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    BrightDrop Launches EV410 with Verizon and Sets Record for EV600 Electric Vehicles

    BrightDrop, General Motors commercial electric auto division launches an all new electric van with Verizon and sets a record for their first announced EV600 van.

    GM as a conservative company choose to start up their latest commercial venture by making it a stand alone entity. BrightDrop is that entity where they have electric delivery carts, pallet movers and more that can be explored at their web site. 
    BrightDrop | Electric first to last mile delivery products (gobrightdrop.com)

    BrightDrop initially started with a contract with FedEx for their future North American full size delivery vans the EV600.

    BrightDrop and GM has taken the concept to production in the fastest time ever with production starting on the EV600 commercial vans. This was made possible using the Ultium battery platform, innovative virtual development process allowing only a 20 month development timeline.

    As e-commerce demand continues to ramp up across the globe, more and more companies are looking to reduce their affect on climate change at a pace never seen and BrightDrops holistic delivery solutions are designed to help tackle these challenges head on. Some of the first FedEx EV600 delivery vans will be in service this holiday season.
    To accomplish this, BrightDrop has partnered with a U.S. supplier to start initial low-volume production while GM converts the CAMI Assembly Plant in Ingersoll, Canada. This plant will be BrightDrops large-scale production home for the EV600 van starting November 2022.
    The EV600 is projected to save $7,000 a year over a comparable Diesel van reducing toxic emissions and green house warming gases while reducing maintenance. A good thing for both the bottom-line and the environment.
    By using the same development processes established by the GMC HUMMER EV program, this agile based approach to manufacturing development has allowed BrightDrop to launch a mid size commercial van with Verizon as their launch customer. The EV410 mid-size delivery van.

    The EV410 boasts more than 400 cubic feet of cargo area but with a shorter wheelbase of just over 150 inches and a length of under 20 feet. Noticeable when you compare the EV410 to the EV600 in side views of these two products.

    The benefits of the EV410 that Verizon found appealing was that this van fits in a standard-size parking space, offers exceptional curb management and maneuverability, key features in reducing street congestion in urban areas.
    From online grocery delivery to telecom maintenance and installations, the EV410 offers a myriad of use cases while expanding zero emissions driving.
    Per the press release: “Mainstream EV adoption by businesses will require the largest fleet operators to work together with innovators like BrightDrop in the development of vehicles that meet the particular needs of our business. Adding the EV410 to our fleet is the latest step in our commitment to Verizon achieving net zero operational emissions by 2035,” said Ken Jack, vice president of Fleet Operations for Verizon, the first company slated to integrate the BrightDrop EV410 into its service fleet.
    The EV410: 
    Estimated range of up to 250 miles on a full charge Available at a gross vehicle weight rating of less than 10,000 pounds Segment-leading safety features to help keep both driver and pedestrians safe Standard safety features include Front and Rear Park Assist, Automatic Emergency Braking, Forward Collision Alert, Following Distance Indicator, Front Pedestrian Braking, Lane Keep Assist with Lane Departure Warning, IntelliBeam Automatic High Beams, and HD Rear Vision Camera Additional available safety and driver assistance features include Rear Cross Traffic Braking, Blind Zone Steering Assist, Reverse Automatic Braking, HD Surround Vision, Rear Pedestrian Alert, and Enhanced Automatic Emergency Braking, among others Security system with motion sensors to help keep cargo secure Comfort and convenience for drivers through features designed, based on hundreds of hours in the field, to help them do their job more efficiently and with more ease, such as a low step-in height, front sliding pocket doors, wide cabin walkways, and an available large auto-open cargo bulkhead door The EV 410 comes with a modern interior optimized for functionality and durability for the commercial segment.

    The EV410 is the latest addition to the BrightDrop family of last-mile ecosystem solutions. The EV410 starts production in 2023 at the CAMI Assembly plant.
    BrightDrop | Electric first to last mile delivery products (gobrightdrop.com)
    BrightDrop Completes Record-Setting Build of its First Electric Light Commercial Vehicle; Unveils New Vehicle and Inks Deal with Verizon (gobrightdrop.com)
    BrightDrop Completes Record-Setting Build of its First Electric Light Commercial Vehicle; Unveils New Vehicle and Inks Deal with Verizon (gm.com)

    Creating 11,000 Jobs, Investing $11.4 Billion, FORD to Lead America's Shift to Electric Vehicles

    A new MEGA Campus in Tennessee and TWIN Battery plants in Kentucky, FORD believes America can grow with new investments in BEVs with a new lineup of advanced EVs.

    Welcome to Blue Oval City, this is the 21st century FORD Vision moving forward with automotive leadership.

    Ford Motor Company has announced plans to bring electric vehicles at scale to American Customers with two new massive, environmentally and technologically advanced campuses in Tennessee and Kentucky for the production of the next generation of electric F-series trucks and the batteries to power the future Ford and Lincoln vehicles.
    Here is a bullet list of what Ford is doing and it is just not an investment in Tennessee and Kentucky, but so much more:
    Ford to bring electric zero-emission vehicles at scale to American customers with the largest, most advanced, most efficient auto production complex in its 118-year history Called Blue Oval City, the complex will be constructed on a nearly 6-square-mile site in west Tennessee and build next-generation electric F-Series pickups and advanced batteries  Moreover, a new BlueOvalSK Battery Park is to be built in central Kentucky consisting of twin battery plants that will power a new lineup of Ford and Lincoln EVs Ford and SK Innovation plan to invest $11.4 billion and create nearly 11,000 new jobs – close to 6,000 in Stanton, Tennessee, and 5,000 in Glendale, Kentucky; production of the new electric vehicles and advanced lithium-ion batteries will begin in 2025 Three new BlueOvalSK battery plants – two in Kentucky and one in Tennessee – will enable 129 gigawatt hours a year of U.S. production capacity for Ford These investments build on Ford’s recent announcements that it will work with Redwood Materials on closed-loop domestic battery recycling and make a new investment to increase production of the F-150 Lightning pickup in Dearborn, Michigan, starting next year Ford is investing $90 million in Texas – $525 million total in the U.S. to train skilled technicians to service connected, electric zero-emission vehicles SK innovation is the new partner that FORD is partnering with as they make their largest ever U.S. Investment in electric vehicles at one time as they invest $11.4 Billion dollars in Tennessee and Kentucky creating nearly 11,000 jobs as FORD strengthens local communities and builds on FORD's position as America's leading employer of Hourly autoworkers. This investment will produce 129 GWh annually allowing for more than one million batteries including long range packs for SUVs and Trucks of all configurations.

    Blue Oval City is a all-new $5.6 billion mega campus in Stanton, Tennessee which will create approximately 6,000 new jobs as FORD reimagines how vehicles and batteries are manufactured. This will be built on 3,600 acres with an annual capacity of 43 GWh of production per year.
    Ford has stated this campus will be a vertically integrated ecosystem that allows assembly and expansion of the electric F-series vehicles. This plant will be designed to be carbon neutral with zero waste to landfill once fully operational.

    Ford working with SK Innovation will build a $5.8 billion BlueOvalSK Battery Park, creating 5,000 jobs. The TWIN BATTERY PLANTS on the site are intended to supply Ford's North American assembly plants with locally assembled batteries for powering the next generation of electric Ford and Lincoln vehicles. This plant will be built on 1,500 acres with a production capacity of 86 GWh per year.

