance model was powered by a fuel-efficient diesel engine with 283 kilowatts (385 horsepower).
    In terms of design, we laid down clear indications of a new direction last year. The Audi prologue is a signature car for our new design language. It combines esthetics with technology and is both progressive and highly emotive.
    Those are some examples of how we are shaping the mobility of the future with superior solutions.
    2015 and after are years of technologies, products and customer enthusiasm. We will significantly accelerate our model initiative in 2015. Here are some highlights:
    The new Audi Q7* that we presented in Detroit in January is a benchmark for large premium SUVs – in terms of drivetrain, efficiency, weight, connectivity and space. Up to 325 kg lighter than its predecessor, CO2 champion in its class with just 149 g/km – that's efficiency in the top segment. At present, there is no other car in the world that offers more connectivity, infotainment and driver assistance. And it is the first automobile based on the second generation of our modular longitudinal platform (MLB 2).
    This applies to our second world premiere, too: The Audi Q7 e-tron quattro, that we presented in Geneva last week. It is the world's first plug-in hybrid with a diesel engine and quattro drive. It drives up to 56 kilometers purely on electric power and has best-in-class fuel consumption in the test cycle of just 1.7 liters per 100 km and it emits less than 50 grams of CO2 per km. It is therefore a clear demonstration of how we are consistently electrifying the drivetrains in our entire portfolio – and strengthening our overall efficiency.
    Also in Geneva, we presented three models of our new Audi R8 family – the Audi R8 V10*, the Audi R8 LMS for motorsport and the Audi R8 e-tron. That's "Vorsprung durch Technik" with full emphasis on sporty driving.
    The Audi R8, our sporty RS models, the sports-car icon Audi TT* and our traditionally excellent performance in motorsport all send the same message: Audi is about automotive sportiness, and quattro plays a substantial role. 35 years of quattro – that means: At present, we have more than 180 model versions with permanent all-wheel drive in all segments, from the Audi A1* small compact car to the Audi A8* large sedan. And more than six million quattro models sold since the first presentation in 1980.
    Audi is the leading premium all-wheel-drive brand and has the widest range of all-wheel-drive vehicles of all its direct competitors. Audi quattro continues to be our core technology.
    Our promise for the future: We will offer the unique sporty quattro driving experience also in the era of highly efficient and electric drive systems.
    Our automobiles will always carry the genuine Audi genes – sportiness, progressiveness and exclusiveness- and a lot of driving pleasure. And so, we enhance our development activities in innovative areas such as
    1. Engines, efficiency and sustainability
    2. Connectivity and piloted driving3. Design and lighting
    Since February 2014, Marc Lichte has been the Head of Audi design. With his team, he is working on a new design language that emphasizes our technology even more. We most recently gave a glimpse of this in Geneva: As you know, stylish station wagons have been called "Avant" at Audi for many years.
    The Audi prologue Avant continues this tradition with its dynamically stretched form. It is muscular and athletic and at the same time flowing and elegant. Already with the new Audi A4 and the Audi Q1, we will lay down new markers for emotive and precise design. The first products in Marc Lichte's design language will then be the new Audi A8, Audi A7 and Audi A6 models.
    From Marc Lichte now to lighting technology. In addition to its purely functional properties, light is a key feature of automobile esthetics. Our lighting innovations are leading. Exterior lighting is a car's signature.
    Interior lighting enhances the premium ambience. For the future of automobile lights we can say:
    They will get more dynamic and interactive, they will become a carrier of information.
    Information, communication and connectivity are dominant features of our lives already today.
    Our future is connected mobility. Connectivity in the car ensures that drivers and passengers experience more information, more safety and more comfort. Some examples:
    The Audi virtual cockpit, our fully digital combination instrument, premiered in 2014 in the new Audi TT.
    It's now going into the new Audi Q7 and Audi R8. Smartphones are now integrated through Apple CarPlay and Android Auto. They are charged inductively – very conveniently and wirelessly in the Audi phone box.
    Also to be found in the new Audi Q7: the Audi tablet for the passengers' infotainment. It is a proprietary development by Audi and is the first tablet with full automotive compatibility. That means it fulfills all temperature and crash requirements – these are features that you don't find with ordinary tablets.
    In the Audi prologue, we are presenting a revolutionary operating concept: The entire front of the dashboard is a large touch display. Architecture, display and operating concept form a harmonic whole.
    At CES 2015, we demonstrated the Audi mobile key. You can lock and unlock the car with your smartphone or smartwatch and you can let it drive into or out of the garage. Near-field communication and the latest encryption technology make sure this convenience function will meet all security standards.
    Audi is the pioneer of piloted driving. Since 2010, we have set one technical milestone after the other.
    The latest highlight: In January, we drove in piloted mode with journalists on public roads through two states of the US and generated great interest.
    Our technology is ready for series production. The new Audi A8, which we plan to launch in 2017, will be the first model to make the transition from assisted to piloted driving. It has a traffic-jam pilot on board and offers piloted parking. The new Audi A8 therefore represents a paradigm shift.
