Ram
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Look back to the year 2008. Fuel prices are at the point where customers are flocking to smaller and more economical cars. The automotive and financial worlds are in crisis. January 2008, Dodge debuted their new Ram 1500 at the North American International Auto Show (NAIAS) in Detroit, Michigan. That truck is still on sale and is now 16 years old. That fourth-generation truck, which was still a Dodge, is still available for sale. Ram doesn't have a configuration set up yet. There are two trim levels for the Ram 1500 Classic. A work-friendly Tradesman trim and a more robust Warlock trim. Tradesman 1500 Classics offers buyers a single-cab/lob box layout, along with Q…
Last reply by Robert Hall, -
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Ram 1500s are getting many changes for the 2025 model year. Pricing for the base model is up by $855 compared to last year. A basic Tradesman with the 3.6-liter V6 starts at $42,270. The bigger news includes a fully loaded-trim level called Tungsten and an optional twin-turbo inline-six engine replacing the V8. Carried over into the 2025 is Ram's 3.6-liter V6 with a 48-volt eTorque hybrid system. You'll find this in the Tradesman, HFE, Lone Star, and Big Bend trim levels. The new "Hurricane" twin-turbo 3.0-liter inline-six costs an additional $2,695 and comes with 420 horsepower. This engine is standard on the $62,025 Laramie and $66,190 Rebel trim levels. If you op…
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Last reply by G. David Felt, -
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One of the frequent comments regarding battery-powered trucks is that their range is significantly diminished when towing. This is true with petroleum-powered trucks as well, of course, but the prevalence of standard gas stations removes range anxiety for those who fill up with dead dinos. Eventually, as high-speed EV chargers sprout up across the country, as Mercedes-Benz plans to help with by adding 400 charging stations nationwide, those concerns should be addressed. But that doesn’t help buyers who want a battery-powered truck today. RAM plans to help ease that range anxiety. Yesterday, RAM unveiled the RAM 1500 Revolution Concept at the 2023 Consumer Elect…
Last reply by Drew Dowdell, -
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In 2009 Ram Truck was launched as a stand-alone division, focused on the demands of truck buyers and delivering benchmark-quality vehicles. The full lineup of trucks, Ram 1500, 2500/3500 Heavy Duty, 3500/4500/5500 Chassis Cab and ProMaster, the Ram brand has built a portfolio of solutions that work hard while taking care of both commercial and retail customers and their families. Ram has outperformed the competition in setting benchmarks for: 1,075 lb.-ft. of torque with Cummins Turbo Diesel Towing capacity of 37,090 lbs. with Ram 3500 Segment first 1,000 lb.-ft of torque with Cummins Turbo Diesel Payload of 7,680 lbs. with…
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It is no secret that Ram wanted to give the Ford F-150 Raptor a challenge. Look back to TRX concept from 2016 with its off-road suspension and a de-tuned version of the supercharged 6.2L Hellcat V8. Fast-forward to today and Ram has introduced a production version of the TRX and let's just say they took it to the extreme. No De-Tuned Hellcat! Open the hood of the Ram 1500 TRX and you'll find the 6.2L Hellcat V8 producing 702 horsepower and 650 pound-feet of torque. 0-60 mph takes a mouth-dropping 4.5 seconds and you'll be past the quarter mile in 12.9 seconds with an exit speed of 108 mph. Sure it isn't the full 707 horsepower, but Ram engineer's had to make some con…
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Ram has announced the pricing on the Ram 1500 EcoDiesel. The lowest priced model will be a Quad Cab 2wd Tradesman model, starting at $38,585 including destination charges. The EcoDiesel is a $4,995 option, making it about $3,000 more expensive than a V8 Hemi-eTorque. The EcoDiesel takes the crown as the half-ton diesel with the highest amount of torque, 480 lb-ft at 1,600 rpm, and highest towing capacity in the class at 12,560 lbs. Horsepower is rated at 260 at 3,600 rpm, an 8 percent increase over the previous version. Fuel economy ratings will be announced closer to release in Q4 this year. The new EcoDiesel will be available in all trims and configurations in…
Last reply by Drew Dowdell, -
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The Ram Classic could live on indefinitely as long as it make business sense says FCA CEO Michael Manley. At an investors meeting, Manley suggested that it might even get an update. Ram recently introduced a new Warlock package on the 1500 Classic, indicating their willingness to invest in the aging platform. Ram currently doesn't have a mid-size offering in its stable, and without one on the horizon, the Ram 1500 Classic fills the niche of a lower priced truck. The base Tradesman model rings up at $29,340 and can be configured all the way up to a Big Horn with a 5.7 liter Hemi V8 at $46,240. That contrasts with the new Ram 1500 which starts at $35,135. One th…
Last reply by Miradart, -
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After a brief hiatus, Ram is reintroducing the EcoDiesel for the 2020 Ram 1500 and in doing so, snatches away the torque crown held briefly by GM with their inline 6-cylinder diesel. The 3.0 L V6 Diesel in the 2020 Ram produces 480 lb-ft of torque at 1,600 rpm, 20 more than the 460 in the GM Inline-6, while horsepower increases to 260 hp at 3,600 rpm, a bit lower than the GM's 277 hp and the Ford Powerstroke 250 hp. The EcoDiesel is a DOHC V6 and achieves these numbers with a new generation water-cooled variable geometry turbo charger, higher compression ratio, redesigned cylinder heads, lightweight aluminum alloy pistons, and a redesigned EGR system. The Ec…
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RAM sees a Dakota-sized hole in their lineup and FCA CEO Mike Manley says he wants that hole filled fast. Part of the issue is that Ram currently does not have a platform to use for a mid-size pickup. The Jeep Gladiator, while considered a mid-size, has a different mission in life. It is positioned, and priced, as a premium product with an MSRP starting over $33,000 where competitors like the Ranger and Colorado start in the mid-$20k range. Furthermore, the new product will not be built on the Gladiator platform, further increasing costs and development time. The current estimate is that the Dakota, if that's what it is called, will be introduced in the 2022 time …
Last reply by Drew Dowdell, -
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Ram has announced pricing on the Ram 2500 and 3500 Heavy Duty pickups. A base 4x2 Tradesman Regular Cab 2500 will have an MSRP of $33,395 plus destination charge of $1,695. The base engine is a 6.4 liter Hemi V8 delivers 410 horsepower and 429 lb-ft of torque. The top configuration is a Ram 3500 Limited Megacab listed for $65,050. Option engines include the Cummins Turbo diesel with 6-speed Alison transmission for $9,100 while the high-output Cummins with 1,000 lb-ft of torque is available on 3500 models only as an $11,795 upgrade and is capable of towing more than 35,000 lbs. The 2019 RAM Heavy Duty debuted last month a the North American International Auto Sho…
Last reply by lengnert, -
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Ram unveiled the Ram 1500 Classic Warlock edition, a take on the 1970s trim of the same name. The 2019 Ram 1500 Warlock offers buyers a well-equipped, factory customized truck at an attractive $35,345 plus destination charge. The Warlock features a Ram Rebel style grille, front and rear powder coated bumper, 1" factory lift, black wheel flairs, Warlock decals, and an available sport hood. Powering the Warlock will be either the 3.6 liter V6 or the 5.7 liter Hemi-V8. Both will feed power to the wheels through an 8-speed automatic. Quad Cab and Crew Cab with the 5'7" bed will be the only configurations offered. The 2019 Ram 1500 Classic Warlock goes on …
Last reply by daves87rs, -
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We noticed there was something missing in the press release of the 2019 Ram 2500 and 3500 HD trucks, a launch date. Sitting on the media room on Monday, both Drew and I found it a bit odd there was no mention of a launch window. Most automakers give a possible idea of when their upcoming vehicle will launch, but nothing from Ram Trucks. We may have the answer as to why. Bloomberg is reporting that the Ram 3500 HD is awaiting emissions certification from the EPA to be approved before it can go on sale. One problem; the U.S. government is currently shut down and leaves the 3500 HD certification, along with other vehicles in limbo. “I am concerned, very concerned, …
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Found this pic and article over on Allpar...https://www.allpar.com/news/2018/12/the-next-generation-ram-heavy-duty-without-camo-43083 Looks good....lots of chrome, but tasteful and not aggressively ugly like the new Silverado HD.