    To quote Ford Executive Chair Bill Ford: “This is a transformative moment where Ford will lead America’s transition to electric vehicles and usher in a new era of clean, carbon-neutral manufacturing” “With this investment and a spirit of innovation, we can achieve goals once thought mutually exclusive – protect our planet, build great electric vehicles Americans will love and contribute to our nation’s prosperity.”
    This comes amid a strong demand for the all-new Ford F-150 Lightning Truck, E-Transit and Mustang Mach-E electric vehicles that are currently in production or ramping up production. Ford predicts that their global production will be between 40 to 50% electric by 2030.
    Despite the size of these new campuses / assembly plants, the impact is expected to be minimal on the surrounding environment with a goal to generate a positive impact. This is expected to be attained through biomimicry in design of the facilities. 
    Ford had this to say about these new locations:
    "Through an on-site wastewater treatment plant, the assembly plant aspires to make zero freshwater withdrawals for assembly processes by incorporating water reuse and recycling systems. Zero-waste-to-landfill processes will capture materials and production scrap at an on-site materials collection center to sort and route materials for recycling or processing either at the plant or at off-site facilities once the plant is operational.
    Ford is collaborating with Redwood Materials, a leading battery materials company, to make electric vehicles more sustainable and affordable for Americans by localizing the supply chain network, creating recycling options for scrap and end-of-life vehicles, and ramping up lithium-ion recycling. Ford believes battery recycling is essential for the success of an electrified future and has the potential to offer significant economic benefits as well as help solve for end-of-life battery recycling."
    SK Innovation of South Korea started as an oil refining business in 1962 and expanded into diverse areas of business including exploration, and production of batteries and electronic material. The SK Innovation battery business will be spun off October 1st 2021 as a wholly owned subsidiary to accelerate business growth and promote corporate value.
    SK Innovation will have a total of a 150 GWh of production when these new Ford/SK plants come online in the US.

    SK Innovation is overseeing the current construction and had this image to share of the Blue Oval City plant.

    One could say the future looks BRIGHT for Ford and SK Innovations.
    Ford to Lead America’s Shift to Electric Vehicles with New Mega Campus in Tennessee and Twin Battery Plants in Kentucky; $11.4B Investment to Create 11,000 Jobs and Power New Lineup of Advanced EVs | Ford Media Center
    SK Innovation and Ford invest $11.4 billion to seize the top position in U.S. battery market via BlueOvalSK – SK Innovation Newsroom (skinnonews.com)

    Is Legacy Auto Maker Toyota Days as Number 1 Numbered?

    In 2008 Toyota Motor Company surpassed GM for the first time in 77 years to become the #1 auto builder. Yet recent pre-sales / sales seems to indicate that time might be limited.

    In 2007 the auto media was projecting that GM might fall from being the worlds largest auto company in production terms. In 2009, the final numbers proved that Toyota Motor Corporation had surpassed GM as the worlds largest auto company by production numbers. Also Toyota was growing in sales of their Hybrid line under the Prius moniker.

    Fast forward to 2021, battery electric auto's are all the rage by auto companies. Toyota production of auto's in Japan has 50% of them exported to other countries such as the Prius Hybrid and TRD Trucks. The CEO of Toyota has stated that the country is a "export-reliant country" and by shifting Japan as well as other countries shifting to BEVs and requiring production to be local, jobs will be lost. Toyota says up to 5.5 million jobs will be lost by going to BEV's versus keeping Hybrids going and moving to Hydrogen which will achieve the reduction in green house gas but also keep people working.
    The largest part of this argument is that Toyota shifted heavy resources to Hydrogen as the future of the auto industry and trucking industry while companies like GM supported Hydrogen research but also was still looking at electric auto's. This does make one think that Toyota also thought Tesla might just be an anomaly that would go away and yet did not have a full embrace by Tech workers all over the world and Europe. China then also choose to go with electric over hydrogen auto's and this found Toyota to be behind everyone else that had chosen to follow China with focusing on electric auto's.
    Rivian has also done what no one else had done before and that was to focus on electric auto's as Life Style vehicles.

    With this, it should come as no surprise that folks that have been turned off by Tesla have gravitated to Rivian for those wanting an electric vehicle. In the latest Rivian is no Tesla story on CNN Business, it is an interesting observation that many of the reservation holders have stated that they are waiting to replace their 4 Runner or Prius with a Rivian R1T or R1S auto. The down to earth approach of the CEO RJ, life style focus and environmental messages that feel sincere is what has driven people to pre-order the Rivian auto's. With production now in full swing, one has to wonder what Toyota will do as they loose customers to Rivian.

    As per multiple news stories about Rivian lately, it seems many Toyota Customers are waiting to get a new Rivian. This has shown in Fords Conquest sales of the Mach-E at a 70% conquest rate for people switching from other brands to the Mach-e. Ford has also taken a page from Rivian's marketing in pushing the Mach-E as a life style BEV for Tailgating and on the road Parties.

    Ford has just recently announced the Ford F-150 Lightning electric truck lineup which has already sold out the first year production as they offer both commercial and retail versions of the truck.

    As the official largest truck seller for decades in the US, this will make it even harder for Toyota as Ford also enters the electric truck market at a much lower price over the luxury truck from Rivian.
    Even with the latest update of the Toyota Tundra:
    Toyota faces a monumental challenge in just getting to be competitive with the American truck builders due to the extensive assortment of cabs and beds that are offered along with power trains and now electric as you also have GM entering the Life Style electric auto market with their Hummer by GMC twins of a truck and SUV. As GMC has marketed the worlds first SuperTrucks! 1,000 HP with WATTS to Freedom mode.

    This makes one question how a company that thinks Hydrogen is better and invested in the first Hydrogen fueling stations in California can over come the growth of the pure electric market with people able to charge anywhere especially at home over night. Be is a slow 110V charge, 220V or 440V, Toyota is going to have a hard time as the populations in Europe, China and North America move to electric auto's for the future.
    Even those that are not fans of Trucks or SUVs but like the performance will have their own Life Style electric option as Dodge rolls out their BEV's.

    Toyota has recently committed to spending $13.6 Billion on Solid State Battery technology as they work to catch up with the rest of the auto industry. They believe their Rav 4 Hybrid and pretty much every other product they have can hold them with Hybrids till BEVs are ready, but in a fickle market place, where Tesla is loosing market share to Rivian and Ford, how can Toyota hold onto their global industry lead?
    This brings up another question that has to be asked, is Ford ready to be the global leader in Auto sales as they lead the push into a full electric portfolio? What about Rivian as it is backed by Ford and especially by Amazon with a decades long contract to deliver electric vans for package delivery. Could this be what allows Rivian to rise to one of the top auto builders in the next decade?
    What are your thoughts on this, could the resistance to electric auto's by Toyota be their downfall?
    Who do you think might become the industry leader in auto manufacturing by the end of this Decade, 2030?
    Toyota Passes GM To Become #1 (cnbc.com)
    Rivian is no Tesla. That's exactly what these EV buyers want - CNN
    Tesla’s BEVs vs. Toyota’s hybrids: the battle for the future of low emission cars - Energy Post
    Report: Toyota Working Against EV Shift (thetruthaboutcars.com)
    Toyota’s Chief Says Electric Vehicles Are Overhyped - WSJ
    Toyota President Akio Toyoda: All-EV plan wrong for Japan | Automotive News (autonews.com)
    A complete shift to EVs could cost Japan millions of jobs, cautions Toyota CEO (hindustantimes.com)
    News | Ford Media Center

    2030 Volvo Aims to be Leather-free Starting with the Electric C40 SUV.

    Volvo is making an ethical stand for animal welfare as it moves to a fully electric portfolio of auto's. Starting with the C40 Recharge, all new BEVs will be completely leather-free. Tell us what you think!