    The prerequisites for piloted driving are radar, laser and ultrasound sensors as well as cameras in and at the outside of the car. This is how we generate a precise picture of the traffic situation. We therefore create a stable, redundant system that masters all situations in road traffic.
    With the Audi prologue piloted driving, we are today letting you have a look at artificial intelligence in the future car. The Audi prologue continues to learn with every kilometer it drives and saves its knowledge in a data cloud. In the future, our cars will continually compare their data with that in the cloud.
    We are already testing piloted driving in Germany, the United States and Asia. In this way, we are learning a lot about the behavior of our cars, our drivers and other road users in real road traffic.
    Our objective is for Audi drivers and other road users to experience the increase in safety and comfort that connected mobility offers.
    Connected cars are not only safer, but also more efficient, as they adjust their driving style to the current traffic conditions. In this way, they support our vision of CO2-neutral mobility. We achieve the biggest reduction in CO2 emissions by fully utilizing the potential of our combustion engines.
    Here are two latest examples of how our engines will become more efficient:
    Number 1: We will equip TDI engines as standard with an electrically driven compressor (EAV). The Audi RS 5 TDI concept car was the first high-performance car in which we showed this development in 2014.
    With the electrically driven compressor, we were able to reduce CO2 emissions by up to seven grams of CO2 per kilometer while significantly increasing performance.
    Example number 2: The predictive efficiency assistant (PEA) is in use in the new Audi Q7 for the first time. It combines data from the navigation system and sensors to let the car drive in an anticipatory manner.
    In test drives, this reduced fuel consumption by about ten percent.
    We are working to meet worldwide market-specific CO2 limits also by optimizing the total vehicle, for example with system-integrative lightweight construction as in the new Audi Q7.
    Plug-in hybrids, natural gas and battery-electric drive systems have a key role to play in achieving CO2 targets. The Audi A3 e-tron* as a plug-in hybrid and the Audi A3 g-tron* powered by natural gas were successfully launched on the market in 2014. Both of them already have successors: the electrified Audi Q7 and the future Audi A4 g-tron based on the second generation of the modular longitudinal platform (MLB 2). We plan to have a plug-in hybrid in every model series in the coming years.
    In 2014, we announced that we will produce our sportiest ambassador for electric mobility, the Audi R8 e-tron, to customer order in a tailor-made manufacturing process. The time has come.
    Its range is a good 450 kilometers in the fuel-consumption cycle. With its efficient drivetrain, the Audi R8 e-tron offers competitive and customer-focused long-range electric mobility. We have redesigned the battery's technology from its ground and achieved a new level of performance and energy density.
    Its fluid-cooled lithium-ion battery has a capacity of more than 90 kWh and is integrated into the Audi Space Frame structure of the car. We manufacture this battery at the Audi center of excellence for battery technology in the Ingolstadt area. This is a great proof for the engineering power of Audi. In addition, the Audi R8 e-tron continues to be our technology carrier for future electric cars.
    In early 2018, we will launch a battery-powered sports activity vehicle in the large premium segment with a range of more than 500 kilometers. It will have a new, very attractive design, which we are developing especially for the e-tron range and for battery-electric vehicles. This sports activity vehicle will be built on the second generation of the modular longitudinal platform. From the very beginning, this tool for optimal drivetrain diversity implementation has been designed for a broad variety of concepts.
    As an alternative to battery-electric drivetrains and with regard to the future of the automobile, we presented our concept for fuel-cell technology in November 2014. On board of a fuel-cell powered car, electric energy is generated by a synthesis of hydrogen and oxygen. In our Audi A7 h-tron quattro technology carrier, we demonstrated the viability of this concept. And, this technology is ready for series development. Only four weeks ago, we acquired a number of strategically important patents from Ballard Power Systems, Inc., a global leader in fuel cell technology. This will further strengthen both our broad patent portfolio and our competitive advantage in terms of fuel cell technology development.
    I would like to close with some personal remarks. When I came back to Audi in July 2013, I committed myself to change. Jointly with the Technical Development team, I focused on pushing "Vorsprung durch Technik" with innovations in a more consistent manner. Also, I put a lot of emphasis on a new impetus for the design of our products. Today, we may say: We are doing the right things AND we are doing them with enthusiasm.
    We fuse technology and design in a fundamentally new design language. We are leading with pioneering technologies for high-tech combustion engines and alternative drive systems, lightweight construction, lighting, driver assistance, connectivity and data management, as well as for piloted driving.
    In this way, we are shaping the future of the automobile with convincing products, and we are offering our customers a sporty, connected, comfortable and efficient premium driving experience.
    We invest extensively in our global development network, strengthening our team with additional experts, and systematically applying the module strategy. Furthermore, development synergies across the brands in the Group offer great benefits.
    All of that contributes to an overall positive balance sheet of the Technical Development division.
    "Vorsprung durch Technik" – that applies more than ever. You may expect a lot from us – now and in the future.
    Thank you for your kind attention.