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Earlier this year, Fiat Chrysler Automobiles announced that it would be moving production of the next-generation Ram HD trucks from Saltillo, Mexico to the Warren Truck Plant in Michigan. This was due to the U.S. Government threatening steep tariffs on Mexican-made vehicles. Saltillo would continue producing global commercial vehicles. But with a new Free Trade Agreement between the U.S., Canada, and Mexico; FCA is having second thoughts about moving production. CEO Mike Manley told Reuters that he wants Ram Trucks to move out of third place with truck sales. “We need to get ourselves into second” place. Frankly, I don’t care which of the two I take share from,”…
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In the most recent five-year plan for Fiat Chrysler Automobiles, Ram Trucks revealed that it planned to have a new midsize truck by 2022. Thanks to a new report from Automotive News, we have some tantalizing details. According to supplier sources, the new Ram truck will be built at FCA's Toledo, Ohio plant - home to the Wrangler and upcoming Wrangler pickup. Half of the plant has been shutdown since April for retooling to make way for the Wrangler pickup. The line regularly built more than 230,000 JK Wranglers per year before undergoing the retooling process. FCA is not expecting the Wrangler truck to sell in high numbers, leaving a fair amount of capacity ready for …
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Ram Trucks is following in the footsteps of Jeep, Nissan, and Volkswagen by selling the previous-generation 1500 alongside the new model for the 2019 model year. Known as the 2019 Ram 1500 Classic, it will be offered in four different trims; Tradesman, Express, Big Horn/Lone Star, and SSV (Special Services Vehicle). Those wanting a Laramie, Rebel, or Limited will need to step up to the new truck. But Ram is still offering three cab options (Regular, Quad, and Crew) and bed lengths (5'7"; 6'4', and 8'). The 3.6L Pentastar V6 and 5.7L HEMI V8 will be available, while the 3.0L EcoDiesel is expected to arrive at a later date. There will be a choice of two-wheel or four-wh…
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It is no secret Fiat Chrysler Automobiles has been dealing with a number of issues with the 2019 Ram 1500 launch. As we reported back in April, the Sterling Heights Assembly plant was only operating at 60 percent of where the company wants it to be due to various issues. FCA announced that it would be investing $300 million to try and get production back on track, along with extending the production schedule to six days a week and running though Independence Day and Labor day. But as Automotive News reports, there is a new issue that is likely driving customers away from the 2019 Ram 1500. Currently, the 1500 is only available with the 5.7L HEMI V8. The 3.6L V6 and …
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It has been a rough start for the 2019 Ram 1500 production line. FCA CEO Sergio Marchionne said on an earnings call last week that the Sterling Heights Assembly plant, home to the 2019 model is only operating at 60 percent of where the company wants it to be. Automotive News learned from sources at the FCA and suppliers that the plant was building around 1,000 trucks per day last week. "That's not where we need to be. We allowed enough time in 2017 to get that installation up, but it's proven to be challenging," said Marchionne. Why the low production rate? A union source explained there are a few reasons. One is that suppliers are having a difficult time with p…
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In a couple of weeks, Fiat Chrysler Automobiles will roll out the 2019 Ram 1500 at the Detroit Auto Show. Before this, a fresh stack of spy photos have made their way online revealing the front end. The biggest change is Ram dropping the oversize, rectangular grille that has been a key part of their trucks for a number of years. In its place is a hexagonal grille with a narrow bar and 'RAM' name. We're thinking this could be one of a range of different grille inserts for the truck. There are square headlights featuring some sort of LED lighting. The rest of the front looks to be an evolution of the current model. From a previous report, we're possibly expectin…
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A few years ago, reports popped up about a patent filed by Fiat Chrysler Automobiles. It was a tailgate that could be folded down or split open into two swing-out halves. That patent has now become reality as a new set of spy photos reveals a next-generation Ram 1500 sporting one. Compared to the original patent filing which showed a 50/50 split, the one shown in the spy photos appears to be a 70/30 split. We're assuming this to allow Ram to use the same handle mechanism on this and a standard tailgate. The one item the spy photos don't tell us is how you open the split tailgate. There might be handle on the top of the tailgate, but we're speculating here. There…
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After nearly a year-long hiatus, 2017 Ram 1500s with the EcoDiesel option are beginning to show up on dealer lots. According to Automotive News, some dealers started seeing EcoDiesel models arriving towards the end of last month. Other dealers are still waiting for the EcoDiesel models to show up. Back in January, the EPA accused Fiat Chrysler Automobiles of violating emission regulations by failing to disclose eight different software programs used in the EcoDiesel. The agency alleged the software allowed Ram 1500s and Jeep Grand Cherokee EcoDiesels to produce excess pollution. Then in May, the Justice Department filed a civil suit against FCA over the software. …
Last reply by G. David Felt, -
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The current Ram 1500 has been with us since 2009 and it is clear that it needs a major overhaul in light of the updated Ford F-150 and upcoming redesigns of GM's half-tons. We now have gotten our first look at the next-generation model - codenamed DT. Ram has gotten this mule fully covered up, but we can make out some key details. It looks like Ram is going evolutionary in terms of the 1500's design with the blunt shape and crosshair grille. The mule seen here is the Mega Cab variant with its larger rear doors. The spy shots given to Car and Driver also give us a good idea of what changes are taking place inside. It appears that Ram is getting the newest version…
Last reply by G. David Felt, -
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Fiat Chrysler Automobiles announced today that it would be recalling a million Ram Trucks for a computer glitch that could prevent the airbags and seat-belt tensioners from engaging in the event of a crash. The issue comes from the software used in a module that controls the deployment of restraint systems in rollover situations. Underbody impacts could cause the module to think a sensor has failed and will disable the side airbags and seat-belt tensioners for that ignition cycle. This means in the event of a rollover, the key safety systems will not go into action. The good news is that if you turn the truck off and then on, the system should revert back to normal. Y…