    Volvo has stated that two-thirds of consumers now consider a brand's environmental policies as a critical factor when purchasing luxury products according to a recent study (Source: Vogue Business Index, Winter 2020). This same percentage of buyers has indicated that they would like to see carbon labelling on products as a way to provide greater transparency of the companies impact on products and materials (Source: The Carbon Trust, 2020 YouGov Survey)
    This means that a company needs to take into account actively sourcing high-quality, sustainable and responsibly-sourced materials as they strive to build luxury products. This coincides with Volvo launch of the C40 Recharge as the first luxury model fully devoid of Leather.
    The conclusions and insights in these reports will help shape Volvo electric Auto's portfolio as they launch model after model moving to a pure electric portfolio by 2030. To quote Robin Page, head of design at Volvo, "We have a vision of where we need to go in the future, with the first step to ensure we harness sustainable, natural and recycled materials."
    By 2025, Volvo is aiming for 25% of materials in New Volvo auto's to consist of recycled and bio-based content, as part of its ambition to be a fully circular business by 2040. This means that materials whether it be from auto's or other products re-enter the circular economy and become part of new products or go back into the earth where they can be used be it composting, etc.
    Now one would say that Leather is natural and so why not have leather in their auto. To quote their press release:
    The company’s move towards leather-free interiors is also driven by a concern about the negative environmental impacts of cattle farming, including deforestation. Livestock is estimated to be responsible for around 14% of global greenhouse gas emissions from human activity, with the majority coming from cattle farming.
    Instead of leather interior options, Volvo Cars will offer its customers alternatives such as high-quality sustainable materials made from bio-based and recycled sources.
    Further in giving customers who care about animal welfare and recycling, Volvo had this to say in their press release:
    For example, Nordico, a new interior material created by Volvo Cars will consist of textiles made from recycled material such as PET bottles, bio-attributed material from sustainable forests in Sweden and Finland, and corks recycled from the wine industry – setting a new standard for premium interior design. This material will make its debut in the next generation of Volvo models.
    Volvo Cars will also continue to offer wool blend options from suppliers that are certified to source responsibly, as the company looks to ensure full traceability and animal welfare in its wool supply chain.
    For those that wonder how this is being driven, you can read the report Volvo is using in this focus change: For the full version of The rise of conscious design: a report about tomorrow’s materials, click HERE.
    Volvo believes this move to go leather-free as a step in the right direction in taking a strong and ethical position to do what it can to help stop animal harm which comes from reducing the demand for materials that contain animal products.
    You decide for yourself, is this interior of the C40 a luxury interior?

    Volvo wants to invite you to join them in helping the world be a SUSTAINABLE world where Sustainability is a requirement rather than an option.
    The C40 will start in the US well equipped at $58,750 before tax credits.  These BEVs will come with 250 kWh of complimentary high speed charging at Electrify America's network and a 4yr or 40,000 mile warranty.
    To quote their press release: 
    The New C40 Recharge will be available in the Ultimate specification level and includes every available feature such as Android Operating System with Google imbedded, oversized fixed Panoramic Moonroof, Pixel LED lighting, Pilot Assist, Harman Kardon Premium Sound, 360° Surround View Camera and Unique 20” wheels.  Customers can choose the Fjord Blue Carpet for no additional charge and it may be combined with 4 of the 7 exterior paint colors.
    2022 C40 SUV by VOLVO

    Welcome to the 21st Century of Sustainability!
    Volvo Cars to go leather-free in all pure electric cars as part of animal welfare ambitions - Volvo Car USA Newsroom
    Volvo Cars and The Future Laboratory explore the future of sustainable luxury materials in new report - Volvo Car USA Newsroom
    Volvo C40 Recharge Enters U.S. Well Equipped at $58,750 Before Tax Credit; Expanded Fast Charging Now Available - Volvo Car USA Newsroom (volvocars.com)

    Redwood Materials and Ford Announce Partnership on Batteries!

    Tesla cofounder JB Straubel's Redwood Materials and Ford have announced a closed-loop on battery production to recycling.

    Ford and Redwood Materials have teamed up on a closed-loop system that allows both companies to achieve their goals to make electric vehicles more sustainable, drive down the cost of batteries and ultimately make electric vehicles accessible and affordable for more Americans.
    Ford and Redwood are collaborating to achieve the following:
    Ford Motor Company and Redwood Materials, a leading battery materials company, are collaborating to make electric vehicles more sustainable and affordable for Americans by localizing the complex supply chain network, creating recycling options for end-of-life vehicles, ramping lithium-ion recycling and increasing U.S. battery production Closing the loop ensures valuable materials that are used in battery production are recycled to be used again to drive down costs and reduce reliance on imports and mining of raw materials Creating a U.S. circular supply chain is a major step toward making battery electric vehicles sustainable, accessible and affordable for more Americans As part of Ford’s plan to invest more than $30 billion in electrification through 2025 and to further advance their joint business opportunities, Ford has invested $50 million in Redwood to help expand Redwood’s manufacturing footprint. Redwood is moving forward to produce anode fails and cathode materials all domestically at their new 100 GWh plant which will allow them to supply enough batteries for 1 million electric vehicles per year by 2025.

    Redwood expects to have their new manufacturing site producing in Northern Nevada 500 GWh of material providing enough to support 5 million electric vehicles by 2030, half of the US annual vehicle production.

    Sustainable and affordable battery materials is the missing pieces of a puzzle that Redwood believes they have solved added to the recycling part of making the BEV market a closed-loop supply chain for clean energy products. The solutions that Ford and Redwood are putting together will remove a very large carbon footprint that is currently dominated by China and has led to a enormous cost along with the large carbon foot print.

    Ford and Redwood believe that 95% of a battery pack can be recovered and reused in the closed-loop supply chain that will drive down costs while increasing affordable access to everyone.
    To quote Jim Farley, CEO and President of Ford: “Ford is making electric vehicles more accessible and affordable through products like the all-electric F-150 Lightning, Mustang Mach-E and E-Transit, and much more to come”
    Ford has invested $50 million of the recent $700 million raised by Redwood for construction and production of their new battery production and recycling center. As a North America domestic sourced material and battery production center, this greatly reduces the carbon footprint in comparison to other companies that are sourcing their battery supplies from over seas.
    Per a recent interview with Bloomberg, Tesla co-founder J.B.Straubel has kept a big secret, Redwood is not really a recycling company only. Redwood did rise to become the U.S. largest Lithium-ion battery recycler in the U.S., but Straubel did not leave Tesla in 2019 to clean out the left over used Lithium battery packs only. The broader goal was to move a major chunk of battery-component industry from Aisa to the U.S.
    As Straubel has pointed out, every battery has two electrodes, an anode and cathode, between which current travels and the Cathode is the largest cost of a battery along with determining performance and environmental footprint. Redwood while ramping up in the US to produce battery material as well as recycle said material is also looking to build a similar operation in Europe to support European auto makers.
    Electric vehicles make up only 4% of passenger vehicle sales today, but Straubel sees a big flip coming, especially with 15 countries and 31 cities having announced timelines to entirely phase out sales of ICE auto's.
    Bloombergs research has shown that every time the global supply for batteries doubles, the cost drops by 18% as per the data tracked by BloombergNEF. Locally sourced battery materials can help drop that cost even faster especially at a time where China accounts for more than 80% of global production of battery components and materials.
    As has been pointed out by Redwood, it would take 6,147 recycled iPhone batteries to provide enough Lithium for a tesla model Y but just 166 iPhones to provide enough cobalt. Straubel say's that there is so much cobalt laying around in old electronics that even with Redwood battery production, more will be produced from recycling than it needs from manufacturing and especially as new format batteries come online no longer using Cobalt this will free up it's use for other areas of rare earth elements.
    Per Redwood and BloombergNEF data, battery production produces initially more CO2 than building an ICE auto. BEV's are however so much more efficient to operate , they more than make up for the battery pack production even in places where electricity is powered by Coal. Data shows it takes only 16,000 miles of driving an EV to become neutral and after that is a net positive. Roughly a year and Half of car ownership for the average American to then see the benefits of EV ownership.
    Consolidating the supply chain and using 50% recycled material would cut emissions from battery-pack manufacturing by 31%. Cleaner cathode production shrinks the overall emissions footprint from long range battery packs.