    William Maley

    Audi is considering a crossover version of their Audi TT sport coupe.

    We know that Audi is going mad with crossovers considering the U.S. lineup has three at the moment and more are on the way (smaller and bigger crossovers, along with coupe-design models). Car Magazine has learned about one that will fit into the TT lineup.
    Back at the 2014 Beijing Motor Show, Audi revealed the TT offroad concept which featured a noticeable amount of design cues from the current TT such as flared wheel arches and the distinctive roofline. Car Magazine reports that this concept will go into production sometime in 2017 wearing the TTQ nameplate. Originally, the plan was for the TTQ to wear the Q4 nameplate to keep everything simple. But Audi ran into trouble as Alfa Romeo owns the Q4 name (designates all-wheel drive on a model). Hence the name change.
    ‘We have no choice but to make a virtue out of necessity. By taking the TTQ route, we avoid the confrontation with Fiat, we don’t overcrowd the Q corral, and we add a fresh twist to the TT theme,’ said a source.
    Source: Car Magazine

    William Maley

    Audi A3 Gives The Mercedes-Benz CLA A Run For Its Money

    Audi appears to have a hit on their hands with the new A3. Bloomberg reports that in the first three months of sale, the A3 has outsold the Mercedes-Benz CLA by a rate of 2 to 1. In June, Audi move 2,452 A3s, while Mercedes-Benz moved only 1,658 CLAs. Year-to-date sales, the CLA holds an 2,841 unit advantage over the A3, mostly due to model going on sale a bit earlier than the A3.
    “CLA was the only game in town for a while, and now there’s something to compare it to. If you read some of the comparison tests, the A3 is coming out on top by a long stretch,” said Michelle Krebs, an analyst at AutoTrader.com.
    So why is the A3 doing much better than the CLA? Some of it might come down to generational traits. Research from Autotrader shows that Millennials consider Audi as the brand that best reflects their personality. Mercedes-Benz ranks third.
    Source: Bloomberg
    William Maley is a staff writer for Cheers & Gears. He can be reached at william.maley@cheersandgears.com or you can follow him on twitter at @realmudmonster.