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At least for now, fuel economy regulations in the United States only look to get more stringent in the future, and automakers are coming up surprising methods to meet the upcoming standards. For example, check out these shots of this Ram 1500 while under development. That’s not a V8 or even a V6 under the hood. According to our spies, it’s a four-cylinder... The grainy images make clearly seeing the engine difficult, but the mill is definitely not something you’d usually see in a pickup Read More
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2018 was going to be the year that Ram Trucks would introduce redesigned versions of their light and heavy-duty trucks using a new platform known as DT. But it seems the light-duty truck will be the only one riding on this new platform as the redesign for heavy-duty model has been pushed back. Sources tell Automotive News that Ram will be refreshing the current heavy-duty truck for 2018. It is unknown when Ram will actually introduce the redesigned version using the new platform. Why is Ram switching to a refresh of the current heavy-duty truck? It comes down to money. At the moment, Fiat Chrysler Automobiles has nearly $7 billion in net debt at the end of thir…
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December 1, 2016 — A Ram 1500 and Jeep Grand Cherokee EcoDiesel lawsuit has been filed in California alleging the EcoDiesel trucks and SUVs contain concealed emissions "defeat devices" to hide nitrogen oxide emissions levels 10 times above legal limits. The proposed class-action lawsuit targets about 150,000 model year 2014-2016 Ram 1500 EcoDiesel and 2014-2016 Jeep Grand Cherokee EcoDiesel vehicles that allegedly cost $4,700 more than normal because of "clean" emissions technology. In addition to charges against Fiat Chrysler (FCA US), the EcoDiesel lawsuit claims parts manufacturer Bosch is in cahoots with Chrysler, in violation of the RICO (Racketeer Influenc…
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Ram Trucks is planning to build the current Ram 1500 well into 2019, even after it launches a redesigned model in 2018. Sources tell Automotive News the decision comes down to Fiat Chrysler Automobiles making a play for fleet customers by offering a lower-priced model in the form of the last-generation 1500. This move also allows dealers to have ample supplies of trucks - both old and new. "Going into 2018, having more pickup capacity will allow us also to satisfy the fleet customers' demand on pickup, which we struggle to do today because we favor retail in the U.S. and Canadian volume, which have higher margins," said FCA CFO Richard Palmer on a conference cal…
Last reply by G. David Felt, -
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It seems the Jeep Wagoneer wasn't the only vehicle that Fiat Chrysler Automobiles was previewing for their dealers. Another set of leaked photos have come out possibly revealing the design of the next Ram 1500. Much like the Wagoneer pictures we reported on yesterday, the Ram 1500 pictures come from a poster labeled "Ram Brand Lit Signatures". The front end appears to be a bolder version of the current model with a larger vertical bar and Ram logo. Headlights appear to be slimmer and there is an off-color skid plate. The tailgate appears to be taking some ideas from the Ford F-150 with a rugged and sculpted look. Taillights appear to be the same as the current model.…
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Previous Page Next Page Ram Trucks has decided that it had enough of the Ford Raptor. During the Texas State Fair, Ram unveiled the Rebel TRX Concept. The basis for the Rebel TRX is your standard Ram 1500 Rebel with everything turned up to max. Under the hood lies a supercharged 6.2L V8 (yes, the Hellcat V8) producing 575 horsepower. This is paired with an eight-speed automatic with special programming to go fast off-road. A BorgWarner 44-45 transfer case and Dynatrac Pro 60 axle in the rear with an electric locker makes sure all of that power gets to the wheels. The suspension features adjustable coil-over shocks with external…
Last reply by G. David Felt, -
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Fiat Chrysler Automobiles is considering whether or not to do a large SUV. This model would take on the likes of the Chevrolet Tahoe/GMC Yukon and Ford Expedition. Large SUVs are also big money makers. According to analysts, GM makes $10,000 or more on their large SUVs. "While crossovers are all anyone wants to talk about, the money is still in pickups and SUVs. FCA needs to enter this segment. FCA is chasing profit-driving vehicles and they are missing out on a major one, just as Ford is getting ready to launch an all-aluminum Expedition," said Dave Sullivan, an automotive analyst for Auto Pacific to the Detroit Free Press. Mike Manley, head of Jeep and Ram brand…
Last reply by Robert Hall, -
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Sergio Marchionne isn't the only person who is interested in doing a midsize truck for Ram. Speaking with The Detroit News, Jeep and Ram Trucks' CEO Mike Manley says he sees an opportunity. “I think there’s opportunity there in the U.S. if you look at what’s happened in the mid-size segment here – significant growth last year. I think that space is big enough, certainly, to have two offerings there,” said Manley. One of the two offerings is the upcoming Jeep Wrangler pickup due next year. Manley said he doesn't believe there will be overlap in terms of buyers who want the Jeep or a possible Ram truck. Manley admitted that Ram could use a Fiat platform for a ne…
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With the midsize truck market on the rebound, FCA is considering whether or not to do a midsize for Ram. “We’re looking into it. I have a keen interest in getting it done. The big question is whether it should be body on frame,” said Marchionne to reporters at the Geneva Motor Show. Previously, Ram was considering doing a midsize truck on a unibody platform. But this idea was tossed out due to problems with getting decent fuel economy and pricing the model at an affordable point while still making a profit. Marchionne says the biggest hurdle for a Ram midsize truck is trying to make a business case for it. When Marchionne looks at GM's midsize trucks - Chevrol…
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Ram is putting serious thought into building a full-size SUV to take on the likes the Chevrolet Suburban, Ford Expedition, and GMC Yukon XL. Fiat Chrysler Automobiles CEO Sergio Marchionne expressed his interest during a call announcing the third-quarter financial results. The large SUV segment is “the near-exclusive use of some others. We have a reasonable chance of getting at least part of that market,” said Marchionne. Marchionne explained that Ram begins to redesign its pickup lineup and add production, space for such a vehicle begins to open up. “I think we have a unique opportunity with renewal of the pickup line, with the powertrains we selected, to…
Last reply by G. David Felt, -
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If you thought the heavy-duty wars were done and over with, you thought wrong. Ram announced today that the 3500 Heavy Duty - a model with best-in-class tow ratings of 30,000 lbs when equipped with the 6.7L inline-six Cummins diesel engine - has upped the ante once again. The inline-six for the 2016 model year will now produce 385 horsepower and 900 pound-feet of torque. That's an increase of 35 pound-feet when compared to last-year's model. The increase in power also means increase in tow ratings - 31,210 pounds according to the SAE's J2807 certification process. To deal with the increase in tow weight, Ram beefed up the rear axle ring gear hardware from 12 to 16 bol…