    According to recycling data, the majority of batteries were shredded into what is called "black mass" and this powder is then shipped over to the Asian rim for recycling from Asian companies. Redwood looked to shred up the batteries into a slurry and separate out the valuable nickel, lithium, cobalt and copper into their proper powders that then end back up into the supply chain locally for building of batteries and thus reducing the amount of miles the raw components travel and reducing the CO2 output from the travel across the pacific and back.
    Redwood looks to reduce the reliance on foreign suppliers increasing the Made in America label, jobs while reducing costs so more Americans can afford a cleaner electric vehicle.
    Straubel is being listened to here in the U.S. and Europe as he was the brains behind Tesla's battery strategy from the start when Elon Musk approached him following a engineering talk at Stanford University in 2003. 
    Success is almost a given being that when Straubel left Tesla, he brought along to his startup, Kevin Kassekert who was in charge of building Tesla Gigafactory in Sparks Nevada. Kassekert was responsible for finding the site, building the factory and hiring most of the people who operate it.
    Kassekert and Staubel with Ford and other investors are looking to fill the missing void in producing inexpensive quality American electric vehicles.
    If your thinking as others have, this could be a great time to invest, sadly Redwood is not publicly traded yet. Straubel has declined to disclose his personal stake in Redwood, but did say that he has been a major investor in each funding round and will continue to do so as it is fun and rewarding for him. 
    This next step in becoming a major battery parts producer will require significant money and all options are on the table to fund the growth of the company. Straubel has stated they are not ready yet for an IPO as they want to grow the company in other ways first, but eventually they would like to go public in the future.
    End result, Ford has achieved a major part of their BEV strategy for a closed-loop battery supply and recycle solution that will help them deliver on a BEV at all price points from entry level to luxury and beyond. Redwood has achieved another company to buy from them and use their recycling services and America has gained another source of jobs and local supplied material chain reducing dependence on foreign sourced material.
    Ford, Redwood Materials Teaming Up on Closed-Loop Battery Recycling, U.S. Supply Chain | Ford Media Center
    Redwood Materials and Ford Motor Company Announce Strategic Relationship — Redwood Materials
    A Tesla Co-Founder Is Building a U.S. Battery Industry - Bloomberg

    Most Powerful, Most Off-Road Capable and Smartest Expedition Ever, 2022 Ford Expedition is Revealed!

    How does an auto company close out the summer of 2021? By revealing their flagship full size SUV. Check out the new 2022 Ford Expedition!

    The final day of Summer is used to reveal the flagship full size SUV by Ford, the new 2022 Expedition!
    Ford choose to start at an entry level point with the new 2022 Ford Expedition Timberline Series. This is Fords most off-road-capable Expedition they have ever made with higher ground clearance to help clear obstacles, Trail Turn Assist for making tight turns, plus the F-150 Raptor heavy-duty underbody skid plate system for the ultimate rugged off-road ability.
    Press Release Quote: 
    The new Expedition elevates itself above competitors with new class-exclusive features, plus new capabilities and technologies, including:
    First Timberline series elevates the Expedition above the Jeep® Wagoneer with best available ground clearance in its class of 10.6 inches (versus a maximum 10 inches for Jeep Wagoneer), F-150 Raptor underbody protection and best available power in its class Expedition Timberline SUV model weighs 4% less than Jeep Wagoneer SUV and boasts a better power-to-weight ratio, as Ford’s high-output 3.5-liter EcoBoost engine tops the Jeep Wagoneer SUV 5.7-liter V8 engine with 48 additional horsepower and 106 more lb.-ft. of torque Timberline boosts Expedition trail capability, starting with standard 10.6-inch best ground clearance in its class and a wider track, while improved approach and departure angles enable deeper travel into the backcountry on tougher trails. Timberline is powered by Ford’s high-output 3.5-liter EcoBoost V6 engine producing 440 horsepower and 510 lb.-ft. of torque. More functional upgrades include Trail Turn Assist – the same system as on Bronco™ SUV – that can tighten the turning radius on hairpin trails to take customers further off-road8, rugged 33-inch Goodyear Wrangler™ AT tires, two-speed transfer case and tough F-150 Raptor underbody shielding.
    Ford Continues with off-road capability with interior comfort with a Timberline focused interior and depending on package, two different interior dashes.

    If Trail off-road capability is not your interest then we can move onto the next model of Expedition in the 2022 Expedition Stealth. The Stealth edition Performance Package combines unique athletic styling appointments with best-in-class power from a high-output twin-turbo 3.5 liter V6 EcoBoost engine producing 440 HP and 510 lb-ft of torque, with sport tuned suspension supplying maximum on-road fun and driving confidence.
    The Stealth edition Performance Package delivers 85 more horsepower and 127 lb-ft of more torque than the Chevrolet Tahoe RST SUV with the 5.3L V8.

    If off-road prowess and street stealthy power is not your interest, then there is the luxury 2022 Expedition Platinum SUV. The Platinum edition will debut Ford BlueCruise hands-free driver-assist technology built upon adaptive cruise control with stop-in-go, lane centering and speed sign recognition. It allows the owners to operate their vehicle hands-free on the highway while being monitored with a driver-facing camera to ensure they keep their eyes on the road.
    Elevating the luxury level is a new instrument panel and craftsmanship with a 12.4 high-definition digital gauge cluster. The new Expedition comes standard with SYNV 4 or the Optional SYNC 4A system which uses a 15.5 inch high-definition touch display, largest in it's class.
    The ultimate in sound is provided on the Platinum Expedition with a 22 speaker Bang & Olufsen sound system. This 360 degree surround sound system is available on the other models as an upgrade.

    The 2022 Ford Expedition also comes in an entry level XL, Limited and Limited Max editions too. Expeditions equipped with the 3.5L GTDI engine in 4x2 configuration has a maximum towing of 9,300 pounds when equipped with the Heavy-Duty Trailer Tow Package.
    Ford for 2022 has made the following standard on every Expedition:
    Road Edge Detection: This feature engages the steering system to help you maintain your position in the lane on roads with a visible line or a clear edge Intersection Assist: It’s not easy to traverse a busy intersection, especially when you need to consider other vehicles around you. Available Intersection Assist can help. Intersection Assist uses the front camera and radar sensors to detect oncoming traffic while you are attempting to turn left. If there’s a risk of a potential collision with an oncoming vehicle, your vehicle can alert you and apply the brakes. This just might give you more confidence when attempting to make a left turn at an intersection Reverse Brake Assist: Backing out of parking spaces often puts drivers in situations with limited visibility, so this feature senses oncoming pedestrians and vehicles, alerts the driver, and automatically brakes if the vehicle is at risk of a collision Evasive Steering Assist: It happens. Traffic is rolling along smoothly when suddenly there’s a slow or stopped vehicle in your path. This available feature can help make it easier to potentially avoid a collision. It doesn’t steer for you, but it can provide extra steering support if the system’s warning goes off and you need to maneuver around the vehicle ahead Active Air Dam: This available new feature improves aerodynamics, deploying at speeds above 40 mph then automatically retracting at lower speeds for city driving and parking The 2022 Expeditions can be equipped with Pro Trailer Backup Assist 2.0 which uses the rear camera and park aid sensors to detect a trailer, with the user directing it through a control knob and backup camera screen. Version 2.0 improves on the previous system that required the driver to put a “target” on the trailer and to in-put trailer dimensions – automating all of that for a more seamless user experience.
    Please read the disclosure claims at the press release link below for more details on the features listed here.

    Press Release - New Ford Expedition Raises Bar Among Full-Size SUVs with Most Off-Road Capable, Most Powerful, Smartest Expedition Ever | Ford Media Center
    2022 Timberline Images
    2022 Ford Stealth Images
    2022 Ford Platinum Images

    GM All-Electric Future Starts with All-New EV Motors Reveal!

    2021 Mackinac Policy Conference, GM President Mark Reuss reveals the trio of all-new motors that will power the Ultium-based EVs.

    Today GM president Mark Reuss revealed the trio of electric motors that will power the Ultium-based EVs and the assumption that the e-crate Performance plug n drive that GM has talked about based on Ultium.
    Designed and calibrated in-house by GM to ensure the highest level of performance we get the following Ultium Drive motors.
    62 kW or 83 HP all-wheel drive assist motor

    180 kW or 241 HP front-drive motor

    255 kW or 342 HP rear and or front-drive motor

    The three motors, 62 kW, 180 kW, and 255 kW motors are built as a scalable family, sharing design principles as well as similar tooling and manufacturing strategies. This allows for a mix n match approach allowing GM to offer unique branding solutions that offer excellent torque and power density across a wide spectrum of vehicles from performance cars to work trucks.
    This trio of motor options is what allows Hummer by GMC to use three of the 255 kW motors to produce the 1,000 HP.