    William Maley

    Audi Announces Pricing For The A3 TDI, Cabriolet, and S3

    The Audi A3 family is growing. By the end of the this summer, the standard A3 sedan will be joined by the A3 TDI, Cabriolet, and the S3 sedan. Audi has gone ahead and announced pricing for these three new variants.
    The A3 TDI will be the closest to the existing A3 sedan in price. With a pricetag of $33,495 (includes destination), the TDI sits between the base 1.8 FWD A3 ($$30,795) and the 2.0T A3 ($33,795). The TDI will use a new 2.0L turbodiesel four-cylinder with 150 horsepower and 236 pound-feet of torque. The TDI model will only come in front-wheel drive.
    Next is the A3 Cabriolet which begins at $36,495 for the 1.8 with front-wheel drive or $39,495 for the 2.0T with quattro. The Cabriolet comes with a soft top that the company claims that can be raised or lowered in 18 seconds, and be done up to 31 MPH.
    Wrapping up the trio is the S3 sedan which rings in at $41,995. The S3 uses a 2.0L turbocharged four-cylinder with 292 horsepower and quattro all-wheel drive. Other changes for the S3 include a sports suspension, 18- or 19-inch wheels, paddle shifters, and more.
    Source: Audi
    Press Release is on Page 2
    Audi announces pricing for all-new 2015 S3 Sedan, A3 Cabriolet and A3 TDI Sedan
    - Additions to A3 line-up expand the compact luxury segment offering a variety of body styles and powertrains to satisfy customer’s preference- All-new 2015 S3 Sedan, A3 Cabriolet and A3 TDI Sedan to begin arriving at dealerships late summer
    - The A3 family sets new standards in the entry premium market, with impressive standard features and an available 4G LTE data connection
    HERNDON, Va., June 19, 2013 – Audi today introduced pricing for the all-new 2015 S3 performance Sedan, A3 Cabriolet and A3 TDI clean diesel Sedan. These are the latest models to join the newly launched Audi A3 family, which went on sale in April and further expands the Audi S, Cabriolet, and TDI model lineups. The three new A3 variants all go on sale in the U.S. late summer of this year.
    Suggested retail pricing for the all-new A3 TDI Sedan, S3 Sedan and A3 Cabriolet:
    A3 Sedan 2.0 TDI FWD S tronic: $32,600S3 Sedan 2.0T q S tronic: $41,100
    A3 Cabriolet 1.8T FWD S tronic: $35,600A3 Cabriolet 2.0T q S tronic: $38,600
    “Since its launch in April, the all new A3 Sedan has proven itself as a market share leader in the entry premium segment and is already one of the most popular models in the Audi lineup. In its infancy the A3 has established itself as a core contributor to the Audi U.S. success story,” said Scott Keogh, President, Audi of America. “This growth will continue as we launch a variety of body styles and unique engines to suit a wide range of customer lifestyles and tastes.”
    The all-new 2015 Audi A3 model line-up offers new innovative technologies and the detailed craftsmanship found in larger flagship Audi sedans. Premium standard features such as leather seating surfaces, power panoramic roof, Bluetooth® technology with audio streaming, SiriusXM® Satellite Radio, HD radio, power driver’s seat, split folding rear seatback and Audi pre sense® basic. The A3 line-up will also come equipped standard with the Audi signature Singleframe® grille, bi-xenon headlights and LED taillights.
    All A3 models offer available features including MMI® technology, 4G LTE connectivity, full LED headlights and a Bang & Olufsen® audio system. The new A3 family will feature the most advanced version of Audi connect®, including picture navigation, read-aloud news headlines, Facebook® and Twitter® alerts, access to more than 7,000 Web radio stations, personalized RSS news feeds and more. Also available in the A3 family is Audi drive select, this system allows the driver to adjust throttle response, shift points, and the electromechanical steering effort. Similar to other Audi models, Audi drive select has four settings that include Auto, Dynamic, Comfort, and Individual.
    S3 Sedan
    Now available for the first time in the U.S. the S3 Sedan expands upon the already sporty character of the A3 sedan, adding specific details that underscore the high-performance for which the Audi S lineup is known for. A powerful, high-output 2.0L TFSI® engine with quattro® all-wheel drive produces an impressive 292 horsepower. The S3 boasts a Singleframe® grille with aluminum-look, double horizontal bars and a chrome frame outline. Aluminum-look double ribs and honeycomb inserts fill the air inlets in the bumper and optional LED headlights add to an unmistakable look. The S3 will also come with a S3 specific sport suspension and unique S3 specific 18-inch wheels and optional S3 specific 19-inch wheels.
    Inside, the S3 adds further character by offering instrument dials that are in an S specific dark gray metallic finish with the numbers and needles in white. The tachometer features a three-dimensional S3 logo and boost pressure indicator. A leather-covered, multifunction sport steering wheel with the rim flattened at the bottom and S3 badging and standard shift paddles with aluminum details are also standard on the S3.
    A3 CabrioletNow offered for the first time in the U.S., the all-new A3 Cabriolet is available with either a 1.8T FWD or 2.0T quattro powertrain. The Cabriolet comes with a soft cloth top stretched over a lightweight kinematic mechanism made out of magnesium-steel, perfectly complementing the car’s sporty design. The top can be opened or closed electro-hydraulically in less than 18 seconds, even while driving up to 31 mph, all at the press of a button.
    The A3 Cabriolet also offers an active rollover protection system that helps protect the occupants in case of a rollover accident, as well as a fully automatic acoustic top with a glass rear window and thick inner foam layer.
    A3 TDI SedanThe Audi A3 TDI® Sedan offers consumers the fuel efficiency of the iconic TDI clean diesel powertrain. A powerful yet efficient 2.0 TDI FWD engine produces 150 horsepower and 236 lb-ft torque. Audi has been at the forefront of clean diesel since the introduction of TDI technology in the U.S. in 2009.
    Since then, more than 40,491 Audi TDI vehicles have been sold in the U.S., delivering an average of 30% better fuel economy and range than their gasoline counterparts (based on EPA fuel economy estimates).