Last reply by hyperv6, -
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Ram announced pricing for two new members of the Ram 1500 today. First off is the Ram 1500 Rebel. Positioned as the brand's off-road special with off-road tires, a front skid plate, tow hooks, and blacked out bumper. The base 2WD Rebel starts at $43,985 - includes a $1,195 destination charge. The base model boasts the 5.7L HEMI V8 engine. Those who 4WD with their Rebel will need to fork over $45,915 for the 3.6L Pentastar V6 or $47,565 for the V8. Next is the Laramie Limited which boasts a number of luxury appointments such as 20-inch forged multi-surface aluminum wheels and a handsome interior. Prices start at $51,870 for the base 2WD, HEMI V8 model. If you want …
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You would think that with the introduction of the Chevrolet Colorado/GMC Terrain and refreshed Toyota Tacoma, the likes of Ford and Ram would be getting in the midsize truck action. But Ram boss Bob Hegbloom can't make it work for the brand. The problem according to Automotive News is the price of higher fuel economy. Hegbloom explained that back in the heyday of midsize trucks - the 1980's - consumers bought them because they were considerably smaller, less expensive, and boasted impressive fuel economy. Although midsize trucks had less capability than their full-size compatriots, consumers didn't mind. "When you look at those four factors, that's truly what a midsize …
Last reply by Stew, -
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The Ram 1500 EcoDiesel has been widely lauded by the press for its impressive fuel economy. It has also become a big hit for the company. However, a number of owners are feeling a bit ill when driving their EcoDiesels. Detroit ABC news station WXYZ reported back in December that a number of Ram 1500 EcoDiesel owners are reporting feeling sick with a exhaust smell coming into the cabin. That smell happens to be diesel exhaust which causes headaches, lightheadedness, and dizzy-ness. Ram owner forums started reporting this issue in September and October, with a number of trucks being investigated by Chrysler and then being fixed with new exhaust coupling. At the time Chrysl…
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G. David Felt Alternative Fuels & Propulsion writer www.CheersandGears.com Syracuse Utah found itself in the news today about a auto chase through Founders Park. A 14yr old took his grandfathers Hyundai Veloster out for a joyride. Bryson Rowley, concerned for his and others children's safety used his Diesel Ram to keep the Juvenal from causing anymore harm by ramming head on into the car. luckily no one was hurt by the fast driven auto nor in the head on collision that took place. The following video was posted online for people to see of the chase and hit. You can watch the police raw footage and extended video coverage at Fox's web site. This informatio…
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Even though the Ram ProMaster City is hitting dealerships right now, there is already talk of expanding the lineup. Edmunds spoke with Joe Benson, head of Ram's commercial truck operations who hinted that more variations of the ProMaster City could be forthcoming if the demand is there. "When we learn more about our customer needs here, then we can go to that portfolio and bring in what we need, which includes the diesel engine, a short wheelbase, maybe a seven-passenger version. We have that flexibility in the future," said Benson. Other models up for consideration include a high-roof variant and a pickup variant with drop-down sides to access the cargo bed. Benson p…
Last reply by G. David Felt, -
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The burgeoning compact cargo van marketplace will soon have a new entrant. In a few weeks, Ram dealers will be getting the 2015 Ram ProMaster City and the truck manufacturer has revealed pricing for it. The ProMaster City will start at $24,125 (includes a $995 destination charge) for the base cargo van version, and $25,125 for the ProMaster City Wagon. There is an up-level SLT model for both versions which adds $1,525 to the price. The Ram ProMaster City comes with the 2.4L Tigershark inline-four with 178 horsepower and 181 pound-feet of torque, and is paired to a nine-speed automatic transmission. Fuel economy numbers for the ProMaster City are 21 City/29 Highway/24 Com…
Last reply by daves87rs, -
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Ram announced today that it plans to increase production of the EcoDiesel from 10 to 20 percent of the Ram 1500's total volume mix. “Innovation sometimes comes with risk, but being first to market with a diesel engine for the half-ton segment has shown to be a great decision for the Ram Brand. The Ram 1500 EcoDiesel is a game-changer in the industry, and has proved to be a key to conquest sales over our competitors,” said Bob Hegbloom, President and CEO of Ram Trucks. The EcoDiesel option has proved to be a massive success for Ram. The option has helped sales of Ram trucks climb 21 percent to 283,256 units through the month of August. The diesel option has also increase…
Last reply by G. David Felt, -
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With new fuel economy regulations coming around the corner, many automakers are trying a number of things to meet those upcoming standards. Case in point: Ford is using aluminum in the next-generation F-150, and General Motors is reportedly doing the same for their next full-size truck. What about Ram Trucks? A new report says the brand will be sticking with steel for the time being. Reuters has learned from two sources that when Ram gives their truck a refresh in 2017, aluminum will not be in the picture. The earliest that Ram would add the material is after 2020 when the truck will be redesigned. This move could either hurt Ram if aluminum proves to be ticket for sale…
Last reply by Drew Dowdell, -
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The past few years have seen truck manufacturers engage in a war of fuel economy numbers. Using new engines and fuel saving technologies, manufacturers are using fuel economy as a big selling point. Speaking with Automotive News, Ram brand director Bob Hegbloom says there is a big prize that all truck companies are aiming for: 30 MPG. "The first manufacturer that gets to 30 mpg wins," said Hegbloom. "We are seeing that with our 28 mpg EcoDiesel as well as the 25 mpg on the Pentastar V-6 model that fuel economy is so important. We are seeing it in the share gains and the growth for the brand. That's a number that is out there, but I don't think you can stop there." Hegb…
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One of the more notable segments that has been seeing massive growth is the compact commercial van. What used to be a place where the Ford Transit Connect and Ram C/V Tradesman (AKA Dodge Caravan Cargo Van), has now become a battleground. There's the new Ford Transit Connect, the Nissan NV200/Chevrolet City Express twins, and now the 2015 Ram ProMaster City. The ProMaster City is the Fiat Doblo wearing some new clothes. The front end wears a large Ram grille and restyled headlights. Otherwise, the ProMaster City and Fiat Doblo are the same from the A-Pillar and back. Ram will offer the ProMaster City in one wheelbase (122.4 inches) and two different configurations; the T…