    GM President Reuss stated, "Twenty years of electric drive system development and more than 100 years of high-volume vehicle engineering are helping GM pivot quickly from conventional vehicles to EVs”. Reuss believes this vertical integration of both hardware and software allows GM to have full control over their own destiny and is a significant competitive advantage.
    GM is looking to reduce pressure on the planet as the 180 and 255 kW motors are permanent magnet design which minimizes reliance on heavy rare earth materials. The 62 kW unit is an induction motor.
    Ultium Drive software development starts at the GM's Global Technical Center in Warren Michigan, Global Propulsion Systems in Pontiac, Michigan, and Milford Proving Ground where a team of nearly 11,000 team members work on the Ultium Drive software development. This number is projected to be a growth area for GM as it serves as a critical pillar of GM's all-electric Future vision. Ultium Drive Software is key to serving the propulsion needs of the vehicle portfolio of GM's future.
    Computer-assisted and virtual engineering is helping to move product development that would take four plus years and reduce it to a quick, safe and cost-effective manner in delivering new auto's to market in only a couple years. A.I. and machine learning  is helping to determine the most efficient ways to distribute torque in a three-motor system like the GMC Hummer EV, allowing extreme off-road capable vehicles to also drive smoothly and comfortably on surface streets.

    Faster go-to-market times is being achieved by the Ultium Drive Software which was originally designed allowing for reuse in many applications of future EV products.
    GM's Ultium Drive Unit

    The brains behind every Ultium powered auto is this Ultium Drive unit that can work with any combination of Ultium drives. This includes the software of key power electronic components such as the power inverter module, which converts DC voltage from battery to AC voltage to power the motors. To quote GM's press release: The HUMMER EV’s 0-60 mph acceleration in a GM-estimated approximately three seconds – Watts to Freedom mode2 –is largely due to GM’s electric drive software expertise in addition to its key competencies in motor controls, power electronics, motor design and development.  
    With GM's current EVs, that being the Chevrolet BOLT, BOLT EUV and past electric autos such as the VOLT, the inverter, power electronics, accessory power module, onboard charging module all resided outside in individual units adding to complexity and cost. The Ultium Drive Unit will have all this integrated reducing cost and manufacturing complexity leading to a planned higher reliability.
    As some might say, simplicity is the answer to reliability thus GM's move to reduced complexity.
    GM's equivalent electric parts of today in an Ultium design will have 50% less mass and volume while giving 25% more capability.
    GM's All-New EV motors and integrated power electronics, contained within its Ultium Drive Units Debut on the 2022 GMC Hummer Pickup and 2023 GMC Hummer SUV with the Truck production and sales starting later in 2021.

    Production of GMC Hummer Ultium powered electric vehicles will be done at the Factory Zero Detroit-Hamtramck site.

    GM Reveals All-New EV Motors to Power an All-Electric Future
    Architecture-and-Ultium-Battery-System (2).pdf

    Chevrolet Bolt EV Battery Production Resumes

    GM today has announced that the Chevrolet Bolt Battery production will resume following a comprehensive action plan.

    GM's comprehensive action plan was outlined today to ensure customers can safely and confidently drive, charge and park their Chevrolet Bolt and Bolt EUV. Including both hardware and software remedies this action plan will be put into immediate effect.

    The bullet list of the action plan:
    LG battery cell and module production resumes with updated manufacturing processes Battery Module replacements to begin in October GM to introduce new advanced diagnostics software. LG plants in Holland and Hazel Park, Michigan have resumed production with added capacity to provide more cells to GM. The new battery modules will begin shipping to dealers in mid-October focusing on taking care of the existing customers first, then dealers and finally getting production back up and running.

    To quote GM press release on the root cause:
    The root cause of the rare circumstances that could cause a battery fire is two manufacturing defects known as a torn anode and a folded separator, both of which need to be present in the same battery cell.

    LG has implemented new manufacturing processes and has worked with GM to review and enhance its quality assurance programs to provide confidence in its batteries moving forward. LG will institute these new processes in other facilities that will provide cells to GM in the future.
    GM upon replacing the battery packs, these battery packs will have an 8 year/100,000 mile warranty or 8 year/160,000 KM limited warranty.
    GM will within approximately 60 days will launch a new advanced diagnostic software package that will increase the available battery charging parameters over existing guidance. This software will be a dealer installed diagnostic software package.
    Customers can call the Chevrolet EV Concierge 1-833-EVCHEVY Monday thru Friday 8am to Midnight, Saturday & Sunday Noon to 9pm, or can visit  www.chevy.com/boltevrecall  and customers can also contact their local Chevrolet EV dealer if they choose.  
    Chevrolet Bolt EV Battery Production Resumes (gm.com)
    Chevrolet Pressroom - United States - Images (gm.com)

    All New Toyota Tundra 2022 Model Ditches V8 for V6 and Hybrid

    People have joked about how old the Toyota Tundra truck is compared to other trucks. Today September 19th 2021, Toyota introduced the all new 2022 Tundra. Check out the goods on this truck!

    Toyota has decided "Born From Invincible" is the new marketing message for the all new Toyota Tundra 2022!
    From the African Savanna to the Australian Outback or the asphalt of NASCAR, Toyota Trucks has taken people places for over 70 years. The global debut of the All-New 2022 Tundra builds on what Toyota brought to the world starting in 1950 with the first Land Cruiser building on the unique heritage to take Toyota into an even more exciting future per their press release.
    To quote their Invincible press release:
    “Born from Invincible” showcases an unparalleled international truck history in a wild ride down memory lane. Toyota’s rich history of building world-class body-on-frame vehicles is highlighted in an action-packed montage that culminates with the global debut of the star of the show, the all-new 2022 Toyota Tundra. In addition to the next-generation Tundra, Toyota trucks featured in the spot include: the 1987 4Runner SR5, 1960s Australian Troopy FJ45, 2007 FJ Cruiser, 2017 Tundra SR5, 2012 Tundra Platinum, 2021 NASCAR Trucks, 1985 Tacoma SR5, 1991 Australian FJ75 and Baja Truck. Keen viewers might even catch a glimpse of a 1980s icon that took us back to the future. For a deeper dive into Toyota’s truck history, click here.
    Toyota starts the All-New 2022 Tundra with the following bullet points:
    Standard i-FORCE 3.5L Twin-Turbo V6 produces 389 HP / 479 lb-ft of torque Available i-FORCE MAX Hybrid V6 producing 437 HP / 583 lb-ft of torque Both engine options mated to a 10-speed automatic transmission 12,000-pound maximum towing capacity 1,940-pounds payload capacity Bold Exterior style complementing spacious, well-equipped interior Available 14" touchscreen with all-new Audio Multimedia system 12.3" and 8" Instrumentation panel display available Toyota Safety Sense 2.5 active safety standard on all grades.
    As the third generation Tundra, Toyota is looking to improve upon everything, from performance, capability, multimedia, comfort and more. 
    Toyota will offer two different four-door layouts and have three bed lengths, 5 1/2, 6 1/2 and an 8.1 foot bed length. The all-new Toyota Tundra pickup truck starts with a high-strength steel chassis to increase rigidity over previous generations. Frame crossmembers are double the size of previous generations adding reinforcement and rigidity and yet Toyota has introduced aluminum in key areas to reduce overall weight. Engineering designs have moved forward to give enhanced handling dynamics on steering input for for the driver by constructing the front cross brace also hold the steering gear box. The truck beds are built of extremely strong SMC (Sheet Molded Compound) construction using aluminum. The over all double wall construction of the bed and gate reduce weight by 20% over the outgoing model while protecting the outside of the truck from impact dings, rust, etc. from material put into the bed. Standard on all models is that the tailgate release is built into the key fob.
    Storage is enhanced via cabin storage under the back seat.