    William Maley

    A big change for the next-generation Audi RS4

    Car and Driver is reporting that the next-generation Audi RS4 will retire the naturally-aspirated 4.2L V8 engine and use a turbocharged V6 engine. This is due to the upcoming emission regulations coming soon to Europe which are very stringent. Now the decision to go with a turbocharged V6 engine strikes us as odd since Audi currently has supercharged V6 that is being used in a number of their models. However Car and Driver says Quattro GmbH, the folks behind RS, is looking towards turbo power for future models.
    Car and Driver also reports that a decision on whether or not the next-generation RS4 will come to the U.S. hasn't been made.
    Source: Car and Driver
    William Maley is a staff writer for Cheers & Gears. He can be reached at william.maley@cheersandgears.com or you can follow him on twitter at @realmudmonster.

    William Maley
    Audi has some very ambitious plans in the coming years. It's planning eleven new models and has set a new global sales goal of two million vehicles in the next few years. How will Audi pay this off? Well by investing more money.
    According to Bloomberg, Audi has increased its investment by 500 million euros to 22 billion euros ($30.3 billion US). Seventy percent of the investment will go towards development of new vehicles and technologies.
    “We are now decisively steering toward our next milestone. This is why we’re keeping our foot on the gas pedal regarding investments,” said CEO Rupert Stadler said in a statement.
    There are two possible reasons why Audi has increase their investment. One is that the company has already achieved its goal of selling 1.5 million vehicles two year earlier than expected. Secondly, Audi is trying to get ahead of BMW and Mercedes-Benz who are planning their own product offensives in the coming years,
    Source: Bloomberg
    William Maley is a staff writer for Cheers & Gears. He can be reached at william.maley@cheersandgears.com or you can follow him on twitter at @realmudmonster.

