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    William Maley
    William Maley
    Staff Writer - CheersandGears.com
    June 19, 2012
    General Motors has trademarked another old nameplate, this time from Buick. Left Lane News reports that General Motors filled a trademark application on June 5th for Electra. No other details were revealed in the filling.
    Electra was a Buick nameplate introduced back in 1959 to replace the Roadmaster and Limited models. The nameplate would last till 1990.
    So why is General Motors trademarking Electra? Left Lane has two theories.
    Theory one is a flagship sedan that will use the LWB Epsilon II platform as a base. Using the Electra nameplate makes sense because the name was used for Buick flagships.
    Theory two is a Buick version of the Chevrolet Volt. General Motors has given the green light to a Cadillac version (ELR) to help with costs. Plus, the Electra nameplate would be a perfect fit.
    We have a theory as well. General Motors filled the trademark application to protect the Electra name.
    Update: Nick Richards, Head of Communications at Buick, tweeted this in reply to this article. - DD

    Source: Left Lane News
    William Maley is a staff writer for Cheers & Gears. He can be reached at william.maley@cheersandgears.com or you can follow him on twitter at @realmudmonster.

    William Maley
    William Maley
    Editor/Reporter - CheersandGears.com
    June 12, 2012
    The Buick Verano. A compact that has left many (including your's truly) very smitten with it. The only real complaint that has been brought up is a more powerful engine. Well, Buick has answered the call with the new 2013 Verano Turbo.
    Under the hood lies a potent 2.0L DI turbocharged Ecotec inline-four delivering 250 HP and 260 lb-ft torque going through either a six-speed manual or automatic transmission. This is second exciting Buick following the Regal GS introduced earlier this year. Think of the last time there was two exciting Buicks, let alone one.
    That 2.0L turbo can give a 0-60 time of 6.2 seconds and 90% of torque is available at 1,700 RPM.
    The Verano Turbo is packed with loads of standard equipment, including all of the goodies found in the Leather and Convenience packages. That includes a heated leather seats and steering wheel, a premium nine-speaker Bose audio system, Buick's IntelliLink infotainment system, sport pedals, dual exhaust and a rear spoiler.
    Pricing will be announced later this year.

    Press Release is on Page 2

    2013 Buick Verano Turbo Debuts with 250 Horsepower


    Award-winning engine at the heart of luxury sedan's effortless performance
    DETROIT – Buick today announced the 2013 Verano Turbo luxury sedan will be powered by an Ecotec 2.0L turbocharged engine with direct injection and continuously variable valve timing that produces an SAE-certified 250 horsepower (187 kW) at 5300 rpm and 260 lb.-ft. (353 Nm) of torque at 2000 rpm. Acceleration from 0-60 mph is an estimated 6.2 seconds.
    The Verano Turbo goes on sale later this year.
    More than 90 percent of the Verano Turbo's peak torque – more than 234 lb.-ft. – is available between 1700 to 5500 rpm. Its closest competitor, the 2013 Acura ILX 2.4L, offers a peak of 170 lb.-ft. of torque.
    "The 2.0L turbo engine was designed for refinement, higher output capabilities and reduced noise," said Amy Joss, Ecotec 2.0L assistant chief engineer. "The way it sounds, the power delivery and the refined character are all fitting of a luxury sedan with a fun side."
    In December, Buick's 2.0L turbocharged Ecotec engine was named one of WardsAuto World's 2012 10Best Engines for North America. At the time, the publication's editor-in-chief, Drew Winter, said: "This engine delivers a level of power and sophistication that redefines Buick."
    The choice to use a small-displacement turbocharged engine for a more powerful Verano model is consistent with Buick's effort to downsize its powertrains without sacrificing performance. Verano and the Regal luxury sport sedan are available exclusively with four-cylinder engines, while the LaCrosse luxury sedan comes standard with a four-cylinder engine paired with eAssist technology, which uses an electric motor and battery to boost both performance and fuel economy. The standard 2013 Regal four-cylinder engine also is equipped with eAssist.
    "Buick's engine strategy continues to be driven by intelligent performance," said Tony DiSalle, vice president of Buick Marketing. "Four-cylinder engines, turbocharging and eAssist are all the right solutions for today's market. With these advanced technologies, Buicks are more efficient without sacrificing their smooth, quiet character."
    According to IHS Automotive, use of four-cylinder engines in North American vehicles will grow 74 percent from 6.9 million to 12.2 million units over the next 10 years.
    The Verano Turbo will be available with a choice of a six-speed automatic transmission or a six-speed manual gearbox. Including Regal Turbo and Regal GS, the Buick brand offers more manual transmissions than Ferrari and Lamborghini combined.
    Acceleration performance is expected to be consistent between the two transmissions.
    Fuel economy numbers are not final, but the Verano Turbo is expected to be in line with Buick's other turbocharged models. Pricing will be announced closer to the start of production in late 2012.