    Toyota has also continued the all-new changes as they have complimented the all-new chassis with an all-new multi-link suspension, ditching leaf springs in favor of coil springs.

    Toyota has left no area untouched as they built a new double-wishbone front suspension, enhanced twin-tube shocks front and rear with triple -oil seals and extended dust covers for added durability and protection. TRD packages get Monotube Bilstein shocks. TRD Pro get FOX internal bypass shocks as standard. So many details in the suspension that if you are interested in these details, click the link below for the Press release.

    Toyota is retiring their V8 engine as they go with a Twin Turbo V6 or Twin Turbo V6 Hybrid engine. These are Dual overhead cam, chain driven motors featuring Dual VVTi systems. The twin turbo system is water-cooled. This same cooling system is used to cool the exhaust to lower exhaust gas entering the turbo chargers to improve reliability and performance.
    Both motors are mated to a 10-speed automatic transmission with intelligence (ECTi). This transmission will feature sequential shift mode to optimize uphill and downhill shifting and yet also having a special programmed TOW/HAUL mode. Two TOW/HAUL modes are given with the first one programmed for small trailers, boats, etc. Second TOW/HAUL mode is for towing large trailers such as RVs, Large 5th wheel box trailers and larger boats. When in the TOW/HAUL mode, start/stop is disabled.

    Toyota has multiple interiors depending on if you have the TRD Pro, TRD, Limited, etc. You have three screen size choices, 14", 12.3" and 8" size screens are available with multiple choices in multimedia and audio systems. These systems will come standard with Apple CarPlay and Android Auto and the systems will take advantage of over the air software updates.
    The A.I. of the systems will allow voice control for human like conversation. Blue tooth connectivity is available for smartphones or tablets and even with the use of the Toyota App you can store User Profiles allowing each user upon entering the auto to have their own profile set for the vehicle. Toyota also will offer WiFi connection of 4G connectivity for up to 10 devices allowing the truck to be an AT&T hot spot.
    Be it in 4x4 or 4x2 models, the all new 2022 Tundra offers options aplenty with your choice of Crewcab or Double Cab configurations and available in 11 different colors.
    Quote: Super White, Wind Chill Pearl, Magnetic Gray Metallic, Celestial Silver Metallic, Midnight Black Metallic, Super Sonic Red, Army Green, Lunar Rock, Blueprint, Smoked Mesquite (Limited and 1794) and Solar Octane (TRD Pro exclusive).
    2022 Toyota Tundra will come with a standard bumper to bumper 36 month / 36,000 mile warranty with the powertrain having a 60 month / 60,000 mile warranty and 24hr roadside assistance for the first two years or 25,000 miles.
    More images inside and outside of the 2022 Tundra can be seen here:
    While not every detail has been covered here in this writeup from their press release and much more is available for you to read at the links below, this writer does wonder if this truck outside of traditional loyal Toyota owners will be able to increase full size truck sales to get conquest buyers with what is being offered here in this all-new pickup truck.
    Absolute Powerhouse: Next-Generation 2022 Toyota Tundra - Toyota USA Newsroom
    2022 Toyota Tundra is ‘Born from Invincible’ - Toyota USA Newsroom

    World Wide Demand for Electric Police Auto's is growing, Will Ford Deliver On Their Mach-E Police Concept?

    Will Fords Mach-E Police Concept Car live up to the Demands of Police Departments?

    Ford issued their press release late Friday September 17th 2021 as Police departments have been looking for electric purpose-built police vehicles to start replacing older ICE auto's in their fleets.
    Michigan State Police and the United Kingdom will get a chance to run 2022 with a select group of purpose-built police concept Mach-E suvs. So many requests came in from various police agencies in the UK (United Kingdom) that Ford decided to rotate through various agencies there a limited number of concept Mach-E's to be used and for feedback to come in on the auto.
    Michigan State Police will start a evaluation for 2022 on the Mach-E Police Concept. Police departments have always put demanding duty cycles on the cars, trucks and SUVs that they have used and Ford believes that the Mach-E can demonstrate with an electric powertrain that the Mach-E can deliver strong performance while holding up to the demanding duty cycle of police auto's.
    This program while focused on just using the Mach-E clearly shows the direction that Ford is looking to help recover R&D as one can easily see them offering an F-150 Lightning Police Pickup also.

    Ford says this is part of their $30 Billion investment in the electrification of the Ford Portfolio of auto's that will take them through 2025 as they move to an all-electric auto fleet.
    In Pursuit of Zero Emissions, Ford Submits All-Electric Police Pilot Vehicle for Michigan State Police Testing | Ford Media Center

    Lucid Air Electric Car Achieves EPA Rating of 520 Miles of Range

    Beating the current competition by over 100 miles, the Lucid Air Dream Edition R is the longest-range electric car.

    The Lucid Group of Newark California announces today, the 16th of September 2021 a new standard in the advanced luxury EVs. The Lucid Air Dream Edition has received an official EPA rating of 520 miles of range, the longest-range rated electric vehicle ever rated by the EPA delivering over 100+ miles of range over the closest competitor.

    The Lucid Air Dream Edition achieves 520 miles of range while delivering 933 horsepower and will sit along side the Lucid Air Dream Edition Performance model at 1,111 horsepower and the Grand Touring version at 800 horsepower. 
    To quote Peter Rawlinson, CEO and CTO of the Lucid Group:
    “I’m delighted that our Lucid Air Dream Edition Range has been officially accredited with a range of 520 miles by the EPA, a number I believe to be a new record for any EV. Crucially, this landmark has been achieved by Lucid’s world-leading in-house EV technology, not by simply installing an oversize battery pack,”
    Lucid is using their race proven 900V battery technology in conjunction with BMS technology, miniaturized drive units, coupled with their Wunderbox technology in deliverying ultra-high efficiency, enabling further travel on less battery energy. To quote Lucid, "The next generation of EV has truly arrived!"

    The complete family of Lucid Air vehicles have received their official EPA rating testing on versions with both 19" and 21" wheels. The Lucid family of cars which have 6 models now take the top six positions for overall EPA range rating among EVs as well as the highest MPGe ratings in the Large vehicle class.
    Official EPA AWD ratings:
    Lucid Air Dream Edition 19" wheels - 520 miles of Range (837 km) @ 933HP Lucid Air Dream Edition 21" wheels - 481 miles of Range (774 km) @ 933HP Lucid Air Dream Edition Performance 19" wheels - 471 miles of Range (758 km) @ 1,111HP Lucid Air Dream Edition Performance 21" wheels - 451 miles of Range (726 km) @ 1,111HP Lucid Air Grand Touring 19" wheels - 516 miles of Range (830 km) @ 800HP Lucid Air Grand Touring 21" wheels - 469 miles of Range (755 km) @ 800HP
    Lucid does remind potential customers that EPA estimated ranges are meant to be a general guideline for consumers when comparing vehicles and can change up or down based on driving style. These ratings are based on the Lucid battery pack of approximately 113 kWh.
    Lucid will also have lower levels of auto's to come following the production of the current 6 models. The following models will be released at a future date:
    Lucid Air Pure - 480 HP and 406 estimated range Lucid Air Touring - 620 HP and 406 estimated range Pricing is as follows for the Lucid electric cars:
    Air Pure starting from $77,400 Air Touring starting from $95,000 Air Grand Touring starting from $139,000 Air Dream Edition Range and Performance starting from $169,000 Lucid Configurator is available here: Configurator | Lucid Motors

    Lucid is truly going after the highest end luxury auto market and is making a statement by surpassing the Tesla S Long Range electric car that currently has a 405 miles EPA range (652 km).

    Lucid believes they have brought together following their company's mission statement of sustainable energy by creating the most captivating electric vehicles, centered around the human experience. The interior is a modern 21st century luxury of comfort driving experience. Lucid features a luxurious full-size interior space in a mid-size exterior footprint.