    William Maley
    William Maley
    Staff Writer - CheersandGears.com
    December 4, 2013
    The smallest crossover that Audi currently sells is the Q3, but the automaker thinks that is too big. So the German automaker has released a teaser shot of the upcoming Q1 Crossover.
    "The Audi Q1 is part of our broad-based SUV strategy. It is designed on the basis of the modular transverse engine concept and will round off our Q series at the bottom end," said Rupert Stadler, Chairman of the Board of Management of Audi.
    The sketch released by Audi shows the Q1 having similar looks to the Crosslane concept shown at the 2012 Paris Motor Show. Other bits of information given by Audi is that the Q1 will be part of 11 new models which the automaker plans to launch by the end of the decade, will begin producing sometime in 2016, and that it will be based on a modular transverse-engine platform.
    Source: Audi
    William Maley is a staff writer for Cheers & Gears. He can be reached at william.maley@cheersandgears.comor you can follow him on twitter at @realmudmonster.
    Press Release is on Page 2
    Ingolstadt, 2013-12-02
    Audi decides on development of Q1 as a new member of the Q family
    - Production of the new compact SUV as of 2016 at the plant in Ingolstadt
    - Audi CEO Rupert Stadler: "The Q1 is a key component of our growth strategy."
    - Chairman of the General Works Council, Peter Mosch, welcomes the decision
    There is to be an addition to Audi's Q model family. The Board of Management and the Works Council of AUDI AG today announced that a new model will roll off the assembly lines in Ingolstadt as of 2016: the Q1.
    "The Audi Q1 is part of our broad-based SUV strategy. It is designed on the basis of the modular transverse engine concept and will round off our Q series at the bottom end," stated Rupert Stadler, Chairman of the Board of Management of AUDI AG. As an attractive entry into the Q family, the new model will make a strong contribution to the company's ongoing growth and will strengthen its international competitiveness. Audi is continuing its model offensive with the Q1; by 2020, the automaker will expand its product range from the current 49 to more than 60 models. By then, Audi will reach total unit sales of more than two million automobiles each year.
    The decision to produce the new model will help to secure utilization of capacity at the main plant in Ingolstadt over the long term. At this site, Audi produces models in the A and B segments, namely the A3 and A3 Sportback and the A4/A5 family. Peter Mosch, Chairman of the General Works Council, welcomes the decision: "This is a clear commitment to Ingolstadt as a production site. We will continue to make all efforts to develop the plant even further as the leading technological site of the Audi Group." The decision on the new model is regarded as proof that employee codetermination secures jobs and that the internationalization of the Audi group is not taking place at the expense of the sites in Germany.
    The Q family currently comprises the Audi Q3, RS Q3, Q5, SQ5 and Q7. The Q5 is the global market leader in its direct competitive environment. This year, Audi had already delivered 194,430 units of the Q5 to customers by the end of October, which is 17 percent more than in the prior-year period. Approximately 230,000 units of this model are planned to be built in 2013, which is more than half of the total Q volume. The proportion of the company's total production volume accounted for by SUVs will be about 28 percent this year, and is planned to rise to more than 35 percent by 2020. Overall, Audi has produced and delivered to customers more than 1.5 million automobiles of the Q family since the market launch of the first SUV in 2006.