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William Maley Staff Writer - CheersandGears.com December 2, 2013 We've been reporting for the past few years on Ram getting a version of the Fiat Doblo to compete with the likes of the Ford Transit Connect and Nissan NV200. Well today Ram has finally confirmed that a version of Doblo would be introduced into the U.S. sometime next year wearing the ProMaster City name. "The Ram ProMaster City further expands the Ram Commercial truck lineup, which includes everything from vans to pickups to Class Four and Five trucks. As Ram Commercial continues to gain share and grow sales in the market, we will be aggressive in our goal of expanding our commercial vehicle offerings," …
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William Maley Staff Writer - CheersandGears.com September 23, 2013 Chrysler is taking the Ram 1500 Rumble Bee Concept out to dealer shows to gauge reception and find out from dealers if the concept should become a production model. "We will take it to some dealer shows and talk to dealers. We try to listen to the dealers. They know their marketplace," said Dave Sowers, Ram's head of marketing. "It is something that we could execute.” However if the Rumble Bee is given the green light, there will be a few items that will be left out. "Some of the things that we put on the truck weren't volume production possible for us. That flat yellow paint would be a little bit o…
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William Maley Staff Writer - CheersandGears.com August 17, 2013 Let's go back in time to 2003, when Ram was still part of the Dodge family. It was around that time when a special model of the Ram was introduced. Called the Rumble Bee, this special Ram 1500 regular cab donned a yellow and black paint job and a number of touches to pay homage to the Rumble Bee cars of the sixties. Well Ram is doing it again. At the Woodward Dream Cruise today, Ram unveiled a concept version of the Rumble Bee. Starting with the lightest configuration of the Ram 1500 (regular cab with 2WD), Ram applies a Drone Yellow paint job with a matte finish, back accent strip with the Rumble Bee log…
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William Maley Staff Writer - CheersandGears.com June 13, 2013 At one time, the term 'luxury pickup truck' was an oxymoron. But now, automakers are churning them out like they're not going out of style. Ford has three different luxury versions of the F-150 (King Ranch, Platinum, Limited), General Motors has the GMC Sierra Denali and Chevrolet Silverado High Country, and Ram has the Laramie Longhorn and Laramie Limted. However, Ram CEO Reid Bigland believes there is more room for a more posh truck. “I don’t even know where the ceiling is on the premium pickup truck,” Bigland said to reporters this week. For those wondering, the Ram Laramie Longhorn models start at $44,…
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By William Maley Staff Writer - CheersandGears.com March 24, 2013 The Ford Raptor doesn't have any competition. Okay, you could make the argument that the Ram Runner is the closest one. The difference between the two is that the Raptor is built on the production line, while the Ram Runner is built at a dealership after a buyer buys the modifications necessary. That could be an item of the past for Ram as Chrysler debates whether to offer it as a production model. “My boss would really like us to try to do a little more research on the Raptor and how it does (in the market),” said Pat Dougherty, the vice president of Mopar parts, sales and field operations. “If we cou…
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By William Maley Staff Writer - CheersandGears.com March 6, 2013 Ram has gone ahead and announced pricing for the new 2014 ProMaster van lineup due later this year. The lowest priced ProMaster you can get is the ProMaster 3500 chassis cab cutaway with a 136-inch wheelbase is the $27,025 (includes $995 destination charge). A ProMaster 1500 Cargo van starts at $29,625. While Ram announced pricing for fourteen different versions of the ProMaster, what they didn't announce is the pricing for the EcoDiesel engine and the six-speed automated manual transmission powertrain combo and if it would be available in all models. That will likely come later down the road. Source: …
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By William Maley Staff Writer - CheersandGears.com February 14, 2013 It has been long rumored and caught on camera, but now it can come out. Chrysler announced today that the 2014 Ram 1500 will come with the option of diesel V6 engine, making it the only light-duty pickup to come with a diesel in the marketplace. “Truck owners have been emphatically asking for it, and Ram will be the only manufacturer to offer a diesel powertrain in the half-ton segment with the 2014 Ram 1500 EcoDiesel. The half-ton truck market is incredibly competitive, and although we’re honored the Ram 1500 has received a number of prestigious awards, we cannot rest on what we have accomplished, w…
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By William Maley Staff Writer - CheersandGears.com February 11, 2013 When Ram aired its "So God Made a Farmer" ad during the super bowl, it resonated with many people. Unfortunately for Ram, most would say it was the Dodge Ram ad, not the Ram ad. Even worse was certain media outlets calling it the Dodge Ram ad. "Does it bother me? A little bit. Does it really annoy me? A little bit. When you realize how long our trucks have been Dodge Ram trucks, you can't expect the whole world (to figure it out.) Look how long it took journalists — and we still have journalists that still call it Dodge Ram,” said Ram CEO Fred Diaz. Diaz admits that the rebranding could take a very …
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By William Maley Staff Writer - CheersandGears.com January 9, 2013 If you have been looking for a pickup that can tow a mansion with no sweat, Ram has the truck for you. Earlier this morning, Ram announced that the new 2013 Ram 3500 Heavy Duty will be able to tow a maximum weight of 30,000 pounds. To put that number into perspective, the Ram 3500 would be able to tow twelve Fiat 500s. Also, the 30,000 pound rating is 6,900 pounds more than the nearest competitors, the Chevrolet Silverado and GMC Sierra HD trucks. The 2013 Ram 3500 now boasts a Gross Combined Weight Rating 37,600 pounds. How were Ram engineers able to pull off this feat? Under the hood lies a upgraded …
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William Maley Staff Writer - CheersandGears.com November 30, 2012 A couple of years after Chrysler separated the Dodge and Ram, the company is once again performing a separation. This time it deals Ram and the creation of a separate sub-division for Ram's commercial trucks and vans. Named Ram Commercial, the new sub-brand will will include the 1500, 2500 and 3500 pickup trucks and 3500, 4500 and 5500 Chassis Cabs in Tradesman trims, the Ram C/V van, and starting next year, the new Ram ProMaster van. The ProMaster is the North American version of Fiat's Ducato van lineup. “The Ram ProMaster further strengthens our commercial lineup, offering a full line of work trucks…