    Production of the Lucid Air auto line is being done at Lucid's new factory in Casa Grande, Arizona.
    To quote Motor Trend in their review of the Lucid Air Dream Edition R in a drive from Los Angeles to San Francisco California and back to the Lucid HQ in Newark California, this 445 mile trip was covered with 72 miles of range to spare, "This is a Mic Drop". Motor Trends Jonny Lieberman put's it this way: "Remember range anxiety? As with internal combustion engines, it's a thing of the past!"
    In reviewing the information Lucid has released to date along with their pictures of of the exterior and interior of the cars, it appears a line has been drawn in the sane in regards to Luxury levels for the interior with the highest level of fit n finish.
    Tesla, Mercedes, BMW, Audi, Porsche, Cadillac, Lincoln, Lexus, Infinity, Genesis, etc. are you luxury auto lines listening? Are you paying attention to the new bar in electrical efficiency and luxury expectations?
    Welcome to the Lucid Air Revolution!
    Lucid Air Officially EPA-Rated at 520 Miles of Range | Lucid Motors
    Media Room | Lucid Motors
    An absolute triumph of efficiency, Lucid Air achieves 520 miles of range. | Lucid Motors
    Compare Side-by-Side (fueleconomy.gov)

    Rivian R1T Production Trucks Rolls Off Assembly Line

    CEO RJ Scaringe has driven off the first production R1T Rivian truck destined for the awaiting hands of a reservation holder today in Normal!

    Rivian CEO RJ Scaringe drove off the first R1T production truck in Rivian Blue at the Normal Production plant.

    The Rivian truck received an EPA rating of 314 miles on the default battery pack that is shipping now. a larger battery pack will become available in January 2022 as well as a smaller battery pack at a future time.
    Rivian R1T spec:
    EPA 314 mile range on standard battery pack Battery type 2170 cylindrical cell supplied by Samsung SDI 0 to 60 mph in 3 seconds Quad motor, AWD On-board charger is 11.5 kW, AC level 2, 25 miles per hour of charge. DC Fast charging 140 miles in 20 minutes Wading depth of 3 plus feet Towing capacity of 11,000 pounds This is all the information via Rivians web site and RJ Scaringe twitter account.
    I am very excited for the Bellevue Washington Rivian site to open and have a chance to see how my large Shrek frame fits in this truck. I would love one in Forest Green.

    2022 Mazda CX-5 Enhancements to give Sophisticated Elegant Driving Experience

    Model year 2022 of the Mazda CX-5 brings major updates to the brand's best-selling crossover the CX-5. Mazda continues to listen to the customers bringing a greater sense of quality, style, refined driving dynamics via new Standard features.

    Mazda has decided that i-Active AWD (all-wheel drive) is a standard across the entire CX lineup for the U.S. market, starting with the 2022 model year.

    The 2022 Mazda CX-5 receives the following elegant enhancements:
    Performance-enhancing i-Active AWD standard on all CX Models Sophisticated styling updates heightens CX-5's appeal, especially with turbo models Significant vehicle dynamic improvements to elevate the driving experience Mazda since the debut of the CX-5 a decade ago has looked to be consider a more luxury crossover than your standard Toyota, Chevrolet, Nissan, Ford, etc.. They did this via combining outstanding design, quality, performance and fuel efficiency earning many awards such as the IIHS Top Safety Pick. Mazda's Kodo design language brings a sophisticated level of "Less is More" approach to their styling and will continue in their latest version of the CX-5.
    The 2022 CX-5 models will be recognizable still as they host refreshed exterior styling with a focus on refining the front and rear, optimizing to minimize character lines in favor of reflective body surfaces that offer a distinguished and elegant appearance. The front fascia adopts a new signature wing extending outwards from the front grill. The front grill is updated with a three-dimensional texture that replaces the outgoing mesh surface. The headlights and tailights receive significant design changes as each lamp featuring a pair of horizontally spaced rectangular LED lights to create a sleek, eye-catching expression. All new aluminum alloy wheels complete the transformation of the CX-5 crossover enhancing the urban and elegant appeal.
    The 2022 CX-5 Turbo models receive additional styling enhancements further distinguishing it from non-turbo models. The formerly Grand Touring Reserve becomes the new 2.5 Turbo model offering contemporary styling appeal for sport-minded enthusiasts. To quote the press release:
    The exterior features gloss black finishes throughout to support an athletic look, while the interior is complemented with red accents and stitching. Altogether, creating an expressive vibe that encourages the CX-5 to be driven and enjoyed. Elevating to the 2.5 Turbo Signature model, thoughtful design changes were made to help make the CX-5 feel more elegant. The cladding on the exterior of this model adopts the same unified color scheme as the rest of the body and will be contrasted by bright silver finished wheels. The interior is appointed with premium quality materials such as Nappa leather and genuine woodgrain.
    The 2022 CX-5 model lineup takes the elegant design, driving dynamics and ride quality to a new evolved level via updates drive modes, seats, body and suspension. The 2022 CX-5 introduces Mazda intelligent Drive Select (Mi-Drive), which enables the driver to select the most appropriate drive mode to optimize driving capability with one touch. Mazda's human-centric philosophy, shows in the seats being redesigned to help provide the driver and the vehicles occupants with greater stability to help create a natural and comfortable experience. The experience begins with smooth accelerations via a more responsive six-speed automatic transmission, updates to the suspension include improved dampening control structures, increased frame rigidity helping to suppress unpleasant vibrations, road noise and helping to provide a quieter cabin with higher quality of ride comfort.
    The Mazda brand's expansion into the premium space comes via making the i-Active AWD system standard on all CX-5 models. Mazda unique i-Active AWD system continuously monitors weight transfer, based on acceleration and cornering forces, and shifts power to the appropriate wheels, providing drivers a near instant response to inputs. The sharpening turn-in response and control based on all these inputs, the i-Active AWD system enhances the vehicles performance, while providing additional safety in various road conditions.
    Look for the 2022 CX-5 at your dealerships in the near future.
    2022 Mazda CX-5 Receives Elegant Enhancements - Sep 14, 2021 | Mazda USA News

    Cadillac to Compete in 2023 IMSA and WEC 24hrs Le Mans with a Cadillac Hybrid System

    Cadillac has always embraced change from the 1950 "The Monster to the current DPi race cares that Cadillac has sponsored. Now Cadillac has announced a return in 2023 via a new special Hybrid system in the LMDh category.

    While not winning the 24hr Le Mans in 1950, Cadillac did show off their bleeding edge innovation with "The Monster". This was a 5.4 Liter V8 Type 61 coupe that was specially designed prototype with multitubular space frame and aluminum body. The body built in collaboration with Grumman Aircraft with wind tunnel testing.

    Check out more on "The Monster" here for how it drove and the lack of safety back in 1950 compared to today.
    Cadillac Spyder The Monster Le Mans 1950 (autoconcept-reviews.com)
    Specifications between the 1950 "The Monster" and the 2018 Cadillac DPi-V.R prototype:
    1950 Cadillac Series 61, Le Mans "LeMonstre"
    90-degree Cadillac V-8 engine with overhead valves, custom 5-carburator induction, 331 cubic-inch displacement, making 160 hp at 3,800 rpm.
    2018 Cadillac DPi-V.R Prototype
    Cadillac V-Performance V-8, stressed member, 580 horsepower at 7,050 rpm (approx.) IMSA mandated power level.
    After 50 years of running a true Cadillac at 24hrs Le Mans, Cadillac returned in 2000 with another true Cadillac to show off the NorthStar LMP System.

    2000 was also the start of Cadillacs return with the Arts and Science Style.

    Since then Cadillac has been more of a contributor via sponsoring than focused on a full fledge true Cadillac engineered race car.