    Blake Noble
    Blake Noble
    Editor/Reporter - CheersandGears.com
    May 9th, 2012
    For a span of almost four decades, Buick’s classic Riviera models brought critical acclaim to one of GM’s oldest marques. Arguably GM’s first real success at building a “personal luxury car,” the Riviera was a “best-of” showcase for Buick offering class-competitive styling, luxury and technology.
    While the Riviera name has been previously used on a concept car introduced for the 2007 Shanghai Auto Show, it hasn’t been applied to a production model since the last Riviera was built in 1999. Now, according to GM enthusiast website GM Inside News, there is the potential for a Riviera revival.
    Last week, on May 3rd, General Motors filed to trademark the Riviera name with the US Patent Office for use on automobiles.
    As GM Inside News mentions, it isn’t really much of a secret that automakers regularly trademark various names and wind up not putting them to use on a production car. On the other hand, AutoGuide points out that GM doesn’t trademark names unless it’s serious about putting them to use.
    So then if GM intends to use the name, what would a new Riviera be like? At the moment, your guess is as good as ours.
    While rumors of Buick adding a new coupe to its lineup have been rather persistent over the last few years, they’ve always been rather sporadic. At one point it was speculated that Buick would sell a coupe version of its Regal sports sedan, based on reports of Vauxhall getting the green-light to develop a two-door version of the related Insignia. There has also since been rumors of Buick building a rear-drive coupe based off of the Alpha platform used by the Cadillac ATS.
    However, Car and Driver recently mentioned in a report on the upcoming Chevy SS sports sedan that GM’s Australian firm Holden was being tasked with developing two new rear-drive Buick vehicles primarily for China. The two Buicks would be based on a revised version of GM's Zeta platform. It’s obvious that one of those vehicles could be a replacement for the Holden Statesman-based Chinese Buick Park Avenue. But could the other be a Zeta-based Buick Riviera coupe?
    Sources: GM Inside News, AutoGuide, Car and Driver