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FINALLY, you can waste some time at Dodge's 2013 Ram 1500 Build & Price site, putting together your own new Ram. Enjoy! http://www.ramtrucks.com/en/2013/ram_1500/
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Anyone else seen these new RAM ads that say something along the lines of "When you only build trucks"? Anyone else have trouble holding back from yelling at them? Hey "Ram", we all remember that you just dropped "Dodge" from in front of your name, and we all know you're part of Chrylser, who builds a heck of a lot more than just trucks. /rant
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William Maley Staff Writer - CheersandGears.com September 19, 2012 Car & Driver has uncovered some recent trademark filings from Chrysler for 'Promaster' and 'Promaster City'. Besides sounding like some fishing equipment, Car & Driver believes these are the names for the new vans from Fiat for the truck brand. 'Promaster' will be the name for Ram version of the Fiat Ducato van, while the 'Promaster City' will be the the Fiat Doblo. The two vans will be arriving next year. Source: Car & Driver William Maley is a staff writer for Cheers & Gears. He can be reached at [email protected] or you can follow him on twitter at @realmudmonster. …
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William Maley Staff Writer - CheersandGears.com August 27, 2012 The Ram Tradesman HD was an interesting idea for pickup. Using the new Tradesman 1500 as a base, Ram slipped in the suspension and chassis bits from the 2500 HD. However according to PickupTrucks.com, the Tradesman HD will not be appearing for the 2013 model year and anytime after that. No concrete reason was given as to why the Ram Tradesman HD was given the boot. PickupTrucks.com thinks that with the new 2013 Ram 1500s beginning production and the HD versions getting ready for their redesign, the Tradesman HD wasn't a high-enough priority. Source: PickupTrucks.com William Maley is a staff writer for C…
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*See pictures at the source. Link: http://news.pickuptr...rt-exposed.html - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Personally, I'd like to see GM offer two distinct flavors of hot rodded pickups with the new '14 Sierra and Silverado to compete with the RAM 1500 R/T. A more performance themed Silverado (a'la Camaro/Corvette), and something in the veins of the Syclone/Typhoon-but-part-Denali with the Sierra. 2WD, V8 performance, RWD (if wanted, make AWD an option), offered in all cab configurations, and customizable option…
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William Maley Staff Writer - CheersandGears.com June 20, 2012 Seeing a pickup truck fill up with diesel is a common occurrence. Seeing a Ram 1500 filling up with diesel is not. A new spy shot gotten by the folks at Automotive.com shows a Ram 1500 getting some diesel into its tank. The truck had been seen testing in the Southern California mountains. As we've reported before, the engine of choice for the Ram 1500 diesel will be a 3.0L VM Motori turbodiesel V6. The same engine will used in the new Jeep Grand Cherokee diesel. Source: Automotive.com William Maley is a staff writer for Cheers & Gears. He can be reached at [email protected] or you can f…
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William Maley Editor/Reporter - CheersandGears.com May 7, 2012 While GM has shelved their small diesel for their half-ton trucks, Ram looks to be soldiering on with their plans for a diesel 1500. Some new spy shots have caught a Ram 1500 single-cab with an odd thing. On this truck, the rear fender happens to be covered with soot, leading us to believe this happens to be a diesel 1500. Left Lane News speculates that under the hood lies a version of the Italian-built VM Motori 3.0L diesel V6 that will power the 2013/2014 Jeep Grand Cherokee. The 3.0L V6 produces 240 HP and over 400 lb-ft. of torque. Source: Left Lane News View full article
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William Maley Editor/Reporter - CheersandGears.com March 8, 2012 Ram has some big changes in store for the 2013 Ram 1500 in April, but a new SEC filing reveals some of the juicy details. The Ram will be getting Chrysler's 3.6L Pentastar V6 producing 280 HP. This will replace the current 3.7L V6 producing 210 HP. Also, the Ram will get a new eight-speed transmission. The new eight-speed transmission "reduces fuel consumption by up to 12 percent over our current five-speed transmissions" such as the one in the current Ram, the filing says. The filing also reveals the eight-speed transmission will make its way to the Dodge Durango and Jeep Grand Cherokee in the 2013 mo…
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More Options for Ram Tradesman 1500 Posted by Mark Williams | March 6, 2012 It's official: The Ram Tradesman is a huge success, and Ram Truck is expanding the number of models to include more powertrain options and cab configurations. "From the moment we launched it, the Ram 1500 Tradesman was a hit," said Fred Diaz, Ram's president and CEO. "Our new four-door Ram Tradesman models offer the pickup segment's best combination of room for six hard-working adults, V-8 capability and value." The Tradesman is a value-priced package designed to meet the hard-working needs of commercial fleets as well as small businesses. Ram has been successful at expanding the model lineup …
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William Maley Editor/Reporter - CheersandGears.com January 26, 2012 Previously, if you wanted a top of the line Ram truck, you had to to take the Longhorn edition, cowboy hat and all. Now, Ram is offering a slight-toned down version of Ram called the Ram Laramie Limited. Outside, the Laramie Limited gets body-color front fascia with fog lamps and a matching rear bumper, while the heavy-duty models stick with chrome. Chrome accents adorn mirrors, door handles and side steps. The Limited also drops the usual Hemi, Cummins and Ram badges. Ram 1500 models get 20-inch wheels, while heavy-duty models get 17-inch wheels. Inside, the Laramie Limited gets leather seats with c…
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Ram To Get Version Of Ducato William Maley - Editor/Reporter - CheersandGears.com September 16, 2011 Following the news of Ram getting a version of Fiat's Doblo small van, sources from suppliers at the Frankfurt Motor Show told Automotive News that the brand will get a version of the Ducato to take on the Ford's Transit and the Chevrolet Express. The sources tell Automotive News that Chrysler will build the vans at their plant in Saltillo, Mexico. Chrysler plans on building 30,000 Ducato vans per year. The powertrain is unknown at this time. When asked, Ram had no comment. Source: Automotive News
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We know that Ram is getting a version of the Fiat Doblo in the coming future, as a panel van. But that leaves a gaping hole in the lineup for a passenger version. Well that could be changing. Automotive News is reporting the Ram team is thinking about adding a passenger van version of the Doblo. "We are studying that as a possibility. It could have passenger car applications," said Fred Diaz, President of the Ram brand. The Doblo arrives onto Ram dealers in 2013. Source: Automotive News (Subscription Required) View full article