    Now we have a return via the Cadillac V-Series! Winning technologies have been applied for decades from the race track to the performance V series of cars on the road today and Global VP Rory Harvey of Cadillac has stated that Cadillac  looks forward to continuing the heritage of Cadillac by competing in a new exciting chapter at the highest level of international motorsport using the Cadillac LMDh-V.R prototype hybrid system designed to conform to IMSA and ACO Le Mans Daytona Hybrid Specifications for the new top tier class of endurance racing that replaces the current DPi class.
    Based on a standardized chassis and incorporating the spec hybrid powertrain system that will feature a unique combustion engine with distinctive bodywork in a hybrid system for racing.

    Cadillac as a contributor to the DPi-V.R is looking to expand and go beyond their years of racing with this new Cadillac Hybrid system.
    Current DPi-V.R achievements:
    Winning the Rolex 24 at Daytona four times in a row: 2020, 2019, 2018 and 2017 Winning the Michelin North American Endurance Cup four times: 2020, 2019, 2018 and 2017 Winning the IMSA WeatherTech SportsCar Championship twice: 2018 and 2017 Prior to competing in the IMSA WeatherTech SportsCar Championship, Cadillac competed in the Pirelli World Challenge Championship, earning five Manufacturing Championships (2014, 2013, 2007, 2005), and five Driver’s Championships (2015, 2014, 2013, 2012, 2005). To quote Cadillac press release: Cadillac’s commitment to performance is embodied in the V-Series portfolio. Its recent expansion includes the CT4-V and CT5-V sport sedans, as well as the track-capable CT4-V Blackwing and CT5-V Blackwing.
    Cadillac has stated that they are partnering with Chip Ganassi Racing and Action Express Racing. The Cadillac LMDh will debut on the track for the first time at the Rolex 24 Hours @ Daytona January 2023 getting dialed in for the 24 Hours Le Mans later that same year.
    Cadillac to Compete in IMSA and WEC in 2023
    Cadillac at the 24 Hours of Le Mans: 2000, new with old! (endurancemag.fr)
    Cadillac Spyder The Monster Le Mans 1950 (autoconcept-reviews.com)

    FUTURING Genesis for Sustainability

    Genesis has unveiled their vision of electrification for a sustainable future in the 21st century. Check out FUTURING Genesis!

    Genesis focus on bringing positive changes to customers lives has been their moto since the launch in 2015. Today's drivers are making more responsible choices towards a better future, Genesis is setting a new direction to create a better sustainable driving future.

    Genesis under their sustainable future revealed the following:
    Electrification blueprint of it's entire vehicle lineup Dual electrification strategy, all new vehicles will be pure electric starting in 2025 with both fuel cell and battery EVs. Genesis plans to become 100 percent zero emission vehicle brand by 2030 with an aim to be carbon neutral by 2035. Genesis has stated they are once again starting an audacious journey to a sustainable future. This started with their current intensive, bold and successful journey establishing themselves as a true global luxury brand.
    Genesis using their first dedicated electric vehicle based E_GMP (Electric-Global Modular Platform) is proud to introduce their first electric vehicle, the GV60.

    Genesis has a signature Two Lines design theme that we will see through out their product portfolio moving forward and as we saw in the video above and in the conversations between Global Head of Genesis Jay Chang and Chief Creative Officer Luc Donckerwolke as they explore the company's move to electrification.
    Starting with the GV60, Genesis will continue to provide sincere interactions with its customers through its EV lineup and for its drivers as a luxury brand. The company sees the new electric lineup as an exciting platform to improve the way it interfaces with customers, while Genesis’ new architecture will integrate audacious technologies and breathtaking designs into its vehicles, providing truly detail-oriented experiences.
    Genesis is making their Crystal Sphere a key part of the all new electric portfolio. This is a safety feature that clearly indicates whether the vehicle is turned on or not. The Sphere will also not rotate into driving mode if the auto is still plugged in for charging. A kind reminder of the current status of the auto says Genesis.
    Configurable mood lighting with the Crystal Sphere is the obsession of Genesis ensuring safety and function wrapped up in emotional beauty, their obsession to the very last detail.
    Here we see the Genesis emphasize on "Beauty of White Space" for the interior and "Athletic Elegance" for the exterior.

    Quote from the press release about the video:
    Genesis presented various concepts for the future vehicles within the video including Stage Doors, which open the front and rear doors in the opposite direction without a B-pillar. Rotating Swivel Seats and mood lighting create a sense of comfort surrounding the driver, while climate control is taken care of by the new heating system inspired by the Korean “Ondol” heating. They also presented an improved high-fidelity sound system that makes drivers and passengers feel like they’re sitting on stage with the orchestra.
    This is the start of the all new global branding campaign "Designed for Your Mind!"
    Genesis Media Center
    The campaign aims to communicate the full range of experiences that Genesis puts into its vehicle designs, services and more while evoking a variety of emotions using epic visuals and sounds from nature.

    50% EV Goal by 2030 in USA Backed by Auto Industry

    The south lawn of the White House is where President Biden nudged the auto industry forward on the move to battery electric auto's targeting new auto sales of 50% by 2030.

    President Biden was joined by the auto industry Executives of FORD, GM and Stellantis in the executive order targeting 50% of new auto sales by 2030.

    While largely symbolic, this nonbinding order sets federal expectations for automakers to rapidly transition from ICE to BEV cars and trucks. Transportation is the largest share of U.S. greenhouse gas emissions.
    While not in attendance, BMW, HONDA, VOLKSWAGEN and VOLVO have all signed off on this executive order backing to target 50% of their new auto sales to be BEV by 2030 mirroring these companies pledges to hit this as they sided with California and their CARB mandates a few years back.
    UAW is backing Ford and GM push to go all electric by 2035. This on top of the following statements from auto industry executives.
    “It has been said that this generation is the first to feel the impact of climate change, and the last that can do something about it. I am proud that Ford is leading the electric revolution and standing for stronger standards that protect people and the environment as we progress towards a zero-emissions transportation future. Ford has always been a leader in sustainability and our employees continue their tremendous efforts to leave our children and our grandchildren with a cleaner planet.”
    - Executive Chair Bill Ford
    “Ford is on an ambitious trajectory to lead the electrification revolution -- from being the only full-line American automaker to side with California in favor of stricter greenhouse gas emissions, to electrifying our most iconic and popular vehicles, like the F-150 Lightning, Mustang Mach-E and E-Transit. Customer demand has exceeded our expectations. So, we expect to be well positioned to have fully electric vehicles account for 40 to 50% of our U.S. sales by 2030. We’re counting on strong cooperation among the Biden Administration, Congress and state and local governments, and are doing our part by developing high-quality, zero-emission vehicles that customers want.”
    - CEO Jim Farley
    Mary Barra(She/Her) •  • FollowingChair and Chief Executive Officer at General Motors2w • 2 weeks ago Yesterday, we met with the Biden administration and leaders across the industry to announce our shared aspiration to bring the nation closer to a more sustainable future by achieving 40-50% annual U.S. sales of electric vehicles by 2030. 

    I want to thank the administration for its leadership and support for the necessary policies that will accelerate #EV adoption, strengthen U.S. manufacturing, and provide good jobs for people and communities.

    This is a critical moment in time, as we work together to advance the industry and achieve our shared goal for a better planet for generations to come. https://lnkd.in/ec4aKSY3
    As such, the support and focus from the auto industry will drive new technology and new choices in personal mobility.
    Ford, GM and Stellantis Joint Statement on Electric Vehicle Annual Sales
    Ford Statements on Electric Vehicle Sales and White House Announcement | Ford Media Center
    Stellantis Media - Ford, GM and Stellantis Joint Statement on Electric Vehicle Annual Sales (stellantisnorthamerica.com)
    California Framework Automakers’ Joint Statement on New Federal Vehicle Emissions Standards. (bmwgroup.com)
    California Framework Automakers’ Joint Statement on New Federal Vehicle Emissions Standards (hondanews.com)
    FACT SHEET: President Biden Announces Steps to Drive American Leadership Forward on Clean Cars and Trucks | The White House
    Statements on the Biden Administration’s Steps to Strengthen American Leadership on Clean Cars and Trucks | The White House

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