    William Maley
    William Maley
    Editor/Reporter - CheersandGears.com
    March 15, 2012
    Despite having one of the freshest lineups in the industry, Buick has seen its sales slip. Since last fall, the brand hasn't posted a year-over-year increase. The news is even worse when in February, Buick posted a 17% drop in sales to 24,231 vehicles.
    To help get the brand out the slump, Buick has announced a new 24-Month lease offer called Experience Buick. Experience Buick includes scheduled maintenance, Sirius XM satellite radio and OnStar as part of the 24 month lease for all Buick cars. Usually, OnStar and Sirius XM are included for three to six months, while maintenance is left up to the owner. The maintenance covers 24,000 miles of basic maintenance that includes oil changes and tire rotations but not wear and tear items.
    Press Release is on Page 2
    ExperienceBuickGivesCustomersAll-InclusiveLuxury
    New24-monthleasesdeliverconvenience,peaceofmindandentertainment
    DETROIT – Buick is announcing a new initiative that supports the brand’s mission to redefine itself as a modern luxury automaker and leader in customer satisfaction. Experience Buick offers the security and convenience of a 24-month lease that includes routine maintenance, an OnStarDirectionsandConnections plan and SiriusXM radio, all bundled into one simple monthly payment.
    Buick sales have increased two years in a row with four all-new or significantly revised products introduced during the same period. At the same time, many Buick dealerships across the country are in the processofmakeovers. Experience Buick is available on all models – the EnclaveluxurycrossoverSUV and the LaCrosse, Regal and Veranoluxurysedans.
    “New drivers continue to find the Buick brand,” said Brian Sweeney, U.S. vice president of Buick and GMC Sales and Service. “The vehicle lineup has never been stronger, and our dealer network continues to modernize its facilities. The Experience Buick program represents the next step in the brand’s reinvention by providing buyers two full years of all-inclusive, worry-free driving.”
    Also included in every Experience Buick lease is a bumper-to-bumper warranty for the duration of the lease and beyond – four years or 50,000 miles (whichever comes first). Routine maintenance includes services like oil changes and tire rotations.
    Experience Buick should help build lasting relationships between customers and dealerships, according to DMEautomotive, a marketing solutions and research provider in Daytona Beach, Fla.
    “Programs like this are a strong strategy for raising customer retention rates,” said Doug Van Sach, DMEautomotive vice president of Strategy & Analytics and author of “The Changing Service Loyalty Landscape” white paper. “By removing cost from the decision about where to service a vehicle, Buick is creating the opportunity for dealers to establish a service relationship with their customers based on expertise and workmanship rather than on discounts and promotions.”
    “Because the leases are all-inclusive, younger buyers, who are more price sensitive, will be inclined to return to a dealership for their service needs,” Van Sach said.
    The Experience Buick lease is offered through Ally Financial.

    Blake Noble
    G. Noble
    Editor/Reporter
    CheersandGears.com
    March 1, 2012
    Since Buick reintroduced the Regal to the North American market back in 2010, there has been some enthusiasm for the return of the big-daddy GNX, the famous performance car of the ‘80s which was based around the then-current Regal. Well, since it appears that New Jersey-based tuning firm SLP has secured the rights to the “GNX” name, some of you may just get your wish.
    SLP released the teaser sketch you’re viewing just recently, which reveals that the new GNX will use the current Regal GS as its starting point. From there, it appears SLP will beef up the bodywork with unique flared fender extensions and lower rocker panel extensions, a new lower front fascia, possibly a new set of rims, and a huge power bulge on the hood. While the GS is one of the more fairly handsome performance sedans on the market, SLP’s exterior changes make it look almost flaccid in comparison.
    SLP notes that their new GNX will pack over 300 horses, up from the 270 you get in a regular GS. There isn’t any word on what gearbox SLP plans to use, but there probably wouldn’t be any harm in assuming SLP may at least choose the GS’s manual transmission. SLP also hasn’t said if the new GNX will somehow be all-wheel drive — like the Regal GS’s related German counterpart, the Opel Insignia OPC — or remain front-wheel drive.
    If you want one, however, there isn’t much time to worry about all of the specifics. You’d better get in line as soon as you can because SLP only plans to build 500 of these. You hear that, Lord Vader?
    Source: Edmund's Inside Line

    William Maley
    William Maley
    Editor/Reporter - CheersandGears.com
    February 7, 2012
    Today, Buick announced some powertrain changes for the 2013 Regal. First, the 2013 Regal will bid adieu to the base 2.4L four-cylinder and make the Regal eAssist the base. The Regal eAssist uses a 2.4-liter inline-four engine with a 15-kW electric motor to return EPA fuel economy ratings of 25 City/36 Highway MPG.
    Also, the Regal GS gains an optional six-speed automatic transmission. The automatic is designed to broaden the appeal of the Regal GS. Buick says the automatic Regal GS can reach 60 in 6.7 seconds and return 19 City/27 Highway MPG, identical to the manual transmission. The Automatic is a no cost option.
    Press Release is on Page 2