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Ram could be going down the same road as GM and Ford with their midsize pickup trucks. Originally, Ram was going engineer and develop the Dakota for North America by Chrysler’s engineering staff. However, when Fiat assumed control of the automaker in 2009, plans changed. "It is something that we are evaluating.As a global organization, we are now starting to look at what can we bring to the market that would actually work in Europe, in Asia, in the U.S., in Mexico, and so forth, and get the platform right so that we can enjoy the economies of scale that come with that," said Ram CEO Fred Diaz Chrysler is still trying to figure out what the next Dakota will become. Prev…
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Law enforcement agencies have a new patrol vehicle they can sink their teeth into. Ram has introduced the Special Services Police Truck and is built to take on daily grind. Powering the Special Services Police Truck is the 5.7L HEMI V8 producing 390 HP and 407 lb-ft of torque and is mated to a six-speed automatic transmission. Four-wheel drive comes as standard. The truck also comes equipped with a a 220-amp alternator for added electronics, a unique wiring harness called the Power Distribution Center to support the heavy loads of the radar, computer, lighting and radio equipment, and the options of ballistic protection and the RamBox storage system. Ram doesn't say ho…
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Ram Adds A New 1500 Tradesman HD Model William Maley - Editor/Reporter - CheersandGears.com September 29, 2011 http://www.cheersandgears.com/gallery/album/240-2012-ram-1500-tradesman-hd/ Today at the State Fair of Texas, Ram introduced the new 1500 Tradesman HD. The model is tailored to those who want to tow or haul at a reasonable price. The 1500 Tradesman HD gets a frame with increased steel gauges, heavy-duty axles and eight-lug wheel hubs from the 3/4-ton Ram 2500. Also, the truck gets the heavy duty version of 5.7L HEMI V-8 engine producing 383 HP and 400 lb-ft of torque, heavy-duty cooling, larger brakes, the HD six-speed automatic transmission an…
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Ram Gets Some New Vans William Maley - Editor/Reporter - CheersandGears.com March 5, 2011 Chrysler is getting ready to enter the commercial van market once more. Their parent company, Fiat will send over the Ducato and Doblo and rebadge them as Ram. Ram president, Fred Diaz said the two vans would be going on sale next year as 2013 models. The Ducato will be competing with the Ford Econoline, Chevrolet Express/GMC Savana, Mercedes Sprinter, and just released Nissan NV while the Doblo will be taking on the Ford Transit Connect. The vehicles will be imported from Europe. Chrysler is now working getting the vans ready for the US market. No word on a engine …
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Ram Ponders Dakota Replacement William Maley - Editor/Reporter - CheersandGears.com August 24, 2011 Related: Chrysler Ending Dakota Production Tomorrow The last Ram Dakota rolling off the assembly line yesterday, but Chrysler isn't resting on their laurels. The company is already talking about a replacement for the 24-year veteran. Inside Line asked Chrysler about if there was an upcoming replacement. "As the truck phases out of its planned lifecycle, we're exploring plans for an affordable replacement that meets the work-hard, play-hard needs of our customers," wrote Nick Cappa, a Chrysler spokesman in an e-mail "Although the Dakota is a great truck, th…
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Chrysler Ending Dakota Production Tomorrow August 22, 2011 - Drew Dowdell - CheersandGears.com Chrysler will end production of the Ram/Dodge Dakota on August 23, 2011 which will cause layoffs at the Warren Truck Assembly in Warren Michigan. Some workers will be re-deployed to other plants. The Dakota currently shares a production line with the Ram 1500 pickup. In 2010, Chrysler sold just around 13,000 of the mid-sized pickup, down substantially from the 177,000 sold 10 years prior. The Dakota shared components and the platform with the 2005 Dodge Durango. That vehicle has since moved on to a redesigned CUV platform shared with the new Jeep Grand Cherokee, leaving …
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Dodge's smaller pickup came out and was an instant hit with people who wanted something a little bigger than a "compact". With V6 and V8 engines, it straddled the market and found its niche. An MCE of the first-gen built the momentum, and with the second-gen truck, Dodge really hit its stride. I still see so many of the second-gen trucks around, especially the right-sized regular cab 4X4 with big tires. Then by the time the current-gen truck came around, they completely lost their mojo... amazing after the sweet second-gen. Boxy, thirsty and with a monolithically cheap interior and no regular cab, buyers dried up almost immediately, and with good reason. And next up…
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Would You Like Some Hybrid With Your Ram? William Maley - Editor/Reporter - CheersandGears.com May 24, 2011 Starting this week, Chrysler and the U.S. Department of Energy will begin delivering 140 Ram 1500 plug-in hybrid electric pickup trucks around the US. The trucks are part of a a $100 million joint research project funded by Chrysler and the DOE to demonstrate their usability in different driving conditions and their efficient charging. The PHEV Ram 1500 use a 345-horsepower, 5.7-liter Hemi V-8, a modified two-mode hybrid transmission (manufactured by GM) and a 12.9-kilowatt-hour lithium-ion battery. The truck can travel 20 miles on the battery alone…
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Ram Goes on a Rampage at Windsor by black-knight, C&G Editor/Reporter 19th, May, 2011 Well, it seems the Pentastar folks now know what they're going to do to appeal to truck buyers who aren't macho enough to wander into a Ram showroom and buy the infamous Hemi-powered, semi-Kenworth, Chuck Norris-mobile. Speculation on what would finally replace the Dakota in the Ram line-up has ranged in recent years from something rear-wheel drive and body-on-frame to something probably front-drive and based on the bones of a Dodge Caravan. As it turns out, the latter is correct according to an article that surfaced over at Wheels.ca. According to the Wheels article, "Bo…
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And That's Two: Ram Shows Off The Express Pickup William Maley - Editor/Reporter - CheersandGears.com April 7, 2011 Ram Express Gallery Ram is pulling a one two punch with their low cost, high value pickup trucks. At the Chicago Auto Show back in February, Ram pulled the covers off the Ram Tradesman. The Tradesman, aimed at small businesses offers a 390-HP 5.7-L Hemi V8 and best in class towing of 10,450 pounds for a low price tag of $22,780. Now, Ram is taking the same formula and aiming it at sport truck buyers. At the Dallas Auto Show today, Ram pulled the cloak off the Express. The Express packs a 390-HP 5.7-L Hemi V8 and six speed automatic. Two-…