    William Maley
    William Maley
    Staff Writer - CheersandGears.com
    October 25, 2013
    It appears we have the start of entry-level luxury car wars as Audi has announced pricing for the upcoming 2015 A3 sedan. The compact sedan will cost $30,875* (includes a $895 destination charge) when it arrives at dealers next spring.
    The A3 sedan will come a 1.8L TFSI four-cylinder with 170 horsepower and a six-speed S-tronic dual-clutch transmission with paddle shifters. Front-wheel drive will be standard, while quattro all-wheel drive is an option.
    Standard equipment for the A3 sedan includes panoramic glass sunroof, leather seating surfaces, Bluetooth, and bi-xenon headlights with LED daytime running lights. The option list includes such items as Audi drive select, LED daytime running lights and taillights, MMI multimedia system, 4G LTE connectivity, and Bang & Olufsen sound system.
    Coming down the road for the A3 later this year is a diesel engine and cabriolet. In 2015, the hotted up S3 sedan with a 2.0L TFSI engine will arrive.
    Source: Audi
    William Maley is a staff writer for Cheers & Gears. He can be reached at william.maley@cheersandgears.comor you can follow him on twitter at @realmudmonster.
    Press Release is on Page 2
    - The A3 sedan brings a new level of standard features, craftsmanship and attention to detail to the fast growing entry premium market
    - An all-new A3 family from Audi will be rolled out over the next 18 months
    Audi today announced base pricing for its all-new 2015 A3 sedan. This compact powerhouse represents the entry level to the Audi brand of luxury vehicles with no compromises – it will offer a combination of standard features including a panoramic glass sunroof, leather seating surfaces, and bi-xenon headlights, all at a base MSRP starting at $29,900 .
    "The Audi A3 sedan raises the bar in this premium compact segment" said Scott Keogh, President, Audi of America. "It will add to our momentum in the U.S. marketplace by bringing a new level of technology, craftsmanship and performance to the market."
    The A3 sedan plays a pivotal role in the soon to be expanding Audi A3 family. It will be joined later in 2014 by the recently announced Audi A3 Cabriolet, A3 TDI clean diesel, the high-performance S3 sedan and in early 2015, the A3 Sportback e-tron® gasoline electric hybrid (PHEV). Even the base model of the all-new premium Audi A3 comes equipped with standard features that include Audi signature LED DRLs and taillights, Bluetooth® technology, Audi pre sense® basic and a panoramic glass sunroof.
    The A3 also marks the first time that a vehicle in this segment will offer MMI® technology, Audi drive select, 4G LTE connectivity and Bang & Olufsen® audio. Delivering the same prestige and high-quality materials found in the brand's flagship A8 model. The A3 will also feature standard leather seating surfaces and exceptional ergonomics.
    The A3 sedan will offer versatile powertrains for a wide variety of entry-luxury customer tastes, including a 1.8 TFSI®, 2.0 TFSI®, 2.0 TDI® clean diesel, and a high-output 2.0 TFSI® offered in the S3. For superior traction and handling the A3 will also offer the legendary Audi quattro® all-wheel drive which distributes power to the wheels that need it most.
    All engines are mated to the standard 6-speed S tronic® transmission, which provides the driver immense shifting flexibility and driving pleasure with smooth, dynamic acceleration and virtually no interruption to the power flow.
    The A3 will feature an all-new design and has been specifically tailored to meet the sedan preferences of the American market. The signature Singleframe® grille and available full-LED headlights, another first for the A-segment, are some of the notable design changes included in the all-new Audi A3 sedan.

    William Maley
    William Maley
    Staff Writer - CheersandGears.com
    October 7, 2013
    It has been about two years since Audi announced that the Q3 Crossover would be coming to the U.S. Since that time, no word has come out of Audi HQ about when the Q3 would be arriving on our shores. We have a answer and a possible timeframe.
    According to Car and Driver, Audi is planning to launch the Q3 in the U.S. within the next eighteen to twenty-four months. The reason is due to the way the U.S. classifies vehicles. Audi wants the Q3 to be classified as a 'light truck', however it doesn't meet certain criteria such as the vehicle's approach angle. Audi will be addressing this with a mid-cycle refresh.
    Source: Car & Driver
    William Maley is a staff writer for Cheers & Gears. He can be reached at william.maley@cheersandgears.com or you can follow him on twitter at @realmudmonster.

    William Maley
    William Maley
    Staff Writer - CheersandGears.com
    September 19, 2013
    Within the past three years, Audi has shown two different quattro concepts. At the 2010 Paris Motor Show, there was the quattro Concept. Then at the 2013 Frankfurt Motor Show, Audi pulled the covers off the Sport quattro concept.
    Speaking with Auto Express, Audi's head of design Wolfgang Egger says that the quattro could reach production, but the decision of which one to use is being debated.
    "With every design concept we do we are thinking about everything becoming reality.” said Egger.
    “We have done one (designed for MQB platform (quattro concept)) and now we have done the other (on larger MLB platform (Sport quattro concept)) so now we need to make a decision.”
    Whatever happens, elements of the Sport quattro's exterior and interior will make their way into the next-generation of Audi's sports cars.
    Source: Auto Express
    William Maley is a staff writer for Cheers & Gears. He can be reached at william.maley@cheersandgears.com or you can follow him on twitter at @realmudmonster.

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