The concept looks back to the brand's first model in the 1970s for inspiration and is visibly angular. The new design language is an evolution of Hyundai's "Sensuous Sportiness" design. ‘Sensuous’ stands for enhanced emotional values that customers can experience through design, and ‘Sportiness’ is determined to implement those values through innovative mobility solutions.
The 『45』Concept will be unveiled on September 10th.
...A concept that looks to the past for the future...
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