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Ram Introduces the Cargo Van William Maley - Editor/Reporter - CheersandGears.com March 8, 2011 Ram C/V Gallery At the 2011 NTEA Work Truck Show today, Ram pulled the covers off their first cargo van called the C/V. The C/V is a Dodge Caravan catered to small business owners who need a vehicle. The engine for the C/V is the 3.6 Pentastar V6 producing 283 HP and 260 lb-ft of torque going through a six speed automatic. Fuel economy is around 25 mpg for the 3.6. Also, the C/V will come with a "driver-selectable fuel economizer mode th can change the transaxle shift schedule with a flip of a switch to maximize their fuel economy." The Van can tow up to 3,60…
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Link: http://news.pickuptrucks.com/2011/02/mopar-chief-says-ram-runner-will-be-street-legal.html
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Chrysler Issues Recall For 2009, 2010 Dodge Ram Pickups Chrysler has announced a recall of certain Dodge Ram trucks from the 2009 and 2010 model years. According to a bulletin issued by the National Highway Traffic Safety Administration, some of those vehicles may have flawed braking systems, which could increase the possibility of an accident -- not just for Ram drivers, but also for the people behind them. The flaw in question affects only diesel models with the hydroboost braking system. As per the NHTSA bulletin, those units "may be equipped with a power steering reservoir cap with excessive vent pressure levels that may result in brake pedals that are slow to ret…
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Chrysler planning Ram 1500 diesel and hybrid models? by Jeremy Korzeniewski (RSS feed) on Dec 7th 2010 at 10:30AM Pickup truck fans have been anxiously awaiting the arrival of light-duty diesel engines in half-ton trucks for the past several years, and it now appears that at least one automaker is about to deliver. According to a report from the all-Mopar-knowing minds at Allpar.com, Chrysler's dealer computer system is showing new entries for a diesel-powered Ram 1500 in regular and Quad Cab configurations. In addition, the list of transmission options for the diesel reportedly includes what appears to be the long-awaited hybrid unit that was last seen in the short-…
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Spy Shots: 2011 Ram 1500 Hybrid uncloaked by Frank Filipponio (RSS feed) on Aug 28th 2010 at 1:29PM 2011 Ram 1500 Hybrid captured by Rich Truesdell of Automotive Traveler While recently shooting some cloaked Chrysler and Hyundai prototypes, Automotive Traveler's Rich Truesdell came across several completely undisguised Ram 1500 pickups the other day. As Rich tells it: Upon closer examination, I figured out why: They are near-production-ready versions of the rumored 2-Mode Hybrid version. Judging by the complete lack of cloaking, I'd assume they are undergoing final validation, possibly to establish their published tow ratings. Don't be surprised if the Ram is an early…
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Ram Trucks debuts new 2011 Outdoorsman, RamBox Holster by Jeremy Korzeniewski (RSS feed) on Aug 12th 2010 at 3:30PM "We asked Ram Truck customers – boaters, campers, fishing enthusiasts and hunters – what features would they like to see in a truck. They answered 'more capability, more room for my gear and ready to hit the trail. And make it affordable.'" So says Fred Diaz, President and CEO of Chrysler's Ram Truck Brand. And apparently, he's not just blowing smoke. Chrysler's internal research suggests that 62 percent of fullsize pickup truck owners hunt, fish or camp. The automaker's response to these apparent needs is the new 2011 Ram Outdoorsman. Functional upgra…
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Undeterred by critics, Ram aims to expand its truck, van lineup Bradford Wernle and Luca Ciferri Automotive News -- July 26, 2010 - 12:01 am ET Some critics chastised Chrysler Group for separating the Ram brand from Dodge. American pickup buyers are devoted to their brands -- Chevy, Ford and Dodge -- and anybody who messes with that is asking for trouble, the critics reasoned. Chrysler CEO Sergio Marchionne responded that the separation gives Dodge room to breathe as a youth- and family-oriented brand. Ram will attack the commercial-van market by rebadging two Fiat vans. Ram will keep the distinctive ram's horns logo that identified Dodges in recent years. Ram …
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Ram Trucks begin offering spray-in bedliner 04/13/2010, 4:33 PMBY ANDREW GANZ Chrysler’s Ram Trucks division – once a part of Dodge – says that it will begin taking orders for its line of 1500, 2500 and 3500-series Ram trucks with factory-applied spray-on bed liners. A popular aftermarket accessory, the factory spray-on liners will cost $450 from Ram Trucks and will be available on every single model, every cab and every bed length the automaker offers. “Creating a stand-alone brand for Ram Trucks has allowed us to concentrate on how customers are using their trucks and what new features they’d like to see,” said Fred Diaz, President and CEO, Ram Truck division, in a …
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In new ads, Ram truck stands alone Bradford Wernle Automotive News -- March 29, 2010 - 12:01 am ET DETROIT -- A new advertising campaign this spring for the 2010 Ram Heavy Duty pickup features the deep, resonant voice of actor Sam Elliott and celebrates the Dodge-like manly American pickup virtues of toughness, utility and durability. But nowhere in the campaign is the word "Dodge" to be found. That's just as Chrysler CEO Sergio Marchionne wants it. Marchionne is trying to rebuild Chrysler Group around strong brand identities. Last year he decreed that the Ram brand would be separate from Dodge in the same way Fiat and Fiat Professional are separate brands in Eur…
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Update: Texas high school gets to keep using Ram logo by Chris Shunk (RSS feed) on Mar 10th, 2010 at 4:28PM Remember a couple weeks back when we told you about Chrysler's improbable legal battle against little Lake Mary High School in Florida? Chrysler's legal team put the smack down on the school for using the Ram logo as its school insignia, and the law jockeys in Auburn Hills, MI were giving the school until June 15 to remove all instances of the logo at a considerable cost to the school district and neighborhood taxpayers. It appears cooler heads have prevailed at Chrysler, as Allpar is reporting that the school and automaker have made an agreement that allows the …
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Chrysler legal turns into schoolyard bully over use of Ram logo by Chris Shunk (RSS feed) on Feb 20th, 2010 at 3:22PM About the same time Chrysler and Fiat executives were running through a marathon eight -hour look into the future with the world's automotive, Pentastar lawyers were working over the principal at Lake Mary High School in Lake Mary, Florida. You may be asking yourself what Chrysler lawyers would want with principal Michael Kotkin when, just six months earlier, The Pentastar needed billions of taxpayer dollars to exit bankruptcy. Good question, for sure, but the answer is pretty lame. Moto Bullet reports that Chrysler's legal department was reportedly all…
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...a Dodge truck with station wagon fenders?
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- Editor-in-Chief
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