    Drivetrain Changes Announced for Buick Regal Lineup



    New automatic transmission for Regal GS and eAssist to be standard on 2013 Regal


    DETROIT – Coming off strong sales year in which it outsold the Audi A4, Lexus IS250, and Acura TSX, Buick’s midsize luxury sport sedan continues to evolve. The performance-oriented Regal GS has a new automatic transmission available in dealerships now. Additionally, with the introduction of the 2013 model later this year, eAssistfuel efficiency technology becomes standard.
    U.S. News and World Report has named the Regal the “Best Upscale Midsize Car for Families.” Last month, it was named “Best Car for the Money” in the same category. The “Upscale Midsize Car” category includes 19 different vehicles.
    Self-shifting Regal GS
    The 270 horses of the Regal GS’ turbocharged 2.0L Ecotec – one of WardsAuto World’s 2012 “10 Best Engines” for North America – can now be controlled through a second transmission. A six-speed automatic with Driver Shift Control is now offered as a no-cost option instead of the existing six-speed manual.
    “With the Regal GS, we made a conscious decision to go against the current trend and give enthusiasts the manual transmission they desire as standard equipment” said Tony DiSalle, U.S. vice president of Buick Marketing. “Adding an automatic simply makes the performance of the GS even more accessible.”
    The new Aisin AF40 automatic is calibrated specifically for Buick’s most athletic sedan. With the car’s Interactive Drive Control System set to “GS” mode, the transmission delivers firmer shifts, aiding performance. Acceleration matches the manual with an estimated 0-60 mph time of 6.7 seconds.
    EPA-estimated fuel economy of 19 mpg city and 27 on the highway, standard performance components like Buick’s innovative HiPer Strut front suspension and Brembo front brake calipers, and optional features are identical regardless of the transmission.
    Hagerty insurance recently named the Buick Regal GS to its “2012 Hot List” of vehicles its valuation experts expect to be future collectibles.
    Standard 36 Highway MPG with Regal eAssist
    Starting with the arrival of 2013 models, eAssist will be standard on the Regal with the discontinuation of the 2.4L base model. Both the Regal Turbo and Regal GS models will remain available.
    The eAssist uses a compact lithium-ion battery pack and a small electric motor to aid the performance of a fuel-efficient 2.4-liter gas engine. The system provides an electrical boost to aid the engine at low speeds and on inclines where fuel efficiency can suffer most. The Regal with eAssist achieves an EPA-estimated 36 highway mpg, equal to a Mini Cooper and higher than some full hybrids like the Infiniti M35h, which is rated at 32 mpg.
    “Buick is committed to increasing innovation across the lineup,” said DiSalle “By making the advanced eAssist powertrain standard on a second vehicle, we are putting the spotlight on smart technology.”
    For the 2012 model year, eAssist became standard for the larger LaCrosseluxury sedan. Offered at the same price as the V6, eAssist is already outselling its hybrid competitors and is projected to grow in popularity this year.
    According to Hybridcars.com, the Buick LaCrosse with eAssist outsold the Lincoln MKZ by a 3-to-1 margin and the Lexus HS250h by a 5-to-1 margin in January 2012.
    Pricing and an on-sale date for the 2013 Regal with eAssist will be announced later this year.

    Blake Noble
    December 21, 2011
    black-knight
    CheersandGears.com
    It was only last week that Buick offered us the first glimpse of their upcoming small crossover, the Encore, that's set to debut at the Detroit Auto Show this January. But apparently that one image wasn't enough of the Encore for Buick to reveal to world.
    So how did Buick decide to follow up the Encore's first act? By taking the show over to Facebook where, section by section, a full image of the new CUV would be totally revealed by January 10th.
    It still doesn't show much right now, but it's barely enough to sort of see that it won't be in anyway related to the Chevrolet Equinox or the old Saturn Vue.
    Update: Another block dropped today.

    William Maley

    Spying: Buick Enclave

    By William Maley, in Buick,

    It's been about six years since GM introduced the Lambdas (Buick Enclave, Chevrolet Traverse, GMC Terrain, and Saturn Outlook) to the world and they're beginning to get long in the tooth. GM is quietly working on next generation of these models and some spy shots have come out of Buick Enclave with added camoflage.
    The pictures show the Enclave will be retaining it's large size as the current model. Also, the front end gets a new grill with longer, thinner grille slats spaced further out. The back end doesn't show any changes thanks to all of the camouflage.
    Source: Inside Line

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